Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the popping version of Berkley's Swamp Lord Hollow Body Frog. The Swamp Lord features optimally angled sticky sharp Fusion19™ hooks and a supple yet durable body material that easily collapses. Additionally, the sealed hook shank / body chamber reduces water intrusion for uninterrupted fishing.

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord of the swamp. Optimized for positive hook-up ratio, the Swamp Lord features optimally angled sticky sharp Fusion19™ hooks and a supple yet durable body material that easily collapses. Additionally, the sealed hook shank / body chamber reduces water intrusion for uninterrupted fishing.

Trilene® Big Game™ is one of the most popular line families in North America due to its incredible strength, reliability and value. Big Game™ Braid is manageable, easy-to use, and has reliable knot strength. All at an exceptional value! We offer all sizes in Lo-Vis Green.

For decades Berkley has pushed the efficacy and catch rate of their Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, their Flicker Shad® trolling hard baits have continued to cash countless checks in Walleye tournaments across the country. The new Scented Flicker Shad® features Patent Pending Scent+ Pockets designed precisely for accepting Gulp! Hard Bait Gel. We offer both sizes.

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.