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FISHING TACKLE NEWS & ANNOUNCEMENTS

Storm 360 GT Swimbait - NEW LURE
Storm 360 GT Swimbait - NEW LURE  January 19, 2017

THROW IT ANYWHERE. CATCH FISH EVERYWHERE.

  • The Storm 360GT Searchbait takes the final step in swimbait lure design. With attention paid to every detail, the forward development is evident at first glance.
  • Rattling, weighted, life-like jig head perfectly matches body for the ultimate natural presentation, while toe-in boot tail design ensures incredible action at every speed.
  • Exclusive VMC Coastal Black hook has extended "leg" on line tie to further enhance action. 60° angle keeps lure swimming in the perfect position.
  • Upscale designs, finishes and exclusive 3D holographic eyes.

Berkley PowerBait Shaky Snake - MORE COLORS
Berkley PowerBait Shaky Snake - MORE COLORS  January 19, 2017

Colors Black Blue Fleck, Black/Blue, Black/Chartreuse, Green Pumpkin/Chartreuse, Watermelon Big Red, and Watermelon/Chartreuse are now available in the Berkley PowerBait Shaky Snake.

  • Ribs add more surface area allowing more scent release
  • Tail design adds fluid-like motion to tail on light twitches
  • Beefed up head for proper rigging

Berkley PowerBait Ripple Shad - MORE COLORS
Berkley PowerBait Ripple Shad - MORE COLORS  January 19, 2017

Colors Blue Silver, Green Ghost, and Uncle Rico are now available in our selection of the Berkley PowerBait Ripple Shad.

  • Unique segmented body for more vibration and swimming action
  • More surface area for better scent dispersion
  • Lifelike body/color detail and 3D red eyes
  • Exclusive PowerBait scent and flavor

Berkley PowerBait Rib Snake - NOW IN STOCK
Berkley PowerBait Rib Snake - NOW IN STOCK  January 19, 2017

Full selection now in stock.

  • Great for targeting large tournament bass
  • Ribbed design for added scent release
  • Exclusive PowerBait scent and flavor

Berkley PowerBait Pro Shad - MORE COLORS
Berkley PowerBait Pro Shad - MORE COLORS  January 19, 2017

Colors Blue Ice and Madtom now available in our Berkley's PowerBait Pro Shad selection.

  • High energy tight action calls fish from far away
  • Big profile on bite-size bait looks real
  • Brand new pro-designed colors add fish catching flare

MORE NEWS!