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Fishing Tackle Announcements & Messages


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Jackall MC 60 SR Crankbait - NEW IN HARD BAITS Jackall MC 60 SR Crankbait - NEW IN HARD BAITS - April 16, 2021
Emulating the action of hand-carved wooden baits, the new Jackall MC 60 SR is sure to entice bites while covering the target-rich upper portion of the water column. With a fast wobble and rolling action that dives to depths of 2 to 4 feet, engineers designed the wedge-shaped lip of the MC 60 SR to grab more water and enhance the swimming action of the bait. It's guaranteed, the MC 60 SR will reach legendary status amongst anglers.

  • Jackall MC 60 SR Crankbait

  • Jackall MC 60 MR Crankbait - NEW COLORS Jackall MC 60 MR Crankbait - NEW COLORS - April 16, 2021
    The Jackall MC 60 MR is a compact, fat body crankbait that produces a fast wobble and rolling action similar to hand-carved wooden baits. With a fixed weight system to give it a low center of gravity for increased performance, Jackall designed the special wedged lip to catch more water and give it an irresistible action while diving to depths up to 7 feet. New colors Black Chartreuse, Dark Thunder, Ghost AR Shad, and Sparkle SS Shad are now available.

  • Jackall MC 60 MR Crankbait

  • Googan Squad Poppin' Filthy Frog - BACK IN STOCK Googan Squad Poppin' Filthy Frog - BACK IN STOCK - April 16, 2021
    The Googan Squad Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you "walk the dog", keeping the bait in the zone longer. The 100% weedless body also allows you to fish it in the thickest slop, while the protective tubing around the hook keeps water out. And, an internal weight improves casting distance while assuring upright landing every cast.

  • Googan Squad Poppin' Filthy Frog

  • Googan Squad Filthy Frog - BACK IN STOCK Googan Squad Filthy Frog - BACK IN STOCK - April 16, 2021
    This Frog can walk the walk! With your rod tip pointed down, apply quick twitches on a slackline. This technique imparts the "walk the dog" action popular in topwater lures. Every Filthy Frog's hook is wrapped tightly with plastic tubing to help prevent water seeping into your frog.

  • Googan Squad Filthy Frog

  • Googan Squad Braided Line Scissors - BACK IN STOCK Googan Squad Braided Line Scissors - BACK IN STOCK - April 16, 2021
    The Googan Squad Scissors will cut through fishing line like its butter. No more borrowing your friend's knife, no more chomping line with your teeth, and no more frayed tag ends. The Googan Squad Scissors are made from hardened steel which provides clean cuts from a durable tool. Designed to optimize on both comfort and cutting performance, the Googan Squad Scissors have a snug, compact fit.

  • Googan Squad Braided Line Scissors

  • Googan Squad Money Bag by Bass Mafia - BACK IN STOCK Googan Squad Money Bag by Bass Mafia - BACK IN STOCK - April 16, 2021
    Keep all your personal belongings safe and dry on your next fishing trip with the Googan Squad Money Bag Dry Bag by Bass Mafia. This bag is made of 35X thicker material than your average freezer bag, for security you can trust on the water.

  • Googan Squad Money Bag by Bass Mafia

  • Googan Squad Zinger Colorado Willow Spinnerbait - BACK IN STOCK Googan Squad Zinger Colorado Willow Spinnerbait - BACK IN STOCK - April 16, 2021
    The Googan Squad Zinger is a dual bladed spinnerbait with big fish drawing power. The Googan Squad Zinger has a hand-tied skirt fastened around a sticky sharp Mustad hook. To help prevent line slippage, the Zinger also features a pre-rigged rubber knot stopper to keep your line from sneaking down the wire of the bait.

  • Googan Squad Zinger Colorado Willow Spinnerbait

  • Googan Squad Scout - BACK IN STOCK Googan Squad Scout - BACK IN STOCK - April 16, 2021
    The Googan Squad Scout is a hard-bodied, suspending jerkbait that looks and swims like a lively baitfish. This jerkbait is the deal whenever bass are feeding on minnows or shad. With each rip of the rod, the Scout will slash and dance across the middle of the water column, looking like a wounded or fleeing baitfish. Each Scout is built with a lifelike integrated lateral line that adds realism to this bait.

  • Googan Squad Scout

  • Cotton Cordell Tail Weighted Boy Howdy - NEW IN HARD BAITS Cotton Cordell Tail Weighted Boy Howdy - NEW IN HARD BAITS - April 16, 2021
    The Cotton Cordell Tail Weighted Boy Howdy sits vertically in the water with the tail down when at rest. When you jerk the rod tip, it jumps forward and spits water like a fleeing shad or wounded minnow. It's designed to be fished slowly, to maximize time in the strike zone. No. 4 short-shank trebles maximize sticking power when fish strike.

