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Fishing Tackle Announcements & Messages


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Berkley PowerBait MaxScent Tube - NOW AVAILABLE Berkley PowerBait MaxScent Tube - NOW AVAILABLE - February 24, 2023
Berkley PowerBait MaxScent Tube is an absolute Smallmouth smasher! Great colors plus flavor and MaxScent magic for a big time upgrade of a proven bait. The PowerBait MaxScent material releases a super-charged scent field attracting fish in a way never before seen.

  • Berkley PowerBait MaxScent Tube

  • Berkley PowerBait Power Tube - NOW AVAILABLE Berkley PowerBait Power Tube - NOW AVAILABLE - February 24, 2023
    The Berkley PowerBait Power Tube is a big time upgrade of a proven bait with innovative colors plus scent and flavor.

  • Berkley PowerBait Power Tube

  • Berkley PowerBait Attractant - NOW AVAILABLE Berkley PowerBait Attractant - NOW AVAILABLE - February 24, 2023
    Enhance any lure with the water-soluble liquid Berkley PowerBait Attractant.

  • Berkley PowerBait Attractant

  • Berkley PowerBait Curly Bones - NOW AVAILABLE Berkley PowerBait Curly Bones - NOW AVAILABLE - February 24, 2023
    Berkley PowerBait Curly Bones features a hybrid "Rib Worm" design to produce high action at the slowest of speeds in low current on the bottom or on the drop. Its heavy ribbed body allows the bait to catch more water and stay suspended longer in current or static water, with a super thin ribbon style tail with a vertical orientation and activation tip to grab water and never stop moving.

  • Berkley PowerBait Curly Bones

  • Berkley PowerBait Power Grubs - NOW AVAILABLE Berkley PowerBait Power Grubs - NOW AVAILABLE - February 24, 2023
    The Berkley PowerBait Power Grubs have the best in class action at even slower speeds than the competition. They have a bulky body for presence and rigging. Multiple sizes for a variety of applications. Original scent. We carry all colors in the 2" and 3" size.

  • Berkley PowerBait Power Grubs

  • Berkley PowerBait Power Minnow Grub - NOW AVAILABLE Berkley PowerBait Power Minnow Grub - NOW AVAILABLE - February 23, 2023
    Ideal reaction bait for bass, walleye, and other predator species. Berkley PowerBait Power Minnow Grub comes pre-rigged and ready to fish. It features lifelike detail, 3D eyes, and holographic inserts with a swimming tail action.

  • Berkley PowerBait Power Minnow Grub

  • Berkley PowerBait Power Minnow - NOW AVAILABLE Berkley PowerBait Power Minnow - NOW AVAILABLE - February 23, 2023
    Ideal for crappie, panfish, bass, walleye, and trout. Pre-rigged and ready to fish, the Berkley PowerBait Power Minnow has lifelike detail, 3D eyes, and holographic inserts. Great for jig trailers, spinner rigs, or other bottom-bouncing rigs. Split-tail design provides a subtle, finesse presentation.

  • Berkley PowerBait Power Minnow

  • Berkley PowerBait Pro Twitchtail Minnow - NOW AVAILABLE Berkley PowerBait Pro Twitchtail Minnow - NOW AVAILABLE - February 23, 2023
    Berkley PowerBait Pro Twitchtail Minnow was pro designed by Mark Courts. It has a minnow design featuring a tail with action that is irresistible to both bass and walleye. It comes in pro-designed colors to add fish-catching flare with exclusive PowerBait flavor.

  • Berkley PowerBait Pro Twitchtail Minnow

  • Berkley PowerBait MaxScent Lil' General - FULL SELECTION Berkley PowerBait MaxScent Lil' General - FULL SELECTION - February 23, 2023
    Berkley PowerBait MaxScent Lil' General Features a 2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavor. It's designed to perfectly pair with Half Head and Ned style jigheads. The PowerBait MaxScent material releases a super-charged scent field proven absolutely deadly in finesse applications. Fantastic multi-species bait for a variety of species. We added their full selection.

  • Berkley PowerBait MaxScent Lil' General

  • Berkley PowerBait MaxScent Power Chunk - NOW AVAILABLE Berkley PowerBait MaxScent Power Chunk - NOW AVAILABLE - February 23, 2023
    Berkley PowerBait MaxScent Power Chunk is a Bassmaster Classic winning bait that adds movement and bulk to your jig. Designed with the old pork trailers in mind, but easier to use with a texture that provides more surface area for PowerBait MaxScent scent and flavor.

