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Fishing Tackle Announcements & Messages


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Zoom Bait - SPECIAL RUN COLORS BACK IN STOCK Zoom Bait - SPECIAL RUN COLORS BACK IN STOCK - June 24, 2022
We just received in more stock on lots of Zoom items, including special run colors! This includes the new special run color Hot Zamales! Stock up while supplies last on this new color and more.

  • Zoom Bait Ultra-Vibe Speed Craw Hot Zamales
  • Zoom Bait Z-Craw Jr. Hot Zamales
  • Zoom Bait Z-Craw Hot Zamales
  • Zoom Bait Brand Page

  • Shimano Bantam A Low Profile Casting Reel - NEW IN REELS Shimano Bantam A Low Profile Casting Reel - NEW IN REELS - June 24, 2022
    Power. Precision. Performance: Three words characterizing the attitude behind the next generation of Bantam reels. Equipped with Shimano's Infinity Drive technology to provide anglers with unsurpassed reeling force, engineers designed the new Bantam for the power game. Built upon a one-piece aluminum CoreSolid Body, the Bantam provides anglers a solid in-hand feel and the confidence they need during hard hooksets while delivering the power required to yank fish out of the thick stuff.

  • Shimano Bantam A Low Profile Casting Reel

  • Shimano Stella FK Spinning Reel - NEW IN REELS Shimano Stella FK Spinning Reel - NEW IN REELS - June 24, 2022
    The iconic heritage of the Stella family embodies this mindset with the debut of the new Stella FK aimed at enriching angler performance through the debut of industry-leading Shimano reel technology. Built upon the Shimano legacy of cold-forged HAGANE gears for added strength with the refinement of Micro Module II technology, new Infinity Xross technology extends the gear tooth horizontally to distribute load across the gear tooth more evenly for unequaled gear durability.

  • Shimano Stella FK Spinning Reel

  • Shimano Catana FE Spinning Reel - NEW IN REELS Shimano Catana FE Spinning Reel - NEW IN REELS - June 24, 2022
    Shimano designed the all-new Catana FE family of spinning reels with precision, power and performance for the budget-minded angler looking to get out and enjoy a day on the water. Lighter than previous generations, the new Catana FE features a redesigned body and rotor combined with an upgraded handle knob and 3+1 bearings for smoother reeling performance. Catana FE also features Shimano's G-Free Body and Propulsion Line Management System.

  • Shimano Catana FE Spinning Reel

  • Shimano World Crank Flash Boost - NEW IN HARD BAITS Shimano World Crank Flash Boost - NEW IN HARD BAITS - June 24, 2022
    Shimano's BOOST CONCEPT technology triumphs in the depths with the introduction of World Crank 73F FLASH BOOST, a mid-depth crankbait designed with a distinct action to elicit bites from trophy fish. Featuring Shimano's proprietary FLASH BOOST technology, the World Crank emits a continuous flash that mimics a wounded baitfish, even when paused. The lure's large front lip creates an aggressive swimming action that reaches depths of 10 to 12 feet with a constant retrieve.

  • Shimano World Crank Flash Boost

  • Shimano World Diver - NEW IN HARD BAITS Shimano World Diver - NEW IN HARD BAITS - June 24, 2022
    The World Diver 99SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the retrieve and mimics a wounded baitfish on the pause — a combination that's sure to trigger a bite from the wariest of bass. The World Diver 99SP's small profile and deeper diving depth (6 to 8 feet) make it the ideal lure for targeting suspended fish.

  • Shimano World Diver

  • Shimano World Minnow - NEW IN HARD BAITS Shimano World Minnow - NEW IN HARD BAITS - June 24, 2022
    The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the retrieve while mimicking a wounded baitfish on the pause. The World Minnow 115SP casts up to 22% further than similarly sized lures and dives from depths of 4 to 6 feet.

  • Shimano World Minnow

  • Shimano World Pop Flash Boost - NEW IN HARD BAITS Shimano World Pop Flash Boost - NEW IN HARD BAITS - June 24, 2022
    Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive strikes, the World Pop FB is the first lure of its kind to incorporate Shimano's FLASH BOOST technology. This innovative and proprietary technology suspends foil on micro springs within the lure body to create a continuous flash that mimics a wounded baitfish, even when paused.

