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Fishing Tackle Announcements & Messages


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Gary Yamamoto Shad Shape Worm - EXPANDED SELECTION Gary Yamamoto Shad Shape Worm - EXPANDED SELECTION - March 7, 2024
The 3" Shad Shape Worm was born by popular demand of Yamamoto pros and customers. Staying with the shape of the original Shad Shape Worm, the 3" version is the ticket for certain scenarios that call for a smaller profile offering. The Shad Shape Worm is everything a dropshot worm should be. And serving up an incredible baitfish presentation, the 3.75" worm is the ultimate baitfish replicant when applied on a dropshot.

  • Gary Yamamoto Shad Shape Worm

  • Gary Yamamoto Kreature - FULL SELECTION Gary Yamamoto Kreature - FULL SELECTION - March 7, 2024
    The Kreature is sure to cause a stir. Featuring swimming "wings" and a free-flowing skirt of tentacles, the Kreature is impossible to ignore. 4" in size but much larger in attitude, the Kreature produces results as both a trailer and a standalone plastic. Try it on a Texas Rig in cover, or back off the bank and put it on a Carolina Rig. Either way, the fish are going to find it.

  • Gary Yamamoto Kreature

  • Gary Yamamoto Flappin' Hog - NOW AVAILABLE Gary Yamamoto Flappin' Hog - NOW AVAILABLE - March 7, 2024
    The Flappin' Hog was built for pigs. As versatile as a bait can be, the Flappin Hog is a like a Swiss Army knife in your tackle box. Texas Rig it. Carolina Rig it. Use it as a jig trailer. No matter how you rig it, the bulky body and 3 different types of appendages will put off vibes that bass can't resist. Available in both a 3.75" size as well as 4.5", the Flappin' Hog will bring home the bacon.

  • Gary Yamamoto Flappin' Hog

  • Gary Yamamoto Double Tail Grub - NOW AVAILABLE Gary Yamamoto Double Tail Grub - NOW AVAILABLE - March 7, 2024
    The Double Tail Grub knows how to make a splash. Available in both 4" and 5", the Double Tail Grub offers a simple, timeless profile that bass seem to lock in on. The Double Tail Grub excels as a jig trailer where its shape and size appeal to crawfish eaters.

  • Gary Yamamoto Double Tail Grub

  • Keitech Fat Swing Impact Pro Pack - NEW IN SOFT BAITS Keitech Fat Swing Impact Pro Pack - NEW IN SOFT BAITS - March 7, 2024
    The Fat 3.8" Swing bulk pack contains 30 of the world's Best-Selling swimbaits...keeping you organized while reducing packaging waste. The Blister pack is sized the same as a standard 3700 Plano tray. They fit perfectly into your tackle bag or storage compartment. We designed each individual compartment to hold the Tails perfectly straight, ensuring the perfect swimming action. They are also reusable to store or combine Keitech's of the same size. We truly appreciate your commitment to the brand and have priced these at better than a 15% discount over the equivalent single packs.

  • Keitech Fat Swing Impact Pro Pack

  • Gary Yamamoto Pro Senko - NOW AVAILABLE Gary Yamamoto Pro Senko - NOW AVAILABLE - March 7, 2024
    The Yamamoto 5" Pro Senko Soft Bait tweaks the design of the world-famous Senko worm to provide anglers with a new way to fish this popular lure. The thinner construction and tapered tail give it a unique shaky worm action, while the redesigned head makes it easier to rig on shaky jigs or with a screw- in bullet sinker. Its versatility offers a great way to draw out the bigger fish from deeper water.

  • Gary Yamamoto Pro Senko

  • Gary Yamamoto Thin Senko - NOW AVAILABLE Gary Yamamoto Thin Senko - NOW AVAILABLE - March 7, 2024
    A more slender version of the popular 5" Senko. It has the same shape, but a smaller diameter. It is a great finesse wacky or Neko worm.

