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Fishing Tackle Announcements & Messages


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Rapala Next Level T-Shirt - NEW IN APPAREL Rapala Next Level T-Shirt - NEW IN APPAREL - September 6, 2019
Next Level nailed it on this one. Their notoriously comfortable fit in a color everyone looks good in. Great for a day of fishing or trolling around doing what you do. Decorated with a silk-screened Rapala logo, 4.3 oz., 60/40 combed ring spun Cotton/Polyester blend with set-in baby rib collar, side seams and tearaway label this tee will be the best wing-man you’ve ever had.

  • Rapala Next Level T-Shirt

  • Rapala Core Long Sleeve T-Shirt - NEW IN APPAREL Rapala Core Long Sleeve T-Shirt - NEW IN APPAREL - September 6, 2019
    The best way to stay cool and comfortable on and off the water, the Rapala Solid Color Performance Shirt offers style combined with function. Trend forward design offers UV (30 SPF) protection along with moisture-wicking & 100% Polyester interlock for ultimate comfort. Cationic dyes offer superior brightness and excellent colorfastness. Each features a silk screened Rapala logo.

  • Rapala Core Long Sleeve T-Shirt

  • Berkley Spin Bomb - NOW AVAILABLE Berkley Spin Bomb - NOW AVAILABLE - September 6, 2019
    Create a top water commotion they can't resist with the Berkley Spin Bomb. Not only does the Spin Bomb's shape make it ideal when there are smaller baitfish present but its unique shuttering action when paused is a perfect wounded bait imitator. Its clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray.

  • Berkley Spin Bomb

  • Lew's Tournament Performance TP1 Black Speed Stick Spinning Rods - NOW AVAILABLE Lew's Tournament Performance TP1 Black Speed Stick Spinning Rods - NOW AVAILABLE - September 5, 2019
    All black and powerful, the TP1 Black Speed Stick rod series looks and feels the part. The TP1 Black is extremely sensitive and strong due to the premium HM50 Tour Grade high modulus blank with Carbon Nano Tube Construction. The TP1 Black also includes the new VTR (Vibration Transfer Ring) that gives direct contact with the black for maximum sensitivity.

  • Lew's Tournament Performance TP1 Black Speed Stick Spinning Rods

  • Lew's SuperDuty 300 Speed Spool Series Baitcast Reel - NOW AVAILABLE Lew's SuperDuty 300 Speed Spool Series Baitcast Reel - NOW AVAILABLE - September 5, 2019
    The SuperDuty 300 is truly the ultimate reel for big bait, heavy line, big fish situations around the country and around the world. The SuperDuty 300 is a supersized version of the original SuperDuty, with increased line capacity and overall brute strength. The search for a reel that can withstand the hardest fighting freshwater fish in the world, is over.

  • Lew's SuperDuty 300 Speed Spool Series Baitcast Reel

  • Lew's Mach I Speed Spool SLP Series Baitcast Reel - NOW AVAILABLE Lew's Mach I Speed Spool SLP Series Baitcast Reel - NOW AVAILABLE - September 5, 2019
    Lew's Mach I Speed Spool SLP Series Baitcast Reel features a one-piece lightweight SLP graphite frame and sideplates with 3 drain ports, a premium 8 bearing system with stainless steel double shielded bearings and Zero Reverse one-way clutch. Equipped with an externally-adjustable Multi-Setting Brake along with Lew's Combat Grip paddles and Combat Grip thumb bar.

  • Lew's Mach I Speed Spool SLP Series Baitcast Reel

  • Lew's Custom Plus SuperGrip Speed Stick Series Casting Rods - NOW AVAILABLE Lew's Custom Plus SuperGrip Speed Stick Series Casting Rods - NOW AVAILABLE - September 5, 2019
    Fully gripped for maximum control and casting distance, the Custom Plus SuperGrip Speed Stick is fitted with a full grip Winn Dri-Tac handle. The blank is constructed of Premium HM50 Tour Grade high modulus blank with Carbon Nano Tube construction for increased sensitivity and strength. Fitted with the Vibration Transfer Ring for maximum sensitivity.

  • Lew's Custom Plus SuperGrip Speed Stick Series Casting Rods

  • Lew's Custom Inshore Speed Spin Series Spinning Reel - NOW AVAILABLE Lew's Custom Inshore Speed Spin Series Spinning Reel - NOW AVAILABLE - September 5, 2019
    Inshore ready and tough, the Lew's Custom Inshore Speed Spin is up for the challenge of inshore fishing situations. Built around an aluminum frame, premium stainless steel bearings, precision cut Speed Gears with passivation treatment for corrosion resistance and a superior drag. A flush and drain port allows you to drain water quickly from a reel that has been submerged and flush with a spray lubricant of your choice to disperse water, sand, and salt.

