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Cotton Cordell Wally Diver - NEW COLOR - February 5, 2019
Cotton Cordell's Wally Diver is one of the most-trusted walleye crankbaits in history, truly deserving of being called "legendary". Few walleye anglers hit the water without a Wally Diver handy. New color Purple Rain is now available in the CD5 model.
Cotton Cordell Wally Diver
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Megabass Vision 110+2 - NEW HARD BAIT - January 31, 2019
The Oneten+2 delivers the Oneten's legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12 ft range on 12 lb fluoro, the Oneten+2 showcases the same erratic action, responsiveness and unrivaled performance as the Oneten jerkbait. A painstakingly-developed lip and patented tungsten balancer system results in power bombing casts.
Megabass Vision 110+2
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Abu Garcia Revo Ike Spinning Reel - NEW REEL - January 31, 2019
The Abu Garcia Revo Ike series is designed by Mike Iaconelli to include the power, comfort, speed, and action that he demands out of his fishing tackle. The Abu Garcia Revo Ike Spinning Reel features include Rocket line management system, Rocket Spool Lip Design, C6 carbon rotor, Integrated Drop Shot Keeper, and more!
Abu Garcia Revo Ike Spinning Reel
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War Eagle Under Spin - NOW STOCKING - January 31, 2019
This underspin is unlike any other due to the unique plastic keeper system that puts all others to shame. Also add in the high quality hammered blade and cable guard for a combination made in big bass heaven.
War Eagle Under Spin
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War Eagle Gold Frame Hammered Spinnerbaits - NOW STOCKING - January 31, 2019
When subtle flash is needed, hammered blades fill the order. They send off small flashes of light in multiple directions unlike a standard willow leaf. We carry all colors and sizes in Double Willow and Tandem Willow blade combinations.
War Eagle Gold Frame Hammered Double Willow Spinnerbait
War Eagle Gold Frame Hammered Tandem Willow Spinnerbait
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Lindy Tournament Marker Buoy Rack Pack - NOW STOCKING - January 31, 2019
The Lindy Tournament Marker Buoy Rack Pack includes three high-visibility Lindy Marker Buoys and a Buoy Rack to keep them organized and handy. The Lindy Marker Buoy features a barbell design with an internal ballast to keep it from 'walking' in wind or current, and comes with 60-feet of rot-proof cord and a buoy weight. The Buoy Rack is easily mounted to any surface and holds three buoys.
Lindy Tournament Marker Buoy Rack Pack
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Lindy Marker Buoy - NOW IN STOCK - January 31, 2019
Mark a hot spot and find it again at a glance! The Lindy barbell design features internal ballast weights for resistance to 'walking' in wind or current. This high-impact styrene marker includes the weight and 60 feet of rot-proof cord.
Lindy Marker Buoy
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Berkley PowerBait Bottom Hopper - NEW SOFT BAIT - January 31, 2019
With a uniquely designed tail for improved action, the Bottom Hopper is ideal for jig heads, Carolina rigs, and wacky worming. Now its ever-popular pro design has been taken to the next level with the Berkley PowerBait Bottom Hopper. Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer.
Berkley PowerBait Bottom Hopper
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Berkley J-Walker 120 - NEW HARD BAIT - January 31, 2019
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water.
Berkley J-Walker 120
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Berkley Cane Walker - NEW HARD BAIT - January 31, 2019
Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability – the Berkley Cane Walker is sure to get their attention.
Berkley Cane Walker
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Berkley Bullet Pop - NEW HARD BAIT - January 31, 2019
Crafted to deliver exciting top water action, the Berkley Bullet Pop combines versatility and proven popper action. Its sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. It delivers a classic spit and surface swell, but also allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement.
Berkley Bullet Pop
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Abu Garcia Revo Ike Low Profile Baitcast Reel - NEW REEL - January 24, 2019
The Abu Garcia Revo Ike series is designed by Mike Iaconelli to include the power, comfort, speed, and action that he demands out of his fishing tackle. In addition to features, the attitude and personality that Ike is known for shows through the unmistakable cosmetics that make "Going Ike!" possible for the average angler.
Abu Garcia Revo Ike Low Profile Baitcast Reel
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Berkley PowerBait Power Worms - NEW COLORS & SIZES - January 24, 2019
This is Berkley's most popular PowerBait shape. The ribbontail design of the Power Worm lets it swim naturally on the fall, with twitches, short hops, or from currents when lying motionless. Ideal for all your favorite fishing lakes, rivers, streams and conditions. New colors Bloodline and Watermelon Red have been added, along with new 8.5" and 12" sizes in select colors!
Berkley PowerBait Power Worms
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Humminbird HELIX 12 CHIRP MEGA SI+ GPS G3N - NEW IN BOATING - January 24, 2019
The HELIX 12 CHIRP MEGA SI+ GPS G3N features a commanding 12.1" display, MEGA Side Imaging+, MEGA Down Imaging+ and Dual Spectrum CHIRP Sonar. Includes GPS mapping, built-in Bluetooth, Ethernet networking capabilities and ability to create your own maps in real-time with AutoChart Live's depth, vegetation and bottom hardness mapping. Humminbird Basemap cartography is built-in, with the option to expand your mapping capabilities with available LakeMaster charts.
