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Fishing Tackle Announcements & Messages


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Picasso Shock Blade Pro - NEW IN JIGS Picasso Shock Blade Pro - NEW IN JIGS - February 19, 2021
Developed in collaboration with MLF/BPT pro Aaron Martens, the Shock Blade Pro brings expanded features and functionality to the Picasso Shock Blade lineup. It features a "Speed Blade" for rapid vibration which creates a fast and erratic darting action that will trigger a strike even when the fish are not aggressively feeding. Its neutral balance combined with the protected blade attachment and "V" shaped head allows the Shock Blade Pro to cut through grass and deflect off any bottom structure.

  • Picasso Shock Blade Pro

  • Missile Baits Quiver - NEW COLORS Missile Baits Quiver - NEW COLORS - February 19, 2021
    The Quiver is a straight worm that is designed specifically for the Neko rig and the Tokyo rig. The super soft, ribbed body has a blunted head on the front for inserting Neko weights and sturdy rigging on the Tokyo rig. The back of the Quiver has a thin beaver like tail that quivers. We added all six new colors Bruised Plum, Fried Melon, Hillbilly Magic, Orange Green Pumpkin Core, Redbug Candy, and Watermelon Red Core to offer their entire selection.

  • Missile Baits Quiver

  • Missile Baits NedBall Head Jighead - NEW IN JIGHEADS Missile Baits NedBall Head Jighead - NEW IN JIGHEADS - February 19, 2021
    The Missile Baits NedBall Head Jighead is a different take on heads for Ned rig fishing, especially with the Ned Bomb. This versatile jig head lets you switch up your style with ease! The NedBall features a round head that is designed to be highly balanced for ultimate control. This jig is great for getting through hard cover to entice the larger predators hiding beneath! Switch up your style with the Missile Baits NedBall Head Jigheads!

  • Missile Baits NedBall Head Jighead

  • Missile Baits Ned Bomb - MORE COLORS Missile Baits Ned Bomb - MORE COLORS - February 19, 2021
    The Ned Bomb utilizes the ribs and thin beaver shaped tail to give anglers something they don't have in a Ned bait – a bait that has subtle action even at rest. They made it float as much as they could to draw the strikes! Colors Fried Melon and Hillbilly Magic have been added to offer all colors!

  • Missile Baits Ned Bomb

  • Missile Baits Drop Craw - MORE COLORS Missile Baits Drop Craw - MORE COLORS - February 19, 2021
    This is the first crawfish shaped bait on the market, specifically designed for a drop shot! The 3" Drop Craw can be Texas rigged or nose hooked on the tail end or head end. No bass has seen a bait like this on a drop shot. The flopping claws will move at the slightest twitch of the rod. Colors Dill Pickle, Fisholicious, PB&J, Straight Black, and Sunfish IPA are now available.

  • Missile Baits Drop Craw

  • Missile Baits D Bomb - MORE COLORS Missile Baits D Bomb - MORE COLORS - February 18, 2021
    D Bomb is a bulky creature bait with a unique ribbed body that displaces lots of water resulting in a straight fall. The tails sail when left connected or flap wildly when separated. The body is thinner where the hook comes out for easy hook sets but has a thicker head so the bait stays on the hook. Colors Black Neon and Hillbilly Magic are now available as part of the full color selection.

  • Missile Baits D Bomb

  • Missile Baits Baby D Bomb - MORE COLORS Missile Baits Baby D Bomb - MORE COLORS - February 18, 2021
    The Baby D Bomb is the smaller offspring to the extremely popular D Bomb. The 3.65" Baby D has a smaller, yet bulky, profile to flip and pitch but it also has finesse applications. When Texas rigging, the bait has a thinner ribbed body that can still accommodate a 3/0 flipping hook. It also can be rigged on a shaky head or drop shot. We've added olors Ballistic Bruiser and Hillbilly Magic to continue to offer the full selection of colors.

  • Missile Baits Baby D Bomb

  • Daiwa J-Fluoro Samurai Fluorocarbon Line - NEW IN FISHING LINE Daiwa J-Fluoro Samurai Fluorocarbon Line - NEW IN FISHING LINE - February 18, 2021
    In a class all its own, Daiwa's new J-Fluoro Samurai high-end fluorocarbon mainline brings invisibility and high performance to anglers of all walks. The made in Japan line is designed and manufactured to bring a new level of fishability to all, offering a multitude of sizes with varying levels of stretch and stiffness and super small diameter.

