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Lew's American Hero Camo Speed Spool Baitcast Reel - NEW REEL - March 23, 2018
A special edition of the American Hero Speed Spool Casting Reel that features a one-piece, lightweight, graphite frame and digital camo sideplates along with a premium 6 bearing system with stainless steel double shielded bearings and Zero-Reverse one-way clutch.
Lew's American Hero Camo Speed Spool Baitcast Reel
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Lew's Mach Crush Metal Speed Spin Spinning Reel - NEW REEL - March 23, 2018
A lightweight high-strength C40 carbon skeletal speed rotor, stainless steel bail wire and smooth six-disc carbon drag system help the line lay on the spool perfectly, and come off just as smooth. The Mach Crush features a strong but lightweight aluminum body, stainless steel main shaft and solid brass pinion gear.
Lew's Mach Crush Metal Speed Spin Spinning Reel
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Ima Japan Deep Fry 95 - NOW IN STOCK - March 23, 2018
The ima Deep Fry is a finesse offering that offers excellent action at slow to ultrafast retrieves. Based on the design of the ima Foxy Fry, it will dive deeper than similar style baits and excels in cold water due to the fact that it will suspend at rest with its nose down. "It gets down deep and works well with a pull and twitch retrieve. It can be fished like a crankbait or a jerkbait," says Paul Mueller, Bassmaster Elite Series pro.
Ima Japan Deep Fry 95
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Ima Japan Glide Fluke - NEW SWIMBAIT - March 22, 2018
Designed by professional angler and Fisheries Biologist Michael Murphy, the IMA Glide Fluke is a two-segmented bait that offers a new twist in the hard bait category. The Glide Fluke can walk, glide and swim. Made with realistic 3D eyes and a grooved head design for better lure action.
Ima Japan Glide Fluke
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Ima Japan Finesse Popper - NOW IN STOCK - March 22, 2018
The ima Finesse Popper is a bite-sized lure that catches big bass. It can be popped like a traditional topwater popper with short spurts or graceful glides, but can also be walked side-to-side with ease. "It pops and spits water, walks and chugs. This bait can do it all," says Bassmaster Elite Series pro Fred Roumbanis.
Ima Japan Finesse Popper
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Ima Japan Suspending Vibration 70 - NOW IN STOCK - March 22, 2018
The ima Suspending Vibration features a design based on the popular Rock-N' Vibe lipless crankbait. It is a 15% larger body and will suspend unlike most lipless crankbaits. It features a tight, pulsating vibration and rests 3-4 feet above structure. The bait acts like a jerkbait and will suspend completely at rest, making it an ideal lure for fishing above grass, rock and wood.
Ima Japan Suspending Vibration 70
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Kahara Skirted Rat'n Rats - NOW IN STOCK - March 22, 2018
The Skirted Rat'n Rats is a rubber skirted model of the Rat'n Rats II. The benefits of adding the long rubber skirt to the body allows the Rat to slide back and forth better when worked. Contrary to Rat'n Rats II perpendicular positioning when at rest, the Skirted Rat'n Rats sits flat. The new look on this rodent has changed the game for shallow water hollow body style fishing.
Kahara Skirted Rat'n Rats
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Reins Ax Claw - MORE COLORS - March 22, 2018
The Reins Ax Claw is ideal for rigging on the back of a jig, Texas rigging or on a Carolina rig. The claws flutter and vibrate beautifully when swam on a swim jig. Salt infused & shrimp scented keeps lunker bass from letting go. Flippin' craws are terrific for flipping around rocky banks, riprap and any other place bass chomp craws.
Reins Ax Claw
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Reins C-Pod Creature - NEW SOFT BAIT - March 22, 2018
The Reins C-Pod has proven in field tests to match this food source, size, shape and action that bass do remember from when they were first born. Bass of all sizes seem unable to resist it because they'll eat the Reins C-Pod every time. It's imprinted in their subconscious. Every bass remembers and passes it along to each new generation.
Reins C-Pod Creature
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Reins Craw Tube - MORE COLORS - March 22, 2018
The Reins Craw Tube is a very versatile lure that's effective when fished in flipping and pitching situations, or the pincers can be removed for fishing when less bulk is desired in tighter flipping and pitching situations, or open clear water situations. Colors Spring Gill and Watermelon Silver Flake expand our selection.
Reins Craw Tube
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Reins Punchin' Predator - MORE COLORS - March 22, 2018
Reins Punchin' Predator is a flipping style bait built for efficiency when fishing compact targets. The Punchin' Predator was designed to fix problem areas of other baits, such as snagging from too thin of a mid section or spinning from deformed rudder-like pinchers. Colors Spring Gill and Watermelon Silver Flake are now in stock to add to our selection.
Reins Punchin' Predator
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Deps Slide Swimmer - NOW IN STOCK - March 22, 2018
The Deps Slide Swimmer Swimbait is a magnum sized swimbait designed to attract large bass while staying completely silent as it swims. The body is constructed from ABS plastic and and covered in soft silicone skin that makes it feel more natural to the fish when they bite down. This swimbait has all of the features necessary to catch the bass of a lifetime!
