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Fishing Tackle Announcements & Messages


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Z-Man Big TRD - NEW COLORS Z-Man Big TRD - NEW COLORS - October 21, 2022
Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to mate with the Power Finesse ShroomZ jigheads, the pairing offers anglers an incredibly versatile finesse fishing package that delivers! New colors Pro Yellow Perch, Purple Rain, and Slam Shady are now available.

  • Z-Man Big TRD

  • Z-Man ChatterBait Freedom CFL - NOW AVAILABLE Z-Man ChatterBait Freedom CFL - NOW AVAILABLE - October 21, 2022
    Merging the patented Z-Man bladed jig and Freedom Tackle interchangeable, swinging hook designs, this football head bladed jig opens a world of opportunity for anglers! Molded from zinc for enhanced durability and a unique sound profile, this vibrating jig stays down even on the fastest retrieves and makes maximum bottom contact on slow dragging retrieves. The CFL is armed with a heavy-duty VMC flipping hook, custom trailer keeper, and spider cut skirt.

  • Z-Man ChatterBait Freedom CFL

  • Z-Man Project Z ChatterBait - NOW AVAILABLE Z-Man Project Z ChatterBait - NOW AVAILABLE - October 21, 2022
    Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim jig, taking the proven versatility and fish-catching performance of The Original ChatterBait to an entirely new level! It features a streamlined head design that allows the blade to swing more freely, resulting in more vibration, as well as upgraded components for increased longevity.

  • Z-Man Project Z ChatterBait

  • Z-Man ChatterBait FlashBack Mini - NOW AVAILABLE Z-Man ChatterBait FlashBack Mini - NOW AVAILABLE - October 21, 2022
    Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on panfish, trout, crappie, bass, and more! On the retrieve, these baits feature an exaggerated side-to-side motion and distinctive vibration that gamefish just can't resist. And when you combine that action with a multi-hue holographic flash, you've got a fish-catching combination that knows no equal!

  • Z-Man ChatterBait FlashBack Mini

  • Z-Man FattyZ - NOW AVAILABLE Z-Man FattyZ - NOW AVAILABLE - October 21, 2022
    When Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen approached Z-Man with a new bait design, they listened. Ideal for power-finesse situations and equipped with a molded-in slot for easy hook penetration, it's perfect when paired with their Shaky HeadZ. Overall, this 5" bait is unique, lifelike and super effective. And thanks to salt-impregnated ElaZtech amazingly durable.

  • Z-Man FattyZ

  • Z-Man Finesse ShroomZ Weedless Jighead - NOW AVAILABLE Z-Man Finesse ShroomZ Weedless Jighead - NOW AVAILABLE - October 20, 2022
    A weedless version of Z-Man's popular Finesse ShroomZ jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tactics around grass, brush, and laydowns without constant snagging and fouling. Also armed with Z-Man's exclusive welded wire keeper to make rigging with ElaZtech baits fast and easy, these jigheads pair perfectly with their baits!

  • Z-Man Finesse ShroomZ Weedless Jighead

  • Z-Man EZ Skirt - NOW AVAILABLE Z-Man EZ Skirt - NOW AVAILABLE - October 20, 2022
    The snug fit of the patented EZ skirt gives your ChatterBait, spinnerbait, buzzbait, or jig a totally new look-or replacement skirt-in seconds. Designed to avoid tangles and bunching, the silicone strands pulsate on the retrieve to provide an irresistible target. EZ on and off, EZ fish on your line!

  • Z-Man EZ Skirt

  • Z-Man ElaZtech Bait BinderZ Doublewide - NOW AVAILABLE Z-Man ElaZtech Bait BinderZ Doublewide - NOW AVAILABLE - October 20, 2022
    A perfect grab-and-go storage solution for Z-Man enthusiasts, the ElaZtech Bait BinderZ Doublewide stores up to 20 standard size bags of ElaZtech baits side-by-side. Small, medium, and large inside clear pockets allow for generous storage of jigheads and terminal tackle along with other accessories like leader spools and small tools. The Bait BinderZ Doublewide is built with no zippers that can rust, corrode, or foul.

  • Z-Man ElaZtech Bait BinderZ Doublewide

  • Z-Man ElaZtech Bait BinderZ - NOW AVAILABLE Z-Man ElaZtech Bait BinderZ - NOW AVAILABLE - October 20, 2022
    The perfect storage solution for ElaZtech soft plastics, the ElaZtech Bait BinderZ is designed to fit the pre-punched holes found on standard-size Z-Man bait bags. When stored in the Bait BinderZ, baits remain easily accessible and away from other soft baits that could react with the ElaZtech material. They redesigned the Bait BinderZ to eliminate all zippers that can rust, added an internal storage pocket, and strengthened the binder rings!