  • Gary Yamamoto Thin Senko

  • BOOYAH One Knocker Graffiti Craw Series - NEW IN HARD BAITS BOOYAH One Knocker Graffiti Craw Series - NEW IN HARD BAITS - March 6, 2024
    The bass fishing world will forever recognize 2024 as the year of the greatest Lurenet customs! Introducing the Graffiti Craw series in the BOOYAH One Knocker. Graffiti Craw is the latest brainchild from the painting aficionados who have brought you countless masterpieces in the Paint Shop.

  • BOOYAH One Knocker Graffiti Craw Series

  • BOOYAH Hard Knocker Graffiti Craw Series - NEW IN HARD BAITS BOOYAH Hard Knocker Graffiti Craw Series - NEW IN HARD BAITS - March 6, 2024
    The bass fishing world will forever recognize 2024 as the year of the greatest Lurenet customs! Introducing the Graffiti Craw series in the BOOYAH Hard Knocker. Graffiti Craw is the latest brainchild from the painting aficionados who have brought you countless masterpieces in the Paint Shop.

  • BOOYAH Hard Knocker Graffiti Craw Series

  • Rapala CrushCity Freeloader - 9 COLORS ADDED Rapala CrushCity Freeloader - 9 COLORS ADDED - March 4, 2024
    The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait attracting subtle action. We added the remaining 9 colors to offer their full selection! Colors Gizzard Shad, Green Pumpkin, Green Pumpkin Magic, and Green Shad are now in stock.

  • Rapala CrushCity Freeloader

  • G. Loomis GLX Remaining Stock Price Cut - WHILE SUPPLIES LAST! G. Loomis GLX Remaining Stock Price Cut - WHILE SUPPLIES LAST! - February 29, 2024
    Save $175 to $230 on remaining G. Loomis GLX fishing rods. While supplies last! Limited models and quantities available! Regular price $450 - $505, SALE PRICE $275!

  • G. Loomis GLX Fishing Rod Sale

  • SELECT Megabass Closeout Sale - 35% Off While Supplies Last SELECT Megabass Closeout Sale - 35% Off While Supplies Last - February 29, 2024
    While supplies last save 35% on select Megabass lures!

  • SELECT Megabass On Sale!

  • Gary Yamamoto Oki Worm - NEW IN SOFT BAITS Gary Yamamoto Oki Worm - NEW IN SOFT BAITS - February 29, 2024
    Yamamoto is very excited to introduce the brand-new Oki worm. "Oki" means long sword in Japanese, and that is exactly what this worm will remind you of - a long weapon used to put more bass in your boat. The 10" Oki is a straight-tail worm that is formulated using their popular Mega Floater Formula, which ensures that the Oki will float vertically and be more visible as well as have more action when presented on a standup jighead.

  • Gary Yamamoto Oki Worm

  • Gary Yamamoto Ichi Worm - NEW IN SOFT BAITS Gary Yamamoto Ichi Worm - NEW IN SOFT BAITS - February 28, 2024
    In the case of the all-new Ichi Worm, the design paired with the formula sets this big worm apart from its competitors. By utilizing the ribbed body much akin to their popular Slinko, the Gary Yamamoto Ichi Worm offers a bulky profile that displaces water and releases bubbles. Despite the bulk, this design doesn't hinder hookups as it allows for maximum hook penetration.

  • Gary Yamamoto Ichi Worm

  • Rapala CrushCity Cleanup Craw - 10 COLORS ADDED Rapala CrushCity Cleanup Craw - 10 COLORS ADDED - February 26, 2024
    At 3.5 inches long, the Cleanup Craw is the ultimate bass snack. Back ribs allow the angler to rig either side of bait to maximize usage and helps hide hook point. Forward-facing legs provide subtle, secondary action with the slightest movement. Claws provide tight-kicking action. We added 10 more colors to bring you their entire selection!

  • Rapala CrushCity Cleanup Craw

  • Rapala CrushCity The Mayor - 10 COLORS ADDED Rapala CrushCity The Mayor - 10 COLORS ADDED - February 26, 2024
    To lead CrushCity, you need to be dependable, adaptable and fearless, which is why The Mayor is the perfect candidate to crush big bass. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Paddle tail soft tail provides instant kicking action at the slowest retrieve speeds and in the coldest of waters. Ten more colors have been added to offer their full selection!

