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Strike King KVD Jerkbait - Now in Color 508 Clown - May 9, 2014
Both the Strike King KVD Slash Bait Jerkbait 4 1/2" and 4 3/4" models now come in color 508 Clown.

Strike King KVD Slash Bait Jerkbait
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Zoom Original Zoom Worm - May 9, 2014
Splash From The Past!!! The 6" "Original" Zoom Worm is now available in 3 of Zoom's most popular colors while supplies last. This special run model is from the original mold made by "Zoom" Zimmerman in the early 1970's. More than 40 years later and bass still love 'em!!

Zoom Original Zoom Worm
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NEW Jackall iProp - May 8, 2014
The I-Motion technique is expanding with the
introduction of the Jackall I-Prop 75S
Sinking Double Prop Bait. The Jackall I-Prop
75S was created to fish multiple levels of
water, from just below the surface to
targeting bass in the middle range. The
horizontal position of the lure gives it a
realistic appearance while the perfectly
placed props keep the lure stable under
water. Two props give out vibrations in the
water mimicking the same vibrations bait fish
make when swimming unthreatened. Specially
designed props also give out the perfect
resistance when retrieved to keep the lure in
the hit zone longer. Continuously innovating,
Jackall's design of the rear hook eye
virtually eliminates tangles with the hooks
and prop allowing you to cast out and fish
worry free. The new inner-scale design also
gives of a different flash attracting bass
from a distance. Jackall's new I-Prop 75S is
the ultimate finesse bait that will sure get
you bass when the conditions are tough!

Jackall iProp
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Strike King KVD Sexy Dawg - New Color - May 8, 2014
New color 684 Clearwater Minnow in the Strike King KVD Sexy Dawg & KVD Sexy Dawg Jr.

Strike King KVD Sexy Dawg
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Strike King Red Eye Shad - New Colors - May 8, 2014
1/2 oz colors include:
650 Chartreuse Perch, 651 Neon Bluegill, 652 Summer Sexy Shad, 667 DB Craw, 680 Yellow Perch, 681 Pro Blue, 684 Clearwater Minnow
3/4 oz colors include:
650 Chartreuse Perch, 651 Neon Bluegill, 652 Summer Sexy Shad, 667 DB Craw, 680 Yellow Perch

Strike King Red Eye Shad Crankbaits
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$20 Mail-in Rebate on Lew’s Speed Spool Baitcasters - May 7, 2014
$20 Mail-in Rebate on the following Lew’s reels through July 31st, 2014:
SS1S
SS1H
SS1SH
SS1HL

Lew's Speed Spool Baitcast Reel
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Strike King KVD Magnum Dream Shot - New Colors Too - May 6, 2014
The Strike King KVD Dream Shot is now available in their new Magnum 5" size. All the same colors as the 4" are available along with two new colors, 197 Morning Dawn and 231 Brown Purple, in both sizes.

Strike King KVD Magnum Dream Shot
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Gary Yamamoto Senko Now In Bulk Packs - May 2, 2014
Yamamoto’s #1 selling product just got better with more baits for fewer bucks! Their NEW 100-count bag comes in 8 of the most popular colors and retails for $65.50. It's like buying eight bags of Senkos but getting ten!

Gary Yamamoto Senko
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New Halo Fishing Starlite Series Casting & Spinning Rods - May 1, 2014
Want a lot of bang for your buck? Then look no further than the new Starlite Series of rods priced right at an unbelievably low $49.99.

Halo Starlite Series Casting Rods Halo Starlite Series Spinning Rods
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Halo Fishing Twilite Series Rods Added - May 1, 2014
We now carry the same great Halo Fishing quality you've come to know in their Twilite Series Casting Rods in their Spinning Series as well. We've also added their Triple X model in the Twilite Series Casting Rods.

Halo Fishing Twilite Series Spinning Rods Halo Fishing Twilite Series Casting Rods
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3.5" Big Bite Baits Rojas Cane Thumper now available. And new colors in both sizes. - April 30, 2014
A smaller 3.5" size is now available. And new colors 13 Disco Violet, 15 Salty DR, and 16 Eufaula Special are available in both sizes.

Big Bite Baits Rojas Cane Thumper
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Zoom Special Run Model 013 Road Kill Available While Supply Lasts! - April 30, 2014
Special Run Model Road Kill Available While Supply Lasts in color 025 Green Pumpkin!

Zoom Baits Road Kill
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New Zoom Color 349 Green Pumpkin Purple Green - April 29, 2014
New Zoom color 349 Green Pumpkin Purple Green is available now in Zoom Lizard, Finesse Worm, Trick Worm, Brush Hogs, Ultravibe Speed Craw, Magnum Finesse Worm, Z-Hog Series, and the Magnum Swamp Crawler.

Zoom Baits Zoom Color Finder
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Return of the Keitech Little Spider! - April 24, 2014
After several years on the sideline, the Little Spider is making a comeback! The Spider has become a cult favorite since being discontinued several years ago.
The design remains the same, but improvements have been made. The material has been changed from a Rubber to a PVC compound. This change allows for more vivid color patterns and allows the addition of Keitech’s “Strong Squid Scent”.