Humminbird HELIX 12 CHIRP MEGA SI+ GPS G3N
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Humminbird HELIX 10 CHIRP MEGA SI+ GPS G3N - NEW IN BOATING - January 24, 2019
The HELIX 10 CHIRP MEGA SI+ GPS G3N model features a large 10.1" display, MEGA Side Imaging+, MEGA Down Imaging+ and Dual Spectrum CHIRP Sonar. Includes GPS mapping, built-in Bluetooth, Ethernet networking capabilities and ability to create your own maps in real-time with AutoChart Live's depth, vegetation and bottom hardness mapping. Humminbird Basemap cartography is built-in, with the option to expand your mapping capabilities with available LakeMaster charts.
Humminbird HELIX 10 CHIRP MEGA SI+ GPS G3N
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Humminbird HELIX 9 CHIRP MEGA SI+ GPS G3N - NEW IN BOATING - January 24, 2019
The HELIX 9 CHIRP MEGA SI+ GPS G3N features a 9" display, MEGA Side Imaging+, MEGA Down Imaging+ and Dual Spectrum CHIRP Sonar. Includes GPS mapping with built-in Bluetooth, Ethernet networking capabilities, AutoChart Live with depth, vegetation and bottom hardness mapping. Fish and navigate with confidence thanks to the guidance of Humminbird Basemap built-in.
Humminbird HELIX 9 CHIRP MEGA SI+ GPS G3N
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War Eagle Buzz Toad - NEW BUZZ BAIT - January 23, 2019
The War Eagle Buzz Toad is unique in many ways. Such as the patented TLAP bait keeper system that firmly keeps the YUM Tip Toad in place and, like the original buzzbait, it has a screeching squeak right out of the package. Proudly made in the U.S.A. Now stocking their full selection!
War Eagle Buzz Toad
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War Eagle Buzzbait - NEW BUZZ BAIT - January 23, 2019
War Eagle Buzzbaits are a tournament fisherman's preferred buzzbait due to a keeled head which allows them to plane faster, hand-tied skirts and instant squeak right out of the package. Proudly made in the U.S.A. We added the 1/2 oz size to now bring you all sizes and colors!
War Eagle Buzzbait
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Berkley J-Walker 100 - NEW HARD BAIT - January 23, 2019
Berkley J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water.
Berkley J-Walker 100
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Lindy Swivel Clips - NOW STOCKING - January 22, 2019
Lindy Swivel Clips make life easy. The quick attachment clip allows you to replace lures or leaders without wasting time cutting and retying. Just slip the snell or lure line tie into the quick attachment clip and get back to catching fish.
Lindy Swivel Clips
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Lindy Lure Wrap - NOW STOCKING - January 22, 2019
Lindy Lure Wraps keep hooks, jigs, crankbaits, spoons and even big umbrella rigs safely tucked away where they can't penetrate, snag or tangle. This protection keeps fishing rods tangle-free during transportation and storage. Velcro straps make closure an easy and fast process.
Lindy Lure Wrap
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Heddon Pop'n Image Jr. - NEW COLORS - January 22, 2019
The Pop'n Image Jr. allows anglers to accomplish two of topwater's most-effective actions – popping and walking the dog. It’s designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. New colors Bay Anchovy, Emerald Shiner, and Needle Fish have been added to this classic model!
Heddon Pop'n Image Jr.
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Heddon Pop'n Image - NEW COLORS - January 22, 2019
The versatile Pop'n Image allows anglers to accomplish topwater's top two actions: "popping" and "walking the dog." The Heddon Pop'n Image is designed for castability and features a realistic finish, fish-like eyes and XCalibur Rotating Treble Hooks. New colors Bay Anchovy, Emerald Shiner, and Needle Fish have been added to this classic model!
Heddon Pop'n Image
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Rapala DT (Dives-To) Series - TOURNAMENT WINNING BAITS - January 17, 2019
"I threw a Rapala DT10 (Demon), DT14 (Demon) and DT16 (Caribbean Shad) to make sure that I could hit the different depths..." Grab the baits that Rapala pro Terry Bolton of Benton, Kentucky used to win the FLW Tour at Sam Rayburn Reservoir on January 14th!
Rapala DT (Dives-to) Series Custom Ink Colors by Mike Iaconelli
Rapala DT (Dives-To) Series
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Shimano SLX Rods - NEW RODS - January 17, 2019
SLX offers tournament level performance at a price that all anglers can afford. With versatile actions throughout the lineup, there is an SLX to cover any technique. SLX rods feature an attractive and sensitive carbon foregrip, as well as a Shimano custom reel sea
Shimano SLX Casting Rods
Shimano SLX Spinning Rods
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