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Fishing Tackle Announcements & Messages


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Reaction Innovations Vixen - They're Back !!! Reaction Innovations Vixen - They're Back !!! - March 20, 2014
The Vixen top water bait is in a class all by itself. The bait is being produced in limited quantities with a special plastic formulation that resonates sound unlike any other top water on the market.

  • Reaction Innovations Vixen

  • Booyah Poppin' Pad Crasher - Now in Stock Booyah Poppin' Pad Crasher - Now in Stock - March 20, 2014
    The Booyah Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to commit-windy days, thick slop and finicky fish that have seen other frogs all day long still will take the different action of the Poppin' Pad Crasher. It's great for fishing the slop, but with the cupped mouth, also doubles as a popper/chugger in open water.

  • Booyah Poppin' Pad Crasher

  • Storm Arashi  - Rattling Square Bill & Rattling Flat Crank Storm Arashi - Rattling Square Bill & Rattling Flat Crank - March 20, 2014
    Both are now in stock.

    Arashi Rattling Flat Crank
    The Arashi Rattling Flat Crankbait swims with a tight wiggling action creating maximum flash and vibration. Multi-ball rattle for loud, variable pitch and a long-cast design for increased distance with accuracy. Premium black Nickel VMC® hooks.

    Arashi Rattling Square Bil
    Based on the super cranking successful Silent Square 3 & 5, the Rattling models feature a multi-ball rattle system that precisely imitates the sound of baitfish feeding in the shallows. Key design features previously only found in expensive, custom lures gives anglers a true edge when fishing an Arashi lure. Both models run with a lively rolling action and a pronounced tail kick. Built-in buoyancy to back out of cover with a square lip design for increased deflection is the perfect match for contacting structure. Premium Black Nickel VMC® Hooks.

  • Storm Arashi Rattling Square Bill Crankbait
  • Storm Arashi Rattling Flat Crankbait

  • Koppers Live Target Pre-Rigged Shrimp Koppers Live Target Pre-Rigged Shrimp - March 19, 2014
    Move over Vudu Shrimp... the Koppers Live Target Pre-Rigged Shrimp is in stock. Shrimp are the single most important forage for all saltwater game fish. Most saltwater predators, including Sea Trout, Redfish, and Striped Bass, can’t resist the temptation of a Shrimp. The ultra-realistic LIVETARGET Shrimp is designed to outfish the ‘real’ deal. The body is infused with real Shrimp while the rear swimming legs are strategically designed to create the illusion that the bait is propelling itself forward, perfectly mimicking a live shrimp.

  • Koppers Live Target Pre-Rigged Shrimp

  • Now in stock... Big Bite Baits Real Deal Shad Now in stock... Big Bite Baits Real Deal Shad - March 19, 2014
    The Real Deal Shad is our newest design that can be used for a number of techniques. It features a realistic size and profile combined with a unique new tail design. This new tail design is very different than traditional boot or paddle style minnow shapes. The Real Deal Shad has a natural swimming action where the tails kick in an alternating fashion when retrieved. It was designed to be rigged in a vertical presentation on a jighead or weighted hook. The swimming action along with the realistic profile and hand painted colors make it look like the real deal. Our three professional anglers have all tested it with great results.

  • Big Bite Baits Real Deal Shad

  • Bruiser Baits Crazy Craw Bruiser Baits Crazy Craw - March 19, 2014
    With its thumping action the Crazy Craw looks great while falling, or swimming. It is great for flipping, pitching, or punching into any cover. You can also swim it at any depth for tons of success. It is 4" long and has arms that flap at any speed like no other craw on the market.

  • Bruiser Baits Crazy Craw

  • Missile Baits Shockwave 4.25 - Now in Stock Missile Baits Shockwave 4.25 - Now in Stock - March 19, 2014
    New for 2014... Feel the fish blasting the Shockwave 4.25 when you put on this versatile swim bait. The 4.25” bait has a medium tail swing and the thin tail gets kicking with just the slightest movement in the water. The split belly allows for Texas rigging but has plenty of body to thread on a jig or jig head. Use the Shockwave on a single jig head, on all of your umbrella rig heads, on the back of a chatterbait, on the back of a swim jig, or on a Carolina rig.

  • Missile Baits Shockwave 4.25

  • Power Team Lures Grubs - Two New 2014 Colors Power Team Lures Grubs - Two New 2014 Colors - March 19, 2014
    Power Team Lures added two new colors to their grub line up. They include: Smokey Purple Flash and Purple Pearl Shad. Give them a look.

