New Improvements

Halo-Sanded – for a stronger, lighter rod with great sensitivity.

Dean started with his favorite frogging rod, the 7' medium heavy action, which by his own admission is the greatest frog rod ever created. From there they developed a heavier action rod for cover and junk and came up with his 7'4" heavy action. They rounded off Dean’s signature series with a 7' Medium action cranking rod. With the development of these three rods they used it as a model to create the perfect set of conventional guided rods. They are using their same tapers, power and actions from their extremely popular, industry changing Micro Magic series of rods with the additional expertise and input from Dean Rojas. They claim to have the greatest micro guided rod on the market and now have created the ultimate conventional guided rod.

With the use of CAD design and 3D printing technology, they were able to give this bait a mean 3D scale pattern and really fine tune its swimming action. Along with a fat belly for increased body wobble, the bait was also given a textured paddle tail for increased water displacement and vibration.

This new body design eliminates unnatural tail flailing and provides a tighter body roll and tail kick to represent a live baitfish swimming action.

2012 Bassmaster Classic champion Chris Lane partnered with Luck-E-Strike to create the new Chris Lane Drop Dead Craw. With two paddle claws to emulate big craw movement, this action-packed bait is already proven in the field. Lane says that what he likes most about the bait is that, even when pulled slowly, the Drop Dead Craw still gives plenty of action. "The minute you see this lure, your first thought is 'That bait right there will catch fish.'"

Now in stock for the Lover Buzz (Super Squeaky) and Venator Spinnerbait.

18 Bogolu Dace: This color was modeled from the small minnow, chub, and dace forage species that bass love to eat! The skirt and head colors enhance the blade flash and vibration and cause the fish to react! This is a really versatile color that really shines in clearer water and stream and river situations!

19 Pummel Fish: This was based off of the classic black and blue color that is so effective in other type of lures like jigs and vibration jigs. The toned down black blades make this one really special! It is perfect for low light conditions and for fishing at night! It’s also a sleeper when fishing in extremely clear water!

20 Purple Sinsay: This color was taken from the fact that most bait fish forage species have a white and purple sheen to their coloration. Shad, Alewife, Herring, White Perch, Crappie, White Bass and many other types of forage have these same color attributes. This color is also an amazing color in rivers and tidal water!

22 Neon Charmer: This loud color spinnerbait has been one of my favorite colors for many years! It has several applications. First, for extremely aggressive fish and species like smallmouth or spotted bass, the bright chartreuse blades act as an aggravator and trigger an impulse strike; especially when retrieved very fast! The skirt color and flat matte finish head make it a perfect match for many perch and panfish forage species that have a lot of chartreuse and pale orange coloration. Finally, like Mud Vein, it’s also an amazing dirty water color and helps the bass track down the bait.

23 Blue Gill: This color was created to match one of the most key forage species that bass eat: panfish, bluegill, sunfish, shell crackers and war mouths. The combination of blues, greens, and yellows in addition to the bar patterned head, make this a perfect match for all water conditions. This is a super versatile color that I love to fish any time I’m fishing around these panfish species!