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Storm Smash Shad - MORE COLORS - August 17, 2017
Swimming with a deliberate, steady cadence, the Smash Shad is on track to be an instant classic. Phenomenal finish choices matched with internal rattle system will get this bait "smashed" by all game species.
Storm Smash Shad
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Terminator Power Pulse QuickSkirts - FULL SELECTION - August 17, 2017
The Terminator Power Pulse QuickSkirts make ordinary rubberbanded skirts obsolete. The action packed Power Pulse extensions replace the need for a trailer. These are the easiest-to-change replacement skirts available. They are made with a durable silicone, in vivid long-lasting colors. Shop our full selection!
Terminator Power Pulse QuickSkirts
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Terminator Weedless Football Jig - NOW IN STOCK - August 11, 2017
Terminator classic football head design goes weedless. Designed for any water depth and sand, gravel and rock bottoms, with custom silicone full skirts. Features a color-matched brush guard and heavy-duty VMC Wide Gap hook.
Terminator Weedless Football Jig
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Terminator Swim Jig - FULL SELECTION - August 11, 2017
When you can't get a crankbait or spinnerbait through cover this is by far the best bait to catch those fish who hide in weedy cover. The brush guard fights off weeds while the balanced swimming head, thinly dressed and accented QuickSkirt attracts fish like crazy. Once you get that bite you can feel confident with a 30 degree VMC hook that your fish will be making it to the boat. Now stocking all colors!
Terminator Swim Jig
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Terminator Pro Series Jig - BACK IN STOCK - August 11, 2017
The best all-around jig out there. With its unique head design it can be flipped, pitched or cast in and around cover with no problems and is also great for open water fishing. Don't forget the custom jig skirt colors, color matched brush guards, single rattle and the heavy VMC Black Nickel hook.
Terminator Pro Series Jig
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Terminator Finesse Jig - BACK IN STOCK - August 11, 2017
Deep or shallow water, when you need to down size and slow down for those finicky fish, this jig is designed just for that purpose. With a half skirt for a bug-like appearance, single-strand braided wire weed guard and medium long shank with a VMC Black Nickel hook you would be crazy not to tie this jig on.
Terminator Finesse Jig
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Storm Original Wiggle Wart - NEW COLORS - August 11, 2017
Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC super-sharp hooks, this lure is effective fished anyway, anywhere. Try out new colors Brown Mustard Craw, Faded Molting Craw, Phantom Copper Craw, and Phantom Green Copper Craw that expand our full selection.
Storm Original Wiggle Wart
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Blue Fox Classic Vibrax Candyback Spinners - NOW IN STOCK - August 11, 2017
The Classic Vibrax gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is finished with transparent, fluorescent coordinating color. Flaw-free silver plating, fine tolerances and super-sharp hooks are long-standing features of this low frequency emitting patented two-part body spinner.
Blue Fox Classic Vibrax Candyback Spinners
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Rapala RipStop - ALL COLORS NOW IN STOCK - August 11, 2017
The RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise.
Rapala RipStop
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Nichols Reflex Metal Flake Buzzbait - NOW IN STOCK - August 11, 2017
The Nichols Reflex Buzzbait is a head-slammer style buzz bait that bass just can't resist! Designed with a longer head shape, the Nichols Reflex Buzzbait blade cracks loudly with every turn.
Nichols Reflex Metal Flake Buzzbait
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Nichols Pulsator Depth Finder Metal Flake Spinnerbait - NOW IN STOCK - August 11, 2017
The Nichols Lures 1 oz Depth Finder probes the deepest areas of the lake where giant bass live. Made with size 4 and 6 Willows, it is sure to grab the attention of even the wariest ledge fish.
Nichols Pulsator Depth Finder Metal Flake Spinnerbait
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Nichols Ben Parker Hare Jig - NOW IN STOCK - August 11, 2017
Tied with real Buck Hair and Chicken Hackle feathers, the Nichols Lures Ben Parker Hare Jig is a classic standby when the ledge fishing gets tough and the current goes slack. Featuring a light wire Owner hook on a 1/2 oz teardrop style head.
