This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out, make contact with bottom, lift & let fall in a yo-yo style retrieve. For vertical presentation, drop to bottom and twitch for a jigging action. The Rap-V Blade delivers the right action and attitude and is a perfect choice for any species of gamefish. The smaller RVB05 size is now available.

Made out of premium balsa wood, the OG Slim is constructed with flat sides, creating a medium wobble and tight side-to-side action. The lightweight circuit board lip is extremely thin yet delivers the right action and attitude no matter how you fish it, making it the perfect choice for any species of gamefish. All the newest colors are now in stock including Bream, Classic Craw, Coosa Special, Copper Green Shad, and Hot Copper Green Shad.

The BX (Balsa Xtreme) Big Brat is a bully. Like its older brother the BX Brat it is badly behaved and always looking for a fight. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin' square bill ever.

The Rapala Rain Jacket and Bib Series are built on high expectations, combining advanced technology performance with upgraded waterproof and breathable components for more extreme conditions. Let it rain.

The VISION ONETEN+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match the suspend settings of the Bassmaster Classic winning VISION ONETEN+1 Jerkbait, the smaller Jr. size is a wildly effective tool to attack the key 7 ft range. No detail has been spared. From the first twitch, the Jr. exhibits the same unrivaled, dynamic action that catapulted the ONETEN series onto the front deck of serious Jerkbait anglers.