The Strike Series 3 Crankbait is a small bodied deep diver and is designed to be very castable, to search maximum depths. This is one of Strike King's most popular crankbaits. New colors Bully, Chartreuse Blue Black Splatterback, Phantom Watermelon Red Craw, The Shizzle, TN Shad 2.0, and Wicked Firetiger are now available.

The KVD Sexy Frog is one of the finest, feature-packed, frog-style baits yet from Strike King. Chief among its features are a sealed nose, which minimizes water entry, and a free-floating rattle to create the noise needed to get those lunkers' attention. New colors Bone, Bottoms Up, Bullfrog, Darter Frog, Kamikaze, Psycho Toad, and Spotted Frog are now available in the regular 5.75" size.

All our colors in the JB's Stump Jumper are back in stock. This squarebill is perfect for crashing into rocks, fishing through grass, or burning it through open water. They have a nice wobble and rattles to call in the big ones. Very durable and built with quality color patterns and hardware. JB's Stump Jumper suspends nose down while not in retrieve to give them a realistic look.

Fillet your catch with ease using the ergonomically designed Berkley electric fillet knife with precision ground blades. Eight inch stainless steel blades resist corrosion and side release buttons prevent accidental blade release during operation.

The Berkley 50-pound Digital Fish Scale with attachable tape measure and no-tear fish clip allows anglers to quickly measure the weight and length of their catch. It stores up to 10 weights in memory and the tare feature allows combined weight of multiple fish.