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Fishing Tackle Announcements & Messages


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Googan Squad Grass Hero Swim Jig - BACK IN STOCK Googan Squad Grass Hero Swim Jig - BACK IN STOCK - April 8, 2021
The Googan Squad Grass Hero is a swim jig built with Googan approved features designed to help you catch more fish. Built with a sleek head design, realistic eye, and stout hook, the Grass Hero is a user friendly swim jig—made specifically for shallow water grass anglers. The clear, fluorocarbon weed guard will increase hook up percentage while maintaining a subtle look. The Googan Squad Grass Hero has each jig's weight size painted directly on the jig head.

  • Googan Squad Grass Hero Swim Jig

  • Googan Squad Hound - BACK IN STOCK Googan Squad Hound - BACK IN STOCK - April 7, 2021
    The Googan Squad Hound is a tight walking topwater bait with a cupped mouth for added splash as you bring this puppy in. It's equipped with three sticky sharp, black nickel treble hooks, with a feathered back hook to help fool fish and keep them pinned. Built with internal one-knocker style rattles, the Googan Squad Hound makes plenty of noise to draw in a big bite.

  • Googan Squad Hound

  • Googan Squad Blooper - BACK IN STOCK Googan Squad Blooper - BACK IN STOCK - April 7, 2021
    The Googan Squad Blooper is a topwater popper that will crash and splash its way across the water's surface. Designed with a cupped mouth for maximum splash and "bloop" sounds, it features two needlepoint hooks with a feathered back hook. The belly of each Blooper is outfitted with a set of Rumble Strips, which increases drag and surface disturbance.

  • Googan Squad Blooper

  • 10,000 Fish Sukoshi Bug - BACK IN STOCK 10,000 Fish Sukoshi Bug - BACK IN STOCK - April 7, 2021
    The Sukoshi Bug from 10,000 Fish is a minimalist finesse creature bait. The design features a ribbed body made from Stretch-X Plastic, topped off with 6 flapping appendages near the head. The downsized body and tantalizing appendages will make it your new favorite ned rig bait. Stretch-X plastic is just as buoyant as it is durable, and will stand your Sukoshi Bug straight up in the column just begging to be bit. While designed to be ned rigged, it will also generate strikes on a micro-Carolina rig, or as a trailer on your finesse jigs. Whether you drag it over bottom structure or across beds on a Mojo rig, or finesse it on a ned-head, you'll want the Sukoshi Bug in your arsenal ASAP.

  • 10,000 Fish Sukoshi Bug

  • 10,000 Fish Shimmer Swimmer - BACK IN STOCK 10,000 Fish Shimmer Swimmer - BACK IN STOCK - April 7, 2021
    The 10,000 Fish Shimmer Swimmer is a soft plastic swimbait designed with a lifelike look and feel. The Shimmer Swimmer is an effective finesse swimbait, with big-fish drawing power. The 3.5" Shimmer Swimmer is finished off with authentic baitfish features such as gills, fins, and glued in eyes to trigger fish into taking a swipe. The added flash from the "Strobe Strips" helps attract fish while also making the bait tougher.

  • 10,000 Fish Shimmer Swimmer

  • Tipton's Golden Retriever - BACK IN STOCK Tipton's Golden Retriever - BACK IN STOCK - March 30, 2021
    Tipton's Golden Retriever was designed for castable umbrella rigs, but works exceptionally well with all other lures as well. One of the biggest and baddest lure retrievers we carry is now back in stock!

  • Tipton's Golden Retriever

  • Favorite Fishing Balance Series Rods - NEW IN RODS Favorite Fishing Balance Series Rods - NEW IN RODS - March 25, 2021
    Great balance and Lightness are the first impressions when you hold this rod in your hand. Favorite Fishing Balance Series Rods feature an IM30T carbon blank with MLS structure, SiCinserts guides with stainless steel outer frame, EVA accented hood and butt with rubberized cork, EVA grip, and closed stainless ring keeper.

  • Favorite Fishing Balance Casting Rod
  • Favorite Fishing Balance Spinning Rod

  • Strike King Tour Grade Weedless Ned Rig Jighead - NEW IN JIGHEADS Strike King Tour Grade Weedless Ned Rig Jighead - NEW IN JIGHEADS - March 25, 2021
    The Strike King Tour Grade Weedless Ned Rig Jighead features a unique head shape that makes almost any lure stand up and a sickle-type hook with wire keeper and weed guard.

