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Fishing Tackle Announcements & Messages


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Storm 360 GT Swimbait - NEW LURE Storm 360 GT Swimbait - NEW LURE - January 19, 2017
THROW IT ANYWHERE. CATCH FISH EVERYWHERE.

  • The Storm 360GT Searchbait takes the final step in swimbait lure design. With attention paid to every detail, the forward development is evident at first glance.
  • Rattling, weighted, life-like jig head perfectly matches body for the ultimate natural presentation, while toe-in boot tail design ensures incredible action at every speed.
  • Exclusive VMC Coastal Black hook has extended "leg" on line tie to further enhance action. 60° angle keeps lure swimming in the perfect position.
  • Upscale designs, finishes and exclusive 3D holographic eyes.


  • Storm 360 GT Swimbait

  • Berkley PowerBait Shaky Snake - MORE COLORS Berkley PowerBait Shaky Snake - MORE COLORS - January 19, 2017
    Colors Black Blue Fleck, Black/Blue, Black/Chartreuse, Green Pumpkin/Chartreuse, Watermelon Big Red, and Watermelon/Chartreuse are now available in the Berkley PowerBait Shaky Snake.

    • Ribs add more surface area allowing more scent release
    • Tail design adds fluid-like motion to tail on light twitches
    • Beefed up head for proper rigging


  • Berkley PowerBait Shaky Snake

  • Berkley PowerBait Ripple Shad - MORE COLORS Berkley PowerBait Ripple Shad - MORE COLORS - January 19, 2017
    Colors Blue Silver, Green Ghost, and Uncle Rico are now available in our selection of the Berkley PowerBait Ripple Shad.

    • Unique segmented body for more vibration and swimming action
    • More surface area for better scent dispersion
    • Lifelike body/color detail and 3D red eyes
    • Exclusive PowerBait scent and flavor


  • Berkley PowerBait Ripple Shad

  • Berkley PowerBait Rib Snake - NOW IN STOCK Berkley PowerBait Rib Snake - NOW IN STOCK - January 19, 2017
    Full selection now in stock.
    • Great for targeting large tournament bass
    • Ribbed design for added scent release
    • Exclusive PowerBait scent and flavor


  • Berkley PowerBait Rib Snake

  • Berkley PowerBait Pro Shad - MORE COLORS Berkley PowerBait Pro Shad - MORE COLORS - January 19, 2017
    Colors Blue Ice and Madtom now available in our Berkley's PowerBait Pro Shad selection.

    • High energy tight action calls fish from far away
    • Big profile on bite-size bait looks real
    • Brand new pro-designed colors add fish catching flare


  • Berkley PowerBait Pro Shad

  • Berkley PowerBait Pro Grub - MORE COLORS Berkley PowerBait Pro Grub - MORE COLORS - January 19, 2017
    Now offering all colors in the Berkley PowerBait Pro Grub.

    • Pro-designed colors add fish catching flare
    • Big profile on bite-size bait gives a big target
    • Great tail action moves at all speeds


  • Berkley PowerBait Pro Grub

  • Berkley PowerBait Power Worms - MORE COLORS Berkley PowerBait Power Worms - MORE COLORS - January 19, 2017
    Our line of Berkley PowerBait Power Worms now includes all sizes and colors!

    • Ribbontail design swims naturally on the fall with twitches and short hops
    • Soft but firm texture irresistible to fish
    • Ideal for fishing all your favorite lakes, rivers and streams


  • Berkley PowerBait Power Worms
  • Berkley PowerBait Power Worms - 100 count bags

  • Sebile Flatt Shad Snagless - NEW DESIGN Sebile Flatt Shad Snagless - NEW DESIGN - January 16, 2017
    The Flatt Shad Snagless is one of Sebile’s most innovative designs. Thanks to the cleverly designed belly double hook and the feather teaser on the back, the Flatt Shad Snagless easily gets into and out of heavy cover with less risk of snagging.

  • Sebile Flatt Shad Snagless

  • Sebile Flatt Shad - NEW DESIGN Sebile Flatt Shad - NEW DESIGN - January 16, 2017
    Using lipless baits to search for fish is redefined with the versatility of the Flatt Shad. Perfect for any predator from the smallest to the largest, shallow or deep, in fresh or salt water.

  • Sebile Flatt Shad

  • Sebile Magic Swimmer - NEW DESIGN Sebile Magic Swimmer - NEW DESIGN - January 16, 2017
    Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady retrieves. Popular with anglers worldwide and used to attract all species in fresh or salt water, its natural swimming action is just too much for most gamefish to resist.

  • Sebile Magic Swimmer

  • Sebile Magic Swimmer Soft - NEW DESIGN Sebile Magic Swimmer Soft - NEW DESIGN - January 16, 2017
    The Magic Swimmer Soft is a jointed soft plastic bait that swims as well as the original Magic Swimmer hardbait, PLUS it can be rigged; Texas-rigged, Carolina-rigged or nose hook it for drop shotting. Intricate details and realistic swimming action bring this lure to life. Swim it, jig it, or jerk it, the Magic Swimmer Soft is sure to please in all situations.

  • Sebile Magic Swimmer Soft

  • Sebile Pivot Frog - NEW DESIGN Sebile Pivot Frog - NEW DESIGN - January 16, 2017
    Sebile's Pivot Frog, available in a 2 1/2" size and 8 color options, adds some much needed innovation to the hollow frog category. Using the Gravity Hook System, a pivoting single wide-gap hook, allows the hook to freely rotate position. This allows for fewer snags and increases hook-up and landing ratios.

