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Strike King Evader - NEW IN HARD BAITS - January 17, 2025
Accurately emulating panic-stricken baitfish,
Strike King's Evader is the small profile,
hyper-effective top water bait that you need
in your line up. The metal lip design
encourages the Evader to remain at the
surface while also adding a bit of extra
flash to entice powerful strikes. Great
castability and a realistic swimming action
elevate the Evader's performance beyond that
of a traditional style top water bait.
Strike King Evader
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Strike King Tour Grade Rage Swimmin' Jighead - FULL SELECTION - January 17, 2025
Designed to be the ideal match for Strike
King's Rage Swimmer swimbait, the Tour Grade
Rage Swimmin' Head is constructed to keep
your bait perfectly horizontal in the water
column, giving it a more natural swimming
action. The medium wire hook is ultra-sharp
for better hookups, making it an excellent
choice for single swimbait fishing. We offer
all colors and sizes.
Strike King Tour Grade Rage Swimmin' Jighead
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Rapala Precision Xtreme PXR Deep Mavrik 110 - NEW IN HARD BAITS - January 16, 2025
Precision Xtreme Series is made with the
finest construction and unrivaled technical
qualities. The PXR Mavrik provides premium
jerkbait features, starting with a Long-Cast
System which provides accurate, ultra-long
casts to maximize time in the strike zone.
Suspending, head-down posture mimics an
injure baitfish. Hard-Cutting, semi-erratic
action makes the Mavrik a versatile jerkbait
for any condition.
Rapala Precision Xtreme PXR Deep Mavrik 110
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Rapala Precision Xtreme PXR Jowler 127 - NEW IN HARD BAITS - January 16, 2025
Precision Xtreme Series is made with the finest
construction and unrivaled technical qualities.
The unique mouth design of the PXR Jowler
creates maximum surface disturbance, while
allowing the bait to have hard-cutting splash-
n'-walk action at any speed. Dual frequency
knocker draws the fish's attention and provides
accurate, ultra-long casts.
Rapala Precision Xtreme PXR Jowler 127
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Rapala Ott's Garage OG Big Rocco 6 Crankbait - NEW IN HARD BAITS - January 16, 2025
From a passion of bait building as a
childhood hobby to customizing lures as a
professional angler, the Rapala OG Series is
born of the sawdust from Ott DeFoe's Garage.
The Rapala OG Big Rocco 6 is the sized up
brother to OG Rocco 5. It is a buoyant round
balsa bait with a circuit board lip. Highly
castable with medium rolling action deflects
through cover & backs out of sticky
situations.
Rapala Ott's Garage OG Big Rocco 6 Crankbait
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Rapala X-Rap - NEW COLORS - January 16, 2025
The X-Rap is "all about the action." The
versatility of the X-Rap allows an angler to
impart a number of fish-catching actions in a
single retrieve. Casts like a bullet for long
accurate casts. Prominent scales and lateral
line on the fuselage capture and flash light
like a beacon. It can be fished both in an
aggressive "Slashbait" technique or with a
classic Rapala wobble. We added new colors
Crystal Shad, Hot Blue Frost, and Snow Storm
in the XR08 and XR10 models.
Rapala X-Rap
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Evergreen CR-10 Crankbait - NEW COLORS - January 16, 2025
The CR-10, like all in the CR series, boasts
remarkable distance. Its ability to go
against the wind puts it at a decisive
advantage especially at big lakes, making
long-distance traces easier. Also, despite
its compact design it easily reaches to
depths of 10 feet and attracts schools of
fish. We added new colors Green Pumpkin Gill,
Northern Crawdad, Red Swamp Crawdad, and
Rusty Crawdad.
Evergreen CR-10 Crankbait
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Evergreen CR-8 Crankbait - NEW COLORS - January 16, 2025
Reliable and easy to use, the CR-8 is a basic
crankbait that promises steady results. Using
the tungsten weight transfer system as its
main weight, the CR-8 can produce tremendous
distance even against headwinds with low-
orbit casting thanks to a body and lip
designed for maximum reduction of air
resistance. We added new colors Green Pumpkin
Gill, Northern Crawdad, Red Swamp Crawdad,
and Rusty Crawdad.
