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Fishing Tackle Announcements & Messages


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Seaguar - 25% Off Seaguar - 25% Off - April 9, 2021
In case you missed it during our previous Weekly Special, save 25% on our entire selection of Seaguar products until April 15th!

  • Seaguar

  • Zoom Baits - 20% Off Zoom Baits - 20% Off - April 9, 2021
    In case you missed it during our previous Weekly Special, save 20% on our entire selection of Zoom Baits products until April 15th!

  • Zoom Baits

  • Z-Man Fishing - 20% Off Z-Man Fishing - 20% Off - April 9, 2021
    In case you missed it during our previous Weekly Special, save 20% on our entire selection of Z-Man Fishing products until April 15th!

  • Z-Man Fishing

  • Strike King - 20% Off Strike King - 20% Off - April 9, 2021
    In case you missed it during our previous Weekly Special, save 20% on our entire selection of Strike King products until April 15th!

  • Strike King

  • NetBait - 20% Off NetBait - 20% Off - April 9, 2021
    In case you missed it during our previous Weekly Special, save 20% on our entire selection of NetBait products until April 15th!

  • NetBait

  • Googan Squad Mini Banger - NOW AVAILABLE Googan Squad Mini Banger - NOW AVAILABLE - April 9, 2021
    The Googan Squad Mini Banger is a downsized square billed crankbait designed to be fished around cover such as rock or wood. The square bill allows the bait to better deflect off cover, minimizing snags. This downsized crankbait is perfect when the baitfish are very small, or the fish are highly pressured. The finesse profile will equal more bites. Throw this bait where other crankbaits cannot go to create reaction strikes.

  • Googan Squad Mini Banger

  • Googan Squad Banger - NOW AVAILABLE Googan Squad Banger - NOW AVAILABLE - April 9, 2021
    The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent snagging while creating a unique swimming action which oftentimes helps trigger strikes.

  • Googan Squad Banger

  • Googan Squad Mini Recon - NOW AVAILABLE Googan Squad Mini Recon - NOW AVAILABLE - April 9, 2021
    The Googan Squad Mini Recon is a downsized, round billed crankbait designed to hunt and deflect off cover in the 3-6 foot depth range. In shallow lakes and rivers, the Mini Recon gets down quickly and starts banging against anything in its path. With each turn of the reel, you'll create a bad to the bone action that big fish can't pass up. The Mini Recon will also stand out when fishing docks, grass lines, or quick breaks and drop-offs along the shoreline.

  • Googan Squad Mini Recon

  • Googan Squad Grande Recon - NOW AVAILABLE Googan Squad Grande Recon - NOW AVAILABLE - April 9, 2021
    The Googan Squad Grande Recon is a beefed-up round billed crankbait designed to probe the depths and catch big bass. By design, the Grande Recon will deflect off deep cover, rock, and brush while reaching a diving depth of 15-20 feet. With color options ready to match the forage base of local waters, the Googan Squad Grande Recon will help mimic the action and look of the fish your local bass are feeding on.

  • Googan Squad Grande Recon

  • Googan Squad Recon - NOW AVAILABLE Googan Squad Recon - NOW AVAILABLE - April 9, 2021
    The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. It gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn of the reel, you'll be creating a lively swimming action that is bound to stir up big fish. The Googan Squad Recon will stand out when fishing deep docks, grass lines, or quick breaks and drop-offs along the shoreline.

  • Googan Squad Recon

  • Googan Squad Lil Juicee Jig - NOW AVAILABLE Googan Squad Lil Juicee Jig - NOW AVAILABLE - April 8, 2021
    Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and versatility. But sometimes, stubborn, heavily pressured fish will react more readily to a smaller jig. The compact profile of the Lil' Juicee Jig won't spook skittish bass.