  • Z-Man ElaZtech Bait BinderZ

  • Strike King KVD Elite Jerkbait - NEW IN HARD BAITS Strike King KVD Elite Jerkbait - NEW IN HARD BAITS - September 24, 2022
    With elite-level hooks, Strike King's battle-tested 300 series design is now ready for the tournament trail right out of the package. The perfect finesse profile for fishing over shallow cover, or targeting pressured, finicky fish. Featuring unique action when twitched slowly on slack line, or ripped erratically at high speed. We offer their full line of colors.

  • Strike King KVD Elite Jerkbait

  • Strike King Rage Tail Baby Craw - FIRE CRAW Strike King Rage Tail Baby Craw - FIRE CRAW - September 24, 2022
    Full of rage and bite-me attitude, Strike King's Rage Tail Baby Rage Craws pack a powerful combination of lifelike realism and tantalizing action. Made from high-grade plastics for superior action and durability, the Baby Rage Craw features an exclusive tail design that helps create an unbelievable level of splash, noise and heart-thumping action. Fire Craw is the latest color to expand our full line selection.

  • Strike King Rage Tail Baby Craw

  • Strike King Rage Tail Craw - FIRE CRAW Strike King Rage Tail Craw - FIRE CRAW - September 24, 2022
    If the waters you're fishing call for craws, toss in the Strike King Rage Tail Craw and watch the water boil in a violent frenzy! Exclusive design features 2 realistic pincers and a long, slender body engineered to create lots of turbulence. For best results, fish Texas-rigged, Carolina-rigged, or as a jig trailer. Color Fire Craw has been added to our complete line of colors.

  • Strike King Rage Tail Craw

  • Strike King Rage Tail Ned Craw - FIRE CRAW Strike King Rage Tail Ned Craw - FIRE CRAW - September 24, 2022
    This scaled down 2.75-inch bait will give Ned Rig fans the legendary action of a Rage Craw, but in a package specifically tailored to the popular finesse application. Built on the foundation of patented Rage Tail flange at the claws, the Rage Ned Craw features a sharply ribbed body that is proportioned to perfectly match the circumference of the Tour Grade Ned Head. Fire Craw has been added to our full color selection.

  • Strike King Rage Tail Ned Craw

  • Strike King Pro-Model 3XD Crankbait - FIRE CRAW Strike King Pro-Model 3XD Crankbait - FIRE CRAW - September 24, 2022
    Deep diving crankbaits are common, but the unique curved bills of the XD series allow the bait to dive deeper and faster, changing the deep diving crankbait game forever. The XD series from Strike King has set the standard for deep running crankbaits! Fire Craw adds to our full selection of colors and sizes.

  • Strike King Pro-Model Xtra-Deep (XD) Crankbaits

  • Strike King Pro-Model Series 3 Crankbait - FIRE CRAW Strike King Pro-Model Series 3 Crankbait - FIRE CRAW - September 24, 2022
    A small-bodied deep diver, the Series 3 is designed to enhance castability, thus reaching maximum depths. One of the most popular crankbaits on the market! Fire Craw is now part of our full line selection of colors.

  • Strike King Pro-Model Series Crankbait

  • Strike King KVD Squarebill Pro-Model Crankbait - FIRE CRAW Strike King KVD Squarebill Pro-Model Crankbait - FIRE CRAW - September 24, 2022
    Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water and power fishing. The squarebill design and unique “hunting” action will constantly wander with erratic movement while still running true. It also deflects perfectly off cover to entice strikes. The KVD series of baits are designed with no internal rattles for a silent approach.

  • Strike King KVD Squarebill Pro-Model Crankbait

  • Strike King KVD Precision 15-in-1 Multi-Tool - NOW AVAILABLE Strike King KVD Precision 15-in-1 Multi-Tool - NOW AVAILABLE - September 24, 2022
    The all around handy tool that all avid anglers need. The multi tool comes equipped with several different tools such as a pocket knife, pliers, Phillips head screw driver, bottle opener, serrated knives, and more.

