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Berkley Fusion19 Feathered Treble Hooks - NEW TERMINAL TACKLE
Berkley Fusion19 Feathered Treble Hooks - NEW TERMINAL TACKLE  February 13, 2019

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. They feature an extra durable round bend treble with ultra sharp needle points, black nickel finish, and premium weld for strength.

YUM Dinger - NEW COLORS  February 11, 2019

The YUM Dinger was designed to be fished in a variety of ways, Texas rigged, wacky style, on a Carolina rig and even pitched into heavy cover. This soft plastic bait presents a very subtle life-like action that even highly pressured fish can't resist. New colors Bubble Gum, Copperhead, Motor Oil/Orange Flake, Onyx, Ozark Shadow, Sinful Shad, and Summer Gill now round out our full selection.

YUM Vibra King Tube - MORE COLORS
YUM Vibra King Tube - MORE COLORS  February 11, 2019

The most unique tube on the market, Vibra King Tubes are fully injected for excellent product consistency. The fine ribs create a unique feel and vibration and it also features a solid head for added durability and use with a Florida-rig weight. With the addition of colors Bourbon Berry, Camo, Ghillie Suit, Smoke Red Pepper, Snot Rocket and Summer Gill, we're now offering the full selection!

YUM Pulse Swimbait - NEW COLOR & SIZE
YUM Pulse Swimbait - NEW COLOR & SIZE  February 6, 2019

The YUM Pulse is a solid-body swimbait that features a hard-thumping tail and ribbed body. It provides a dynamic swimming action which triggers a significant rolling action whether retrieved at high or low speeds. This unique ability to be fished at any speed provides extreme versatility in rigging and retrieval applications. New color Phantom Pearl is now available along with a smaller 3.5" size in all other colors.

Berkley Choppo - NEW HARD BAIT
Berkley Choppo - NEW HARD BAIT  February 6, 2019

This easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open water for a serious waking action. The Choppo's durable tail propeller won't melt in your tackle box and the enhanced surface area provides more sound and spray.