We've got the hottest new bait in the county right now with the addition of the Zoom Winged Fluke! It's a fresh take on the classic Super Fluke lure for today’s bass fishing challenges. It is available in 4 and 5 inch sizes and features a small wing on each side of its head. This simple modification makes it an excellent choice for modern fishing techniques.

One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic movement. The Strike King Rage Menace Worm is a 6" plastic worm designed with two Rage Flange tails that swim with realistic movement and appearance. With a twin-style tail, it offers twice the action and results in a proven fish catcher. We offer their entire color selection.

Strike King's Rage Hawk is uniquely shaped with two Rage arms extending from the sides of its compact body, producing exaggerated movement to attract powerful strikes. The body effortlessly moves through cover while easily fitting up to a 5/0 hook, increasing hook up ratios and presenting fish with the perfect, snack-sized bite. We added all colors.

Rage Luau Craw is built from the body of the most famous craw-shaped soft bait in the world – Strike King's Rage Craw. With the addition of a soft plastic skirt to the tip of the Rage Craw, the team at Strike King successfully designed the first "luau-style" soft bait of its kind, surprising fish with something they've never seen before.

Take one of the most popular multi-species spinnerbaits on the market, add a red hook and bleeding accent skirt and what do you have? One deadly little fish-catching dude. Tie one on and catch everything that swims! Research shows that a red blood trail triggers a natural feeding response in predatory fish. Premium stainless steel wire. We offer all colors in both sizes.