  • Googan Squad Lil Juicee Jig

  • Googan Squad Juicee Jig - NOW AVAILABLE Googan Squad Juicee Jig - NOW AVAILABLE - April 8, 2021
    The Googan Squad Juicee Jig is an all-purpose jig designed to help you drag, hop, and dance this bass snatcher back to the boat. The multi-functional head design helps this bait swim easily around cover while also maintaining a flat profile. The flat head design allows for easy skipping and dragging, which can be crucial in getting bites. The jig's weights are printed directly on the head for easy organization.

  • Googan Squad Juicee Jig

  • Googan Squad Thicc Jig - NOW AVAILABLE Googan Squad Thicc Jig - NOW AVAILABLE - April 8, 2021
    The Googan Squad Thicc Jig is a big boy jig ready to catch fat bass. Designed with help from the entire Googan Squad, the Thicc Jig will help you fish confidently in places where other jigs can't. Plus, this jig just gets bit. From line tie to hook point, this jig features everything you need to haul in a fat bass. Strong hooks, hand-tied skirt, and a plastic keeper that will keep your trailer secure.

  • Googan Squad Thicc Jig

  • Googan Squad Gridiron Jig - NOW AVAILABLE Googan Squad Gridiron Jig - NOW AVAILABLE - April 8, 2021
    The Googan Squad Gridiron Jig is a skirted football jig designed for targeting offshore bass lurking around hardcover and structure. The term "Football Jig" comes from the elongated head design that looks like a football. This head shape helps baits slip through cracks, crevices, and hangups. The Gridiron jig also maintains an upright positioning while working its way through rocks and structure.

  • Googan Squad Gridiron Jig

  • Googan Squad Grass Hero Swim Jig - BACK IN STOCK Googan Squad Grass Hero Swim Jig - BACK IN STOCK - April 8, 2021
    The Googan Squad Grass Hero is a swim jig built with Googan approved features designed to help you catch more fish. Built with a sleek head design, realistic eye, and stout hook, the Grass Hero is a user friendly swim jig—made specifically for shallow water grass anglers. The clear, fluorocarbon weed guard will increase hook up percentage while maintaining a subtle look. The Googan Squad Grass Hero has each jig's weight size painted directly on the jig head.

  • Googan Squad Grass Hero Swim Jig

  • Googan Squad Hound - BACK IN STOCK Googan Squad Hound - BACK IN STOCK - April 7, 2021
    The Googan Squad Hound is a tight walking topwater bait with a cupped mouth for added splash as you bring this puppy in. It's equipped with three sticky sharp, black nickel treble hooks, with a feathered back hook to help fool fish and keep them pinned. Built with internal one-knocker style rattles, the Googan Squad Hound makes plenty of noise to draw in a big bite.

  • Googan Squad Hound

  • Googan Squad Blooper - BACK IN STOCK Googan Squad Blooper - BACK IN STOCK - April 7, 2021
    The Googan Squad Blooper is a topwater popper that will crash and splash its way across the water's surface. Designed with a cupped mouth for maximum splash and "bloop" sounds, it features two needlepoint hooks with a feathered back hook. The belly of each Blooper is outfitted with a set of Rumble Strips, which increases drag and surface disturbance.

  • Googan Squad Blooper

  • 10,000 Fish Sukoshi Bug - BACK IN STOCK 10,000 Fish Sukoshi Bug - BACK IN STOCK - April 7, 2021
    The Sukoshi Bug from 10,000 Fish is a minimalist finesse creature bait. The design features a ribbed body made from Stretch-X Plastic, topped off with 6 flapping appendages near the head. The downsized body and tantalizing appendages will make it your new favorite ned rig bait. Stretch-X plastic is just as buoyant as it is durable, and will stand your Sukoshi Bug straight up in the column just begging to be bit. While designed to be ned rigged, it will also generate strikes on a micro-Carolina rig, or as a trailer on your finesse jigs. Whether you drag it over bottom structure or across beds on a Mojo rig, or finesse it on a ned-head, you'll want the Sukoshi Bug in your arsenal ASAP.

