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Fishing Tackle Announcements & Messages


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Strike King Magnum Rage Tail Bug - NEW COLOR Strike King Magnum Rage Tail Bug - NEW COLOR - September 19, 2018
The Magnum Rage Bug is a larger version of the popular Rage Bug and is designed for use behind the Jointed Structure Head, but is great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a very subtle action at very slow speeds. New color Moon Juice is now part of our full selection!

  • Strike King Magnum Rage Tail Bug

  • Strike King Rage Tail Bug - NEW COLORS Strike King Rage Tail Bug - NEW COLORS - September 19, 2018
    The Rage Bug is designed for use behind the Jointed Structure Head, but is great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a very subtle action at very slow speeds. New colors Bama Bug, Moon Juice, and Smoke Purple Black Flake are now part of our full selection!

  • Strike King Rage Tail Bug

  • Joy Fish Tungsten Worm Weight - NOW STOCKING Joy Fish Tungsten Worm Weight - NOW STOCKING - September 19, 2018
    Joy Fish Tungsten Worm Weights' composition allows them to be much more compact in size than comparable lead weights, offering more subtle presentations. Their super tough powder coating is ultra smooth and resists chipping for long lasting color.

  • Joy Fish Tungsten Worm Weight

  • Joy Fish Tungsten Flipping Weights - NOW STOCKING Joy Fish Tungsten Flipping Weights - NOW STOCKING - September 19, 2018
    The Joy Fish Tungsten Flipping Weight is a thicker weight which is great for punching through heavy cover. It's 97% pure tungsten and is insert-free for increased sensitivity and ease of "pegging".

  • Joy Fish Tungsten Flipping Weight

  • Joy Fish Tungsten Tear Drop Shot Weights - NOW STOCKING Joy Fish Tungsten Tear Drop Shot Weights - NOW STOCKING - September 18, 2018
    Built for the finesse tactic of drop shotting, the Joy Fish Tungsten Tear Drop Shot Weight allows anglers to get down to the bottom quickly and get a better feel for the terrain that they are fishing through. Made from high-quality tungsten, the Joy Fish Tungsten Tear Drop Shot Weight is more compact than lead weights of the same heaviness, which translates to increased sensitivity and lessened hang-ups.

  • Joy Fish Tungsten Tear Drop Shot Weights

  • Joy Fish Tungsten Skinny Drop Shot Weights - NOW STOCKING Joy Fish Tungsten Skinny Drop Shot Weights - NOW STOCKING - September 18, 2018
    Joy Fish Tungsten Skinny Drop Shot Weights are great for coming through rocks and other underwater obstructions. Their shape allows them to stay on top of cracks and narrow gaps in the rock, and the higher density of their tungsten composition makes them much more compact than comparable lead weights. Tungsten is also much harder than lead, which means you can better detect anything your weight comes into contact with.

  • Joy Fish Tungsten Skinny Drop Shot Weights

  • Joy Fish Tungsten Barrel Weights - NOW STOCKING Joy Fish Tungsten Barrel Weights - NOW STOCKING - September 18, 2018
    Joy Fish Tungsten Barrel Weights bring you the enhanced performance of tungsten at a price that is hard to ignore, with the harder feel of tungsten allowing you to feel changes in bottom compositions and cover more distinctly. 97% pure tungsten means they are environmentally friendly as well.

  • Joy Fish Tungsten Barrel Weights

  • Strike King KVD Pipsqueak Popping Perch - NEW SOFT BAIT Strike King KVD Pipsqueak Popping Perch - NEW SOFT BAIT - September 17, 2018
    The Strike King KVD Pipsqueak Popping Perch is a scaled down version of the KVD Popping Perch. The KVD Popping Perch was designed and tested by the entire team at Strike King. Resembling a perch, the bait skips, walks, splashes and pops like wounded bait. It's extremely weedless but great for use in open water. It has a big strong double hook and easily collapsible body for good hook ups. The KVD Popping Perch is truly the liveliest hollow body lure EVER!

