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Fishing Tackle Announcements & Messages


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Ardent Cooler D-Funk Spray Bottle - NOW AVAILABLE Ardent Cooler D-Funk Spray Bottle - NOW AVAILABLE - October 20, 2023
There is nothing fun about a cooler full of meat blood, fish slime, spilled milk or leaky leftovers. Cleaning it up is one thing. Stopping the stink is something else altogether. Especially if it has had time to spoil. Cooler-D-Funk is up to the task! The secret behind Cooler-D-Funk's amazing ability to counteract stubborn odors is Double Down Technology which both neutralizes AND counteracts odor at the molecular level.

  • Ardent Cooler D-Funk Spray Bottle

  • Daiwa Tatula XT Flipping & Frogging Bass Casting Rod - NEW IN RODS Daiwa Tatula XT Flipping & Frogging Bass Casting Rod - NEW IN RODS - September 22, 2023
    Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 Bias and Braiding-X blank construction to prevent rod twist for longer casts, added sensitivity and more hook-setting power. Tatula XT casting rods feature EVA-style split grips and Daiwa's exclusive light and sensitive Tatula carbon nut reel seat. We offer all the technique-specific models including the Flipping and Frogging styles.

  • Daiwa Tatula XT Flipping Bass Casting Rod
  • Daiwa Tatula XT Frogging Bass Casting Rod

  • Daiwa Steez A 100 TWS Baitcasting Reel - NEW IN REELS Daiwa Steez A 100 TWS Baitcasting Reel - NEW IN REELS - September 22, 2023
    The STEEZ A 100 features Daiwa's MAGFORCE-Z BOOST, combining the casting control of our Magforce-Z with the added benefit of increased casting distance. The STEEZ A 100’s profile ensures easy handling, and its G1 Duralumin MAG-Z BOOST Spool design is an extremely rigid, flex-resistant aluminum alloy- cutting weight without sacrificing durability. This also creates less start-up inertia, allowing the angler a longer and more manageable cast.

  • Daiwa Steez A 100 TWS Baitcasting Reel

  • Penn Pursuit IV Spinning Reel - NOW AVAILABLE Penn Pursuit IV Spinning Reel - NOW AVAILABLE - September 22, 2023
    The Penn Pursuit IV features a durable construction and the smooth gear system anglers expect from Penn. This reel features an ultra lightweight, corrosion-resistant graphite body and powerful HT-100 drag system making the Pursuit IV a great value for the money for saltwater anglers. The Pursuit IV has a reel for most fisheries. The Instant Anti-Reverse bearing eliminates even the slightest rotor back play for instant hook-ups every time.

  • Penn Pursuit IV Spinning Reel

  • Penn Slammer IV Spinning Reel - NOW AVAILABLE Penn Slammer IV Spinning Reel - NOW AVAILABLE - September 22, 2023
    The Slammer IV is packed with more features than ever before. Building off Penn's proven IPX6 sealed body and spool, we redesigned our Slammer drag system to not only be better sealed, but also offer a wider range of usable drag, all while being bearing supported for extra smoothness. Adding their all brass CNC gear technology, 8+1 stainless steel bearing system and Hydrophobic Line Roller Bearing has made the Slammer IV the ultimate workhorse reel.

  • Penn Slammer IV Spinning Reel

  • Penn Squall II Level Wind Conventional Reel - NOW AVAILABLE Penn Squall II Level Wind Conventional Reel - NOW AVAILABLE - September 22, 2023
    The Penn Squall II Level Wind builds off the successful first generation and adds key technology to make these the best value level wind reels on the market. Now featuring Penn's proprietary Fast Gear Access Side plate, maintenance is more angler friendly than ever. The Squall II Level Wind reels also feature a 3+1 shielded stainless steel ball bearing system and HT-100 carbon fiber drag system, entirely surrounded by a lightweight graphite frame and side plates.

  • Penn Squall II Level Wind Conventional Reel

  • Penn Squall Lever Drag Conventional Reel - NOW AVAILABLE Penn Squall Lever Drag Conventional Reel - NOW AVAILABLE - September 22, 2023
    The Penn Squall Lever Drag is lightweight and ergonomic. Made from graphite for its lightweight and corrosion resistant benefits. Stainless steel gears with a high speed gear ratio make the Squall LD perfect for nearshore trolling for kings and dolphin. Penn's proprietary Dura-Drag system will be there when you hook that big wahoo and he tries to smoke your reel!

  • Penn Squall Lever Drag Conventional Reel

  • Penn Battle III Spinning Reel - NOW AVAILABLE Penn Battle III Spinning Reel - NOW AVAILABLE - September 22, 2023
    The PENN® Battle® III is now stronger, smoother, and more durable than ever before. By matching their proprietary CNC Gear Technology, HT-100 carbon fiber drag system, and a Full Metal Body, the Battle III has the guts and drag to handle serious abuse. Ranging in sizes, the Battle III series has a model for every angler, at an incredible value.

