The Strike King Thunder Cricket was designed through a collaborative team effort by Kevin VanDam, Greg Hackney, Andy Montgomery and licensed by Z-Man. The Thunder Cricket features the new Owner Jungle Flipping Hook which many believe to be the finest hook ever made. It features a black nickel finish, no flex wide gap wire design with the bite being outside the swinging blade radius to allow for a much higher hook up ratio.

The ANGLR Bullseye is a Bluetooth enabled tracking accessory that pairs with ANGLR's free fishing app to make marking catches and waypoints as simple as clicking a button. It's the easiest and fastest way to mark waypoints and catches without ever pulling out your phone or tapping around on a graph.

The Berkley PowerBait Power Grubs have the best in class action at even slower speeds than the competition. They have a bulky body for presence and rigging. We've added new colors Bluegill, Chartreuse Pepper, Green Pumpkin, Milky Chartreuse, Pro Blue Red Pearl, Salt and Pepper, Skeet's Ghost Minnow, and Watermelon in the new 4" and 5" sizes.

With a compact 2.25 inch body length, the Bill Lewis MR-6 (mid-range 6 ft) contains an internal weight transfer for long-casting abilities for a small-sized lure. The flattened-sides and tapered-tail combine for extreme vibration on a tight wiggle. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action.

The preferred, proven, and popular shape of the Berkley PowerBait Minnow is great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs. Its split tail design provides subtle finesse presentations that are ideal for crappie, panfish, bass, walleye, and trout. We now carry all colors in the 2" size.