  • Cotton Cordell Tail Weighted Boy Howdy

  • Googan Squad Hummer Buzzbait - BACK IN STOCK Googan Squad Hummer Buzzbait - BACK IN STOCK - April 16, 2021
    The Googan Squad Hummer is a topwater buzzbait that calls in fish from a distance. The Hummer's topwater propeller will spin with ease upon retrieval while putting off a unique buzzing noise. Also each Hummer's blade comes with holes built into the bait's head, which help provide a bubble trail during retrieval which helps attract fish.

  • Googan Squad Hummer Buzzbait

  • Joy.Fish Tungsten Flipping Weights - BACK IN STOCK Joy.Fish Tungsten Flipping Weights - BACK IN STOCK - April 14, 2021
    The Joy.Fish Tungsten Flipping Weight is insert-free for increased Sensitivity and ease of pegging, and has a thicker weight which is great for punching through heavy cover. These weights are 97% pure tungsten with super tough powder coating that is ultra smooth and resists chipping for long lasting color. The smaller profile allows for fewer hang-ups and increased penetration.

  • Joy.Fish Tungsten Flipping Weights

  • Joy.Fish Tungsten Worm Weights - BACK IN STOCK Joy.Fish Tungsten Worm Weights - BACK IN STOCK - April 14, 2021
    Joy.Fish Tungsten Worm Weights deliver the enhanced performance of tungsten at a price that is hard to ignore. Their tungsten composition allows them to be much more compact in size than comparable lead weights, offering more subtle and streamlined presentations. Since tungsten is also much harder, it allows you to also feel changes in bottom compositions and cover more distinctly.

  • Joy.Fish Tungsten Worm Weights

  • Joy.Fish Tungsten Skinny Drop Shot Weights - BACK IN STOCK Joy.Fish Tungsten Skinny Drop Shot Weights - BACK IN STOCK - April 14, 2021
    The Tungsten Skinny Drop Shot Weights are great for coming through rocks and other underwater obstructions. Their shape allows them to stay on top of cracks and narrow gaps in the rock, and the higher density of their tungsten composition makes them much more compact than comparable lead weights. Tungsten is also much harder than lead, which means you can better detect anything your weight comes into contact with.

  • Joy.Fish Tungsten Skinny Drop Shot Weights

  • Joy.Fish Tungsten Tear Drop Shot Weights - BACK IN STOCK Joy.Fish Tungsten Tear Drop Shot Weights - BACK IN STOCK - April 14, 2021
    Built for the finesse tactic of drop shotting, the Tungsten Tear Drop Shot Weight allows anglers to get down to the bottom quickly and get a better feel for the terrain that they are fishing through. Made from high-quality tungsten, the Tungsten Tear Drop Shot Weight is more compact than lead weights of the same heaviness, which translates to increased sensitivity and lessened hang-ups.

  • Joy.Fish Tungsten Tear Drop Shot Weights

  • Joy.Fish Tungsten Barrel Weights - BACK IN STOCK Joy.Fish Tungsten Barrel Weights - BACK IN STOCK - April 14, 2021
    Joy.Fish Tungsten Barrel Weights deliver the enhanced performance of tungsten at a price that is hard to ignore. Their tungsten composition allows them to be much more compact in size than comparable lead weights, offering more subtle and streamlined presentations. Since tungsten is also much harder, it allows you to also feel changes in bottom compositions and cover more distinctly.

  • Joy.Fish Tungsten Barrel Weights

  • Head Hunter HH Minnow Deep - NEW IN HARD BAITS Head Hunter HH Minnow Deep - NEW IN HARD BAITS - April 13, 2021
    The Head Hunter HH Minnow Deep allows you to get down further in search of those trophy fish. It features a sliding weight system allowing long, accurate casts. Its life like action coupled with vibrant color patterns is sure to trigger a strike even on the toughest of days. Fish with a jerk-pause-retrieve allowing the lure to suspend on the pause, keeping you in the strike zone for that extra second needed to get a fish to commit.

  • Head Hunter HH Minnow Deep

  • Googan Squad Mini Banger - NOW AVAILABLE Googan Squad Mini Banger - NOW AVAILABLE - April 9, 2021
    The Googan Squad Mini Banger is a downsized square billed crankbait designed to be fished around cover such as rock or wood. The square bill allows the bait to better deflect off cover, minimizing snags. This downsized crankbait is perfect when the baitfish are very small, or the fish are highly pressured. The finesse profile will equal more bites. Throw this bait where other crankbaits cannot go to create reaction strikes.