  • Strike King Tour Grade Weedless Ned Rig Jighead

  • Z-Man Swimbait Eye Jigheads - NEW IN JIGHEADS Z-Man Swimbait Eye Jigheads - NEW IN JIGHEADS - March 25, 2021
    Perfectly balanced to track true at all retrieve speeds, the Eye Strike Swimbait Eye Jighead matches up with an array of popular 3 to 6-inch swimbaits, including the DieZel MinnowZ, MinnowZ, SwimmerZ, and Scented PaddlerZ. Built on heavy duty 3/0 and 5/0 VMC hooks, these jigheads sport a streamlined nose-forward head design that minimizes snagging and fouling.

  • Z-Man Swimbait Eye Jigheads

  • Z-Man BullZeye Spinnerbait - NEW IN SPINNERBAITS Z-Man BullZeye Spinnerbait - NEW IN SPINNERBAITS - March 25, 2021
    An intelligently designed spinnerbait with inshore and redfish applications, the BullZeye Spinnerbait employs a 17-7 stainless LiveWire frame for maximum vibration. Custom size 4 and 4.5 gold-plated Colorado blades ride the coffee-colored wire for minimal wire reflection and optimal reverberation. It features a stainless steel ball bearing swivel and a wire arm that connects to the EyeStrike Swimbait Eye jighead with a quick-clip attachment.

  • Z-Man BullZeye Spinnerbait

  • Z-Man Pro CrawZ - NEW IN SOFT BAITS Z-Man Pro CrawZ - NEW IN SOFT BAITS - March 25, 2021
    By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up ElaZtech claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues with tucked under tail, bulbous crayfish eyes and natural swimmerets for secondary elements of underwater animation. Ideal as a jig trailer.

  • Z-Man Pro CrawZ

  • Z-Man Baby GOAT - NEW IN SOFT BAITS Z-Man Baby GOAT - NEW IN SOFT BAITS - March 24, 2021
    Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man Baby GOAT 3" baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT's segmented, slightly flattened torso transitions to dual thin- skinned kicking legs, each terminating with a pulsating, deeply cupped paddle.

  • Z-Man Baby GOAT

  • Z-Man MinnowZ - NEW COLORS Z-Man MinnowZ - NEW COLORS - March 24, 2021
    Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. This bite-sized paddle tail swimbait will quickly become one of the most productive and versatile baits in your arsenal. We've expanded our selection of colors by adding Glow Chartreuse and Glow/Chartreuse Tail along with new colors Dark N Stormy, Fried Bologna, and Slam Shady.

  • Z-Man MinnowZ

  • Googan Baits Foam Floating Keychain - NOW AVAILABLE Googan Baits Foam Floating Keychain - NOW AVAILABLE - March 24, 2021
    The Googan Baits foam floating keychain is made out of high quality foam that will keep your keys afloat.

  • Googan Baits Foam Floating Keychain

  • Googan Baits Boat Carpet Decal - NOW AVAILABLE Googan Baits Boat Carpet Decal - NOW AVAILABLE - March 24, 2021
    Line the deck of your boat with your favorite brand with a Googan Baits Boat Carpet Decal, available in two styles.

  • Googan Baits Boat Carpet Decal

  • Googan Baits Drag n Drop - NEW COLOR Googan Baits Drag n Drop - NEW COLOR - March 24, 2021
    Offering a deadly baitfish presentation, the Googan Baits Drag n Drop Worm is a must-have for all finesse fishing enthusiasts. Perfect for those times when the bite gets tough, the Googan Baits Drag n Drop Worm features a small four inch shad shaped body with shell-shaped segments along the entire bait to allow quivering just like a nervous baitfish. New color California Heat has been added to offer all colors.

  • Googan Baits Drag n Drop

  • Googan Baits Rattlin' Ned - NEW COLORS Googan Baits Rattlin' Ned - NEW COLORS - March 23, 2021
    The Googan Baits Rattlin' Ned has a soft texture and innovative design. It features a rattle chamber with included rattles and is laced with Slaunch Sauce scent and stuffed with salt. New colors Chartreuse Pepper/Green Fleck, Morning Dawn, and Sprayed Lettuce add to our full selection of colors.