Keitech Little Spider
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In Stock - New Smaller 4.5" Size - Keitech Salty Core Stick - April 24, 2014
In Stock - New Smaller 4.5" Size - Keitech Salty Core Stick... The Keitech Salty Core Stick is a new revolutionary stick bait. These are a double poured worm, the inside core is a soft salty material and the outside is a durable long lasting plastic. This worm weighs in at 3/8 oz, which give it a faster falling rate. The combination of the material and the weight of this worm gives it an enticing action that fish can not resist.

Keitech Salty Core Stick
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Three Shoe Bootie Products - Now in Stock - April 24, 2014
Hand made from the highest quality components, Shoe Bootie jigs and spinnerbaits will become your next go-to bait out on the water.

Shoe Bootie Products
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Duckett Ghost Series Rods - Now In Stock - April 24, 2014
In keeping with our philosophy of offering a high end rod at an affordable price we would like to introduce our Ghost line of rods. Based closely on our existing tapers and actions we have developed a series that is far superior to any rod in the market at this price point. Starting at $99.

Ducket Rods
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Two New Zoom Special Run Colors - April 24, 2014
Two new Zoom special run colors are now in stock. They include: 350 Electric Shad and 351 Green Flash. These colors can be found within the Brush Hogs, Flukes, Trick Worm, U-Tale Worm, Finesse Worm, UltaVibe Speed Craw, Ole Monster, Swamp Crawler, Dead Ringers, Lizards, Mag II Worm and Fat Albert Grubs.

Zoom Products Zoom Color Finder
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Now in stock - Bullshad Lures - April 11, 2014
The Original Bull Shad Swimbait attracts the monsters with the Original Bull Shad. The four piece body glides through the water mimicking the real thing. The baits feature realistic tail action and most life-like paint finish. Available in a 5" or 6" size.
The Balsa Bull: Lures become legends in a number of ways. Some are from long histories of success on the water – others from closely held secrets amongst top regional anglers. The Ichiban Minnow attained legendary status from the latter. Also known as the Balsa Pro, it attained a cult following in the 1990s as the walking bait to use in the clear waters of the west. It was responsible for a number of wins at the toughest tournament in bass fishing, the U.S. Open, held annually on Nevada’s Lake Mead. Then, in the late ‘90s, the bait was taken out of production.
Before today the only way to possess one was to pay exorbitant prices through on-line auctions. Now that’s changed.
Today we bring you the Balsa Bull – the answer to the mysterious Balsa Pro. The Balsa Bull was painstakingly reverse engineered from the Balsa Pro utilizing a few of the remaining originals. X-ray investigation methods, 3D scanning and other engineering analysis methods were used to make the Balsa Bull an exact replica of the original Balsa Pro. The bait has every attribute of the original including its triple foiled finish and through-wire construction and weighting. If you’ve thrown the original you know its effectiveness. If you’ve never had the opportunity to use the original, now you can with the Balsa Bull.

Bullshad Lures
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New Megabass in stock. - April 11, 2014
Some of the best Megabass colors available are now in stock within these popular baits: FX-Crank Knuckle-60, ITO-Shiner Jerkbait, Vision 110 Square Bill, Vision 110 Magnum, Vision 110 plus 1 and Vision X-110 Jerkbait.

Megabass Products
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25% off - FatSack Tackle Ultra Mag Spinnerbait - Limited Time - April 11, 2014
For a LIMITED TIME, Save 25% on FatSack Tackle Ultra Mag Spinnerbait - Limited Time.
This bait is an excellent choice for making long casts while covering a lot of water fast. When the situation demands for slowing down and slow rolling through deep cover this bait gets those big fish to bite. This spinner bait covers a wide spectrum of needs in many different situations. We have made available the most realistic color patterns out there. We are positive that you are casting one of the highest quality baits on the market today.

FatSack Tackle Ultra Mag Spinnerbait
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Get a Free Duo Realis Hat w/ Purchase - March 31, 2014
Purchase any two Duo Realis Jerkbaits in the 100SP size, and get a free Duo Realis hat!

DUO Realis Jerk Bait Series
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Tuff Shad Muskie Lure - 8 New Colors - March 31, 2014
Eight new colors are available in the Tuff Shads. They include: Bluegill, Brown Chub, Goldie, Orange Tiger, Perch, Psyco Carp, Redhorse and Shad.

Tuff Shad Muskie Lure
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IN STOCK - Shimano Curado I Baitcasting Reels - March 31, 2014
Two of the new Curado models are now in stock. They include: SHCU200I and SHCU200IHG.

Shimano Curado I Baitcasting Reels
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Yum YUMbrella Flash Mob Jr. Kits - March 24, 2014
Brand new, and in stock. These kits include a Flash Mob Jr., jigheads and plastics.

Yum YUMbrella Flash Mob Jr. Kits
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