  • Berkley PowerBait MaxScent Power Chunk

  • Berkley PowerBait MaxScent Meaty Chunk - NOW AVAILABLE Berkley PowerBait MaxScent Meaty Chunk - NOW AVAILABLE - February 23, 2023
    Berkley's PowerBait MaxScent material releases a super-charged scent field attracting fish in a way never before seen. Their Meaty Chunk looks like the proven old pork rinds and makes a great jig trailer for flipping, pitching, or swimming. Extra bumps add scent releasing area for tentative fish. The soft, yet durable material provides for life-like action and easier hook-ups.

  • Berkley PowerBait MaxScent Meaty Chunk

  • Berkley PowerBait Power Nightcrawler - NOW AVAILABLE Berkley PowerBait Power Nightcrawler - NOW AVAILABLE - February 23, 2023
    Berkley PowerBait Power Nightcrawler looks, feels, and smells like a live nightcrawler. It's great for trolling on spinner rigs with exclusive walleye PowerBait scent and flavor enhanced formula.

  • Berkley PowerBait Power Nightcrawler

  • Berkley PowerBait MaxScent Flat Worm - MORE COLORS & SIZES Berkley PowerBait MaxScent Flat Worm - MORE COLORS & SIZES - February 23, 2023
    Now available in a larger 4.25" size, the Berkley PowerBait MaxScent Flat Worm is a perfect drop shot bait that quivers and wiggles with the smallest movements. Ribs provide more surface area for PowerBait MaxScent scent and flavor. Colors Cinnamon Purple, Gobyashi, Green Pumpkin Watermelon, and Smelt have been added to expand our lineup.

  • Berkley PowerBait MaxScent Flat Worm

  • Zoom Bait - Special Run Color Black Blue Tail & Junebug Blue Tail Zoom Bait - Special Run Color Black Blue Tail & Junebug Blue Tail - January 21, 2023
    Zoom Bait special run colors Black Blue Tail (color #124) & Junebug Blue Tail (color #232) are back in stock in the Trick Worm! You can also find Black Blue Tail in the 4" Dead Ringer, Horny Toad, and 6" Lizard right now. And Junebug Blue Tail can also currently be caught in the Ultra-Vibe Speed Craw.

  • Zoom Bait Trick Worm
  • Zoom Bait Special Run Color Black Blue Tail
  • Zoom Bait Special Run Color Junebug Blue Tail

  • Zoom Bait - New Special Run Color Rocky Top Zoom Bait - New Special Run Color Rocky Top - January 21, 2023
    New Zoom Bait special run color Rocky Top (color #444) is now in stock in 10 different models! Choose from the Baby Brush Hog, Fat Albert Grub, Finesse Worm, Horny Toad, Magnum Trick Worm, Super Fluke, Trick Worm, Ultra-Vibe Speed Craw, Z-Craw, and Z-Craw Jr.

  • Zoom Bait Special Run Color Rocky Top

  • 6th Sense Provoke 106SK Slow Sink Jerkbait - NEW IN HARD BAITS 6th Sense Provoke 106SK Slow Sink Jerkbait - NEW IN HARD BAITS - January 21, 2023
    The Provoke 106X Slow Sink will slowly sink in the water column giving you the ability to reach those deeper suspended fish. Its uniquely engineered tapered tail design creates the phenomenal darting and turning motion upon each rod twitch. Along with the premium paint jobs and a weight transfer system, you will find super sharp hooks, realistic 3D eyes, scales and gill plates that bring the Provoke jerkbait series to life.

  • 6th Sense Provoke 106SK Slow Sink Jerkbait

  • 6th Sense Provoke 106DD Deep Diver Jerkbait - NOW AVAILABLE 6th Sense Provoke 106DD Deep Diver Jerkbait - NOW AVAILABLE - January 21, 2023
    The Provoke series of jerkbaits was designed by 6th Sense's top pros with many key ingredients in mind. The Provoke 106 DD will slow float/suspend depending on water temperature at depths of 4-6 feet. Its uniquely engineered tapered tail design creates the phenomenal darting and turning motion upon each rod twitch.

