Murray started with designing a hook that combined the best facets of the round bend and the O’Shaughnessy hooks into one that keeps jig trailers straight, yet still holds hooked bass. The reverse bite shape of the Papa Mur Jig hook holds trailers fast, yet puts the hook point at the perfect strike angle.
Murray then added his favorite football jig head shape to the cross eye line tie and made sure that there was a trailer keeper barb molded into the design so that anglers can be as aggressive as they need to be to make fish strike. The Papa Mur jig is available in three sizes, and 10 hand tied color patterns that Murray specified for his travels across the country.

Bling is constructed on a light wire frame for maximum vibration and uses River2Sea's ultrathin blades and a premium ball bearing swivel for easier rotation at slower speeds.

Bling is offered in 3/8 and 1/2–ounce models and features a flared head design to help balance the lure during retrieve and to help it deflect off of obstructions. Its custom Liquid Chrome paint job shines as well. Bling is dressed with a hand tied silicone skirt.

It also is available in two versions, a fast floating, rattling version called Bumpin' Rattle; and a silent, slow floating version called Stealth Runner.

Biggie is designed to dive three to five feet deep, and is strapped with the right weapons for any battle. Poppa features River2Sea’s short shank size 2 trebles while Smalls carries size 4 short shank trebles.

Biggie is available in colors hand–picked by Ish to catch fish in any type of water across the country.

Its unique "overhead" diving collar with built in weedguard and "hook up" design allows it to skip over vegetation with the best of ’em.

The Dahlberg Diver Frog can slide over junk, pop and rest in a hole, do any combination of popping and swimming along edges or nose in to the bottom like a frog trying to hide in the mud.

It’s irresistible!!!

The streamlined body allows incredible fishability allowing this lure to go into the nastiest of places.

The streamlined body allows incredible fish ability allowing this lure to go into the nastiest of places.

Pre-order now! Available April 10th.

The Imakatsu Alive Screw Minnow 70 is a prop bait jerkbait designed to be fished by reeling and stopping, reeling and stopping. When reeled, the blades churn water with a irresistible bass attracting metallic scratch sound and action. When stopped, this bait will roll side to side in a life-like shad imitation. It features a ultra-low center of gravity body and casts with ease. This bait has a "Quick Changer System", allowing you to freely add and change weights so you can control the range and speed of the bait. 2.75", 1/4 oz

The Imakatsu Hairy Hawg is a mysterious mossy creature that transforms under water, impacting bass to bite without any thought! At first glance, this appears bulky and mostly hairy! But Hairy Hawg is a true finesse weapon! Its front two round shape arms vibrate with a up-and-down movement, and its body grabs the water to give a look of self movement. It glides effortlessly under the water, almost like a jelly fish! This natural and mysterious silhouette is irresistible to bass! Fish it alone, on a heavy drop shot rig or a Texas Rig. Free fall the Hairy Hawg on the edge of weed areas is one of the most effective methods.