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Fishing Tackle Announcements & Messages


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River2Sea Bully Wa II Frogs - NOW AVAILABLE River2Sea Bully Wa II Frogs - NOW AVAILABLE - June 3, 2022
River2Sea took the best walking frog on the market and added some features to make it perform better. Bully Wa is the original keeled belly frog that walks easy on open water around cover and now, thanks to a sealed hook channel, it is one of the most buoyant frogs on the market. An increased belly profile gives Bully Wa a larger profile to draw big strikes, and even better hook gap space for better hookups.

  • River2Sea Bully Wa II Frogs

  • River2Sea Bubble Popper - NOW AVAILABLE River2Sea Bubble Popper - NOW AVAILABLE - June 3, 2022
    Bubble Pop 88 combines the action of a walking bait with the spitting sound of a popper. Openings in the gill plates create sound and leave a trail of bubbles to help fish home in, where premium finishes and treble hooks help seal the deal. Color Terminator has been added to our selection.

  • River2Sea Bubble Popper

  • Egret Baits Vudu Glow Shrimp - NOW AVAILABLE Egret Baits Vudu Glow Shrimp - NOW AVAILABLE - June 3, 2022
    You'll think it's magic the way the Vudu Shrimp catches fish! The Vudu Shrimp has a Nylon weave through the body and tail section. Its unique tail gives it a natural swimming action. Give the fish something brighter to draw their attention with Egret's special glow colors!

  • Egret Baits Vudu Glow Shrimp

  • Egret Baits Vudu Rattler Shrimp - NEW COLORS Egret Baits Vudu Rattler Shrimp - NEW COLORS - June 2, 2022
    The Vudu Rattling Shrimp is a 3.5-inch model with a kangaroo-like belly pocket designed to hold an internal rattle. The internal rattle can also be removed if a quiet presentation is preferred. The empty pocket is also a great place to add some Pro-cure Scent Sauce. Check out new colors Bloody Mary, Blue Moon, Creole Magic, Green Hornet, and Red Pepper.

  • Egret Baits Vudu Rattler Shrimp

  • Egret Baits Vudu Shrimp - NEW COLORS Egret Baits Vudu Shrimp - NEW COLORS - June 2, 2022
    The lure that started it all! Made from insanely tough TPE that's nearly indestructible, many fisherman report well over 100 fish caught on a single Vudu. Check out some of the recent additions to our selection with colors Bayou Brew and Golden Tiger, along with new colors Bloody Mary, Creole Magic, and Green Hornet. We also added the 2" size in select colors.

  • Egret Baits Vudu Shrimp

  • Zoom Bait Double Ringer - SPECIAL RUN COLOR Zoom Bait Double Ringer - SPECIAL RUN COLOR - May 26, 2022
    The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side gets torn up from catching too many fish, just flip it around and start over. Watermelon Candy Red (color #281) is now in stock as a new special run color in this model!

  • Zoom Bait Double Ringer

  • Zoom Bait Assortment In 3700 Plano Box 88pc - NEW IN SOFT BAITS Zoom Bait Assortment In 3700 Plano Box 88pc - NEW IN SOFT BAITS - May 20, 2022
    A Plano 3700 Tackle Box ready to go with an assortment of Zoom Baits including 6" Lizards, 5" Super Flukes, 5" Swimmin' Super Flukes, and 6" U-Tales! 88 lures are already organized to help you grab them in a hurry when you need to tempt the next big bass.

  • Zoom Bait Assortment In 3700 Plano Box 88pc

  • Zoom Bait Ultra-Vibe Speed Craw - NEW SPECIAL RUN COLOR Zoom Bait Ultra-Vibe Speed Craw - NEW SPECIAL RUN COLOR - May 20, 2022
    With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It's great by itself, dragged slowly across the bottom or pitched into heavy cover, but you can also affix it to the back of a swim jig or a vibrating jig for the deadliest trailer ever. New special run color Hot Zamales has been added to our full selection!

  • Zoom Bait Ultra-Vibe Speed Craw

  • Zoom Bait Z-Craw Jr. - NEW SPECIAL RUN COLOR Zoom Bait Z-Craw Jr. - NEW SPECIAL RUN COLOR - May 20, 2022
    The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z Craw and will quickly turn into your favorite lure for tempting finicky bedding bass as well. It's smaller than its predecessor, and while it has finesse applications, you'll be surprised at how many big bass it fools. New special run color Hot Zamales is now in stock!

  • Zoom Bait Z-Craw Jr.

  • Zoom Bait Z-Craw - NEW SPECIAL RUN COLOR Zoom Bait Z-Craw - NEW SPECIAL RUN COLOR - May 20, 2022
    The Z-Craw takes an elongated body with forward facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlined package designed to slip into the heaviest cover with ease while also pulsating with the sound and fury of an angry crawfish. Check out new special run color Hot Zamales!

  • Zoom Bait Z-Craw

  • Zoom Bait Super Fluke Jr. - SPECIAL RUN COLOR Zoom Bait Super Fluke Jr. - SPECIAL RUN COLOR - May 20, 2022
    The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest fish on your lake. Rigged weightless, it skitters across the surface like an injured shad, but a belly-weighted hook or some insert weights allow you to employ it as deep as necessary. Watermelon Violet is a special run color new to the 4" size!

  • Zoom Bait Super Fluke Jr.

  • Megabass SonicSide - MORE COLORS Megabass SonicSide - MORE COLORS - May 20, 2022
    The SonicSide is a competition-ready flatside crankbait born of the exacting demands of their National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, the SonicSide displays unrivaled casting distance and stability during fast retrieves. Colors Bahama Milk Pearl, GP Pro Perch, HT Ito Tennessee Shad, and Megabass Sexy Shad have been added to offer their full selection.