  • Googan Squad Mini Banger

  • Googan Squad Banger - NOW AVAILABLE Googan Squad Banger - NOW AVAILABLE - April 9, 2021
    The Googan Squad Banger is the dirtiest of square bills and designed to be fished around mondo hangouts like rock, wood, docks, and bridge pilings. The square bill design allows for easy deflection when banged against cover. This will help you prevent snagging while creating a unique swimming action which oftentimes helps trigger strikes.

  • Googan Squad Banger

  • Googan Squad Mini Recon - NOW AVAILABLE Googan Squad Mini Recon - NOW AVAILABLE - April 9, 2021
    The Googan Squad Mini Recon is a downsized, round billed crankbait designed to hunt and deflect off cover in the 3-6 foot depth range. In shallow lakes and rivers, the Mini Recon gets down quickly and starts banging against anything in its path. With each turn of the reel, you'll create a bad to the bone action that big fish can't pass up. The Mini Recon will also stand out when fishing docks, grass lines, or quick breaks and drop-offs along the shoreline.

  • Googan Squad Mini Recon

  • Googan Squad Grande Recon - NOW AVAILABLE Googan Squad Grande Recon - NOW AVAILABLE - April 9, 2021
    The Googan Squad Grande Recon is a beefed-up round billed crankbait designed to probe the depths and catch big bass. By design, the Grande Recon will deflect off deep cover, rock, and brush while reaching a diving depth of 15-20 feet. With color options ready to match the forage base of local waters, the Googan Squad Grande Recon will help mimic the action and look of the fish your local bass are feeding on.

  • Googan Squad Grande Recon

  • Googan Squad Recon - NOW AVAILABLE Googan Squad Recon - NOW AVAILABLE - April 9, 2021
    The Googan Squad Recon is a round billed crankbait designed to hunt and deflect off cover in the 8-12 foot depth range. It gets down to the intended diving depth quickly and starts banging against anything in its path. With each turn of the reel, you'll be creating a lively swimming action that is bound to stir up big fish. The Googan Squad Recon will stand out when fishing deep docks, grass lines, or quick breaks and drop-offs along the shoreline.

  • Googan Squad Recon

  • Googan Squad Lil Juicee Jig - NOW AVAILABLE Googan Squad Lil Juicee Jig - NOW AVAILABLE - April 8, 2021
    Googan Squad's Lil' Juicee Jig has all the great features and fishability of its popular full-sized cousin but in a scaled-down package. Most anglers rely on standard-size jigs as confidence baits, a nod to their legendary effectiveness and versatility. But sometimes, stubborn, heavily pressured fish will react more readily to a smaller jig. The compact profile of the Lil' Juicee Jig won't spook skittish bass.

  • Googan Squad Lil Juicee Jig

  • Googan Squad Juicee Jig - NOW AVAILABLE Googan Squad Juicee Jig - NOW AVAILABLE - April 8, 2021
    The Googan Squad Juicee Jig is an all-purpose jig designed to help you drag, hop, and dance this bass snatcher back to the boat. The multi-functional head design helps this bait swim easily around cover while also maintaining a flat profile. The flat head design allows for easy skipping and dragging, which can be crucial in getting bites. The jig's weights are printed directly on the head for easy organization.

  • Googan Squad Juicee Jig

  • Googan Squad Thicc Jig - NOW AVAILABLE Googan Squad Thicc Jig - NOW AVAILABLE - April 8, 2021
    The Googan Squad Thicc Jig is a big boy jig ready to catch fat bass. Designed with help from the entire Googan Squad, the Thicc Jig will help you fish confidently in places where other jigs can't. Plus, this jig just gets bit. From line tie to hook point, this jig features everything you need to haul in a fat bass. Strong hooks, hand-tied skirt, and a plastic keeper that will keep your trailer secure.

  • Googan Squad Thicc Jig

  • Googan Squad Gridiron Jig - NOW AVAILABLE Googan Squad Gridiron Jig - NOW AVAILABLE - April 8, 2021
    The Googan Squad Gridiron Jig is a skirted football jig designed for targeting offshore bass lurking around hardcover and structure. The term "Football Jig" comes from the elongated head design that looks like a football. This head shape helps baits slip through cracks, crevices, and hangups. The Gridiron jig also maintains an upright positioning while working its way through rocks and structure.

  • Googan Squad Gridiron Jig

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