The Nichols Reflex Buzzbait is a head-slammer style buzz bait that bass just can't resist! Designed with a longer head shape, the Nichols Reflex Buzzbait blade cracks loudly with every turn. With quality and attention to detail in mind, it is finished with Nichol's 3-D metal flake finish and fitted with premium plated and painted blades. It also features Nichol's patented Toothpick Keeper Collar system for those desiring to use a swimbait/frog type trailer.