  • 6th Sense Provoke 106DD Deep Diver Jerkbait

  • 6th Sense Duke 65 - NOW AVAILABLE 6th Sense Duke 65 - NOW AVAILABLE - January 21, 2023
    Designed to be a premium lipless crankbait, the Duke performs like no other on the market. The unique wide head design gives the Duke a tighter vibration while also displacing water giving it a hard thumping action upon retrieve. The tighter wobble will improve the Duke’s effectiveness in colder water temperatures. The Duke is 5/8 oz with an enhanced weighting system. The Duke’s internal rattle system is second to none.

  • 6th Sense Duke 65

  • 6th Sense NedFry 4.6 - NOW AVAILABLE 6th Sense NedFry 4.6 - NOW AVAILABLE - January 21, 2023
    The NedFry 4.6 was uniquely designed to float while maintaining the application versatility of a finesse bait, providing anglers with the perfect bait for high pressured fish.The NedFry 4.6 excels on a Ned Rig, Shakey Head, Carolina Rig, Texas Rig, and more.

  • 6th Sense NedFry 4.6

  • 6th Sense Clout 6.3 Stick Bait - NEW IN SOFT BAITS 6th Sense Clout 6.3 Stick Bait - NEW IN SOFT BAITS - January 21, 2023
    The CLOUT 6.3 has the same design as the CLOUT 5.4, just in a bigger profile. The 6.3 is used for more power fishing methods when you are targeting those bigger bass. The CLOUT 6.3 can be used weightless, Texas-Rigged, Carolina-Rigged, on a Shakey-Head, or even on a drop shot, making this stick bait a must-have for your tackle arsenal.

  • 6th Sense Clout 6.3 Stick Bait

  • 6th Sense Divine Spinnerbait - NEW IN SPINNERBAITS 6th Sense Divine Spinnerbait - NEW IN SPINNERBAITS - January 21, 2023
    Strength, vibration, and balance. The Divine Spinnerbait is designed to outperform, outlast, and out fish any spinnerbait on the market. Built with the highest quality heat-treated stainless-steel spring wire, the Divine Spinnerbait is made for strength without sacrificing the vibration you need to attract fish. It features a 3D head design, screw-lock bait keeper, custom painted head, a hand-tied skirt, premium blades, and unmatched components.

  • 6th Sense Divine Spinnerbait

  • 6th Sense Divine Flutter Spoon - NOW AVAILABLE 6th Sense Divine Flutter Spoon - NOW AVAILABLE - January 21, 2023
    The 6th Sense Divine Flutter Spoon was designed for catching the larger fish in the offshore schools. Measuring 4.75 inches and weighing in at 1.25 oz, this spoon is wider causing a much better erratic flutter action. Sometimes you need to pull up and catch the bigger fish quickly in the school and weed out the small ones; this is where this spoon shines (pun intended). Catch them big and catch them fast on the Divine Flutter Spoon!

  • 6th Sense Divine Flutter Spoon

  • 6th Sense Divine Tear Drop Shot Tungsten Weight - NOW AVAILABLE 6th Sense Divine Tear Drop Shot Tungsten Weight - NOW AVAILABLE - January 21, 2023
    The Divine Drop Shot weight was designed to help you reel in those hard to catch bass. This drop shot weight is made with extremely durable line clips making it easy for you to slip your line through without fear of it coming lose. The Divine Drop Shot weights come in a variety of different sizes to serve all of your drop shot needs.

  • 6th Sense Divine Tear Drop Shot Tungsten Weight

  • 6th Sense Crush XR Series Crankbaits - NOW AVAILABLE 6th Sense Crush XR Series Crankbaits - NOW AVAILABLE - January 21, 2023
    The 6th Sense Crush XR (Extra Rattle) series are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning in open water. Diving up to 5 feet in water depth and fitted with sharp black nickel hooks, these crankbaits simply catch more fish. A premium paint scheme with realistic 3-D gill plates, 3-D eyes, and 3-D scales really brings this bait to life.

  • 6th Sense Crush 50XR
  • 6th Sense Crush 100XR

  • 6th Sense Swank 66X Crankbait - NOW AVAILABLE 6th Sense Swank 66X Crankbait - NOW AVAILABLE - January 21, 2023
    The 6th Sense Swank 66X crankbait is the little brother to the Swank 77X. Weighing in at 1/2 oz and having a length of 60 mm, the Swank 66X is more finesse-like when cranking over grass. Diving 2-5 feet, the Swank 66X is perfect for fishing that submerged vegetation. The Swank family takes power cranking to the next level by allowing you to cover water with a new and unique presentation.

  • 6th Sense Swank 66X Crankbait

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