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Fishing Tackle Announcements & Messages


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Zoom Bait - NEW COLORS Zoom Bait - NEW COLORS - April 21, 2017
Check out new special run color Tilapia Magic now in even more baits! Now available in the Zoom Lizard, Finesse Worm, Trick Worm, Ultra-Vibe Speed Worm, Brush Hog, Baby Brush Hog, Super Fluke, Ol' Monster, Ultra-Vibe Speed Craw, Magnum Trick Worm, Z-Craw, and Z-Craw Jr.

  • Zoom Bait

  • BOOYAH Prank - NEW HARD BAIT BOOYAH Prank - NEW HARD BAIT - April 21, 2017
    You've never seen a lure like the BOOYAH Prank. A lipped popper, the Prank can be worked on top as a popper that spits water thanks to a cupped and shaved mouth. But it also doubles as a shallow-running crankbait where the shaved back helps impart a serious swimming action. A feather-dressed treble adds the final touch to entice strikes.

  • BOOYAH Prank

  • Seaguar Rippin' Premium Monofilament Line - NEW LINE Seaguar Rippin' Premium Monofilament Line - NEW LINE - April 20, 2017
    This thin-diameter, premium monofilament packs a wallop with exceptional knot and tensile strength; yet, it's soft and supple with very low memory to cast like a bullet. Low stretch properties provide surer hook-sets, and this line's UV protection extends its high-performance qualities.

  • Seaguar Rippin' Premium Monofilament Line

  • Seaguar Flippin' Fluoro Fluorocarbon Line - NEW LINE Seaguar Flippin' Fluoro Fluorocarbon Line - NEW LINE - April 20, 2017
    Clear water. Heavy cover and structure. Spool up with premium fluorocarbon designed for flipping and pitching. Denny Brauer Signature Series Flippin' Fluoro has it all - best-in-class impact & knot strength, remarkable abrasion resistance and virtually no stretch for extra sensitivity. Better feel for better hook-sets.

  • Seaguar Flippin' Fluoro Fluorocarbon Line

  • Seaguar Flippin' Braid Line Seaguar Flippin' Braid Line - April 20, 2017
    Designed to horse fish out of the nastiest vegetation, Denny Brauer Signature Series Flippin' Braid in low-visibility black features 8 ultra-thin strands in a tight, round-profile weave. It has exceptional impact strength and abrasion resistance for cutting through heavy cover. And because it's no-stretch, you can feel every quick-reaction strike for power hook-sets.

  • Seaguar Flippin' Braid Line

  • Seaguar Finesse Fluorocarbon Line - NEW LINE Seaguar Finesse Fluorocarbon Line - NEW LINE - April 20, 2017
    Light line. Big fish. No Problem. Exclusive double-structure process combines two custom Seaguar fluorocarbon resins to create a line with smaller diameters and exceptional knot and tensile strength. It's soft and supple with low memory, making it a great choice for finesse applications.

  • Seaguar Finesse Fluorocarbon Line

  • Seaguar AbrazX Muskie/Pike Leader Fluorocarbon Line - NEW LINE Seaguar AbrazX Muskie/Pike Leader Fluorocarbon Line - NEW LINE - April 20, 2017
    A strong, stealthy replacement for wire leaders. Built to target toothy fish, this leader material features smaller line diameters with incredible knot & tensile strength. Made from 100% Seaguar resins, it's extremely soft with low memory and virtually invisible underwater.

  • Seaguar AbrazX Muskie/Pike Leader Fluorocarbon Line

  • Culprit Fat Max - MORE COLORS Culprit Fat Max - MORE COLORS - April 17, 2017
    Expanded color selection now available in the Culprit Fat Max. Check out Green Pumpkin, Green Pumpkin Red, Sprayed Grass, Trophy Hunter, and Watermelon Red.

  • Culprit Fat Max

  • Yellow Magic Japanese Popper - MORE COLORS Yellow Magic Japanese Popper - MORE COLORS - April 13, 2017
    More colors now available in both the regular 1/4 oz and Magnum 1/2 oz size of Yellow Magic's Japanese topwater baits: Black Shad, Blue Fire, Bream, Peacock, Saucy Shad, White Shad, and Yellow Frog.

  • Yellow Magic Japanese Popper

  • Culprit Original Culprit Worm - MORE COLORS Culprit Original Culprit Worm - MORE COLORS - April 13, 2017
    A proven leader for more than two-and-a-half decades, the Original Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its "kicking" tail and unique color selections gives anglers the extra edge. Check out our newly expanded selection!

  • Culprit Original Culprit Worm

  • Zoom Bait - NEW COLORS Zoom Bait - NEW COLORS - April 8, 2017
    Grab the colors you want now! We've got even more Zoom in stock in more colors. Check out new colors including Glitter Bomb, Tilapia, Killer Dawn, Huckleberry, and Tilapia Magic!

  • Zoom Bait

  • Jackall Gantarel Jr. Hard Swimbait - NOW IN STOCK Jackall Gantarel Jr. Hard Swimbait - NOW IN STOCK - April 8, 2017
    The Jackall Gantarel Jr. packs all the same lifelike action of the original Gantarel into a new, compact bluegill swimbait size. A steady retrieve creates a natural "S" swimming pattern. Twitch your rod tip and the Gantarel Jr. turns 180-degrees, triggering vicious strikes.

