Built tournament tough, Curado is the benchmark for reliability and durability. Generations of anglers have looked to Curado as their trusted partner. Shimano gives you more than ever with the Curado K series reels. Now offered in a lower 5.0:1 gear ratio for slower cranking.

Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, setting the standard for tournament fishing nationwide. The profile, one-of-a-kind darting action, balancing system and realistic color patterns all contribute to the incredible fish-catching ability of the ONETEN. Special colors TLC and Triple Illusion are now available in limited supply!

"The KVD 1.5 has been a proven and critical tool for me over the years. With the added element of the "Hard Knock" sound, the new KVD Hard Knock 1.5 is an exciting new addition to my arsenal that I can rely on to trigger bass into more bites."
-Kevin VanDam, MLF Pro Angler

The Googan Squad Explode Toad is a topwater buzzing bait that resembles a toad or frog zooming across the water. Designed with a patented flange, the Explode Toad kicks and spits water the second the legs begin moving. The unique action pushes and displaces water, drawing fish to the surface. Rig the Explode Toad solo on a 4/0 Googan Squad Heavy Hammer Hook or use it as a trailer on the back of your favorite buzzbait. The added bulk will add to the action of the buzzbait while increasing your ability to skip the bait around wood, brush piles or docks.

After countless requests, the Googan Squad has developed the perfect jig trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members of the squad have put months into testing and developing the perfect chunk style bait. This bait can be fished on the back of a jig or solo as a ned style bait. The Rattlin' Chunk uses the same patented flange appendages from the Krackin' Craw and the same removable rattles as the Rattlin' Ned to make a loud presentation that is guaranteed to get the attention of any fish.