The Emperor line of rods are truly the "King" of rods, ideal for the fisherman who is serious about his craft. The Emperor has a MLS composite handle (like Favorite's Summit) for the ultimate in feel. This is combined with Fuji line guides, custom real seat, topped with a custom aluminum "crown" for perfect balance. The "crown" also serves as a keeper. The rod is coated in 4-D hydrographic paint allowing the rod to change colors Based on the Lighting environment.

The Mach I Speed Spool is back in stock! It features a premium 8 bearing system with double-shielded stainless steel ball bearings and a Zero Reverse one way clutch bearing for smooth operation. Lightweight one-piece graphite frame and sideplates. The innovative MSB (Multi-Setting Brake) system features both an externally adjustable magnetic cast control and internally adjustable centrifugal brakes for superior cast control.

The Daiwa Tatula SV TWS is back in stock! The TATULA SV represents versatility and performance. Stress-free Versatile (SV) technology and Daiwa's Air Brake system provides more control when casting. The SV Concept combines an ultra-lightweight spool made of Super Duralumin with a movable ramp induct rotor that interacts with the brake system's magnetic field to regulate spool speed during the cast - according to the speed of your spool.

The most advanced Metanium ever produced has been restocked! Completely redesigned by Shimano engineers to be the most advanced Metanium ever produced, the 2020 Metanium features a never before seen Magnesium CoreSolid Body to provide both professional and enthusiast anglers with the solid advantage of durability, rigidity and sensitivity while reducing weight. The new CI4+ Star Drag reduces weight even further.

We've received in more of the awesome new G.Loomis NRX+ Rods. A legendary reimagination of an iconic series of actions, the G.Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of today's avid bass angler. Their American-made blanks are rolled with Spiral X technology to provide ultra-fast recovery for increased casting distance, heightened sensitivity, and drastic weight reduction.