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Fishing Tackle Announcements & Messages


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Strike King KVD Elite Jerkbait - NEW IN HARD BAITS Strike King KVD Elite Jerkbait - NEW IN HARD BAITS - September 24, 2022
With elite-level hooks, Strike King's battle-tested 300 series design is now ready for the tournament trail right out of the package. The perfect finesse profile for fishing over shallow cover, or targeting pressured, finicky fish. Featuring unique action when twitched slowly on slack line, or ripped erratically at high speed. We offer their full line of colors.

  • Strike King KVD Elite Jerkbait

  • Strike King Rage Tail Baby Craw - FIRE CRAW Strike King Rage Tail Baby Craw - FIRE CRAW - September 24, 2022
    Full of rage and bite-me attitude, Strike King's Rage Tail Baby Rage Craws pack a powerful combination of lifelike realism and tantalizing action. Made from high-grade plastics for superior action and durability, the Baby Rage Craw features an exclusive tail design that helps create an unbelievable level of splash, noise and heart-thumping action. Fire Craw is the latest color to expand our full line selection.

  • Strike King Rage Tail Baby Craw

  • Strike King Rage Tail Craw - FIRE CRAW Strike King Rage Tail Craw - FIRE CRAW - September 24, 2022
    If the waters you're fishing call for craws, toss in the Strike King Rage Tail Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best results, fish Texas-rigged, Carolina-rigged, or as a jig trailer. Color Fire Craw has been added to our complete line of colors.

  • Strike King Rage Tail Craw

  • Strike King Rage Tail Ned Craw - FIRE CRAW Strike King Rage Tail Ned Craw - FIRE CRAW - September 24, 2022
    This scaled down 2.75-inch bait will give Ned Rig fans the legendary action of a Rage Craw, but in a package specifically tailored to the popular finesse application. Built on the foundation of patented Rage Tail flange at the claws, the Rage Ned Craw features a sharply ribbed body that is proportioned to perfectly match the circumference of the Tour Grade Ned Head. Fire Craw has been added to our full color selection.

  • Strike King Rage Tail Ned Craw

  • Strike King Pro-Model 3XD Crankbait - FIRE CRAW Strike King Pro-Model 3XD Crankbait - FIRE CRAW - September 24, 2022
    Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running crankbaits! Fire Craw adds to our full selection of colors and sizes.

  • Strike King Pro-Model Xtra-Deep (XD) Crankbaits

  • Strike King Pro-Model Series 3 Crankbait - FIRE CRAW Strike King Pro-Model Series 3 Crankbait - FIRE CRAW - September 24, 2022
    A small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Fire Craw is now part of our full line selection of colors.

  • Strike King Pro-Model Series Crankbait

  • Strike King KVD Squarebill Pro-Model Crankbait - FIRE CRAW Strike King KVD Squarebill Pro-Model Crankbait - FIRE CRAW - September 24, 2022
    Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also deflects perfectly off cover to entice strikes. The KVD series of baits are designed with no internal rattles for a silent approach.

  • Strike King KVD Squarebill Pro-Model Crankbait

  • Strike King KVD Precision 15-in-1 Multi-Tool - NOW AVAILABLE Strike King KVD Precision 15-in-1 Multi-Tool - NOW AVAILABLE - September 24, 2022
    The all around handy tool that all avid anglers need. The multi tool comes equipped with several different tools such as a pocket knife, pliers, Phillips head screw driver, bottle opener, serrated knives, and more.

  • Strike King KVD Precision 15-in-1 Multi-Tool

  • Strike King KVD 7.5-inch Precision Aluminum Pliers - NOW AVAILABLE Strike King KVD 7.5-inch Precision Aluminum Pliers - NOW AVAILABLE - September 24, 2022
    Strike King KVD 7.5-inch Precision Aluminum Pliers feature exclusive cushioned Combat Grip handle inserts and stainless steel jaws and replaceable tungsten carbide cutters.

  • Strike King KVD 7.5-inch Precision Aluminum Pliers

  • Strike King KVD 1.5 Deep Diver Squarebill Pro-Model Crankbait - FIRE CRAW Strike King KVD 1.5 Deep Diver Squarebill Pro-Model Crankbait - FIRE CRAW - September 24, 2022
    Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Color Fire Craw is the latest addition to our full color selection.