Nichols Ben Parker Hare Jig
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Rapala X-Rap Twitchin' Mullet - NEW COLORS - August 11, 2017
The subtle, relaxed side-to-side action of the X-Rap Twitchin’ Mullet is designed to perform a wide twitching walk-the-dog swimming action. Xtreme flash with X-Rap attitude triggers the attack instinct in fish. Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish add five new classic salt colors to our full selection.
Rapala X-Rap Twitchin' Mullet
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Rapala X-Rap Twitchin' Minnow - NEW COLORS - August 11, 2017
The aggressive side-to-side X-Rap Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap attitude triggers the attack instinct in fish. Five new classic salt colors expand our selection with Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish.
Rapala X-Rap Twitchin' Minnow
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Rapala X-Rap Saltwater SubWalk - NEW COLORS - August 11, 2017
The adrenaline pumping X-Rap Saltwater SubWalk is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and side-to-side motion, with X-Rap attitude, triggers the attack instinct in fish. Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish add five new classic salt colors to our full selection.
Rapala X-Rap Saltwater SubWalk
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Rapala X-Rap Saltwater Slashbait - NEW COLORS - August 11, 2017
Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Five new classic salt colors expand our selection with Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish.
Rapala X-Rap Saltwater Slashbait
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Rapala X-Rap Magnum - NEW SIZE - August 11, 2017
X-Rap Magnums run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depth. New size 40 adds to our full selection to dive all the way down to 40'.
Rapala X-Rap Magnum
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Rapala X-Rap Long Cast Shallow - NEW COLORS - August 11, 2017
This shallow running model is also designed for extreme casting distances in the most demanding conditions. Built heavy and tough to target large, aggressive saltwater predators. Our full selection now includes six new classic salt colors: Carbon, Mangrove Minnow, Mullet, Pilchard, Pinfish, and Purple Mackerel.
Rapala X-Rap Long Cast Shallow
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Rapala X-Rap Long Cast - NEW COLORS - August 11, 2017
Designed for extreme casting distances in the most demanding conditions, the X-Rap Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Our full selection now includes six new classic salt colors: Carbon, Mangrove Minnow, Mullet, Pilchard, Pinfish, and Purple Mackerel.
Rapala X-Rap Long Cast
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Rapala Ultra Light Rippin' Rap - NEW COLORS & SIZE - August 11, 2017
The Ultra Light Rippin’ Rap features a
lipless, deep belly profile designed to
dive and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with a loud, distinctive BB rattle system. Adding to our full selection is new size 03 and six new colors: Chartreuse Shad, Clown, Glow, Purple Tiger UV, Purpledescent, and Redfire Crawdad.
Rapala Ultra Light Rippin' Rap
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Rapala Super Shad Rap - NEW COLORS - August 11, 2017
Constructed of premium Balsa wood, the Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Shop our full selection, including new colors Live Bluegill, Live Largemouth Bass, Live River Shad, and Live Smallmouth Bass.
Rapala Super Shad Rap
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Rapala Slab Rap - NEW COLORS - August 11, 2017
With quick rod snaps the Slab Rap searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables a rocking action for triggering negative fish. New chrome colors Perch and Purple Clown expand our full selection.
Rapala Slab Rap
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Rapala Skitter V - NEW COLORS - August 11, 2017
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Shop our full selection, including new colors Bone and Hot Purple.
Rapala Skitter V
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Rapala Shad Dancer - NEW COLORS - August 11, 2017
This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled. Check out all five new requested colors that complete our full selection: Green Tiger UV, Pink Chrome, Pink Tiger UV, Purple Chrome, and Redfire Crawdad.
Rapala Shad Dancer
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Rapala Scatter Rap Glass Shad - NEW HARD BAIT - August 10, 2017
The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new incarnation of the Glass Shad. Its see-thru body emits and reflects surrounding colors resulting in a complete natural appearance.
Rapala Scatter Rap Glass Shad
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