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Strike King Pro-Model Xtra-Deep (XD) Crankbaits - SPECIAL COLOR - March 1, 2018
The XD Series from Strike King. These baits are designed for one thing, to dive Xtra Deep! Designed by the pro's and featuring 3D eyes, free floating rattles and chip proof paint. You won't find color MM Moongill in Strike King's catalog, but it's a Mark Menendez special color we carry for you! It's now in stock in the 6XD model as well.
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Z-Man TT Lures SnakelockZ Jigheads - NEW JIGHEAD - March 1, 2018
Designed for snag-free fishing in both fresh and saltwater environs, the SnakelockZ allows anglers to fish swimbaits, shads, worms, or craws through all types of cover thanks to its streamlined, bullet shaped head and weedless design.
Z-Man TT Lures SnakelockZ Jigheads
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Z-Man TT Lures HeadlockZ HD Jigheads - NOW IN STOCK - March 1, 2018
Designed to pair with ElaZtech plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built around extra heavy-duty Mustad UltraPoint hooks, anglers now can pair the toughest plastics around with equally tough jigheads.
Z-Man TT Lures HeadlockZ HD Jigheads
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Z-Man TT Lures NedlockZ HD Jigheads - NEW JIGHEAD - March 1, 2018
Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures NedlockZ HD Jigheads are equipped with extra-heavy duty Mustad UltraPoint hooks that allow for heavier tackle and drag settings than standard Finesse ShroomZ jigheads.
Z-Man TT Lures NedlockZ HD Jigheads
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Z-Man JigheadZ - NOW IN STOCK - March 1, 2018
Expertly balanced and featuring strong Mustad UltraPoint hooks, JigheadZ's unique barbed-keeper design is a breeze to rig - even with 10X Tough ElaZtech baits - and prevents baits from sliding down after a missed strike or hard cast.
Z-Man JigheadZ
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Z-Man CrossEyeZ Power Finesse Jig - NEW JIG - March 1, 2018
A more compact, streamlined offering designed in conjunction with B.A.S.S. Elite Series pro and noted jig-fishing specialist David Walker, CrossEyeZ Power Finesse Jigs are ideal for casting, pitching, skipping and swimming.
Z-Man CrossEyeZ Power Finesse Jig
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Z-Man ChatterBait Mini - NOW IN STOCK - March 1, 2018
This downsized ChatterBait finesse model packs the same action and vibration as the Original ChatterBait. Featuring a smaller blade than its larger brethren, the Mini is an excellent choice for light-tackle, clear-water situations when the fish are finicky.
Z-Man ChatterBait Mini
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Z-Man Original ChatterBait - EXPANDED SELECTION - March 1, 2018
This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action, enabling it to perform like a crankbait, jig and spinnerbait. Colors Black/Red, Carolina Craw, Green Pumpkin Purple, and Greenback Shad
have been added to expand our selection, along with more 1/4 oz options!
Z-Man Original ChatterBait
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Nichols Ben Parker Magnum Treble Hooks - NEW TERMINAL TACKLE - March 1, 2018
Two Premium 3/0 Owner ST-36 Trebles hand-tied with Pearl Flashabou. The exact hook that comes stock on every Nichols Lures Ben Parker Magnum Spoon!
Nichols Ben Parker Magnum Treble Hooks
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Nichols Ben Parker Magnum Stinger Hooks - NOW IN STOCK - March 1, 2018
The Magnum Stinger Hooks can be added to large flutter spoons to add extra hook up power. Sometimes fish may strike at the nose of the lure and that is exactly why a custom added assist hook comes into play. These stinger hooks not only help secure an already hooked fish, but can hook a fish on its own or hook a second fish entirely.
Nichols Ben Parker Magnum Stinger Hooks
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Nichols Pulsator Metal Flake Spinnerbaits - EXPANDED SELECTION - March 1, 2018
Nichols Metal Flake Spinnerbaits feature patented, tapered hand-painted blades, creating a new era in spinnerbaits by maximizing vibration and sound like no other conventional blade. Colors Blue Shad Nickel Blue, Blue Shad White Blue, Bluegill, Bombshell Shad, Chartreuse and White Nickel/Gold, Crystal Nickel Green, and Transparent Chartreuse are now available along with a .44 Mag 1/2 oz size in select colors!
Nichols Lures Pulsator Metal Flake Spinnerbaits
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Nichols Ben Parker Wild Hare Jig - NOW IN STOCK - March 1, 2018
Tied right here in the USA, the Ben Parker Wild Hare jig is unlike any other hair on the market. It features a jointed articulation, which allows for a longer presentation and WILD action! Made with premium Owner hooks on a 1/2 oz teardrop style head.
Nichols Ben Parker Wild Hare Jig
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Nichols Ben Parker Magnum Swimbait Head - NOW IN STOCK - March 1, 2018
The MBP Series Swimbait head is perfect for larger 7 and 8 inch soft swimbait presentations. Featuring a super sharp 8/0 Mustard hook with 4 Toothpick Keeper Collars down the shank, ensuring a solid connection and no slippage. Full selection available now!