  • 10,000 Fish Sukoshi Bug

  • 10,000 Fish Shimmer Swimmer - BACK IN STOCK 10,000 Fish Shimmer Swimmer - BACK IN STOCK - April 7, 2021
    The 10,000 Fish Shimmer Swimmer is a soft plastic swimbait designed with a lifelike look and feel. The Shimmer Swimmer is an effective finesse swimbait, with big-fish drawing power. The 3.5" Shimmer Swimmer is finished off with authentic baitfish features such as gills, fins, and glued in eyes to trigger fish into taking a swipe. The added flash from the "Strobe Strips" helps attract fish while also making the bait tougher.

  • 10,000 Fish Shimmer Swimmer

  • Tipton's Golden Retriever - BACK IN STOCK Tipton's Golden Retriever - BACK IN STOCK - March 30, 2021
    Tipton's Golden Retriever was designed for castable umbrella rigs, but works exceptionally well with all other lures as well. One of the biggest and baddest lure retrievers we carry is now back in stock!

  • Tipton's Golden Retriever

  • Favorite Fishing Balance Series Rods - NEW IN RODS Favorite Fishing Balance Series Rods - NEW IN RODS - March 25, 2021
    Great balance and Lightness are the first impressions when you hold this rod in your hand. Favorite Fishing Balance Series Rods feature an IM30T carbon blank with MLS structure, SiCinserts guides with stainless steel outer frame, EVA accented hood and butt with rubberized cork, EVA grip, and closed stainless ring keeper.

  • Favorite Fishing Balance Casting Rod
  • Favorite Fishing Balance Spinning Rod

  • Strike King Tour Grade Weedless Ned Rig Jighead - NEW IN JIGHEADS Strike King Tour Grade Weedless Ned Rig Jighead - NEW IN JIGHEADS - March 25, 2021
    The Strike King Tour Grade Weedless Ned Rig Jighead features a unique head shape that makes almost any lure stand up and a sickle-type hook with wire keeper and weed guard.

  • Strike King Tour Grade Weedless Ned Rig Jighead

  • Z-Man Swimbait Eye Jigheads - NEW IN JIGHEADS Z-Man Swimbait Eye Jigheads - NEW IN JIGHEADS - March 25, 2021
    Perfectly balanced to track true at all retrieve speeds, the Eye Strike Swimbait Eye Jighead matches up with an array of popular 3 to 6-inch swimbaits, including the DieZel MinnowZ, MinnowZ, SwimmerZ, and Scented PaddlerZ. Built on heavy duty 3/0 and 5/0 VMC hooks, these jigheads sport a streamlined nose-forward head design that minimizes snagging and fouling.

  • Z-Man Swimbait Eye Jigheads

  • Z-Man BullZeye Spinnerbait - NEW IN SPINNERBAITS Z-Man BullZeye Spinnerbait - NEW IN SPINNERBAITS - March 25, 2021
    An intelligently designed spinnerbait with inshore and redfish applications, the BullZeye Spinnerbait employs a 17-7 stainless LiveWire frame for maximum vibration. Custom size 4 and 4.5 gold-plated Colorado blades ride the coffee-colored wire for minimal wire reflection and optimal reverberation. It features a stainless steel ball bearing swivel and a wire arm that connects to the EyeStrike Swimbait Eye jighead with a quick-clip attachment.

  • Z-Man BullZeye Spinnerbait

  • Z-Man Pro CrawZ - NEW IN SOFT BAITS Z-Man Pro CrawZ - NEW IN SOFT BAITS - March 25, 2021
    By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up ElaZtech claws are super-buoyant to float up at rest, displaying a crayfish's natural defensive posture. Anatomical realism continues with tucked under tail, bulbous crayfish eyes and natural swimmerets for secondary elements of underwater animation. Ideal as a jig trailer.

  • Z-Man Pro CrawZ

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