  • Penn Battle III Spinning Reel

  • Penn Fathom II Level Wind Conventional Reel - NOW AVAILABLE Penn Fathom II Level Wind Conventional Reel - NOW AVAILABLE - September 22, 2023
    The PENN Fathom II Level Wind's heavy duty construction and powerful gears make it a true workhorse and favorite of charter boat Captains. It is designed to handle extreme abuse day-in and day-out. Whether you are bottom-fishing or casting live bait, the Fathom II will stand up to the hardest fishing conditions. A Full Metal Body keeps precise gear alignment while the Fast Gear Access Sideplate allows for easy maintenance.

  • Penn Fathom II Level Wind Conventional Reel

  • Penn Rival Level Wind Conventional Reel - NOW AVAILABLE Penn Rival Level Wind Conventional Reel - NOW AVAILABLE - September 22, 2023
    The PENN Rival was engineered to be an extremely versatile all-around reel at an affordable price. Features a lightweight graphite frame and side plates with aluminum frame rings for improved rigidity to prevent frame-flex. HT-100 drag washers provide smooth drag under heavy loads. Line Capacity Rings eliminate the question of how much line you have left when fighting a fish.

  • Penn Rival Level Wind Conventional Reel

  • Gamakatsu Deep Throat Wide Gap Worm Hook - ALL SIZES Gamakatsu Deep Throat Wide Gap Worm Hook - ALL SIZES - September 21, 2023
    The deeper throat, extended point and locking offset make this a great hook for soft plastic frog baits. Gamakatsu's trademark sharpness results in lightening fast penetration through thick plastics. We offer all 5 sizes.

  • Gamakatsu Deep Throat Wide Gap Worm Hook

  • Bill Lewis ATV Squarebill Crankbait - NOW AVAILABLE Bill Lewis ATV Squarebill Crankbait - NOW AVAILABLE - September 21, 2023
    The Bill Lewis SB57 is arguably the best squarebill for rocks and wood with its tough, honeycomb construction and circuit board lip. Meanwhile, their Echo is one of the best squarebills for fishing over grass. The ATV is designed to do both. It excels in ALL TERRAIN. Expect the ATV Squarebill to have a tighter wiggle than the Echo and get down a bit deeper too. The body and action are quite like the SB57, but the lip is made to snap out of grass-tops more like the Echo.

  • Bill Lewis ATV Squarebill Crankbait

  • Spro Squidtail Jig - ALL COLORS Spro Squidtail Jig - ALL COLORS - September 20, 2023
    The SPRO Squid Tail was designed to mimic all sorts of prey including bait-fish and squid. The lifelike action of the soft plastic squid tail really attracts all types of game fish. We've added all four colors.

  • Spro Squidtail Jig

  • Spro Speed Demon 55 Crankbait - NOW AVAILABLE Spro Speed Demon 55 Crankbait - NOW AVAILABLE - September 20, 2023
    Designed by Major League Fishing angler Dean Rojas, the Speed Demon 55 adds efficiency and functionality to SPRO's crankbait lineup. The bait can withstand hard, tight actions on the water and is durable against any bite. The computer chip bill makes for a highly responsive connection from the anglers' actions during use.

  • Spro Speed Demon 55 Crankbait

  • Spro Soft Bait Magnet - NOW AVAILABE Spro Soft Bait Magnet - NOW AVAILABE - September 20, 2023
    The revolutionary Spro Soft Bait Magnet helps you securely store soft bait, with its powerful magnetized backside. It's a treble hook magnet to ensure that your hook remains secure while casting and retrieving. It hides the hook below the bait to allow for less snagging.

  • Spro Soft Bait Magnet

  • Spro Megalojohn Swimbait -  NEW IN SWIMBAITS Spro Megalojohn Swimbait - NEW IN SWIMBAITS - September 20, 2023
    The Megalojohn 6" swimbait has been designed by Elite Series Angler John Crews to be a durable and highly versatile bait. With its great thumping action and the capability to be used with a slow roll or a fast retrieve, you can be sure to draw the attention of your next catch. Special features include the soft bait magnet to hold the hook in place, a swivel attached to the treble to keep the fish hooked, and a special blend of soft plastic for reliable action. Built with Gamakatsu hook and 1.75 ounce weight, the Megalojohn 6” is sure to impress.