  • Daiwa J-Fluoro Samurai Fluorocarbon Line

  • Daiwa J-Braid X8 Grand Braided Line - NEW IN FISHING LINE Daiwa J-Braid X8 Grand Braided Line - NEW IN FISHING LINE - February 18, 2021
    J-BRAID x8 GRAND, the Ultimate Braid in Daiwa's J-Braid Family. Strong and resistant to abrasion, yet well-bodied enough to lay smoothly on the spool. J-Braid x8 GRAND line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. J-BRAID x8 GRAND is spun with Izanas, a state-of-the-art new material. These 8 carriers are supple yet with Izanas they're 4 times as abrasion resistant as a typically tougher 4 carrier.

  • Daiwa J-Braid X8 Grand Braided Line

  • Cotton Cordell Red-Fin - MORE COLORS Cotton Cordell Red-Fin - MORE COLORS - February 18, 2021
    Nothing wakes on top like a Cotton Cordell Red-Fin. It's a no-brainer for striped bass and big largemouth, but is also an effective lure when trolled or worked with a slow "twitch-twitch-pause" retrieve. Colors Black Chrome Ayu, Bone Appetit, Chrome Herring, and Pale Perch have been added to offer their full selection.

  • Cotton Cordell Red-Fin

  • Z-Man ChatterBait WillowVibe - NEW IN JIGS Z-Man ChatterBait WillowVibe - NEW IN JIGS - February 5, 2021
    Designed by ChatterBait originators Ronnie and Ron Davis, Z-Man's ChatterBait WillowVibe links a hardened, stainless steel willow leaf shaped blade with an aspirin-shaped jighead, for an intense, rapid-fire vibration that is ideal for targeting schooling fish. Jighead sports lifelike 3D eyes, a super-sharp 2/0 black nickel hook and a wire keeper for pinning soft plastic trailers tightly in place.

  • Z-Man ChatterBait WillowVibe

  • Z-Man Eye Strike Chatterbait - NEW IN JIGS Z-Man Eye Strike Chatterbait - NEW IN JIGS - February 5, 2021
    Ideally suited for pairing with a DieZel MinnowZ, RaZor ShadZ, StreakZ or other paddle- or straight-tail bait, the EyeStrike ChatterBait marries a distinctive hexagonal ChatterBlade with an ultra-attractive EyeStrike Redfish Eye jighead using Z-Man's patented and proven direct head-to-blade connection. The stainless steel blade vibrates vividly on all retrieve speeds, activating the jig and matching softbait with the proven, seductive ChatterBait motion.

  • Z-Man Eye Strike Chatterbait

  • Z-Man ChatterBait Elite - MORE COLORS Z-Man ChatterBait Elite - MORE COLORS - February 5, 2021
    Built upon their patented, bladed swim jig design, the Z-Man ChatterBait Elite sports a 5/0 Gamakatsu hook, new EZ Skirt jig skirt with low-profile hub, and custom head paint schemes and blade finishes for precise skirt matching. Top the Elite off with a molded-in trailer keeper that prevents soft plastics from sliding and a strengthened head-to-blade connection. Popular color Fire Craw has been added to this series.

  • Z-Man ChatterBait Elite

  • Z-Man CrossEyeZ Chatterbait - NEW IN JIGS Z-Man CrossEyeZ Chatterbait - NEW IN JIGS - February 5, 2021
    CrossEyeZ ChatterBait: Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man's CrossEyeZ jig series. A custom 5/0 O'Shaughnessy hook bolsters hookup and landing percentages. For optimal snag resistance around wood and grass, an adjustable, v-shaped, coated multi-strand wire weedguard deflects cover and prevents snagging and fouling, while folding back during hooksets.

  • Z-Man CrossEyeZ Chatterbait

  • Berkley Skinny Cutter 110+ - NOW AVAILABLE Berkley Skinny Cutter 110+ - NOW AVAILABLE - February 5, 2021
    The Berkley Skinny Cutter 110+ is a suspending jerkbait with long-distance castability. It features a thinner profile for a more subtle presentation and its versatility allows anglers to twitch, jerk, pause, rip, burn and use standard retrieves. It lunges downward when jerked for added depth.