Nichols Ben Parker Magnum Swimbait Head
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Nichols Ben Parker Mini Magnum Flutter Spoon - MORE COLORS - March 1, 2018
Providing all of the action and flash of its big brother, the Mini Magnum offers a slightly smaller package that is perfect for matching all types of forage. Proportional to the original, it maintains the same contour and big fish attraction that has been used to cash checks at the highest levels of competition. Gizzard, Shattered Glass Silver, and Super Shad are now available in our full selection!
Nichols Ben Parker Mini Magnum Flutter Spoon
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Nichols Ben Parker Magnum Flutter Spoon - MORE COLORS - March 1, 2018
The 8" Ben Parker Magnum Spoon is a sure winner. Featuring a premium 3/0 Owner ST-36 Treble tied with Pearl Flashabou, American Made Worth Split Rings, and finished with a Size 4 Spro Power Swivel at the top, this spoon is ready to fish out of the package! Colors Gizzard and Super Shad now round out our fill selection!
Nichols Ben Parker Magnum Flutter Spoon
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Nichols Lake Fork Flutter Spoon - MORE COLORS - March 1, 2018
The Spooning technique has caught fire, and the Nichols Lake Fork Flutter Spoon meets every need. Available in different finishes, this bait flutters perfectly, featuring a quality Owner treble hook with hand-tied Flashabou, Spro Power Swivels, and Worth split rings. We've added color Purple Threadfin to bring you their full selection!
Nichols Lake Fork Flutter Spoon
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Nichols Mojo Flutter Spoon - NOW IN STOCK - March 1, 2018
The 2-1/4", 1/2 oz Mojo Flutter Spoon is perfect when big fish are keying on small bait! Assembled using only the finest components, including Spro Power Swivels, Owner Hooks, and Worth Split Rings. Hand-tied Flashabou adds another level of attraction, and rounds out this great bait from top to bottom!
Nichols Mojo Flutter Spoon
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YUM Money Minnow - NEW COLORS - February 28, 2018
The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and straight rigging, which delivers the most consistent swimming action on the market right out of the pack. Check out new colors Blue Mist ,Clear Gold, Crystal Smoke, Fog Light, Olive Oil, and Trick.
YUM Money Minnow
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YUM Break'n Shad - NEW COLORS - February 28, 2018
The Breakin' Shad features a baitfish profile
and produces an erratic, darting action when
twitched. A deep belly slot makes rigging and
setting the hook easy and sure. Check out new colors Blue Pearl, Chartreuse Clear Shad, Sinful Shad, and Tinfoil.
YUM Break'n Shad
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YUM Bad Mamma - NEW COLORS - February 28, 2018
Perfect for pitching, flipping, punching and working deep cover or structure, the YUM Bad Mamma presents a compact body with action created by the twin flappers and double blade-like tail. Check out new colors California 420, Green Pumpkin Shadow, Onyx, and Watermelon Green Pumpkin Laminate.
YUM Bad Mamma
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YUM Genie - NOW IN STOCK - February 28, 2018
The YUM Genie is a 7.5-inch power-finesse worm. The segmented body displaces water while the flag tail provides more action with less rod tip movement. It is perfect for shaky head or Texas rigging. Thirteen colors are available, including four patterns new to YUM.
YUM Genie
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YUM Dinger - NEW COLORS - February 28, 2018
The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. Check out new colors Bourbon Berry, Camo, Elders Magic, Ghillie Suit, Green Pumpkin/Blue Flake, Oxblood/Red Flake, Sugar Plum, and Watermelon Copper/Red Flake.
YUM Dinger
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Roboworm Ned Worm - NEW SOFT BAIT - February 22, 2018
Designed to be fished with a jighead for the popular "ned" rig technique, but this bait will do so much more. A true multipurpose tool, this new design excels on the Ned Rig, Drop Shot, Wacky Rig, Weedless, Shakey Head, Nail weight, and Neko rig. Available in all of Roboworm's most popular colors, along with a few new special colors designed specifically for this bait. Made in the U.S.A.!
Roboworm Ned Worm
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Daiwa Tatula XT Bass Rods - NOW IN STOCK - February 22, 2018
Daiwa's line of Tatula XT bass rods are for the experienced bass fisherman that needs quality and value. Tatula XT incorporates High Volume Fiber (HVF), a higher modulus carbon graphite construction of more volume of fibers and less resin, which gives the Tatula XT series its light weight, strength and sensitivity. X45 Bias Graphite Construction for virtually zero blank twist.
Daiwa Tatula XT Bass Casting Rods
Daiwa Tatula XT Bass Spinning Rods
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Daiwa Tatula Bass Rods - NOW IN STOCK - February 22, 2018
This set of rods incorporates the latest cutting edge rod technology to take full advantage of the advanced performance standards set by TATULA Baitcasting Reels, including Daiwa's exclusive SVF (Super Volume Fiber) Graphite technology and 45 degree bias construction to prevent twisting of the blank.
Daiwa Tatula Bass Casting Rods
Daiwa Tatula Bass Spinning Rods
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