  • Lew's Custom Inshore Speed Spin Series Spinning Reel

  • Zoom Bait Z-Craw Worm - NEW SOFT BAIT Zoom Bait Z-Craw Worm - NEW SOFT BAIT - August 27, 2019
    It's a craw and a worm! The Z-Craw Worm combines the best of both worlds from the Z- Craw Jr. and the Magnum Finesse Worm to create a one of a kind presentation. The flat underside of the worm causes it to glide to the bottom on the fall, unlike traditional worms, with Z-Craw legs also kicking on the way down. With a thick body it will hold any hook and stand up to the abuse of multiple fish.

  • Zoom Bait Z-Craw Worm

  • Teckel Kicknocker Pup - NEW HARD BAIT Teckel Kicknocker Pup - NEW HARD BAIT - August 23, 2019
    The Teckel Kicknocker is one of the most sought after topwater baits ever, and features an internal knocker that calls fish up from deep water, and moves side to side with ease. The Kicknocker Pup is smaller but deadly, coming in at 4 inches in length. This bait will drive those fish crazy.

  • Teckel Kicknocker Pup

  • Teckel Kicknocker - NEW HARD BAIT Teckel Kicknocker - NEW HARD BAIT - August 23, 2019
    The Teckel Kicknocker is a top water walking bait with an irresistible action to draw even the toughest fish from the depths. The front rattle chamber consists of small plastic BB's that have a unique sound as it sashays over the surface. In the back it's matched with a single knocker, all while extending casting distance and making the bait incredibly easy to walk.

  • Teckel Kicknocker

  • JB's Custom Cranks JB's Suspending Rap MD25 - NEW HARD BAIT JB's Custom Cranks JB's Suspending Rap MD25 - NEW HARD BAIT - August 23, 2019
    This medium diver is perfect for fishing like a jerkbait or burning like a crankbait. They have an internal long casting system inside the lure to help with long casts. Built with quality paint schemes and quality hardware for lure longevity, this lure suspends nose down during retrieve giving it a life like action.

  • JB's Custom Cranks JB's Suspending Rap MD25

  • Strike King KVD Sexy Dawg Hard Knock - NEW HARD BAIT Strike King KVD Sexy Dawg Hard Knock - NEW HARD BAIT - August 23, 2019
    The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium "walk-the-dog" topwater lure with great action.The Hard Dawg has a deeper knocking sound. Strike King's complete selection of colors has been added.

  • Strike King KVD Sexy Dawg Hard Knock

  • Strike King Pro-Model Xtra-Deep (XD) Crankbaits - NEW COLORS Strike King Pro-Model Xtra-Deep (XD) Crankbaits - NEW COLORS - August 23, 2019
    Striking finishes and free-floating rattle chambers that emit varying sound frequencies to inspire big strikes, those are just a couple of the things that these deep-diving crankbaits from Strike King are known for. New colors Chartreuse Blue Black Splatterback, The Shizzle, and TN Shad 2.0 have been added in the 5XD, 6XD, 8XD, and 10XD models to offer their full selection.

  • Strike King Pro-Model Xtra-Deep (XD) Crankbaits

  • Strike King KVD Magnum Squarebill Pro-Model Crankbaits - NEW COLORS Strike King KVD Magnum Squarebill Pro-Model Crankbaits - NEW COLORS - August 22, 2019
    It's no secret that big lures catch big fish, which is why Strike King developed the Strike King KVD 8.0 Magnum Squarebill. Much like the smaller versions, the Strike King KVD 8.0 Magnum Squarebill employs the same erratic wandering action that was specially developed by Kevin VanDam. New colors Bully, Chartreuse Blue Black Splatterback, The Shizzle, and TN Shad 2.0 have been added to offer all colors.

  • Strike King KVD Magnum Squarebill Pro-Model Crankbaits

  • JB's Custom Cranks JB's Rattlebomb RT40 - NEW HARD BAIT JB's Custom Cranks JB's Rattlebomb RT40 - NEW HARD BAIT - August 20, 2019
    This lipless crankbait is great for beating the rocks, ripping it through grass, or fishing it through suspending fish. It has rattles and built-in casting assist to help with long casts, along with a great wobble and rattling to bring in the big one. Made with a quality custom painted scheme and quality hardware for lure life longevity.

  • JB's Custom Cranks JB's Rattlebomb RT40

  • JB's Custom Cranks JB's Ledge Bouncer MD60 - NEW HARD BAIT JB's Custom Cranks JB's Ledge Bouncer MD60 - NEW HARD BAIT - August 20, 2019
    JB's Ledge Bouncer MD60 is perfect for targeting deep water structure and ledges. It has great action and will cast long distances to get to the strike zone quickly, with a nose down suspending action while not retrieving, giving it a lifelike presentation. This deep diver has a quality custom paint scheme and quality hardware for lure life longevity.