  • Strike King KVD Pipsqueak Popping Perch

  • Strike King KVD Sexy Dawg -  NEW COLORS Strike King KVD Sexy Dawg - NEW COLORS - September 17, 2018
    The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for some explosive strikes! New colors Phantom Perch and Sugar Daddy have been added in both the regular KVD Sexy Dawg and KVD Sexy Dawg Jr. to offer their full selection.

  • Strike King KVD Sexy Dawg

  • Sufix Advance Monofilament Line - NEW FISHING LINE Sufix Advance Monofilament Line - NEW FISHING LINE - September 17, 2018
    The Most Abrasion Resistant, Supple And Sensitive Monofilament Ever. Sufix Advance Monofilament is a combination of HMPE and Hyper Copolymer creating superior abrasion resistance, low stretch and sensitivity that has never been seen before.

  • Sufix Advance Monofilament Line

  • Rapala Hook Removers - NOW STOCKING Rapala Hook Removers - NOW STOCKING - September 17, 2018
    Designed to quickly and efficiently remove deep set hooks from your catch. Rugged stainless steel construction and rust resistant components. Soft grip handles for secure, no-slip grip. The right size available to match your needs.

  • Rapala Hook Removers

  • Strike King KVD Mega Dawg - NEW HARD BAIT Strike King KVD Mega Dawg - NEW HARD BAIT - September 16, 2018
    The Strike King KVD Mega Dawg is the new big daddy of the Sexy Dawg lineup, measuring 1.5" longer than the regular Sexy Dawg and weighing over 3 times as much! It's an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. We offer their full selection!

  • Strike King KVD Mega Dawg

  • Strike King KVD Perfect Plastics Dream Shot - NEW COLOR Strike King KVD Perfect Plastics Dream Shot - NEW COLOR - September 16, 2018
    The KVD Dream Shot was based on the popular Caffeine Shad design with the triangle hinged tail section to quiver and shake with the smallest movements! These were designed by Kevin VanDam to be the perfect all-around drop shot bait! New color Moon Juice is now available in the 4" KVD Dream Shot and the 5" KVD Magnum Dream Shot, to bring you all their colors!

  • Strike King KVD Perfect Plastics Dream Shot

  • Strike King Rage Tail Craw - NEW COLORS Strike King Rage Tail Craw - NEW COLORS - September 14, 2018
    Rage Craws can be Texas rigged, Carolina rigged, weightless or as a jig trailer. Each Rage Tail Lure has a unique and exclusive tail and is engineered like no other soft plastic bait. New colors Chartreuse Pepper and Moon Juice are now part of our full selection!

  • Strike King Rage Tail Craw

  • Strike King Lucky Shad Pro-Model Crankbait - NEW COLOR Strike King Lucky Shad Pro-Model Crankbait - NEW COLOR - September 14, 2018
    A great "finesse" fishing style hard bait with a tight action, much like a balsa bait but with the benefits of plastic. New color Oyster is now available as part of our full selection!

  • Strike King Lucky Shad Pro-Model Crankbait

  • Strike King KVD Square Bill Pro-Model Crankbait - NEW COLORS Strike King KVD Square Bill Pro-Model Crankbait - NEW COLORS - September 14, 2018
    The KVD Square Bill Crankbait series is perfect for shallow water power fishing. The square bill design and action are perfect for maximum deflection off cover to entice strikes. Check out awesome new colors Olive Shad, Phantom Perch, Spotted Banana, Sugar Daddy, Sunrise Sexy Shad, and Wicked in the 1.5 and 2.5 sizes, and also color Oyster in 2.5. We've got them all!

  • Strike King KVD Square Bill Pro-Model Crankbait

  • Strike King KVD Magnum Squarebill Pro-Model Crankbaits - NEW COLOR Strike King KVD Magnum Squarebill Pro-Model Crankbaits - NEW COLOR - September 14, 2018
    The Magnum version of the KVD Square Bill Pro-Model Crankbait, they're designed with no internal rattles for a "silent" approach. They "wander" with erratic action while still running true. New color Oyster is now available!

