The Strike King KVD Deep Jerkbait, a deeper version of the original 300-size that hunts the depths all the way to 11 feet! Available in handpicked and proven colors that are meant to catch fish anywhere, anytime. Take your Jerkbait game to new depths and your fishing to new heights with the Strike King KVD Deep. New colors Natural Shad, Phantom Perch, Pro Black, Pro Bone, Pro Citrus Shad, Pro Gold, Pro Green, Pro Morning Dawn, Pro Purple Headed Hammer, and Sugar Daddy have been added to expand our full selection!

The Hack Attack Pad Perch, designed by B.A.S.S. Elite Pro, Greg Hackney, is based on the design of the KVD Popping Perch but with a pointed nose to come through thick cover easier, such as lily pads and brush. The bait skips, walks, and splashes like a wounded perch. It features a big strong double hook and easily collapsible sealed body for good hook ups and combats against leaks.

The Rage Cut-R is Strike King's most versatile worm EVER! Rage flange on tail for increased action - fastest tail flicker rate of any on the market. Can be flipped or pitched, Texas-rigged, Carolina-rigged, swim it weightless or on a weighted hook. New colors Moon Juice, Okeechobee Craw, Plum, and Summer Craw have been added to bring you their full selection, along with a new 7" size in most colors.

Our 100% polyester Land Big Fish Sport-Tek Competitor Long Sleeve T-Shirt features our Land Big Fish name and logo front and center on the chest and our website address on the right sleeve. Now also available in blue!

An Xtra Deep diving version of the Series 3 with a unique curved bill that is balanced to cause a steep dive angle to enable this small body bait to dive faster and deeper than other crankbaits this size. The bill design also enables the lure to track well when in contact with the bottom. It runs great, even when moved fast, and casts extremely well. New color Wicked in the 3XD adds to our full selection of colors!