  • Spro Megalojohn Swimbait

  • Spro CJ Smasher Worm - NOW AVAILABLE Spro CJ Smasher Worm - NOW AVAILABLE - September 20, 2023
    Part of the Spro Chris Johnston Signature Series, the CJ Smasher Worm is designed by Elite Series Pros Chris and Cory Johnston. It's made of Amino Bite infused Dura Tuff Material and is great for dropshot, shakey head, midwest finesse rig and Texas rig applications.

  • Spro CJ Smasher Worm

  • Gamakatsu G-Finesse Weedless Stinger Hook - NOW AVAILABLE Gamakatsu G-Finesse Weedless Stinger Hook - NOW AVAILABLE - September 20, 2023
    Now offering a Weedless version of their G-Finesse Stinger, developed by prostaff Brent Ehrler. Ehrler's Stinger is designed for use with the popular Neko Rig technique, as well as other finesse techniques. Tournament Grade Wire and Nano Smoothcoat are game-changing features. Incredible hook up percentage and increased retention once fish are hooked.

  • Gamakatsu G-Finesse Weedless Stinger Hook

  • Gamakatsu Feathered Treble Hook - FULL SELECTION Gamakatsu Feathered Treble Hook - FULL SELECTION - September 19, 2023
    Gamakatsu Feathered Treble Hooks enhance any lure they're matched to. Add one of their Feathered Trebles to the back of any topwater bait and watch you lure come to life. Beautifully hand tied on Gamakatus's premium round bend treble. We carry both colors in all sizes.

  • Gamakatsu Feathered Treble Hook

  • Missile Baits Warlock Head Jighead - FULL SELECTION Missile Baits Warlock Head Jighead - FULL SELECTION - September 19, 2023
    The search for the best shaky head is over! The Missile Baits Warlock Head is made for finesse fishing and is completely unique. The custom Gamakatsu 3/0 hook with a wide bite gets deep hook sets. The short spring that is positioned in the recess of the head holds the worm tight in place when fishing through cover. We offer both colors in all sizes.

  • Missile Baits Warlock Head Jighead

  • Missile Baits Twin Turbo - NOW AVAILABLE Missile Baits Twin Turbo - NOW AVAILABLE - September 19, 2023
    The Missile Baits Twin Turbo is one of the most versatile twin tail baits on the market. Its tapered twin tails feature stiff-arms for support and fast-start tips, which allow them to move naturally at all speeds. The body shape, complete with Missile-grip ribs, is also thinner and longer to allow for great hook ups and facilitate Texas-rigging applications. The Missile Baits Twin Turbo is perfect as a trailer or also on a Carolina rig.

  • Missile Baits Twin Turbo

  • Missile Baits Ike's Mini Swim Jig - FULL SELECTION Missile Baits Ike's Mini Swim Jig - FULL SELECTION - September 15, 2023
    The popular Mini Flip Jig now has a swimming sibling called Ike's Mini Swim Jig. Structured on a VMC 30-degree, vertical line tie, and 3/0 hook, the Mini Swim Jig features a compact design and the same fine cut skirt of the Mini Flip Jig, but its big 3D eyes really stand out on the keeled head. A new super spike keeper will keep your soft plastic on the hook until the bass completely chew it off! We offer all colors and sizes!

  • Missile Baits Ike's Mini Swim Jig

  • Missile Baits Mini D Chunk - FULL SELECTION Missile Baits Mini D Chunk - FULL SELECTION - September 15, 2023
    The perfect action chunk for Mini Jigs is here! Using Missile Baits shapes and signature patterns, the 3" Mini D Chunk fits on any compact or finesse type jig and has two flappers that kick hard when pulled through the water. The flat chunk body helps a jig skip better and helps flair out a skirt. All colors are available here.

  • Missile Baits Mini D Chunk

  • Missile Baits Ike's Micro Jig - FULL SELECTION Missile Baits Ike's Micro Jig - FULL SELECTION - September 15, 2023
    Meticulously designed by 2003 Bassmaster Classic Champion, Mike Iaconelli, the Missile Jigs Ike’s Micro Jig delivers big-time performance in a tiny package. Perfect for cold water conditions and highly pressured fish, the Missile Jigs Ike’s Micro Jig features a hybrid head shape that is balanced around the hook to reduce hang-ups around structure and give anglers better sensitivity to feel differences in bottom composition. We carry the full selection of colors and sizes.

  • Missile Baits Ike's Micro Jig

  • Missile Baits Bomb Shot - FULL SELECTION Missile Baits Bomb Shot - FULL SELECTION - September 15, 2023
    The Missile Baits Bomb Shot is a 4" bait that is based on the super popular D Bomb shape. The solid head makes for rigging options of nose hooking or Texas rigging. Once in the water the Missile Baits Bomb Shot will not stop shimmying or quivering. Bass beware of the irresistible action and bite sized shape of the Bomb Shot! We offer their full selection.

  • Missile Baits Bomb Shot

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