  • Shimano World Pop Flash Boost

  • Shimano Macbeth 50 - NEW IN HARD BAITS Shimano Macbeth 50 - NEW IN HARD BAITS - June 23, 2022
    The combination of an oversized Hybrid Edge square bill design, high buoyancy and fixed one-piece weight construction make the Macbeth 50F the optimal lure choice for heavy cover cranking when anglers need to downsize their presentation or size-match forage fish. More compact than the Macbeth (63mm), the MB-50F (50mm) features a Hybrid Edge square bill that creates an aggressive side-to-side wobble and incorporates a molded internal weight.

  • Shimano Macbeth 50

  • Shimano Macbeth Big - NEW IN HARD BAITS Shimano Macbeth Big - NEW IN HARD BAITS - June 23, 2022
    The Macbeth Big 75F packs a robust profile to make it the largest offering in the Macbeth family of freshwater lures. Shimano designed this specialized crankbait for heavy cover with a diving depth of 3 to 5 feet, making it ideal for targeting bass feeding on larger forage fish. The Macbeth Big features a Hybrid Edge bill to give this crankbait a dynamic rolling action with a fast wobble to elicit reaction strikes.

  • Shimano Macbeth Big

  • Shimano Macbeth Flat - NEW IN HARD BAITS Shimano Macbeth Flat - NEW IN HARD BAITS - June 23, 2022
    The Macbeth Flat 57F is a shallow-running flat-sided crankbait that employs Shimano's JET BOOST lure technology to defeat the typical unstable casting performance of flat-sided crankbaits. JET BOOST technology utilizes centrifugal force to stabilize the flight posture of the MB-57F Flat and improve casting distance and accuracy without sacrificing swimming action. The MB-57F Flat features a Circuit Board round bill.

  • Shimano Macbeth Flat

  • Shimano Macbeth Shallow - NEW IN HARD BAITS Shimano Macbeth Shallow - NEW IN HARD BAITS - June 23, 2022
    The combination of a Hybrid Edge round bill, strong buoyancy, and fixed one-piece weight construction make the Macbeth Shallow 50F the perfect crankbait for sub-surface cranking in depths just under one foot. Shimano engineers designed the Hybrid Edge round bill to achieve a fast and fish-enticing swimming action with the durability to withstand punishing contact with cover. The wide round bill on the MB-50F Shallow protects the front hook while reeling through cover.

  • Shimano Macbeth Shallow

  • Shimano Macbeth Tiny - NEW IN HARD BAITS Shimano Macbeth Tiny - NEW IN HARD BAITS - June 23, 2022
    The Macbeth Tiny 39F showcases a compact profile and is the smallest crankbait within the Macbeth family. Ideal for anglers targeting pressured fish or bass preying on small forage fish with a finesse presentation using casting or spinning tackle. The MB-39F Tiny features a Hybrid Edge Square Bill for added durability during contact with cover and provides a dynamic wobbling action with a diving depth of 2 to 4 feet.

  • Shimano Macbeth Tiny

  • Shimano Macbeth Original - NEW IN HARD BAITS Shimano Macbeth Original - NEW IN HARD BAITS - June 23, 2022
    The Macbeth 63F crankbait expands Shimano's offering of freshwater lures and is the ideal option for anglers cranking in heavy cover or targeting fish actively feeding on bait. The Hybrid Edge square bill enables the MB-63F to dive to depths of 3 to 5 feet while creating a dynamic swimming action with a tight wobble that's irresistible to trophy fish. The one-piece internal molded weight within the Macbeth concentrates the lure's center of gravity.

  • Shimano Macbeth Original

  • G.Loomis GCX Jig & Worm Casting Rods - NOW IN STOCK G.Loomis GCX Jig & Worm Casting Rods - NOW IN STOCK - June 23, 2022
    Handcrafted in Woodland, Washington and utilizing G. Loomis Multi-Taper Design technology to engineer technique-specific rods, the GCX collection provides anglers with ultra-durable blanks with powers and actions to boost effectiveness on the water. Ultra-lightweight SeaGuide Hero One guides adorn the carbon-built blanks to help minimize line tangles and maximize casting efficiency. All models are now in stock!

  • G.Loomis GCX Jig & Worm Casting Rods

  • Shimano Zodias A Freshwater Spinning Rods - NOW IN STOCK Shimano Zodias A Freshwater Spinning Rods - NOW IN STOCK - June 23, 2022
    Synonymous with performance, the line of Zodias rods incorporate Carbon Monocoque technology passed down from Shimano’s elite series of rods that set the industry standard for sensitivity. Zodias rods couple the hollow Carbon Monocoque Grip into a CI4+ reel seat to achieve up to 130% more sensitivity than conventionally constructed models. The 7'0" Medium Light Fast model ZDS70MLA is also now in stock.