  • Strike King KVD Precision 15-in-1 Multi-Tool

  • Strike King KVD 7.5-inch Precision Aluminum Pliers - NOW AVAILABLE Strike King KVD 7.5-inch Precision Aluminum Pliers - NOW AVAILABLE - September 24, 2022
    Strike King KVD 7.5-inch Precision Aluminum Pliers feature exclusive cushioned Combat Grip handle inserts and stainless steel jaws and replaceable tungsten carbide cutters.

  • Strike King KVD 7.5-inch Precision Aluminum Pliers

  • Strike King KVD 1.5 Deep Diver Squarebill Pro-Model Crankbait - FIRE CRAW Strike King KVD 1.5 Deep Diver Squarebill Pro-Model Crankbait - FIRE CRAW - September 24, 2022
    Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact specifications of angling legend Kevin VanDam. Color Fire Craw is the latest addition to our full color selection.

  • Strike King KVD 1.5 Deep Diver Squarebill Pro-Model Crankbaits

  • Strike King KVD Squarebill 1.5 Hard Knock Crankbait - FIRE CRAW Strike King KVD Squarebill 1.5 Hard Knock Crankbait - FIRE CRAW - September 24, 2022
    From the erratic action and chip-resistant finishes to the 3D "look alive" eyes, no detail has been spared in developing and delivering a lineup of crankbaits proven to produce results on the water. The introduction of the Hard Knock sound to the tried and true KVD 1.5 was an exciting addition to the KVD crankbait arsenal. Color Fire Craw is now one of our full line of colors.

  • Strike King KVD Squarebill 1.5 Hard Knock Crankbait

  • Strike King KVD 1.5 Flat Side Pro-Model Crankbaits - FIRE CRAW Strike King KVD 1.5 Flat Side Pro-Model Crankbaits - FIRE CRAW - September 24, 2022
    The Strike King KVD 1.5 Flat Side Crankbaits are designed to specifications of Bassmaster Classic Champion Kevin VanDam. The slender modified flat side design and the erratic thumping action are perfect to entice strikes. With a body size similar to the KVD 1.5 Square Bill, this is a perfect bait to reach those fish down to 8 feet. Color Fire Craw is part of our complete color selection.

  • Strike King KVD 1.5 Flat Side Pro-Model Crankbaits

  • Strike King Zeus Worm - NEW IN SOFT BAITS Strike King Zeus Worm - NEW IN SOFT BAITS - September 16, 2022
    Strike King’s KVD Zeus Worm is an extra large 9.5-inch worm that is designed using the advanced Perfect Plastics pouring system to create vivid, strike-enticing colors. The advanced design allows for a coffee scent to be infused into the plastic of the Zeus that keeps fish holding on longer, improving the hook up ratio of the worm and helping anglers land more fish. The big worm features unmistakable tail action.

  • Strike King Zeus Worm

  • Strike King Denny Brauer Baby Structure Jig - FIRE CRAW Strike King Denny Brauer Baby Structure Jig - FIRE CRAW - September 16, 2022
    This downsized version of the Denny Brauer Structure Jig has all the same great attributes as the full-sized jig, and features a 2/0 Owner hook. Its tapered nose helps reduce lip blow out. The shape and weedguard angle reduce hang-ups while the wide footprint of the head helps increase your feel of the bottom. Other features include chip-resistant paint and premium skirts. Fire Craw has been added in both sizes as part of our full selection.

  • Strike King Denny Brauer Baby Structure Jig

  • Strike King Denny Brauer Structure Jig - FIRE CRAW Strike King Denny Brauer Structure Jig - FIRE CRAW - September 16, 2022
    One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King's Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner 2X strong Cutting Point hook has a zero degree line tie for a straight pull and better penetration. The unique Cobra Head position means less material in the hook gap for a better bite. Fire Craw has been added in the 1/2 oz and 3/4 oz sizes as part of our full selection.

  • Strike King Denny Brauer Structure Jig

  • Strike King Hybrid Hunter Shallow Crankbait - NEW IN HARD BAITS Strike King Hybrid Hunter Shallow Crankbait - NEW IN HARD BAITS - September 16, 2022
    Just like its deeper diving brother, the Shallow Hybrid Hunter is a proven, fish-catching bait. With a distinctive L-shaped bill design, it excels around vegetation, and dives down to 1-3 feet. The Hybrid Hunter's key feature is its versatility. It can be fished like a traditional crankbait, jerkbait, topwater wake bait, on-and-on the list goes. We've added the regular and junior sizes and all colors.

  • Strike King Hybrid Hunter Shallow Crankbait

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