  • Strike King KVD 1.5 Deep Diver Squarebill Pro-Model Crankbaits

  • Strike King KVD Squarebill 1.5 Hard Knock Crankbait - FIRE CRAW Strike King KVD Squarebill 1.5 Hard Knock Crankbait - FIRE CRAW - September 24, 2022
    From the erratic action and chip-resistant finishes to the 3D "look alive" eyes, no detail has been spared in developing and delivering a lineup of crankbaits proven to produce results on the water. The introduction of the Hard Knock sound to the tried and true KVD 1.5 was an exciting addition to the KVD crankbait arsenal. Color Fire Craw is now one of our full line of colors.

  • Strike King KVD Squarebill 1.5 Hard Knock Crankbait

  • Strike King KVD 1.5 Flat Side Pro-Model Crankbaits - FIRE CRAW Strike King KVD 1.5 Flat Side Pro-Model Crankbaits - FIRE CRAW - September 24, 2022
    The Strike King KVD 1.5 Flat Side Crankbaits are designed to specifications of Bassmaster Classic Champion Kevin VanDam. The slender modified flat side design and the erratic thumping action are perfect to entice strikes. With a body size similar to the KVD 1.5 Square Bill, this is a perfect bait to reach those fish down to 8 feet. Color Fire Craw is part of our complete color selection.

  • Strike King KVD 1.5 Flat Side Pro-Model Crankbaits

  • Strike King Zeus Worm - NEW IN SOFT BAITS Strike King Zeus Worm - NEW IN SOFT BAITS - September 16, 2022
    Strike King’s KVD Zeus Worm is an extra large 9.5-inch worm that is designed using the advanced Perfect Plastics pouring system to create vivid, strike-enticing colors. The advanced design allows for a coffee scent to be infused into the plastic of the Zeus that keeps fish holding on longer, improving the hook up ratio of the worm and helping anglers land more fish. The big worm features unmistakable tail action.

  • Strike King Zeus Worm

  • Strike King Denny Brauer Baby Structure Jig - FIRE CRAW Strike King Denny Brauer Baby Structure Jig - FIRE CRAW - September 16, 2022
    This downsized version of the Denny Brauer Structure Jig has all the same great attributes as the full-sized jig, and features a 2/0 Owner hook. Its tapered nose helps reduce lip blow out. The shape and weedguard angle reduce hang-ups while the wide footprint of the head helps increase your feel of the bottom. Other features include chip-resistant paint and premium skirts. Fire Craw has been added in both sizes as part of our full selection.

  • Strike King Denny Brauer Baby Structure Jig

  • Strike King Denny Brauer Structure Jig - FIRE CRAW Strike King Denny Brauer Structure Jig - FIRE CRAW - September 16, 2022
    One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King's Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner 2X strong Cutting Point hook has a zero degree line tie for a straight pull and better penetration. The unique Cobra Head position means less material in the hook gap for a better bite. Fire Craw has been added in the 1/2 oz and 3/4 oz sizes as part of our full selection.

  • Strike King Denny Brauer Structure Jig

  • Strike King Hybrid Hunter Shallow Crankbait - NEW IN HARD BAITS Strike King Hybrid Hunter Shallow Crankbait - NEW IN HARD BAITS - September 16, 2022
    Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter's key feature is its versatility. It can be fished like a traditional crankbait, jerkbait, topwater wake bait, on-and-on the list goes. We've added the regular and junior sizes and all colors.

  • Strike King Hybrid Hunter Shallow Crankbait

  • Strike King Hybrid Hunter Crankbait - FIRE CRAW Strike King Hybrid Hunter Crankbait - FIRE CRAW - September 16, 2022
    The Hybrid Hunter Crankbaits feature a fat- bodied, flat-sided shape with a unique "L-Shaped" 90-degree bill that combine to create a hard thumping, exaggerated hunting action with an extremely loud rattle that causes fish to strike with a vengeance. Thanks to the shape of the body, the unique lip design and the buoyancy of the bait, it's more than a crankbait. Fire Craw has been added in the regular and junior sizes to expand our full selection.

