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Fishing Tackle Announcements & Messages


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Strike King KVD Slash Bait Jerkbait - 25% Off Strike King KVD Slash Bait Jerkbait - 25% Off - April 16, 2020
Save 25% on Strike King KVD Slash Bait Jerkbait. While supplies last! Limited quantities available!

  • Strike King KVD Slash Bait Jerkbait

  • Rapala Shadow Rap & Shadow Rap Deep - 25% Off Rapala Shadow Rap & Shadow Rap Deep - 25% Off - April 16, 2020
    Save 25% on Rapala Shadow Rap & Shadow Rap Deep. While supplies last! Limited quantities available!

  • Rapala Shadow Rap
  • Rapala Shadow Rap Deep

  • YUM Ned Dinger - NOW AVAILABLE YUM Ned Dinger - NOW AVAILABLE - April 15, 2020
    We took the proven shape of the YUM Dinger and shrank it to build out a Ned rig specific size. The body of the Ned Dinger features a stockier profile, but with an extra soft plastic formula that uniquely floats the lure thanks to an air pocket in the tail. Ultra- realistic color patterns better appeal to finicky fish. So, no matter if you’re going after tight-lipped largemouth or shy smallmouth, the YUM Ned Dinger will get bit.

  • YUM Ned Dinger

  • YUM Ned Craw - NOW AVAILABLE YUM Ned Craw - NOW AVAILABLE - April 14, 2020
    The Ned rig has exploded in popularity over the years thanks to its ability to catch a lot of fish – and big ones too. With the YUM Ned Craw, you now have the most realistic- looking crawfish imitator available to use. The natural colors, combined with a special formula to keep the bait in a defensive posture, will have fish keying on your bait. The YUM Ned Craw works best on 6-8 lb. line with a medium-action spinning rod.

  • YUM Ned Craw

  • Z-Man StreakZ - NEW COLORS & SIZES AVAILABLE Z-Man StreakZ - NEW COLORS & SIZES AVAILABLE - April 14, 2020
    Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strikes from virtually every fresh- and saltwater species that swims. Super- durable ElaZtech® construction helps them withstand repeated strikes without tearing or having to be replaced, and their buoyancy allows them to be fished at all levels of the water column.

  • Z-Man StreakZ

  • Z-Man Scented Curly TailZ - NOW AVAILABLE Z-Man Scented Curly TailZ - NOW AVAILABLE - April 14, 2020
    This staple inshore profile is extremely versatile and effective on all coasts for flounder/fluke, seatrout, redfish, and more. And thanks to infusion with natural baitfish scents and 10X Tough ElaZtech® construction, Scented Curly TailZ outfish and outlast all other inshore baitfish imitations on the market!

  • Z-Man Scented Curly TailZ

  • Z-Man Scented PaddlerZ - NEW COLOR AVAILABLE Z-Man Scented PaddlerZ - NEW COLOR AVAILABLE - April 14, 2020
    A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook, the PaddlerZ is ideal for inshore saltwater applications on either coast due to its subtle tail movement, side-to-side wiggle, and scent impregnation. For freshwater anglers, the PaddlerZ is ideal for topwater applications like buzzing through the grass and also is a perfect swim jig or umbrella rig trailer.

  • Z-Man Scented PaddlerZ

  • Z-Man Palmetto BugZ - NOW AVAILABLE Z-Man Palmetto BugZ - NOW AVAILABLE - April 14, 2020
    deal for heavy cover applications like flipping, pitching, and punching, the Palmetto BugZ' streamlined design allows it to slide through cover easily, while its ringed 4" body results in added vibration and a softer feel. Best of all, its salt- impregnated ElaZtech® construction is built to last so you can keep landing the big ones. Cast after cast, fish after fish.

  • Z-Man Palmetto BugZ

  • Z-Man Scented Jerk ShadZ - NEW COLORS & SIZES AVAILABLE Z-Man Scented Jerk ShadZ - NEW COLORS & SIZES AVAILABLE - April 9, 2020
    A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless to achieve a slow, flutter presentation, or bottom bounced on a weighted hook or jighead.

