The smoking hot new bait that's both a craw and a worm is back in stock in all colors! The Z-Craw Worm combines the best of both worlds from the Z-Craw Jr. and the Magnum Finesse Worm to create a one of a kind presentation. It glides to the bottom on the fall, kicking on the way down. We've got them all!

The Strike King KVD Splash topwater hardbait is designed to the exact specifications of 4-time Bassmaster Classic Champion Kevin VanDam. It's the perfect balance of spitting, chugging, and surface-walking action for inducing massive topwater strikes. New colors Bully, Carolina Chrome, The Shizzle, and TN Shad 2.0 have been added to bring you all their colors.

Do you want to attract the largest bass in the lake, from a long way away, and cast a mile? The KVD Mega Dawg was designed to do all that. It's a premium KVD approved lure and is the BIG Dawg in the KVD Sexy Dawg family by Strike King. New colors Carolina Chrome, The Shizzle, and TN Shad 2.0 expand out full selection.

A medium-sized body with a medium wobble and medium buoyancy, the Strike King Pro-Model Crankbait Series 5 has a 2" diving plane to allow for lengthened casts and deeper depths. New colors Bully, Chartreuse Blue Black Splatterback, Phantom Watermelon Red Craw, The Shizzle, and TN Shad 2.0 add to our full selection of colors.

Daiwa Reel Greaser won't thicken when cold or run when hot, and is water repellant. It keeps gears running smooth and quietly and inhibits rust and saltwater corrosion to help your reel last longer.