Deps Slide Swimmer
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Deps Gurkha Knife Magnum Spoon - NOW IN STOCK - March 22, 2018
The Gurkha Knife Magnum Spoon from Deps features a unique design that perfectly imitates dying baitfish! Equipped with a heavy-duty split ring and swivel allowing it to accommodate your heavier action rods, line, and those huge hard fighting bass!
Deps Gurkha Knife Magnum Spoon
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Zappu Hitch Hook - NOW IN STOCK - March 22, 2018
The Zappu Hitch Hook allows you to add a stinger hook to your swimbaits easily and effectively.
Zappu Hitch Hook
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AA Worms Bad Bubba Shad - JUNIOR SIZE - March 22, 2018
After many requests for a beefier version of AA Worm's original AA’s Shad tail, a new paddle tail swimbait design was brought to the table. This new bulkier bait was designed with the idea of being able to rig these baits with a much larger hook shank with reduced body wear. The 2.75" Junior size is now in stock.
AA Worms Bad Bubba Shad
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Optimum Boom Boom Weedless Swimbait - NOW IN STOCK - March 22, 2018
The Fred Roumbanis Weedless Boom Boom and Baby Boom Boom Swimbait feature a quivering head action, tight body roll and thumping tail kick. They are designed to be fished slowly around cover with a weighted screw lock swimbait hook, where its "panic action" entices lurking fish into committing to strike the bait.
Optimum Boom Boom Weedless Swimbait
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FYAO Outfitters Ribbon Tail Worm - NOW IN STOCK - March 22, 2018
Deadly on a Texas-rig and a Carolina-rig, the FYAO 10" Ribbon Tail Worm is the perfect slow presentation lure, especially around large, sluggish bass looking for a full-sized meal. Offered in an array of proven colors, the FYAO 10" Ribbon Tail Worm provides plus-sized attraction that will keep a bend in your rod.
FYAO Outfitters Ribbon Tail Worm
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Charlie Brewer's Crappie/Panfish Slider Grub - MORE COLORS - March 22, 2018
1 1/2" soft grub body with a vibra-tail. The tail moves while the grub is swimming. The grub can be used on all the sizes of the Crappie Slider Heads or other jig heads. This grub has been proven to catch fish while casting, trolling, or vertical jigging. Colors Creamy Green/Black, Funky Monkey, and Red/Chartreuse have been added to our selection.
Charlie Brewer's Crappie/Panfish Slider Grub
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FishSticks Lure Enhancer - EXPANDED SELECTION - March 22, 2018
Endorsed by seven-time B.A.S.S. Angler of the Year Kevin Van Dam. The only solid state fish attractant designed to eliminate the mess from liquid attractants. No mess on your hands or boat with 100% natural ingredients. Made in the USA. Now offering Minnow too!
FishSticks Lure Enhancer
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Evolution Baits GrassBurner Buzz Bait - NOW IN STOCK - March 22, 2018
The GrassBurner is like no other buzz bait in today's market. It is an inline buzz bait with dual treble hooks that catches monster largemouth and smallmouth bass. The bait was designed to mimic fleeing baitfish whether it be bluegill, crappie, perch, hitch or baby bass in the springtime or schooling shad in the fall. It will even mimic Crawfish! The GrassBurner really matches the hatch on the water.
Evolution Baits GrassBurner Buzz Bait
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BC Lures Wobble Head Jighead - NEW JIGHEAD - March 9, 2018
BC Lures Wobble Head Jighead is a hand painted swinging jighead with a Mustad EWG hook. Made in the USA. 4 per pack.
BC Lures Wobble Head Jighead
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BC Lures Swimbait Jighead - NEW JIGHEAD - March 9, 2018
BC Lures Swimbait Jighead is a hand painted jighead featuring a 4/0 Mustad hook. Made in the USA. 5 per pack.
BC Lures Swimbait Jighead
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BC Lures Round Shakey Head Jighead - NEW JIGHEAD - March 9, 2018
BC Lures Round Shakey Head Jighead is a hand painted screw lock jighead featuring a Mustad hook. Made in the USA. 5 per pack.
BC Lures Round Shakey Head Jighead
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BC Lures Weedless Grace Jig - NEW JIG - March 8, 2018
The BC Lures Weedless Grace Jig is a hand tied bucktail hair jig featuring a 6/0 Mustad hook.
BC Lures Weedless Grace Jig
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BC Lures Phantom Head Jigs - NEW COLORS - March 8, 2018
The BC Lures Phantom Head Jigs are equipped with a Mustad hook and feature a brush guard. These hand poured and powder hand painted heads are oven baked to ensure that you get a high gloss, super hard painted jighead that will stand up to hard fishing. New colors 001 - Black/Chartreuse, 005 - KY Craw, 006 - Pumpkin Seed, 010 - Pumpkin Nat Chartreuse, 011 - Herrington Craw, 016 - Rootbeer Pepper Green, 018 - Ghost Minnow, 020 - Smoke Purple Red, 024 - Missouri Craw, 027 - Sun Gill, and 036 - Swirl add to our great selection.
BC Lures Phantom Head Jigs
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