  • Z-Man Scented Jerk ShadZ

  • Z-Man TRD TicklerZ - NEW COLORS AVAILABLE Z-Man TRD TicklerZ - NEW COLORS AVAILABLE - April 8, 2020
    The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body that mates seamlessly with ShroomZ™ and NedlockZ™ jigheads, its buoyant construction and widely spread quad-tentacles cause this bait to come alive on the bottom. Designed for bass but equally effective for a variety of fresh- and saltwater species, the TRD TicklerZ is a must-have regardless of your target.

  • Z-Man TRD TicklerZ

  • Z-Man MinnowZ - NEW COLORS AVAILABLE Z-Man MinnowZ - NEW COLORS AVAILABLE - April 8, 2020
    Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Whether chasing largemouth, smallmouth, stripers, flounder, sea trout, snook, or reds, this bite-sized paddle tail swimbait will quickly become one of the most productive and versatile baits in your arsenal.

  • Z-Man MinnowZ

  • Z-Man Original ChatterBait - NEW COLOR AVAILABLE Z-Man Original ChatterBait - NEW COLOR AVAILABLE - April 8, 2020
    Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action, enabling it to perform like a crankbait, jig and spinnerbait - all in one fish- slaying package.

  • Z-Man Original ChatterBait

  • Z-Man DieZel MinnowZ - NEW COLORS & SIZES AVAILABLE Z-Man DieZel MinnowZ - NEW COLORS & SIZES AVAILABLE - April 7, 2020
    Unparalleled softness, action, and ElaZtech durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned three-inch MinnowZ, fresh and saltwater anglers alike will find that the DieZel MinnowZ's hook slot and split dorsal fin provide easy weedless rigging and problem-free hooksets. Bassheads can present it on umbrella rigs, as a swim jig or ChatterBait trailer, or solo as a swimbait, while inshore fanatics can rig it on a Redfish EyeZ or HeadlockZ HD jighead or 4/0 EZ KeeperZ weedless hook for a lifelike baitfish presentation.

  • Z-Man DieZel MinnowZ

  • YUM Dinger Bulk Bags - NEW SIZES AVAILABLE YUM Dinger Bulk Bags - NEW SIZES AVAILABLE - April 6, 2020
    You asked for bulk packs of YUM Dingers, so here they are. The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. YUM Dingers have a unique hook slot that provides better hook-ups, and they’re tougher than similar baits – so you get more fish per bait than any other.

  • YUM Dinger Bulk Bags

  • Gary Yamamoto Senko - NEW COLORS AVAILABLE Gary Yamamoto Senko - NEW COLORS AVAILABLE - April 3, 2020
    The 5" 9-series Senko is one of the most productive bass lures ever invented, and the top producer in Yamamoto's Senko product line. It's not magic, but it's close. Not only does the Senko have incredible fish- catching action, but it casts like a bullet and gets into the strike zone quickly. Bass can hardly resist the Senko's unique horizontal fall when fished weightless or wacky style. Say Yamamoto Senko...and say no more!

  • Gary Yamamoto Senko

  • SPRO Pro Series Mike McClelland RkCrawler MD 55 - NEW COLORS AVAILABLE SPRO Pro Series Mike McClelland RkCrawler MD 55 - NEW COLORS AVAILABLE - April 1, 2020
    The RkCrawler MD 55 features all the benefits of the RkCrawler 55, but with a shallower dive angle. This bait will be able to come through rock more like a square bill crankbait to deflect off cover and draw more strikes. When the fish are shallower than 7 feet, the RkCrawler MD should be your go-to RkCrawler. Colors Clear Gill, Cell Mate, Nasty Shad, and Real Perch are new to this model.

  • SPRO Pro Series Mike McClelland RkCrawler MD 55

  • SPRO Pro Series Mike McClelland RkCrawler 50 - NEW COLORS AVAILABLE SPRO Pro Series Mike McClelland RkCrawler 50 - NEW COLORS AVAILABLE - April 1, 2020
    The RkCrawler 50 is a smaller profile version of the popular RkCrawer 55. This crankbait has the same great wobbling hunting action as the original RkCrawler 55. It features two sticky sharp Gamakatsu treble hooks. New colors Burnt Orange Craw, Electric Red Craw, Melon Craw, and Red River Craw add to our selection.

  • SPRO Pro Series Mike McClelland RkCrawler 50

  • SPRO Ball Bearing Swivel with Welded Rings - NOW AVAILABLE SPRO Ball Bearing Swivel with Welded Rings - NOW AVAILABLE - April 1, 2020
    Features 2 Rings for more flexibility.

