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Bubba Smart Fish Scale - NEW IN TOOLS & ACCESSORIES - January 9, 2025
Introducing the newest top-of-the-line
fishing tool from BUBBA, the Smart Fish
Scale. Featuring their ICONIC NON-SLIP GRIP,
the SFS is the perfect fish scale, whether
you're a hobbyist or a fierce competitor. The
unmatched 60-POUND WEIGHT LIMIT and BEST-IN-
CLASS ACCURACY OF ±0.3% offers a fully robust
fish scale like never before. The Smart Fish
Scale features two different modes:
Tournament Mode and Rally Mode.
Bubba Smart Fish Scale
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Bubba 6-inch Ultra Flex Fillet Knife - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
Similar to its big brother, this 6-inch Ultra
Flex fillet knife comes loaded with extreme
flexibility and a ridiculously thin blade.
The combination of the two makes this knife
essential for your collection. Bring this
knife with you because its full tang
construction is designed to be your go-to for
everything. Whether you're cutting for detail
or bone removal, it will be your best friend.
Bubba 6-inch Ultra Flex Fillet Knife
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Bubba 7-Inch Crimper - NEW IN TOOLS & ACCESSORIES - January 9, 2025
For those who may need their versatile
crimpers in a smaller frame, the BUBBA 7"
Crimpers will still ensure a snug crimp. With
the 0.1mm to 2.0mm crimp range, these
crimpers are perfect for a wide range of line
types. With Bubba's ICONIC, NON-SLIP GRIP
rigging your lines has never been easier. The
side cutter allows you to easily cut cable,
leader, mono, and fluorocarbon leader
material
Bubba 7-Inch Crimper
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Bubba 6-Inch Stainless Steel Split Ring Pliers - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
The Bubba 6" Stainless Steel Split Ring
Pliers bring a new level of precision and
efficiency for changing out split rings.
Constructed with stainless-steel and premium
corrosion-resistant coating, these pliers are
purpose-built to withstand the extremes. They
come equipped with micro-serrated line
cutters, and enough flat plier surface to
help handle and rotate split rings.
Bubba 6-Inch Stainless Steel Split Ring Pliers
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Bubba 6-Inch Forged Fishing Pliers - NOW AVAILABLE IN TOOLS & ACCESSORIES - January 9, 2025
The Bubba 6" Forged Fishing Pliers bring a new
level of strength and durability to fishing
pliers. Developed in a convenient size with
premium, forged steel construction and
corrosion-resistant coating, these pliers are
purpose-built. They come equipped with cutters,
crimping cutouts, and are spring-loaded so they
are always ready to go.
Bubba 6-Inch Forged Fishing Pliers
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Gambler Forward Facing Series Hover Hook - NEW IN JIGHEADS - January 9, 2025
The FFS Hover Hook allows anglers to set up a
hover rig without needing a nail weight. A
hover rig is a very lightly weighted soft
plastic using a 90 degree hook that has a
very subtle gliding and twitching action. A
highly finesse presentation originally
developed in Japan to give lures a "hovering"
appearance in clear water or on ultra
pressured lakes. One of the hottest forward
facing sonar techniques, the Hover Hook
suspends a lure in place when tension is
placed on the line just like live bait!
Gambler Forward Facing Series Hover Hook
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Gambler Forward Facing Series Jighead - NEW IN JIGHEADS - January 9, 2025
Want the strongest return when fishing a jig
and minnow technique? The FFS Jighead is
optimized with ridges creating more surface
area to bounce back your forward facing sonar.
At practically any angle the FFS Jighead
provides a ridged edge which increases the
brightness of your lures' return and allows you
to track it better.
Gambler Forward Facing Series Jighead
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Gambler Forward Facing Series Shad - NEW IN SOFT BAITS - January 9, 2025
The FF Series Shad uses a custom blend of soft
plastic that allows anglers to see the lure
better on forward facing sonar. Perfect for
drop shotting and your favorite finesse
techniques or use it with the new Hover Hook or
FFS Jig Head.
