We also have the new colors in the Jitterbugs and Hula Poppers.

Eco Pro Tungsten Heavyweight Football Jigs offer numerous advantages over lead jigs. The football jig is designed to be fished deep, where sensitivity is key. Because tungsten is so much more sensitive than lead, you will feel the subtle changes on the bottom that you would have never felt before. It let's you feel more stikes and catch more fish!

Eco Pro Tungsten Heavyweight Flipping Jigs offer many advantages over lead jigs. They slide through grass and cover easier because tungsten is much smaller than lead. Tungsten is also more sensitive than lead. It let's you feel more strikes, tell what kind of cover is on the bottom and catch more fish.

The Gnat Jig moves through grass and cover easier because tungsten is so much small than lead. Tungsten is also much more sensitive. It let's you feel more strikes, tell what kind of cover is on the bottom and catch more fish. Nickel titanium weed guard will not bend or break.-ever!

The Xtra Deep is a 7'10" Heavy action composite rod. In true Halo fashion, this rod is still extremely light for a composite rod; like the rest of their crank bait rods it also has a larger micro guide system. This rod is designed to cast large crank baits like the New Strike King XD 10.

In field tests this rod showed that it has no problem casting the Strike King XD10 plug extremely far. On almost every test there was hardly any line left on the reel to use.

The Xtra Deep’s heavy action makes it easy to load on the cast, and Halo made sure that no sensitivity or tip were lost on the rod, making it easy to feel every bump even in the deepest water.

Mustad has introduced the new UltraPoint® Grip-Pin Max™, a hook developed and designed by Elite angler Denny Brauer for fishing plastics in heavy cover. The Grip-Pin Max is a straight-shank, wide-bite hook with a sleek, integrated keeper on the upper shank to keep baits perfectly positioned without hanging in the grass. This versatile “no slip/no slide” design securely anchors baits without tearing or slipping and is perfect for “Texas Rigging” a wide range of soft plastic baits, such as creature baits, stick baits, tubes and worms. The hook eye is completely sealed for 100% confidence when fishing braid lines, especially when snelling.

The castable Umbrella Rig came onto the scene and created a buzz like few products have ever created. Now, thanks to Elite Series pro John Murray, River2Sea introduces Murray’s new Bumbershoot. There is no other rig like this on the market. Equipped with interchangeable wire harnesses ready to accept spinning blades or jigheads rigged with minnow swimbaits.

The new Rig Walker is built to perform on castable umbrella rigs everywhere. With a forward line tie and a newly designed tail section, Rig Walker comes in five packs designed to arm any angler with the lures they need to load their castable umbrella rig to the teeth.

When Scott Martin won the 2011 Forrest Wood Cup, the Rover played an important role in producing key fish that helped him close out the $600,000 victory. Martin has taken the already dynamic walking bait and added his hand tuned effects to create a slashing, knocking topwater bait that can’t be left alone. Martin tail weighted the lure to slightly elevate the face giving the $600K Rover a whole new attitude and action. This action, along with new “pro designed” colors make this a topwater bait worthy of a $600,000 Championship.

Matzuo has the perfect Goby imitation which will work extremely well in both the Great Lakes and most other lakes and rivers. The bait is "hand-poured" giving it lifelike color tones and realistic texture. The wide paddle tail arches up as the bait is falling, giving the Goby a slow tantalizing horizontal fall...just like an injured Goby.

The Matzuo America Zen Series - Kamikazi II Spinnerbait is designed to add flash to the vibration, the Zen Kamikazi has solid brass blades, with premium stainless-steel ball bearing swivel that provides flawless rotation.

The NEW Kinchou Minnow features the nervousness of an eccentric baitfish with its curved body and incredible wide wobble! Its aggressive wobble action will receive much attention as it swims thru the water. With its wide wobble, it creates a different resonate sound - different from any other baits. Retrieve or Troll - Fast or Slow! The Kinchou creates a high resonating rattle created by the stainless steel bearings chambered inside the body. The pitch of these bearings is highly attractive to both active and neutral fish.

The Mike McClelland Signature Series Mc Stick jerkbait is designed for the tournament angler. The Mc Stick is designed to suspend at lower water temperatures for those finicky early and late season fish, and it is a bait that is very easy to adjust for those aggressive warmer season fish. This bait is designed by a Mike McClelland to help everyone catch more fish year around on a jerkbait.

The free spin on the Purist is so good you are going to be glad it comes with a six pin centrifugal braking system which engages only during part of the cast to maximize your casting distance. Its compact and light design makes it almost disappear in your hands.

The new Pflueger Echelon Low Profile Casting Reel offers great performance at a good price. It features 5 double-shielded stainless steel ball bearings and a one-way clutch instant anti reverses bearing. It was made with an adjustable magnetic cast control to eliminate backlash.