  • Strike King Hybrid Hunter Crankbait

  • Strike King KVD Perfect Plastics Rodent - FIRE CRAW Strike King KVD Perfect Plastics Rodent - FIRE CRAW - September 16, 2022
    Other than the big, meaty body, we don't know how these unique soft baits got their names. After all, the Strike King KVD Perfect Plastics Rodent and Baby Rodent's waving legs and dual tail flaps suggest a different kind of critter altogether. But there's no doubting that the Rodents will do a number on big bass. Strike King's level of detail is unmatched. Color Fire Craw has been added to our full selection in the regular Rodent 4" size.

  • Strike King KVD Perfect Plastics Rodent

  • Strike King Rage Tail Bug - FIRE CRAW Strike King Rage Tail Bug - FIRE CRAW - September 16, 2022
    The Rage Tail Bug is designed for use behind the Jointed Structure Head, but is great as a flipping or Carolina Rig bait or jig trailer. Pro bass angler Denny Brauer contributed to the design of this lure, which features Rage Tail flanges for a very subtle action at very slow speeds. Fire Craw is the latest color addition to our full selection.

  • Strike King Rage Tail Bug

  • Strike King Rage Tail Twin Tail Menace Grub - FIRE CRAW Strike King Rage Tail Twin Tail Menace Grub - FIRE CRAW - September 16, 2022
    The Strike King Rage Tail Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve speeds. Use the Rage Twin Tail Menace Grub as a jig trailer, on a jighead in traditional grub fashion, or on a Texas or Carolina rig. In fact, the Menace can take the place of several other bass baits. Fire Craw adds to our full color selection.

  • Strike King Rage Tail Twin Tail Menace Grub

  • Strike King KVD Perfect Plastics Ned Ocho - FIRE CRAW Strike King KVD Perfect Plastics Ned Ocho - FIRE CRAW - September 16, 2022
    The Strike King Ned Ocho features notches on its sides which gives the bait a lifelike action and releases bubbles as it's pulled through the water. The Ned Ocho also stands up when dragged across the bottom on a jighead to aide in the hot new Ned Rig technique. Fire craw is part of our full color selection.

  • Strike King KVD Perfect Plastics Ned Ocho

  • Strike King KVD Perfect Plastics Ocho - FIRE CRAW Strike King KVD Perfect Plastics Ocho - FIRE CRAW - September 16, 2022
    This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King KVD Perfect Plastics Ocho's smooth beveled sides reflect light in different directions, creating a flash effect unlike that of any other softbait. Bass respond readily! Precision molded of supersoft plastic, with a slow sink rate. Fire craw is part of our full selection.

  • Strike King KVD Perfect Plastics Ocho

  • Strike King KVD Perfect Plastics Blade Minnow - FIRE CRAW Strike King KVD Perfect Plastics Blade Minnow - FIRE CRAW - September 16, 2022
    The Strike King KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great all-around bait! This swimbait-style bait has an impressive action and profile that fish find irresistible. A segmented body and slender profile deliver a very natural and lifelike swimming action that is essential to getting bites in clear water or from pressured fish. Fire Craw is part of our full color selection.

  • Strike King KVD Perfect Plastics Blade Minnow

  • Strike King SG Polarized Clip-On Lenses - NOW AVAILABLE Strike King SG Polarized Clip-On Lenses - NOW AVAILABLE - September 16, 2022
    Clip these polarized lenses on to keep your eyes protected while out on the water. They feature a spring loaded tension clip and offer 100% UVA and UVB protection.

  • Strike King SG Polarized Clip-On Lenses

  • Strike King S11 Optics Clinch Sunglasses - NOW AVAILABLE Strike King S11 Optics Clinch Sunglasses - NOW AVAILABLE - September 16, 2022
    The Clinch series features eleven layers of superior polarized lens technology, the S11 Optics have scientifically engineered lens colors, bi-gradient mirror treatment, providing the extra protection from sunlight and reflection. S11's Super Hydrophobic Coating repels oils, dust, and water which prevents water spots. Anti-reflective coating prevents light from bouncing off the rear of the lens to the eye, resulting in a clearer, non-distorted image.

  • Strike King S11 Optics Clinch Sunglasses

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