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Rapala BX Big Brat - NOW AVAILABLE
Rapala BX Big Brat - NOW AVAILABLE  May 19, 2022

The BX (Balsa Xtreme) Big Brat is a bully. Like its older brother the BX Brat it is badly behaved and always looking for a fight. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever.

Rapala Rain Bibs & Rain Jacket - NEW IN APPAREL
Rapala Rain Bibs & Rain Jacket - NEW IN APPAREL  May 13, 2022

The Rapala Rain Jacket and Bib Series are built on high expectations, combining advanced technology performance with upgraded waterproof and breathable components for more extreme conditions. Let it rain.

Megabass Vision 110+1 Jr. - NOW AVAILABLE
Megabass Vision 110+1 Jr. - NOW AVAILABLE  May 13, 2022

The VISION ONETEN+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the suspend settings of the Bassmaster Classic winning VISION ONETEN+1 Jerkbait, the smaller Jr. size is a wildly effective tool to attack the key 7 ft range. No detail has been spared. From the first twitch, the Jr. exhibits the same unrivaled, dynamic action that catapulted the ONETEN series onto the front deck of serious Jerkbait anglers.

Megabass Vibration-X Ultra (Rattle) - NOW AVAILABLE
Megabass Vibration-X Ultra (Rattle) - NOW AVAILABLE  May 13, 2022

The Vibration-X Ultra is unmatched in its class, with a realistic bluegill/shad profile that will visually trigger devastating reaction strikes. However, the real key to the Ultra lies in its revolutionary design: instead of relying on the shape of the head to produce the desired action (which requires a lot of water resistance to kick-start), the Vibration-X Ultra utilizes internal balancers that activate action instantly.

Megabass Okashira Jighead - NEW COLORS
Megabass Okashira Jighead - NEW COLORS  May 13, 2022

The Okashira head's hydrodynamic form is perfectly matched to finesse swimbaits and finished in elegant detail to draw in discerning targets. With carefully sculpted curves that channel water under the chin and around the bait, the Okashira head provides uncanny horizontal stability, along with subtle roll. This improves range-keeping ability. We've added the full selection including new colors Shadow Spawn, Tennessee Shad, and Weed Kamo II.