  • Power Team Lures Grubs

  • Strike Ling Special Run Color - 688 Green Sexy Shad Strike Ling Special Run Color - 688 Green Sexy Shad - March 18, 2014
    Arrived Today... Strike King Special Run Color - 688 Green Sexy Shad. Available in the KVD 1.5 Square Bill, Red Eye Shad, Pro Model XD Series (5X and 6X). Get them here first!

  • KVD Square Bill Crankbaits
  • Red Eye Shad Crankbaits
  • Pro-Model XD Crankbaits

  • BRAND NEW - Strike King Tour Grade Titanium Bladed Umbrella Rig BRAND NEW - Strike King Tour Grade Titanium Bladed Umbrella Rig - March 18, 2014
    NOW IN STOCK... Umbrella rigs are versatile systems that enable you to imitate a school of baitfish. Strike King’s Tour Grade Titanium Umbrella Rig is a better rig than others, loaded with second generation umbrella rig improvements. The five wire system is designed with a .027 diameter titanium wire that eliminates kinks, breakage and metal fatigue common with some steel wire rigs. The flexible titanium wire enables increased pulsing action of the lures for better action and more strikes. The smaller diameter wire creates less wind drag, making casting easier and the life-like head with like-like 3D eyes feature an internal swivel to prevent line twist.

  • Strike King Tour Grade Titanium Bladed Umbrella Rig

  • LunkerHunt Frogs - Back in Stock LunkerHunt Frogs - Back in Stock - March 18, 2014
    The LunkerHunt Lunker Frog and Pocket Frog are in stock for all 10 colors.

    The Lunkerhunt Lunker Frog is the most life like frog currently available in the industry. The Lunker Frog replicates a frog and has swimming legs that extend during the retrieve and retract on the pause. The Lunker Frog behaves just like a living frog would in the water. At rest, the body of the Lunker frog drops down a little into the water perfectly replicating the action of a frog/bullfrog. This also results in higher hook-up percentages. The Lunker Frog features high quality components, a super soft hollow body construction, and a weedless design.

  • LunkerHunt Frogs

  • All Koppers BAITBALL baits in stock ! All Koppers BAITBALL baits in stock ! - March 18, 2014
    All color and sizes for the freshwater Koppers Baitball baits are now in stock. Give them a look.

  • Koppers Products

  • Five New Zoom Fluke / Swimming Fluke Colors Five New Zoom Fluke / Swimming Fluke Colors - March 17, 2014
    The five new colors include: 353 Bluegill Flash, 354 Sexy Shad, 355 Pro Blue Red Pearl, 356 Silver Flash and 357 Tennessee Shad.

  • Zoom Flukes
  • Zoom Swimmin Super Flukes

  • New Skinny Dipper Color - Guntersville Shad New Skinny Dipper Color - Guntersville Shad - March 17, 2014
    New from Reaction Innovations comes Guntersville Shad. A blue pearl base color gives Guntersville Shad a natural flash that bass can’t resist. The tantalizing action of the Little and Skinny Dipper and the subtle flash of Guntersville Shad make for a deadly combination on the water. Available in the Skinny Dipper and Little Dipper.

  • Reaction Innovations Skinny Dippers

  • Now in Stock - Rapala Scatter Rap Crank Deep & Shallow Now in Stock - Rapala Scatter Rap Crank Deep & Shallow - March 7, 2014
    The Rapala Scatter Rap Crank is now available in a Deep and Shallow Model. The Scatter Rap Crank Shallow brings Scatter Rap action to the 4 foot depth range, while the Deep is built to dive quickly and work in the 10-12 foot depth range.

  • Rapala Products

  • PRE-ORDER : Shimano Curado I Baitcasting Reels PRE-ORDER : Shimano Curado I Baitcasting Reels - March 7, 2014
    Shimano gives anglers more with the new Curado I Series Baitcasting Reel. It showcases the latest in baitcasting reel technology and is offered in multiple gear ratios. Curado for 2014, continuing its reign as the go-to reel among bass anglers.