  • Sebile Pivot Frog

  • Sebile Vibrato - NEW DESIGN Sebile Vibrato - NEW DESIGN - January 16, 2017
    As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! The unique constant vibration is due to the design of the body being deeply compressed with a wider belly and a thinner back, causing it to vibrate regardless of how it is fished.

  • Sebile Vibrato

  • Abu Garcia Revo, Orra and Veritas - ON SALE Abu Garcia Revo, Orra and Veritas - ON SALE - January 13, 2017
    For a limited time enjoy lower prices on Abu Garcia Revo and Orra Reels and Veritas Rods!

  • Abu Garcia Sale

  • Zoom Bait - NEW COLOR Zoom Bait - NEW COLOR - January 12, 2017
    Zoom Bait has added Huckleberry to their already huge lineup of colors. Try out this new color in the following models:
    • Brush Hogs (Baby Brush Hog and Brush Hog)
    • Finesse Worm
    • Lizard (Lizard and Magnum Lizard)
    • Mag II
    • Ol' Monster
    • Super Flukes
    • Trick Worm
    • Ultra-Vibe Speed Craw
    • Z-Craw
    • Z-Craw Jr.


  • Zoom Bait

  • Berkley Flicker Minnow Pro Flash - NEW LURE Berkley Flicker Minnow Pro Flash - NEW LURE - January 12, 2017
    Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, Berkley created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in -- and the result? These baits flat out Catch More Fish!

  • Berkley Flicker Minnow Pro Flash

  • Berkley Flicker Minnow Pro Slick - NEW COLORS Berkley Flicker Minnow Pro Slick - NEW COLORS - January 12, 2017
    We've added all four new colors in all four sizes of the Berkley Flicker Minnow Pro Slick!:
    • Slick Black Pearl
    • Slick Chartreuse
    • Slick Pearl Silver
    • Slick Smelt


  • Berkley Flicker Minnow Pro Slick

  • Berkley Flicker Minnow - NEW COLORS Berkley Flicker Minnow - NEW COLORS - January 12, 2017
    We've added all four new colors in the Berkley Flicker Minnow to now offer their entire selection!:
    • Black Brass
    • Blue Smelt
    • Copper Head
    • Lime Chrome


  • Berkley Flicker Minnow

  • SpiderWire Stealth Translucent Braid - NEW FISHING LINE SpiderWire Stealth Translucent Braid - NEW FISHING LINE - January 12, 2017
    SpiderWire Stealth Translucent is uniquely processed to provide high visibility to anglers above water, and less visibility to fish below. Made from Dyneema, The World's Strongest Fiber, the natural white fiber combined with a clear coating reduces the effects of an opaque fiber, resulting in translucency. Constructed to provide ultimate strength with the thinnest diameter for smooth and quiet performance. The no stretch properties of Dyneema PE fibers provides incredible sensitivity to instantly detect bites and structure.

  • SpiderWire Stealth Translucent Braid

  • Berkley Fusion19 Treble 1x Hooks - NEW TERMINAL TACKLE Berkley Fusion19 Treble 1x Hooks - NEW TERMINAL TACKLE - January 12, 2017
    Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Treble Hook is an instrumental hook design used in a wide variety of angling methods. Each front of every package provides bait recommendations.

  • Berkley Fusion19 Treble 1x Hooks

  • Berkley Fusion19 Finesse Wide Gap Hooks - NEW TERMINAL TACKLE Berkley Fusion19 Finesse Wide Gap Hooks - NEW TERMINAL TACKLE - January 12, 2017
    Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The FWG is a finesse-style hook with a wide gap to ensure good hook-up ratios. Each front of every package provides bait recommendations.

  • Berkley Fusion19 Finesse Wide Gap Hooks

  • Berkley Wild Thang - NEW COLORS AND SIZE Berkley Wild Thang - NEW COLORS AND SIZE - January 12, 2017
    We've added six new colors and a new size (6.5) in the Berkley Wild Thang Crankbait to now offer their entire selection! Check out all six new colors:
    • Brown Craw
    • Green Gourd Craw
    • Mud Craw
    • PB&J Crawl
    • Rusty Craw
    • Spring Craw


  • Berkley Wild Thang

  • Berkley Warpig - NEW COLORS Berkley Warpig - NEW COLORS - January 12, 2017
    We've added six new colors in the Berkley Warpig Lipless Crankbait to now offer you their full selection! Check out all six new colors:
    • Bleeding Shiner
    • Brown Craw
    • Firetiger
    • Midnight Pearl
    • Purdy Shad
    • Rubbertail


  • Berkley Warpig

  • Berkley Pitbull - NEW COLORS AND SIZES Berkley Pitbull - NEW COLORS AND SIZES - January 12, 2017
    We've added six new colors and two new sizes (3.5 and 7.5) in the Berkley Pitbull Crankbait to offer you their full selection! Check out all six new colors:
    • Black/Chartreuse
    • Ghost Brown Craw
    • Ghost Green Craw
    • Honey Shad
    • Natural Bluegill
    • Rubbertail


  • Berkley Pitbull

  • Berkley Digger Crankbait - NEW COLORS AND SIZE Berkley Digger Crankbait - NEW COLORS AND SIZE - January 12, 2017
    We've added new colors in the Berkley Digger Crankbait plus we've added the new 3.5 (1/4 oz) size as well to now carry their full selection! Check out all six new colors:
    • Brown Craw
    • Firetiger
    • Honey Shad
    • Irish Gold
    • Sexy Back
    • Spring Craw


  • Berkley Digger Crankbait

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