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V&M Pacemaker Swimbait Jighead - NEW JIGHEAD - January 26, 2017
The Pacemaker Series Swimbait Head's lifelike design and paint schemes also incorporate weight distribution over the shank of its Mustad hook to maintain a smaller profile head. Its pronounced keeper helps keep soft plastics in place to promote better hook-ups.
V&M Pacemaker Swimbait Jighead
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V&M Bottom Bugger Jighead - NOW IN STOCK - January 26, 2017
V&M Bottom Bugger Jighead is designed to add lifelike wobble action to your favorite soft plastic when slowly dragged along the bottom in various depths of water. All sizes and colors are now available!
V&M Bottom Bugger Jighead
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V&M Bayou Bullfrog - NOW IN STOCK - January 26, 2017
The Bayou Bullfrog is a soft plastic frog with hard kicking leg action that fish simply can't resist. The tunnel belly design of the frog helps prevent the bait from rolling when retrieved quickly. And check out new color Green Pumpkin Chartreuse.
V&M Bayou Bullfrog
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V&M Wild Thang Straight Wild Worm - NEW LURE - January 26, 2017
Field tested and proven by their Pro's, the V&M Straight Wild Worm is designed with a perfect balance of salt and scent that fish crave. It comes packaged in an 8 count resealable bag to ensure freshness. Their full color selection is now in stock!
V&M Wild Thang Straight Wild Worm
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V&M Buzz Frog - NOW IN STOCK - January 26, 2017
Taking topwater fishing to the next level, V&M Baits has combined the blade action of a buzz bait and the realistic look, feel, taste, and smell of a V&M Bayou Bullfrog. This bait increases the hook up ratio for frog fishing allowing the fish to hook themselves as they do with a buzz bait. And the new color Green Pumpkin Chartreuse is now available.
V&M Buzz Frog
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V&M Wild Thang Wild Lizzie - NOW IN STOCK - January 26, 2017
Designed to displace as much water as possible, the V&M Wild Lizzie provides more thump and more vibration than any other lizard on the market. Built with a slender lizard body, numerous curled appendages, and a razor-thin tail, the V&M Wild Thang Lizards move massive amounts of water and have a versatile profile that comes to life with a number of different techniques. New colors Green Pumpkin Blue Haze and Green Pumpkin Purple Haze are now available!
V&M Wild Thang Wild Lizzie
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V&M Wild Thang Worm - NOW IN STOCK - January 26, 2017
Part of their Wild Thang Series of baits, the V&M Wild Thang has a very tight rippling tail action like no other worm in its class. The motion is so lifelike it actually intimidates the fish. Bass will eat it just to kill it. When they do it's GAME ON! Check out their full line of colors in the 8.5" and 10.5" sizes, including new colors Black Red, Green Pumpkin, and Green Pumpkin Purple!
V&M Wild Thang Worm
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V&M - 3 Day Sale - January 26, 2017
Save big on our entire line of V&M products with 25% off Friday, Saturday, and Sunday only! Offer expires January 29th at midnight. Limited to quantities on hand.
V&M
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Jenko Fishing CD Series Deep Diving Crank Bait Wins Southern Open - January 26, 2017
Jesse Wiggins, winner of the 2017 Bassmaster Southern Open, cranked his way to victory with the Jenko Fishing CD20!!!
Jenko Fishing CD Series Deep Diving Crank Bait
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Berkley Havoc Juice Worm - MORE COLORS - January 26, 2017
Check out the expanded selection in our Berkley Havoc Juice Worm and Juice Worm Jr.
- Pro designed - Boyd Duckett
- Unique body design so it will not roll over during retrieve
- High action tail, even at slow speeds
Berkley Havoc Juice Worm
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Berkley Havoc Federale Worm - ALL COLORS - January 26, 2017
All colors now available in the Berkley Havoc Federale Worm.
- Pro designed - Skeet Reese
- This big 10" worm has incredible action that drives the bass crazy
- The ribbed egg sack improves the hook to land ratio
Berkley Havoc Federale Worm
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Berkley Havoc Craw Fatty - MORE COLORS - January 25, 2017
The full selection of colors is now available in the Berkley Havoc Craw Fatty.
- Pro designed - Bobby Lane
- Features bigger ribs and a wider body for maximum water disturbance
- Thinner body design results in flawless hook-ups
Berkley Havoc Craw Fatty
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Berkley Havoc Change Up - MORE COLORS - January 25, 2017
Colors Black Red Fleck, Blue Pumpkin, Green Pumpkin, and Green Pumpkin Red Green have been added to our selection in the Berkley Havoc Change Up.
