We just received in more stock on lots of Zoom items, including special run colors! This includes the new special run color Hot Zamales! Stock up while supplies last on this new color and more.

Power. Precision. Performance: Three words characterizing the attitude behind the next generation of Bantam reels. Equipped with Shimano's Infinity Drive technology to provide anglers with unsurpassed reeling force, engineers designed the new Bantam for the power game. Built upon a one-piece aluminum CoreSolid Body, the Bantam provides anglers a solid in-hand feel and the confidence they need during hard hooksets while delivering the power required to yank fish out of the thick stuff.

The iconic heritage of the Stella family embodies this mindset with the debut of the new Stella FK aimed at enriching angler performance through the debut of industry-leading Shimano reel technology. Built upon the Shimano legacy of cold-forged HAGANE gears for added strength with the refinement of Micro Module II technology, new Infinity Xross technology extends the gear tooth horizontally to distribute load across the gear tooth more evenly for unequaled gear durability.

Shimano designed the all-new Catana FE family of spinning reels with precision, power and performance for the budget-minded angler looking to get out and enjoy a day on the water. Lighter than previous generations, the new Catana FE features a redesigned body and rotor combined with an upgraded handle knob and 3+1 bearings for smoother reeling performance. Catana FE also features Shimano's G-Free Body and Propulsion Line Management System.

Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with a distinct action to elicit bites from trophy fish. Featuring Shimano's proprietary FLASH BOOST technology, the World Crank emits a continuous flash that mimics a wounded baitfish, even when paused. The lure's large front lip creates an aggressive swimming action that reaches depths of 10 to 12 feet with a constant retrieve.