  • Rapala CrushCity The Mayor

  • Rapala CrushCity Ned BLT - 8 COLORS ADDED Rapala CrushCity Ned BLT - 8 COLORS ADDED - February 23, 2024
    Sometimes in bass fishing, less is more, that's exactly where the tasty CrushCity Ned BLT comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement. We added 8 more colors to bring you the full selection!

  • Rapala CrushCity Ned BLT

  • Rapala CrushCity Bronco Bug - 10 COLORS ADDED Rapala CrushCity Bronco Bug - 10 COLORS ADDED - February 23, 2024
    The most unique offering in the CrushCity lineup, the Bronco Bug offers a body with actions that most bass haven't seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Forward- facing legs provide subtle, secondary action with the slightest movement. We added 10 more colors to bring you the full selection!

  • Rapala CrushCity Bronco Bug

  • SELECT Picasso Closeout Sale - 35% Off While Supplies Last SELECT Picasso Closeout Sale - 35% Off While Supplies Last - February 22, 2024
    While supplies last save 35% on select Picasso lures!

  • SELECT Picasso On Sale!

  • Daiwa Fuego LT Spinning Reel - NEW IN REELS Daiwa Fuego LT Spinning Reel - NEW IN REELS - February 22, 2024
    FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price point. The new FUEGO stands alone in the marketplace at this price. You also get some weight reduction (3%-5%) as a result of this material design change. Fuego also uses an AIRDRIVE ROTOR that reduces quite a bit of weight. Daiwa also incorporated a solid AIRDRIVE BAIL versus a tubular design.

  • Daiwa Fuego LT Spinning Reel

  • Daiwa Exceler LT Spinning Reel - NEW IN REELS Daiwa Exceler LT Spinning Reel - NEW IN REELS - February 22, 2024
    On the all new EXCELER LT Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than their current EXCELER for comparable sizes. It also comes with an AIRDRIVE ROTOR & AIRDRIVE BAIL like their version on the EXIST—but they're not tubular on the EXCELER. They went to a solid bail wire for its rigidity and resistance to bending during normal use.

  • Daiwa Exceler LT Spinning Reel

  • Crusher Lures Heavy Finesse Jig - NOW AVAILABLE Crusher Lures Heavy Finesse Jig - NOW AVAILABLE - February 22, 2024
    Don't just beat the Competition, CRUSH 'em with the Heavy Finesse Jig! Crusher Lures Heavy Finesse Jigs feature a Mustad heavy wire hook and a recessed line tie for fishing heavy cover.

  • Crusher Lures Heavy Finesse Jig

  • Crusher Lures Pro Buzz Bait - NOW AVAILABLE Crusher Lures Pro Buzz Bait - NOW AVAILABLE - February 22, 2024
    At first glance you will see just another buzzbait like everyone else. However, look a little closer and you'll find that the Crusher Pro Buzz is in a league all of its own. Built on a custom light wire frame, this buzzbait comes to you ready to catch fish. No more laying in the sun, or holding the blade out the truck window. Its got that unique squeak you seek right out of the package.

  • Crusher Lures Pro Buzz Bait

  • Crusher Lures Cajun Rig Weight - NOW AVAILABLE Crusher Lures Cajun Rig Weight - NOW AVAILABLE - February 22, 2024
    A unique designed weight that will take the place of a traditional egg sinker on your Carolina rig. Slide the main line thru the eyelets on weight with raised nose facing main line. Tie swivel to main line. Tie leader to swivel at desired length and slide sonar ball (optional) onto leader line. Attach hook and rig with your favorite soft plastic.

  • Crusher Lures Cajun Rig Weight

  • Case Plastics Large Hellgrammite - NOW AVAILABLE Case Plastics Large Hellgrammite - NOW AVAILABLE - February 22, 2024
    This is it, the most popular soft plastic bait Case Plastics sells! These Dobsonfly larvae are aquatic, living in streams. Smallmouth bass love them! Be warned though, the live hellgrammite is one ferocious looking larvae and has one bad bite!

  • Case Plastics Large Hellgrammite

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