  • Shimano Zodias A Freshwater Spinning Rods

  • Rapala Skitter Walk - NEW COLORS Rapala Skitter Walk - NEW COLORS - June 23, 2022
    Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Imitating a swimming mullet or fleeing baitfish. New colors Holographic Bone, Pilchard, and Pinfish are now available.

  • Rapala Skitter Walk

  • Rapala Skitter V - NEW COLORS Rapala Skitter V - NEW COLORS - June 23, 2022
    This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap® body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. New colors Clear Pale Olive, Ghost Bone, Ghost Clear, Holographic Bone, and Wish Bone are now available.

  • Rapala Skitter V

  • Rapala Rippin' Rap - NEW COLORS Rapala Rippin' Rap - NEW COLORS - June 23, 2022
    The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with a loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. New colors Black Light, Juicy Lucy, Moldy Fruit, and Voodoo Haze are now available.

  • Rapala Rippin' Rap

  • Evergreen Piccolo Crankbait - NOW AVAILABLE Evergreen Piccolo Crankbait - NOW AVAILABLE - June 10, 2022
    Engineered with a round body to maximize air pocket space for buoyancy. Fixed weight system with a low center of gravity for maximum side to side wobble. A long, wide bill to reach maximum distance quickly.

  • Evergreen Piccolo Crankbait

  • Evergreen Loudbuzz Single Prop Buzz Bait - NEW IN BUZZ BAITS Evergreen Loudbuzz Single Prop Buzz Bait - NEW IN BUZZ BAITS - June 10, 2022
    The Evergreen Loudbuzz Single Prop Buzz Bait comes complete with a custom offset aluminum prop, stainless steel shaft, and an aluminum rivet for maximum durability. It maximizes noise and commotion through the water, drawing in fish from a distance.

  • Evergreen Loudbuzz Single Prop Buzz Bait

  • Daiwa Tatula Bass Rods - MORE MODELS Daiwa Tatula Bass Rods - MORE MODELS - June 10, 2022
    Check out our expandeded selection of models available in our Daiwa Tatula Bass Rods with casting rods in 6'3' Medium Fast (model TTU631MFB), 6'6" Medium Fast (model TTU661MFB), 7'2" Medium Moderate (model TTU721MRB), and spinning rod in 6'10" Medium Extra Fast (model TTU6101MXS).

  • Daiwa Tatula Bass Casting Rods
  • Daiwa Tatula Bass Spinning Rods

  • Daiwa Steez-G SVF AGS Bass Rods - NEW IN RODS Daiwa Steez-G SVF AGS Bass Rods - NEW IN RODS - June 10, 2022
    Daiwa's flagship line of rods has been upgraded, redesigned and is ready to live up to the Steez name. Featuring a wide range of their industry leading technologies, these rods are truly the pinnacle of design and innovation. Their new and improved AGS Guides are now even lighter than previous versions. The high rigidity of the AGS frame offers extraordinary sensitivity-relaying vibrations on the line directly to your hand.

  • Daiwa Steez-G SVF AGS Bass Casting Rods
  • Daiwa Steez-G SVF AGS Bass Spinning Rods

  • Daiwa D-Vec Dry Bag -  NEW IN TACKLE STORAGE Daiwa D-Vec Dry Bag - NEW IN TACKLE STORAGE - June 10, 2022
    This waterproof dry bag backpack is made from tarpaulin/nylon with PVC coated material with rollover design water proof closure keeping all your belongings safe and dry. This bag also features a small waterproof zipper compartment and comfortable straps with strong construction.

  • Daiwa D-Vec Dry Bag

  • Daiwa D-Vec Tactical Backpack - NEW IN TACKLE STORAGE Daiwa D-Vec Tactical Backpack - NEW IN TACKLE STORAGE - June 10, 2022
    The Tactical Backpack is supported by a ridged non-collapsible frame with a riveted PVC superstructure. The durable framework is cloaked with a robust, double stitched PRIM1 tactical fabric, which also serves up a cool visual factor. Internally, the Tactical Backpack features a 3-utility box stack system, complete with an included trio of Daiwa branded 360 boxes. Throughout, closures are fortified with #10 Delran corrosion resistant zippers.

  • Daiwa D-Vec Tactical Backpack

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