  • Googan Baits Rattlin' Ned

  • Googan Baits Slim Shake Worm -NEW COLORS Googan Baits Slim Shake Worm -NEW COLORS - March 23, 2021
    Molded with a streamlined body shape, the Googan Baits Slim Shake Worm features shell-shaped ribbing down the entire body like a creature-style bait, which produces an action and vibration unlike any other worm on the market. We've added their new colors California Heat, Chartreuse Pepper/Green Flake, Green Pumpkin Purple, and Sprayed Lettuce.

  • Googan Baits Slim Shake Worm

  • YUM Spine Craw - NEW IN SOFT BAITS YUM Spine Craw - NEW IN SOFT BAITS - March 23, 2021
    Featuring a compact body that zips through the water, the YUM Spine Craw produces a tight action that elicits massive strikes! The angled appendages on the YUM craw displace tons of water to draw curious fish, plus they slow the bait down on its descent, allowing you to use heavier weight for exceptional flipping accuracy. We've added their full selection of colors!

  • YUM Spine Craw

  • St. Croix Victory Series Rods - NEW IN RODS St. Croix Victory Series Rods - NEW IN RODS - March 23, 2021
    Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC, FRS, TET technology for stunning performance at an unbelievable value.

  • St. Croix Victory Series Casting Rod
  • St. Croix Victory Series Spinning Rod

  • Lew's Laser SG Series Speed Spin Spinning Reel - NEW IN REELS Lew's Laser SG Series Speed Spin Spinning Reel - NEW IN REELS - March 11, 2021
    Sporting an all-new modern design, this 8-bearing spinning reel leaves no doubt as to its smoothness with the very first turn of its handle. When the reeling stops, it stops dead in its tracks thanks to a rock-solid Zero-Reverse one-way clutch bearing. The reel's frame is dependable graphite construction that looks great in its metallic finish. Compact gear box with a thin profile.

  • Lew's Laser SG Series Speed Spin Spinning Reel

  • Favorite Fishing Lit Casting Reel - NOW AVAILABLE Favorite Fishing Lit Casting Reel - NOW AVAILABLE - March 11, 2021
    The Favorite Fishing Lit Baitcasting Reel uses a double-anodized, machined aluminum drilled spool and magnet braking system with external adjustment for buttery smooth casts. Its exterior is protected with a lightweight carbon composite body and side covers. The Lit Baitcaster comes stock with Spool Hi-Speed Bearings.

  • Favorite Fishing Lit Casting Reel

  • Favorite Fishing Sick Stick Casting Rod - NOW AVAILABLE Favorite Fishing Sick Stick Casting Rod - NOW AVAILABLE - March 11, 2021
    Favorite Fishing is proud to introduce the sickest rod to ever hit the market. Meet the "Sick Stick"! Featuring an IM24 ton Carbon blank with a solid tip that gives the rod an extremely fast action and great sensitivity. Comes with a free rod sock.

  • Favorite Fishing Sick Stick Casting Rod

  • Favorite Fishing Phantom Spinning Rod - NOW AVAILABLE Favorite Fishing Phantom Spinning Rod - NOW AVAILABLE - March 11, 2021
    The Phantom sneaks in the market at an amazing price for the quality of the Favorite rod line! With its sleek design, carbon fiber reel seat top, ghostly camo handles, and the exposed skeletal rod grip, this rod is sure to have you caught!

  • Favorite Fishing Phantom Spinning Rod

  • Head Hunter FireTail Craw Crankbait - NEW IN HARD BAITS Head Hunter FireTail Craw Crankbait - NEW IN HARD BAITS - March 11, 2021
    The Head Hunter FireTail Craw series crankbaits feature a wide wobbling hunting action with a unique ability to deflect off cover to trigger strikes from even the most lethargic fish in the water. The hand painted color patterns are sure to give you that something extra to keep you in the crankbait game. Great for smallmouth, largemouth, and spotted bass. This bait catches almost anything that swims.

  • Head Hunter FireTail Craw Crankbait

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