  • Shimano Curado I Baitcasting Reels

  • Smithwick Elite 8 Rogue Jerkbait Smithwick Elite 8 Rogue Jerkbait - March 7, 2014
    Check out the new Smithwick Elite 8 Rogue Jerkbait, the little brother to the Perfect Ten Rogue. With a 6-8 foot diving depth, the Elite 8 covers the middle of the water column with the infamous “Rogue Roll” that prompts vicious strikes by showing side-flash just like a real baitfish. Coupled with high-tech color patterns that are sure to catch their attention, and three Gamakatsu hooks that won’t let ‘em go, the Elite 8 is sure to stick any fish that comes close!

  • Smithwick Elite 8 Rogue Jerkbait

  • Koppers Baitball Baits Koppers Baitball Baits - January 28, 2014
    NOW IN STOCK... Emerald Shiner Baitball Jerkbait, Glass Minnow Baitball Jerkbait, Glass Minnow Baitball Popper, Threadfin Shad Baitball Crankbait and Threadfin Shad Baitball Squarebill.

  • Koppers Hard Baits

  • Berkley Frenzy Flicker Shad - 21 new colors Berkley Frenzy Flicker Shad - 21 new colors - January 28, 2014
    21 new colors for 2014 are now in stock for the Berkley Frenzy Flicker Shad. Give them a look.

  • Berkley Frenzy Flicker Shad

  • Berkley PowerBait - New Packaging Berkley PowerBait - New Packaging - January 28, 2014
    Berkley PowerBait has a face lift. More per pack. New pricing for 2014. Give them a look.

  • Berkley - PowerBait

  • Four New Senko Colors Four New Senko Colors - January 28, 2014
    Four New 5" Senko Colors are now in stock. They include: 376 Watermelon Violet, 963 Gooseberry Laminate, 964 Watermelon Slice Laminate and 974 Dirty Shad.

  • Gary Yamamoto Senko

  • Two New Colors - Roboworm Straight Tail Worms Two New Colors - Roboworm Straight Tail Worms - January 28, 2014
    Within the 6" Roboworm Straight Tail Worms, colors Gooseberry and Watermelon Slice is now in stock. Give them a look.

  • Roboworm Straight Tail Worms

  • New Z-Man: Quadzilla 4-Arm Spinnerbait & Turbo CrawZ New Z-Man: Quadzilla 4-Arm Spinnerbait & Turbo CrawZ - January 24, 2014
    Quadzilla 4-Arm Spinnerbait: Z-Man's revolutionary QuadZilla collapsible four-arm spinnerbait emulates the look of a school of baitfish without the weight, cost, and hassle of an umbrella rig. Keeled to run upright and true on every cast and far more weedless than multi-hook rigs, it's also light enough to be used with spinning tackle or in shallow water to suit the needs of amateur anglers, or those who wish to use lighter tackle. Finally, the matching silicone head slides up and down the spinnerbait arms for easy collapsibility and storage when not conquering the host of monsters it battles!

    Turbo CrawZ: Adaptive, versatile fishermen will find the Turbo CrawZ to be the ultimate swim jig or ChatterBait trailer, as well as a deadly soft plastic companion whether Texas rigging, Carolina rigging, flipping, or buzzing the top. Incredibly durable and lifelike, the bait's specially designed Turbo ClawZ thump at even the slightest rod movement or reel crank. As important, Z-Man's super buoyant ElaZtech® material allows the ClawZ to rise up off the bottom in a natural defensive posture.

  • Z-Man Products

  • New Tuf-Line:  XP Super Line & SuperCast Super Line New Tuf-Line: XP Super Line & SuperCast Super Line - January 24, 2014
    XP Super Line: Aerospace technology has been utilized to produce our TUF-Line XP fishing line. Tension Lock Technology TUF-Line XP is braided under high tension, creating more compaction of the fibers during the finishing process and a rounder profile than competitive lines. TUF-Line XP is more compact, smaller in diameter, packs better on reels, offers better knot performance, casts longer, reduces rod tip wraps, and boasts higher abrasion resistance. TUF-Line XPs state-of-the-art coating remains permanently bonded to the fibers, offering an incredibly long service life with zero shedding.

    SuperCast Super Line: Featuring an advanced post-process coating, TUF-Line SuperCast is the longest-casting, easiest-handling superline you've ever fished. With the supreme strength of Spectra fiber construction, SuperCast delivers an ultra-round cross-section and near zero friction through rod guides.

  • Tuf-Line Products

  • New Lews Products New Lews Products - January 24, 2014
    Check out the new David Fritts Crankbait Speed Stick Casting Rods, AmericanHero SpeedSticks and BB1 Pro Speed Spool Casting Reel.

  • Lew's Products

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