The reel features a one-piece, lightweight, graphite composite frame and sideplates, making it incredibly strong, yet lightweight and ideal for all fishing situations. It’s a beauty too, mixing black sideplates and a machine forged anodized aluminum blue spool and tension knob, no doubt making it stand out among the other gear on the boat deck. Now in stock in the left hand retrieve as well!

The Whopper Plopper 110 is the middle child of the Whopper Plopper Family, little brother to the 130 and big brother to the 90. The all new Whopper Plopper 110 is the missing link in the famous family of topwater baits. Same great water churning action with the same tantalizing colors in an all-new package of dynamite. Cast out and HANG ON!

Shoe Bootie Jigs handmade KP jigs are a small profile stand up jig that feature heavy wire Mustad UltraPoint hooks, double disc keepers to keep both your skirt and trailer secure, recessed line ties, and a powder coat finish. Now available in a larger 1/2 oz size!

The Mo' Glo Glow In The Dark Jigheads are the perfect choice when your fishing needs include a glow jighead to attract those pesky panfish. Now stocking 1/8 oz size along with Mo' Glo Blue.

With a name longer than its length, this tiny Swim'R starts every day with a chip on its shoulders to prove it can catch them big and small year 'round. Now stocking more colors!