  • Strike King KVD Magnum Squarebill Pro-Model Crankbaits

  • Strike King Red Eyed Shad Lipless Crankbait - NEW COLORS Strike King Red Eyed Shad Lipless Crankbait - NEW COLORS - September 13, 2018
    Designed by Strike King's National Pro- Staff, the Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. New colors Olive Shad, Phantom Perch, Sugar Daddy and Wicked are now available!

  • Strike King Red Eyed Shad Lipless Crankbait

  • Strike King KVD Perfect Plastics Gurgle Toad - NEW FROG Strike King KVD Perfect Plastics Gurgle Toad - NEW FROG - September 13, 2018
    The soft plastic buzzing toad body that's a perfect fit for the new KVD Toad Buzz!

  • Strike King KVD Perfect Plastics Gurgle Toad

  • Strike King KVD Toad Buzz - NEW BUZZ BAIT Strike King KVD Toad Buzz - NEW BUZZ BAIT - September 13, 2018
    The KVD Toad Buzz is a buzzing toad body on a redesigned buzzbait frame with the perfect size, weight and profile as designed by Pro Kevin VanDam. The KVD Toad Buzz design features an internal head with bait keeper barbs that grip the KVD Perfect Plastics KVD Gurgle Toad body tightly. It combines the best of a soft plastic buzz toad and a buzzbait all in one!

  • Strike King KVD Toad Buzz

  • Rapala 50 Lb High Contrast Digital Scale - NOW STOCKING Rapala 50 Lb High Contrast Digital Scale - NOW STOCKING - September 13, 2018
    The reverse image LCD illuminated screen makes reading the light text on dark background easy, even on bright, sunny days. The directional pad operation offers familiar and intuitive navigation through the menu options. Quick reference for min. & max., bin & total weight. Packed with "must-have" features and a fish friendly gripper to secure your catch. Runs on 2 AAA batteries (not included).

  • Rapala 50 Lb High Contrast Digital Scale

  • Strike King Coffee Fat Tube 2.75-inch - NEW SOFT BAIT Strike King Coffee Fat Tube 2.75-inch - NEW SOFT BAIT - September 12, 2018
    The Strike King Coffee Fat Tube is a hollow body fat tube model shorter than their regular 3.5" model. Their natural organic scent causes fish to hold onto the tube longer and masks human and plastic scents. All colors are available now, including new colors Green Pumpkin Gold Green Flake and Light Melon Purple.

  • Strike King Coffee Fat Tube 2.75-inch

  • Strike King Coffee Tube Flip-N-Tube 4.5-inch - FULL SELECTION Strike King Coffee Tube Flip-N-Tube 4.5-inch - FULL SELECTION - September 12, 2018
    The Strike King Coffee Tube Flip-N-Tube 4.5" has a solid head with a hollow body and is made for flipping. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of a bass' favorite prey. Great on a Texas rig for flipping and pitching. We offer all the colors!

  • Strike King Coffee Tube Flip-N-Tube 4.5-inch

  • Strike King Coffee Tube 3.5-inch - NEW COLORS Strike King Coffee Tube 3.5-inch - NEW COLORS - September 12, 2018
    The Strike King Coffee Tube 3.5" is their hollow body regular model design. Scented with real coffee bean granules and coffee bean oil, this natural organic scent is incredibly attractive to fish. New colors Green Pumpkin Gold Green Flake, Green Pumpkin Purple, Light Melon Purple, Roadkill, and Smoke Gold Purple Flake have been added to offer their full selection!

  • Strike King Coffee Tube 3.5-inch

  • Rapala Battery Aerator - NOW STOCKING Rapala Battery Aerator - NOW STOCKING - September 12, 2018
    Quiet, powerful diaphragm pump. Runs on 2 C cell batteries (not included). 24" hose with filter stone to protect pump.

  • Rapala Battery Aerator

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