Gambler Forward Facing Series Shad
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Gambler Buzz'n Cane Toad - FULL SELECTION - January 9, 2025
The Buzz'n Cane Toad features a no flip body
design to keep your toad running straight back
to the boat every time. The double buzz'n feet
create commotion to draw strikes from
aggressive fish. Perfectly weighted for long
casts. We offer all colors.
Gambler Buzz'n Cane Toad
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Gambler Chris Lane Double Trouble Toad Hook - FULL SELECTION - January 9, 2025
The Double Trouble Toad hook is the ultimate
toad hook. Double Hook design increases hook to
bite percentage. Two hooks keep toad running
straight. Quick rig design enables you to rig
and re-rig quickly without having to cut your
line. Features Gamakatsu hooks.
Gambler Chris Lane Double Trouble Toad Hook
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Gambler Ribbon Tail Worm - NOW AVAILABLE - January 9, 2025
The Gambler Ribbon Tail Worms are some of the
best big fish baits on the market with an
excellent swimming action. The body contains
their famous chevron design and the tail is
wide at the start to prevent wrapping on grass
and stick ups. Enhanced with Gambler BITE so
fish hang on longer.
Gambler Ribbon Tail Worm
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Gambler Burner Craw - NOW AVAILABLE - January 9, 2025
The Burner Craw is another versatile craw bait
from Gambler Lures. This bait has been designed
to be compact to go through the thickest of
mats and grass. The round beefy body is perfect
for holding a large flipping hook and helps
keep the point of the hook from hanging up.
This results in more efficiency when punching
heavy cover.
Gambler Burner Craw
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Gambler Ugly Otter - NOW AVAILABLE - January 9, 2025
Gambler's 4" Ugly Otter is a must have for
any angler's arsenal. The Ugly Otter is
designed with two small paddles on the side
and one large paddle on the end. The paddles
move through the water creating a commotion
that any bass can sense, even in the thickest
grass or heaviest wood cover. Any of the
paddles of the bait can be cut down the
middle or sides to add even more action.
Gambler Ugly Otter
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CrushCity Mooch Minnow - NEW IN SOFT BAITS - November 19, 2024
The CrushCity Mooch Minnow™ combines the best
features of both a minnow-style bait and
swimbait and seamlessly transitions from a jig
head to a drop shot rig. Whether shaken,
reeled, or dragged, this versatile lure
consistently attracts bites and is proven to
win tournaments.
CrushCity Mooch Minnow
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Hog Farmer Spunk Shad Pintail Swimbait - NEW SIZE - November 19, 2024
Spunk Shad Swimbait from Hog Farmer Bait
Company shimmies and shakes with a signature
spunky action. Soft anise infused plastic
pleases the palate of any trophy fish. Spunk
Shad float and make a great Chatterbait,
Scrounger or NED Rig trailer. We've added
their new 3" size in select colors along with
the 3.5", 4.5" and 5.5" sizes.
Hog Farmer Spunk Shad Pintail Swimbait
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VMC TMEJ Tungsten Moon Eye Jighead - NEW IN JIGHEADS - November 19, 2024
1X Strong Forged Needle Point Round Bend Hi
Carbon Steel Hook With A Black Nickel.
Tungsten Round Ball Jig Head Provides Best
Return On Forward Facing Sonar. Broadhead
Keeper Ensures Straight Rigging And No Bulging
With Any Plastics. 3D Holographic Eyes. Lead
Free Weight.
VMC TMEJ Tungsten Moon Eye Jighead
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Reaction Innovations Scope Shot - NEW IN SOFT BAITS - November 19, 2024
A lifelike baitfish imitation perfect for
scoping out your next trophy-sized bass, the
Reaction Innovations Scope Shot is molded
with incredible attention to detail to
trigger bites from wary and suspended fish.
Featuring a fork-shaped tail that comes to
life with the slightest movement of the rod
tip, the Scope Shot is formed with a thin
ridge along the tail that acts as a rudder.