- Pro designed - Scott Suggs
- Holds a big hook for jaw jacking bass
- Easy to rig and tournament winning colors
Berkley Havoc Change Up
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Berkley Havoc Bottom Hopper Worms - MORE COLORS - January 25, 2017
With the addition of Redbug and Smoke Purple, the full color selection is now available in both sizes of the Berkley Havoc Bottom Hopper, the standard and the Bottom Hopper Jr.
- Pro designed - Larry Nixon
- Uniquely designed tail for improved action
- Ideal for jig heads, Carolina rigs, and wacky worming
Berkley Havoc Bottom Hopper Worms
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Berkley Havoc Beat Shad - MORE COLORS - January 25, 2017
More colors now available on the Berkley Havoc Beat Shad page.
- Pro designed - Mike Iaconelli
- Amazing hybrid of a grub and finesse swimbait
- The tail beats from side to side on any retrieval speed triggering a feeding response from bass
Berkley Havoc Beat Shad
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Berkley Havoc Boss Dog - MORE COLORS - January 25, 2017
Now offering the entire selection of colors in the Berkley Havoc Boss Dog.
- Pro designed - Gary Klein
- The Boss Dog was designed to have a unique presence in the water
- Features quivering legs and a slithering tail
- The body is designed to handle larger hooks
Berkley Havoc Boss Dog
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Storm 360 GT Swimbait - NEW LURE - January 19, 2017
THROW IT ANYWHERE. CATCH FISH EVERYWHERE.
- The Storm 360GT Searchbait takes the final step in swimbait lure design. With attention paid to every detail, the forward development is evident at first glance.
- Rattling, weighted, life-like jig head perfectly matches body for the ultimate natural presentation, while toe-in boot tail design ensures incredible action at every speed.
- Exclusive VMC Coastal Black hook has extended "leg" on line tie to further enhance action. 60° angle keeps lure swimming in the perfect position.
- Upscale designs, finishes and exclusive 3D holographic eyes.
Storm 360 GT Swimbait
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Berkley PowerBait Shaky Snake - MORE COLORS - January 19, 2017
Colors Black Blue Fleck, Black/Blue, Black/Chartreuse, Green Pumpkin/Chartreuse, Watermelon Big Red, and Watermelon/Chartreuse are now available in the Berkley PowerBait Shaky Snake.
- Ribs add more surface area allowing more scent release
- Tail design adds fluid-like motion to tail on light twitches
- Beefed up head for proper rigging
Berkley PowerBait Shaky Snake
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Berkley PowerBait Ripple Shad - MORE COLORS - January 19, 2017
Colors Blue Silver, Green Ghost, and Uncle Rico are now available in our selection of the Berkley PowerBait Ripple Shad.
- Unique segmented body for more vibration and swimming action
- More surface area for better scent dispersion
- Lifelike body/color detail and 3D red eyes
- Exclusive PowerBait scent and flavor
Berkley PowerBait Ripple Shad
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Berkley PowerBait Rib Snake - NOW IN STOCK - January 19, 2017
Full selection now in stock.
- Great for targeting large tournament bass
- Ribbed design for added scent release
- Exclusive PowerBait scent and flavor
Berkley PowerBait Rib Snake
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Berkley PowerBait Pro Shad - MORE COLORS - January 19, 2017
Colors Blue Ice and Madtom now available in our Berkley's PowerBait Pro Shad selection.
- High energy tight action calls fish from far away
- Big profile on bite-size bait looks real
- Brand new pro-designed colors add fish catching flare
Berkley PowerBait Pro Shad
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Berkley PowerBait Pro Grub - MORE COLORS - January 19, 2017
Now offering all colors in the Berkley PowerBait Pro Grub.
- Pro-designed colors add fish catching flare
- Big profile on bite-size bait gives a big target
- Great tail action moves at all speeds
Berkley PowerBait Pro Grub
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Berkley PowerBait Power Worms - MORE COLORS - January 19, 2017
Our line of Berkley PowerBait Power Worms now includes all sizes and colors!
- Ribbontail design swims naturally on the fall with twitches and short hops
- Soft but firm texture irresistible to fish
- Ideal for fishing all your favorite lakes, rivers and streams
Berkley PowerBait Power Worms
Berkley PowerBait Power Worms - 100 count bags
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Sebile Flatt Shad Snagless - NEW DESIGN - January 16, 2017
The Flatt Shad Snagless is one of Sebile’s most innovative designs. Thanks to the cleverly designed belly double hook and the feather teaser on the back, the Flatt Shad Snagless easily gets into and out of heavy cover with less risk of snagging.
Sebile Flatt Shad Snagless
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Sebile Flatt Shad - NEW DESIGN - January 16, 2017
Using lipless baits to search for fish is redefined with the versatility of the Flatt Shad. Perfect for any predator from the smallest to the largest, shallow or deep, in fresh or salt water.
Sebile Flatt Shad
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