  • JB's Custom Cranks JB's Ledge Bouncer MD60

  • JB's Custom Cranks JB's Daddy Chug TW80 - NEW HARD BAIT JB's Custom Cranks JB's Daddy Chug TW80 - NEW HARD BAIT - August 20, 2019
    A bigger version of JB's Junior Chug TW70, this topwater is a great choice for the morning or evening bite. It features a gill flow through technology that disburses water out of the gills while splashing in the front on every twitch, and has internal rattles and a built in casting assist. A quality custom paint scheme and quality hardware tops this lure off.

  • JB's Custom Cranks JB's Daddy Chug TW80

  • JB's Custom Cranks JB's Junior Chug TW70 - NEW HARD BAIT JB's Custom Cranks JB's Junior Chug TW70 - NEW HARD BAIT - August 20, 2019
    This topwater is a great choice for the morning or evening bite. Lure has a gill flow through technology that disburses water out of the gills while splashing in the front on every twitch. Very realistic lure action with internal rattles and built in casting assist to really get the lure out there on a long cast. Has a quality custom paint scheme and quality hardware for lure life longevity.

  • JB's Custom Cranks JB's Junior Chug TW70

  • Strike King Rage Tail Swimmer Swimbait - NEW SIZE Strike King Rage Tail Swimmer Swimbait - NEW SIZE - August 20, 2019
    Designed to provoke an immediate reaction, the Strike King Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrations at any speed. Strike King added a new 5.75" size in most colors and we stock them all.

  • Strike King Rage Tail Swimmer Swimbait

  • Strike King KVD Perfect Plastics 3 Strike King KVD Perfect Plastics 3" Baby Rodent - NEW COLORS - August 16, 2019
    The Baby Rodent's waving legs and dual tail flaps suggest a different kind of critter altogether. But there's no doubting that the Rodents will do a number on big bass. Strike King's level of detail is unmatched, and the profile and action will attract plenty of attention even in heavy cover. Jig it or rig it, and hold on tight! New colors Black Blue Swirl, Blue Craw Red Flake, and Crawdaddy add to our full color selection.

  • Strike King KVD Perfect Plastics Rodent

  • Strike King Rage Tail Twin Tail Menace Grub - NEW COLORS Strike King Rage Tail Twin Tail Menace Grub - NEW COLORS - August 16, 2019
    The Strike King Rage Tail Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve speeds. Use the Rage Twin Tail Menace Grub as a jig trailer, on a jighead in traditional grub fashion, or on a Texas or Carolina rig. New colors Black Blue Swirl, Blue Craw Red Flake, Crawdaddy, Green Pumpkin Purple Swirl, Pearl Flash, and Tequila Sunrise Orange Flake now expand our full selection.

  • Strike King Rage Tail Twin Tail Menace Grub

  • Strike King Rage Tail Punch Bug - NEW SOFT BAIT Strike King Rage Tail Punch Bug - NEW SOFT BAIT - August 16, 2019
    Flip it or punch it, either way the Rage Tail Punch Bug is ready to be pitched into cover that fish hide behind. With a ribbed body and solid inner body it's designed to keep your hook where it needs to be and help keep it set on the catch. With patented technology found standard on all its Rage Tail baits, the flanged claws on this bait are very close to each other to allow you to enter those vegetation holes to search for the hidden monsters. All colors have been added.

  • Strike King Rage Tail Punch Bug

  • Strike King Rage Tail Ned Cut-R Worm - NEW SOFT BAIT Strike King Rage Tail Ned Cut-R Worm - NEW SOFT BAIT - August 16, 2019
    Strike King took their popular Rage Tail Cut-R Worm and downsized it to give you another weapon to add to your Ned rig arsenal. It features a ribbed body and a flanged Rage Tail like its big brother to produce tail-kicking action to attract your next catch. All colors have been added.

  • Strike King Rage Tail Ned Cut-R Worm

  • Strike King Rage Tail Ned Bug - NEW SOFT BAIT Strike King Rage Tail Ned Bug - NEW SOFT BAIT - August 16, 2019
    Strike King offers a different creature bait design for the Ned Rig craze with the Rage Tail Ned Bug. Tie one on for your next finesse fishing excursion. Like the other Strike King Rage Tail products, the appendages of the Rage Ned Bug are flanged to help stir up water while it's pulled along. Their full color selection is now available.

  • Strike King Rage Tail Ned Bug

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