Reaction Innovations Scope Shot
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Strike King Final Copy - NEW IN SWIMBAITS - November 19, 2024
Strike King's Final Copy Swimbait is an
overachiever that boasts durability and
versatility. The Final Copy has a magnetic,
internal harness that is embedded within the
swimbait to ensure longevity and resistance to
tears and rips in the soft plastic for long-
lasting performance and has uniquely placed
loops for multiple rigging options.
Strike King Final Copy
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Deps Sakamata Shad - NEW IN SOFT BAITS - November 13, 2024
The soft bait with the darting and jumping
action. The keels on both sides of the body
give it a natural baitfish action while
appealing to the predatory instincts of bass.
The performance and versatility of the
Sakamata Shad makes it easy to catch fish in a
variety of situations.
Deps Sakamata Shad
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Bucca Brand Trick Shad - NEW IN SWIMBAITS - November 13, 2024
The Bucca Brand 6" Trick Shad, designed by
renowned swimbait creator Mike Bucca, is
proof that some baits just have a little
extra magic. Although a slightly smaller
offering than the original 7" Trick Shad,
this ABS hard plastic glide bait is designed
to get big bites. Thanks to Bucca's
experience and knowledge, the Trick Shad
stands out as a value offering that has the
look and action to attract bites, and the
components to ensure you land them.
Bucca Brand Trick Shad
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Daiwa Tatula SV TWS 150 Casting Reel - NEW IN REELS - October 24, 2024
Searching for a bit larger profile for better
comfort as well as a better larger heavier
bait casting reel? This feature provides the
angler a benefit of added distance as well as
spool control and backlash reduction. SV
pairs up with the T-Wing level-wind system
and the result is maximum casting distance
with near-zero backlashes, even when casting
into the wind with non-aerodynamic baits.
Daiwa Tatula SV TWS 150 Casting Reel
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Daiwa Tatula SV TWS 100 Casting Reel - NEW IN REELS - October 24, 2024
The Tatula SV TW 100 gives anglers of all
experience levels a premium experience at the
most affordable price. The Tatula SV TW 100
sports innovative technology in the
adaptation of the Hyperdrive System.
Hyperdrive Gearing results in buttery smooth
rotation and reduced gear-wear. Hyper Armed
housing gives the reel optimal rigidity, and
the Hyper-Tough Clutch gives anglers
consistent engagement and disengagement of
the spool.
Daiwa Tatula SV TWS 100 Casting Reel
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Z-Man Graph ShadZ - NEW IN SOFT BAITS - October 24, 2024
Created to reflect a vibrant forward-facing
sonar (FFS) signal, the Z-Man® 3.8-inch Graph
ShadZ™ features radical realism and a profile
that appeals to the most challenging bass.
The specialized pre-rigged jig and ElaZtech®
softbait leads with its minimalist line-
through jighead design and recessed, under-
chin line tie. This inventive design produces
a potent, ever-repeatable presentation.
Z-Man Graph ShadZ
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Bomber Fat Free Fry Next Gen Crankbait - FULL SELECTION - October 24, 2024
The Bomber Fat Free Fry has returned to the
Bomber line through the next generation
program! This lovable bite size crank bait
boasts a sweet spot diving depth of 4-6 feet
and an easily castable 1/4 oz weight. The Fry
is the perfect choice for downsizing to match
smaller baitfish forage or for combing banks
on heavily pressured bodies of water. Stock
up on the Fat Free Frys in all new color
patterns and some old classics to gain an
edge on the water! We offer all colors.
Bomber Fat Free Fry Next Gen Crankbait
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Jackall Driftfry - NEW IN SOFT BAITS - October 24, 2024
Jackall designed the innovative Driftfry
specifically for mid-strolling and hover-
strolling techniques. The integrated lip
design uses water resistance combined with
slight twitches from the angler's rod tip
during the retrieve to impart a "twist-roll"
flashing action to entice aggressive strikes
from reluctant bass. Driftfry features two
guide holes.
Jackall Driftfry 4.0
Jackall Driftfry Mellow 5.2
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