The BOOYAH Bait Co. Boss Pop topwater chugger/popper comes with everything an angler needs to generate vicious surface action – cutting-edge color patterns, super-tight engineering, top-quality components and a feathered back treble hook. The Boss Pop chugs, spits, walks the dog and skitters across the surface like a panicked baitfish. New colors Chrome Black, Moonphase Shad, Summer Gill, and X Ray add to our full selection.

The BOOYAH Hard Knocker is a great lipless crankbait for aggressive fishing. Multiple rattles create a higher pitch to draw fish from long distance. The Hard Knocker is specifically weighted to help make longer casts and available in three sizes to fit the conditions. Use it to probe flats in the spring and pick off schoolers in the fall. New colors Chrome Black, Crushed Bone, Ghost, Moonphase Shad, Tiger Craw, and Yellow Perch add to our full selection.

For a limited time save 25% on select Abu Garcia reels and rods, while supplies last! Offer limited to quantities on hand.

Bass can hear the difference with the Bandit Rack-It. The Rack-It is a square-bill crankbait that dives 4-6 feet deep and is perfect for using around rocks or wood thanks to the high-deflection rate. A molded-in and shaved bill also increases the hunting action to a new aggressive level. But the sound it makes is key. The butyrate body emits a unique sound that bass aren't used to hearing after years of other plastic cranks going past them.

True durability to tackle nearly anything in the salt best describes the new Shimano Socorro SW spinning reels. Equipped with long-lasting Hagane gearing, the Socorro reels give anglers the strength for both inshore and offshore action, and with X-Ship Technology, they offer the ultimate in smoothness and power. Fish with confidence. Socorro SW reels are ready.