  • Jackall Gantarel Jr. Hard Swimbait

  • Cal Coast Fishing Clip-N-Cull - NEW ACCESSORY Cal Coast Fishing Clip-N-Cull - NEW ACCESSORY - April 8, 2017
    The Cal Coast Fishing Clip-N-Cull is a premium puncture free culling system containing six premium culling tags with color floats. It features adjustable grip strength, built-in grip release system, built-in loop for fin clips, crush free color floats to identify each fish, and is rust free.

  • Cal Coast Fishing Clip-N-Cull

  • G.Loomis Bass Crankbait Series Casting Rods - SALE G.Loomis Bass Crankbait Series Casting Rods - SALE - April 7, 2017
    Save $72 and up on select G.Loomis Bass Crankbait Series Casting Rods. While supplies last! Limited quantities available! Regular price $240.00 TO $265.00, sale price $168.00 to $185.50.

  • G.Loomis Bass Crankbait Series Casting Rods

  • Shimano Sahara FE Series Spinning Reel - SALE Shimano Sahara FE Series Spinning Reel - SALE - April 7, 2017
    Save $20 on the Shimano Sahara FE Spinning Reel. While supplies last! Limited quantities available! Regular price $79.99, sale price $59.99.

  • Shimano Sahara FE Series Spinning Reel

  • Shimano Saros FA Spinning Reels - SALE Shimano Saros FA Spinning Reels - SALE - April 7, 2017
    Save $40 on the Shimano Saros FA Spinning Reel. While supplies last! Limited quantities available! Regular price $149.99, sale price $109.99.

  • Shimano Saros FA Spinning Reels

  • Jackall TN Series Lipless Crankbait - MORE COLORS Jackall TN Series Lipless Crankbait - MORE COLORS - April 7, 2017
    The TN/60 and TN/70 feature a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the space inside the bait. This translates into more vibration and greater sound. Shop our expanded selection in the TN/60 model.

  • Jackall TN Series Lipless Crankbait

  • Cal Coast Fishing Tournament Bait Sack - NOW IN STOCK Cal Coast Fishing Tournament Bait Sack - NOW IN STOCK - April 7, 2017
    The Tournament Bait Sack is a tinted version of the original Bait Sack Premium Lure Protector. It's the fastest, easiest, and most secure lure protector on the planet. Just squeeze with one hand to open, drop the lure in, place the line under the line keeper, and clip onto your rod. It’s that simple!

  • Cal Coast Fishing Tournament Bait Sack

  • Jackall ASKA Crankbait Series - MORE COLORS Jackall ASKA Crankbait Series - MORE COLORS - April 7, 2017
    Perfect for pressured conditions, it is a silent runner with a precisely engineered fiberglass (circuitboard) square bill that provides it with a unique vibration and incredible deflection capabilities. It also features an internal balancing weight. Check out our expanded selection!

  • Jackall ASKA Crankbait Series

  • Jackall Archelon - NOW IN STOCK Jackall Archelon - NOW IN STOCK - April 6, 2017
    Slim body design allows Archelon to easily slip into heavy cover. Plastic material is firm enough to ensure durability but soft enough for the hook to penetrate when the bass strikes. Rattle can be inserted into the body.

  • Jackall Archelon

  • Cal Coast Fishing Cali Clip - NOW IN STOCK Cal Coast Fishing Cali Clip - NOW IN STOCK - April 6, 2017
    The Cali Clip is the simplest and most secure drop shot keeper available. Just snap it on your rod, slide your line through the keeper, and your drop shot weight will stay secure until use, it's that simple! The Cali Clip also features a sturdy hook keeper to secure your swim jigs, Texas rigs and other lures securely to your rod.

  • Cal Coast Fishing Cali Clip

  • Zoom Ultra-Vibe Grub - BACK IN STOCK Zoom Ultra-Vibe Grub - BACK IN STOCK - April 6, 2017
    It's been a long time, but we have a special run of the Zoom Ultra-Vibe Grub back in stock! Get yours now, as this lure is no longer regularly manufactured by Zoom!

  • Zoom Ultra-Vibe Grub

  • Norman Lures ScorpioN - LIMITED TIME Norman Lures ScorpioN - LIMITED TIME - April 6, 2017
    BACK IN STOCK WHILE SUPPLIES LAST! The ScorpioN is a vibrating weedless crankbait designed to cast or pitch into heavy cover, areas where lures of this type typically just won't perform. The ScorpioN is a sinking lure enabling shallow and deep water to be covered effectively and is at home around brush piles, grass, weeds and wood cover. It is equipped with a belly hanger that allows an extra hook to be attached if need be in a non-weedless configuration. Whether casting and winding, or hopping and dropping off the bottom like a jig the ScorpioN is a performer that brings a sting to the fish.

  • Norman Lures ScorpioN

  • Jackall Gavacho Frog - NOW IN STOCK Jackall Gavacho Frog - NOW IN STOCK - April 6, 2017
    The unique cup design of the Jackall Gavacho Frog produces a fine water spray to induce the bite. A silicone skirt is equipped to keep a strong appeal and create efficient movement. The hook is housed in a three-dimensional body shape that achieves a perfect balance design of snag resistance and hooking rate.

  • Jackall Gavacho Frog

  • Creme Lure Whacky Stick - BACK IN STOCK Creme Lure Whacky Stick - BACK IN STOCK - April 5, 2017
    Creme's Whacky Stick is appropriately named because of the wild and whacky ways it dives sideways as it gently floats downward. This one is a killer for deep bass, but works effectively throughout the entire water column. Twitch it on a Texas rig, wacky rig it, but keep it weightless. Without a split shot is best to preserve it's free-spirited action that is so appealing to bass. The classic Live Color is now in stock!

  • Creme Lure Whacky Stick

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