Evergreen CR-8 Crankbait
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Evergreen Combat Rat - NOW AVAILABLE - January 16, 2025
The Evergreen Combat Rat is an exceptionally
realistic rat wake bait, meticulously
designed for the modern angler. This lure
stands out with its innovative swivel hook
hanger, which significantly improves the
hook-up and landing ratio, ensuring that once
a fish bites, it stays hooked. At its core,
the Combat Rat features a stainless weight
that provides excellent balance and a
distinctive one-knock sound.
Evergreen Combat Rat
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Evergreen Last Ace 140 - NOW AVAILABLE - January 16, 2025
The super-realistic look of the Evergreen
Last Ace 140 is a result of advanced design
techniques, ensuring that it closely mimics
the appearance and movement of real fish,
which is key in attracting a wide range of
predatory species. The Evergreen Last Ace
comes in an array of colors, each carefully
selected to enhance visibility and appeal in
different water conditions and environments.
Evergreen Last Ace 140
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Evergreen Last Ace 128S - NEW IN SWIMBAITS - January 16, 2025
The Evergreen Last Ace 128S is a meticulously
crafted slow sinking swimbait, setting a new
benchmark in fishing lure technology with its
hyper-realistic design and exceptional
functionality. At 5 inches in length, this
swimbait is the epitome of precision
engineering, crafted from tough plastic
material to withstand the rigors of frequent
use. We added all colors.
Evergreen Last Ace 128S
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Evergreen DXV-18 Deep Diving X-Over Crankbait - NEW IN HARD BAITS - January 16, 2025
The aero-shaped body and lip take into
consideration resistance in the air and
underwater, allowing it to fly like a missile
and reel smoothly. The effective targeting
range is 5.5 m. However, the target is not
limited to the deep seas. In the middle
layer, it has a shimmy action reminiscent of
a balsa lure, while at the bottom, it has a
twisting action that kicks around obstacles.
We added all colors to offer Evergreen's full
selection.
Evergreen DXV-18 Deep Diving X-Over Crankbait
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Evergreen IR-Finesse Jig - FULL SELECTION - January 16, 2025
These jigs come in three weight options 5/16,
3/8 & 1/2 oz. It is an all-round jig that is
neither too heavy nor too light, and can be
used anywhere in the year regardless of
location or situation. That's why this jig
was originally made for a serious tournament
angler, and for situations where you want to
get in light or deep cover. We offer all
colors and sizes.
Evergreen IR-Finesse Jig
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Evergreen Brett Hite Combat Stick Casting Rods - NOW AVAILABLE - January 16, 2025
Boasting sleek, cutting-edge cosmetics, the
Evergreen Brett Hite Combat Stick Casting
Rods are covered with camouflage EVA grips
and carbon fiber highlights. Sacrificing
nothing in terms of quality, the Evergreen
Brett Hite Combat Stick Casting Rods are
fitted with Fuji reel seats and Fuji Alconite
guides to provide unparalleled line
management and control. We're offering models
for "Cranking, Blade Jig" and also "Jig &
Worm" techniques.
Evergreen Brett Hite Combat Stick Casting Rods
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Bubba Micro Shears - NEW IN TOOLS & ACCESSORIES - January 16, 2025
The Bubba Micro Shears are lightweight,
durable, and always at hand with the provided
neck lanyard. Titanium-nitride-coated blades
are engineered to cut monofilament,
fluorocarbon, or braided lines with ease. The
Micro Shears are also equipped with their
iconic, non-slip grip handles, line guide
assist, and lanyard hole.
Bubba Micro Shears
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Bubba 7-inch Tapered Flex Fillet Knife - NOW AVAILABLE - January 16, 2025
Be sure to add Bubba's tapered flex knife to
your growing Bubba knife collection. You
won't want to overlook this 7-inch fillet
knife. Along with their other knives, it's
made with their signature textured non-slip-
grip handle and stainless-steel blade. This
non-stick Teflon coated blade gives filleting
a whole new feel. With its razor-sharp blade,
anyone can fillet a fish.