  • SPRO Ball Bearing Swivel with Welded Rings

  • Bass Mafia Googan Squad Bait Coffin - NOW AVAILABLE Bass Mafia Googan Squad Bait Coffin - NOW AVAILABLE - March 31, 2020
    Built with 48 adjustable compartments, the Googan Squad Bait Coffin 3700 by Bass Mafia is as rugged as they come and offers anglers three distinct advantages over traditional stowaways. You can't see into them, sun rays can't penetrate them, and they're virtually indestructible.

  • Bass Mafia Googan Squad Bait Coffin

  • Bass Mafia Googan Squad Bait Casket 3700 2.0 - NOW AVAILABLE Bass Mafia Googan Squad Bait Casket 3700 2.0 - NOW AVAILABLE - March 31, 2020
    The new and improved Googan Squad Bait Casket 2.0 by Bass Mafia Utility Boxes are now 20% thicker and with a stronger latching system than the original Casket Series to provide rugged storage solutions to all your fishing tackle needs. The new O-ring gasket ensures a watertight seal to keep moisture out and protect your gear from the elements.

  • Bass Mafia Googan Squad Bait Casket 3700 2.0

  • Googan Baits Trench Hawg - NEW SIZE AVAILABLE Googan Baits Trench Hawg - NEW SIZE AVAILABLE - March 31, 2020
    Delivering plus-sized performance, the Googan Baits Trench Hawg Creature Bait is the bigger brother of the Googan Baits Bandito Bug craw and is made for targeting trophy-quality bass. The Googan Baits Trench Hawg Creature Bait also features a fully ribbed body, as well as extra long claws and multiple side legs that produce an exaggerated action and heavy vibration. A new smaller 4.65" size adds to our selection.

  • Googan Baits Trench Hawg

  • Googan Baits Slim Shake Worm - NEW SIZE AVAILABLE Googan Baits Slim Shake Worm - NEW SIZE AVAILABLE - March 31, 2020
    Breaking the mold of traditional worms, the Googan Baits Slim Shake Worm gives bass a fresh new look that is sure to produce more bites. Molded with a streamlined body shape, the Googan Baits Slim Shake Worm features shell-shaped ribbing down the entire body like a creature-style bait, which produces an action and vibration unlike any other worm on the market. Now available in a new 8" size too.

  • Googan Baits Slim Shake Worm

  • Googan Baits Krackin' Craw - NEW SIZE AVAILABLE Googan Baits Krackin' Craw - NEW SIZE AVAILABLE - March 31, 2020
    Giving anglers everything they would ever want in a craw style bait, the Googan Baits Krackin' Craw is perfect for a variety of applications and simply triggers bites. Molded with a realistic crawfish body shape, the Googan Baits Krackin' Craw features oversized pincers with raised flanges that generate a hard thumping action and powerful vibration. A smaller 3" size has been added.

  • Googan Baits Krackin' Craw

  • Googan Baits Drag n Drop - NEW SIZE AVAILABLE Googan Baits Drag n Drop - NEW SIZE AVAILABLE - March 31, 2020
    Offering a deadly baitfish presentation, the Googan Baits Drag n Drop Worm is a must-have for all finesse fishing enthusiasts. Perfect for those times when the bite gets tough, the Googan Baits Drag n Drop Worm features a shad shaped body with shell-shaped segments along the entire bait, which allows it to subtly quiver just like a nervous baitfish that is about to get eaten. New 5" size now available. The Googan Baits Drag n Drop Worm also features a flat bottom that allows it to slowly glide through the water to increase the amount of time in the strike zone and trigger the most finicky of bass into biting. Finished with a heavy dose of salt and Slaunch Sauce, the Googan Baits Drag n Drop Worm is absolutely deadly when fished on a drop shot or a small Carolina-rig.

  • Googan Baits Drag n Drop

  • Googan Baits Bandito Bug - NEW SIZE AVAILABLE Googan Baits Bandito Bug - NEW SIZE AVAILABLE - March 31, 2020
    Delivering the perfect combination of profile and action, the Googan Baits Bandito Bug craw will produce bites and put fish in the boat 365 days a year. Molded with a ribbed body that produces substantial vibration, the Googan Baits Bandito Bug craw features elongated claws and multiple side pincers. Now available in a 3.3" size.

  • Googan Baits Bandito Bug

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