  • Megabass SonicSide

  • Megabass Pop-X - NEW COLORS Megabass Pop-X - NEW COLORS - May 20, 2022
    While the carefully crafted contours and hand-finished paint job of the Megabass Pop-X might draw your eyes first, the real magic lies within the Megabass original Side-Stepping Balancer system, which allows this popper to transform into a walking-style bait with short twitches of slack line. This lure combines the spitting action of a popper with a truly unique rolling-dog-walk action. Check out new colors Bahama Milk Pearl, GG Deadly Black Shad, and Mat Shad.

  • Megabass Pop-X

  • Megabass Okashira Screwhead - NEW IN JIGHEADS Megabass Okashira Screwhead - NEW IN JIGHEADS - May 20, 2022
    The Okashira Screwhead adds Megabass's exclusive asymmetrical prop to the Okashira's exquisite design, adding flash and subtle vibration. With one blade larger than the other and finely-tuned bend angles, the offset design generates a unique 'pulsing' presence to draw in fish from distance. Supercharge your umbrella rig or jig head presentation. We're now carrying their full selection including new colors Shadow Spawn, Tennessee Shad, and Weed Kamo II.

  • Megabass Okashira Screwhead

  • Rapala Pro Rain Jacket & Pro Rain Bibs - NEW IN APPAREL Rapala Pro Rain Jacket & Pro Rain Bibs - NEW IN APPAREL - May 20, 2022
    The Rapala Pro Rain Jacket and Pro Rain Bibs features 3-layer construction which offers comfort, durability and ultimate protection. With an outer layer of DWR treated fabric, a middle layer of a waterproof/breathable membrane, and an inner layer of polyurethane (PU) it repels precipitation while allowing moisture and vapor to escape.

  • Rapala Pro Rain Jacket
  • Rapala Pro Rain Bibs

  • Sufix Advance Fluorocarbon Leader - NEW IN FISHING LINE Sufix Advance Fluorocarbon Leader - NEW IN FISHING LINE - May 19, 2022
    Proprietary Gel Phase Technology GPT process produces the ultimate fluorocarbon leader in performance, clarity, and UV ray protection. Incredible shock absorption & knot strength, virtually invisible underwater, and superior abrasion resistance to all elements. G2 Precision Winding is virtually memory free allowing your presentations to move more naturally.

  • Sufix Advance Fluorocarbon Leader

  • Sufix Advance Fluorocarbon Line - NOW AVAILABLE Sufix Advance Fluorocarbon Line - NOW AVAILABLE - May 19, 2022
    Proprietary Gel Phase Technology process produces the ultimate handling, performance and clarity essential to the most discriminating anglers. Maximization of the fluoropolymers through precision processing creates an easy handling, super-sensitive and abrasion resistant fluorocarbon.

  • Sufix Advance Fluorocarbon Line

  • Rapala BX Mid Brat - NEW IN HARD BAITS Rapala BX Mid Brat - NEW IN HARD BAITS - May 19, 2022
    Badly behaved and always looking for a fight, the BX (Balsa Xtreme) Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever.

  • Rapala BX Mid Brat

  • Storm Original Deep Wiggle Wart - NEW IN HARD BAITS Storm Original Deep Wiggle Wart - NEW IN HARD BAITS - May 19, 2022
    Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC super-sharp hooks, this lure is effective fished anyway, anywhere.

  • Storm Original Deep Wiggle Wart

  • Rapala Shad Rap - NEW COLORS Rapala Shad Rap - NEW COLORS - May 19, 2022
    The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. New colors Black Wonderbread, Glow Pink Squirrel, Headspin, Juicy Lucy, Moldy Fruit, and Voodoo Haze are now available.

  • Rapala Shad Rap

  • Rapala Jigging Rap - NEW COLORS Rapala Jigging Rap - NEW COLORS - May 19, 2022
    Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging RapĀ® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style off the bottom with unbeatable results. Wide range of sizes is complimented with natural and glow color patterns. New colors Fruit Punch, Glow Pink Squirrel, Glow Slimy Lime, and Headspin are now available.

  • Rapala Jigging Rap

  • Rapala Rap-V Blade - NEW SIZE Rapala Rap-V Blade - NEW SIZE - May 19, 2022
    This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish. The smaller RVB05 size is now available.

  • Rapala Rap-V Blade

  • Rapala Ott's Garage Slim - NEW COLORS Rapala Ott's Garage Slim - NEW COLORS - May 19, 2022
    Made out of premium balsa wood, the OG Slim is constructed with flat sides, creating a medium wobble and tight side-to-side action. The lightweight circuit board lip is extremely thin yet delivers the right action and attitude no matter how you fish it, making it the perfect choice for any species of gamefish. All the newest colors are now in stock including Bream, Classic Craw, Coosa Special, Copper Green Shad, and Hot Copper Green Shad.

  • Rapala Ott's Garage Slim

  • Rapala BX Big Brat - NOW AVAILABLE Rapala BX Big Brat - NOW AVAILABLE - May 19, 2022
    The BX (Balsa Xtreme) Big Brat is a bully. Like its older brother the BX Brat it is badly behaved and always looking for a fight. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever.

  • Rapala BX Big Brat

  • Rapala Rain Bibs & Rain Jacket - NEW IN APPAREL Rapala Rain Bibs & Rain Jacket - NEW IN APPAREL - May 13, 2022
    The Rapala Rain Jacket and Bib Series are built on high expectations, combining advanced technology performance with upgraded waterproof and breathable components for more extreme conditions. Let it rain.

  • Rapala Rain Bibs
  • Rapala Rain Jacket

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