Bubba 7-inch Tapered Flex Fillet Knife
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Bubba 8-inch Ultra Flex Fillet Knife - NOW AVAILABLE - January 16, 2025
This 8-inch Ultra Flex Fillet Knife is just
what you asked for. Its extreme flexibility
makes it stand out among its competitors. The
sleek, sporty blade cuts precisely for
detailing and plucking out bones. The 8-inch
blade will triumph your Walleye or Mahi
without complaint. Your inner adventurer
won't want to leave this fearless tool
behind. Bubba also offers this knife in a 6-
inch blade option.
Bubba 8-inch Ultra Flex Fillet Knife
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Bubba 110V Electric Corded Fillet Knife - NOW AVAILABLE - January 16, 2025
Designed by fishermen for fishermen and
ergonomically crafted to fit perfectly in
your hand, this knife is a game-changer.
Bubba stayed true to their roots by
incorporating the iconic non-slip grip handle
so you can keep a firm grasp on the blade
while turning your latest catch into your
next meal. The engineered ventilation has
been made to maximize motor transmission
output, giving you an incredible amount of
torque.
Bubba 110V Electric Corded Fillet Knife
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Bubba Lithium Ion Cordless Fillet Knife - NOW AVAILABLE - January 16, 2025
You asked for it, and BUBBA delivered. This
Lithium Ion Cordless Electric Fillet Knife is
ergonomically designed to fit perfectly in
your hand. They stayed true to their roots by
incorporating the iconic non-slip grip
handle, which allows you to cut through fish
like butter. Their lithium-ion battery has
the longest run time of any electric fillet
knife on the market, so you can stack fillets
until you're out of fish.
Bubba Lithium Ion Cordless Fillet Knife
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Bubba Pro Series Cordless Electric Fillet Knife - NOW AVAILABLE - January 16, 2025
The Pro Series Cordless Electric Fillet Knife
has been designed to meet the requirements of
the hardcore angler, by developing industry
leading power and performance technology for
unparalleled cutting efficiency. The Pro
Series Cordless EFK is constructed with a
state of the art, brushless motor to deliver
21% more torque, 22% more motor efficiency
and up to 100% more power, making the Pro
Series cordless EFK the most powerful
electric fillet knife on the market.
Bubba Pro Series Cordless Electric Fillet Knife
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Bubba Smart Fish Scale Rechargeable Battery - NOW AVAILABLE - January 16, 2025
Enhance your fishing experience with Bubba's
Smart Fish Scale Rechargeable Battery, the
perfect companion for their Smart Fish Scales.
Say goodbye to the hassle of extra AA batteries
and enjoy a reliable backup that keeps you out
on the water, chasing the big ones!
Bubba Smart Fish Scale Rechargeable Battery
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Gambler Flapp'n Shad - NOW AVAILABLE - January 16, 2025
The Flapp'n Shad is one of Gambler's most
versatile baits. This is a soft plastic that
can be fished as a buzzbait across the surface
or as a jerk bait below the surface. The
Flapp'n Shad has made a name for itself with
explosive top water strikes on all species of
fish. This product is not only great on bass
but inshore species as well.
Gambler Flapp'n Shad
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Gambler Giggy Head Jighead - NOW AVAILABLE - January 16, 2025
The Original 4/0 Giggy Head with post keeper is
where it all started. An awesome choice for
shakey head fishing. Snag resistant design and
great hook ups.
Gambler Giggy Head Jighead
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Gambler Burner Worm - NOW AVAILABLE - January 16, 2025
Looking for a large profile swimming worm?
You have found it with the Gambler Lures
Burner Worm. This worm has a wide profile for
attracting and catching large fish. The over-
sized tail puts out an unmatched action in
this category of lures. The large profile
makes the Burner Worm excellent for casting
long distances even in the wind. Perfect
running on top of the grass as a buzzing worm
or with a heavier weight down deep.
Gambler Burner Worm
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33% OFF Lew's American Hero WeGo 2 ABS Spincast Reel - January 16, 2025
Save $5 on Lew's American Hero WeGo 2 ABS
Spincast Reel. While supplies last!
Limited quantities available! Regular price
$14.99, SALE PRICE
$9.99!
Lew's American Hero WeGo 2 ABS Spincast Reel
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