  • Berkley Skinny Cutter 110+

  • Berkley PowerBait Pre-Rigged Swim Shad - MORE COLORS Berkley PowerBait Pre-Rigged Swim Shad - MORE COLORS - February 5, 2021
    The Berkley PowerBait Pre-Rigged Swim Shad is pre-rigged and ready to fish, with lifelike detail, 3D eyes, and holographic inserts. Bag with tray protects the vibrating tail. HD Tru colors are now available.

  • Berkley PowerBait Pre-Rigged Swim Shad

  • Berkley PowerBait Ripple Shad - MORE COLORS Berkley PowerBait Ripple Shad - MORE COLORS - February 5, 2021
    The fish hardly stand a chance. As if its sleek profile, lifelike eyes and details, vibrating body and tail design weren't enough...this dynamite Ripple Shad also has the legendary PowerBait scent and flavor formula built in to generate a bite when nothing else will work. Color Fire Perch adds to our selection.

  • Berkley PowerBait Ripple Shad

  • Berkley PowerBait MaxScent Flatnose Minnow - NOW AVAILABLE Berkley PowerBait MaxScent Flatnose Minnow - NOW AVAILABLE - February 5, 2021
    Berkley PowerBait MaxScent Flatnose Minnow features material that releases a super-charged scent field attracting fish in a way never before seen. It features a compressed flat nose for better hook ups on a drop shot rig and its life-like tail mimics easy prey fish. The soft yet durable material provides for life-like action and easier hookups.

  • Berkley PowerBait MaxScent Flatnose Minnow

  • Berkley PowerBait Buzz'n Speed Toad - NOW AVAILABLE Berkley PowerBait Buzz'n Speed Toad - NOW AVAILABLE - February 5, 2021
    Berkley PowerBait Buzz'n Speed Toad features serrated feet that buzz and cut the water surface creating strike-provoking water disturbance and sound! They have an ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing experience. Belly slot has an extended leading edge to keep the bait from sliding up the shank for even more reliable hookups.

  • Berkley PowerBait Buzz'n Speed Toad

  • Berkley PowerBait Beat'n Paddle Frog - NOW AVAILABLE Berkley PowerBait Beat'n Paddle Frog - NOW AVAILABLE - February 5, 2021
    Berkley PowerBait Beat'n Paddle Frog features paddle tail style feet that beat the water with a sound bass want to crush coupled with an ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing experience. Unique perpendicular hook-point keepers protect single hook and double frog hook rigs allowing you to fish in all structures. Designed to rig weedless with double-frog hook and single hook.

  • Berkley PowerBait Beat'n Paddle Frog

  • Berkley Half Head Jigheads - NOW AVAILABLE Berkley Half Head Jigheads - NOW AVAILABLE - February 5, 2021
    Designed with input from the Berkley Pro Staff, Berkley Half Head Jigheads are sharp, strong and engineered for reliable performance - fish after fish.

  • Berkley Half Head Jigheads

  • Berkley Fusion19 Circle Hooks - NOW AVAILABLE Berkley Fusion19 Circle Hooks - NOW AVAILABLE - February 5, 2021
    Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. It's engineered to set hook in the corner of the mouth, even when you don't feel the bite. It also features a wide gap to accommodate a wide variety of baits.

  • Berkley Fusion19 Circle Hooks

  • Berkley Fusion19 Baitholder Hooks - NOW AVAILABLE Berkley Fusion19 Baitholder Hooks - NOW AVAILABLE - February 5, 2021
    Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple applications. It features a needle point with SlickSet Coating for easier penetration and a double barbed shank to hold baits in place. Each front of every package provides bait recommendations.

  • Berkley Fusion19 Baitholder Hooks

  • Berkley FluoroShield - NEW IN FISHING LINE Berkley FluoroShield - NEW IN FISHING LINE - February 5, 2021
    Berkley FluoroShield is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating "shields" the inner co-polymer making it nearly invisible underwater and abrasion resistant while remaining manageable for optimized casting distance.

  • Berkley FluoroShield

  • IKE-CON Walleye Spinner Rig - NOW AVAILABLE IKE-CON Walleye Spinner Rig - NOW AVAILABLE - February 4, 2021
    A walleye angler's dream lure – a simple, ready-to-use spinner rig. Ike-Con combined their best selling 6.25" worm size in proven colors and include a quick change clevis for easy blade change. When retrieved a natural, spiral, vibrating action is created along with increased visibility by the Indiana blade rotating. Sound and vibration are both proven advantages for landing more fish.

  • IKE-CON Walleye Spinner Rig

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