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Fishing Tackle Announcements & Messages


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Bandit 100, 200, 300 Series - NEW COLORS Bandit 100, 200, 300 Series - NEW COLORS - February 18, 2017
Check out six new colors in the Bandit 100, 200, and 300 Series of crankbaits: Bone Orange Belly, Bruised, Chocolate Tiger, Fancy Bluegill, Neon Shad, and Viral Perch.

  • Bandit 100
  • Bandit 200
  • Bandit 300

  • Zoom Baits - NEW COLOR Zoom Baits - NEW COLOR - February 18, 2017
    Check out new color Huckleberry from Zoom Baits!

  • Zoom Baits

  • Gary Yamamoto Zako Swimbait - NEW LURE Gary Yamamoto Zako Swimbait - NEW LURE - February 18, 2017
    The new Zako Swimbait was designed by Elite angler Brett Hite, and it's his bait of choice as a swimbait trailer when he's slinging chatterbaits or he's in the mood to flip. It mimics a bluegill or a shad, but with a fish profile with a bigger belly and beefy enough to hold a hook or jig. Additionally, the tail is designed with accordion-style cuts and a flanged tail which keeps the action minimal, similar to an actual baitfish. Hookset ratios are also improved as the tail folds in on itself when the fish bite.

  • Gary Yamamoto Zako Swimbait

  • Gary Yamamoto Sanshouo Salamander - NEW LURE Gary Yamamoto Sanshouo Salamander - NEW LURE - February 18, 2017
    This bait can be flipped, pitched and punched, rigged on a Carolina rig, Texas rig or fished on a swing head or a football head. The Sanshouo excels throughout the water column. It's fashioned to resemble a waterdog, a sculpin, a goby or a bluegill - with a distinct profile that fish don't see all of the time. Whether you're on Lake Erie fishing for trophy smallmouth, at Okeechobee punching heavy mats, or sight fishing and flipping in California, this bait will perform. Try it on a chatterbait when you want your bladed jig to have more vibration than with a more subtle slotted bait, or put it on the back of a swim jig, or fish it all by itself.

  • Gary Yamamoto Sanshouo Salamander

  • GrandeBass Snake'O GrandeBass Snake'O - February 18, 2017
    The GrandeBass 5" Snake'O delivers an unbelievable action, including extreme tail shimmering and movement that bass just can't resist, and no stick bait is as flexible or durable either. The Snake'O is loaded with Mega3 scent and micro salt as well for added fish attraction and may be the only stick-type bait that stands straight up on a shakey head rig. An amazing addition to the bass catching - first of its kind - RattleSnake line of baits, the Snake'O is extremely versatile.

  • GrandeBass Snake'O

  • Berkley Classics Tournament Cull System - SALE Berkley Classics Tournament Cull System - SALE - February 18, 2017
    Get the Berkley Classics Tournament Cull System for only $4.99, that's 64% off!!!

  • Berkley Classics Tournament Cull System

  • Shimano Sahara FI Spinning Reel - NEW REEL Shimano Sahara FI Spinning Reel - NEW REEL - February 18, 2017
    The Sahara is a powerful spinning reel with unparalleled durability at its price point. Incorporating X-Ship and HGN Gearing in its G-Free Body, and available in sizes from 2000 through 5000, it offers performance and value that will appeal to novice and experienced anglers alike.

  • Shimano Sahara FI Spinning Reel

  • Shimano Ultegra Spinning Reel - NEW REEL Shimano Ultegra Spinning Reel - NEW REEL - February 18, 2017
    The new Ultegra Series spinning reels include a HAGANE Gear for incredible durability, X-Ship technology for increased smoothness and efficiency, Aero Wrap Oscillation for perfect line winding and longer casting, and Coreprotect for water resistance without a heavy rotation feeling. To the fisherman, these features work together to create a reel that responds quickly and positively in a wide variety of fishing situations.

  • Shimano Ultegra Spinning Reel

  • Shimano DuroDry Rain Jacket - IN STOCK Shimano DuroDry Rain Jacket - IN STOCK - February 18, 2017
    100% nylon, 3-layer abrasion-resistant fabric, wind and water blocking faced fabric, breathable membrane, fully seamed sealed.

    • Jacket: double storm cuff to prevent water entering
    • Breathable membrane adds additional protection


  • Shimano DuroDry Rain Jacket

  • Shimano DuroDry Rain Bib - IN STOCK Shimano DuroDry Rain Bib - IN STOCK - February 18, 2017
    100% nylon, 3-layer abrasion-resistant fabric, wind and water blocking faced fabric, breathable membrane, fully seamed sealed.

    • Breathable membrane adds additional protection
    • Bib: cargo and plier pockets


  • Shimano DuroDry Rain Bib

  • Shimano Brand Cotton Tees Short Sleeve - MORE COLORS Shimano Brand Cotton Tees Short Sleeve - MORE COLORS - February 18, 2017
    Colors Black and Gray have been added to our selection in the Shimano Brand Short Sleeve Cotton Tees.

  • Shimano Brand Cotton Tees Short Sleeve

  • Shimano Reversible Beanie - IN STOCK Shimano Reversible Beanie - IN STOCK - February 18, 2017
    100% polyester wicking fabric on one side, 100% polyester fleece on the other. Embroidered logos and one size fits most.

  • Shimano Reversible Beanie

  • Shimano Castor Long Sleeve Technical Tee Shirt - IN STOCK Shimano Castor Long Sleeve Technical Tee Shirt - IN STOCK - February 18, 2017
    Flatlock stitch for strength and next-to-skin comfort

    92% poly, 8% spandex blend, 4-way stretch fabric UPF 30+

  • Shimano Castor Long Sleeve Technical Tee Shirt

  • Dirty Jigs Tour Level Skirted Football Jig - NOW IN STOCK Dirty Jigs Tour Level Skirted Football Jig - NOW IN STOCK - February 16, 2017
    Western anglers will really appreciate these jigs. If your local lake is extremely clear and the bass there think shallow water is 20 feet, then the realistic colors and heavy weights of their Tour Level Skirted Football Jig are what you need. Features a 60 degree Mustad ULTRA POINT heavy wire jig hook, single barb plastic trailer keeper, and a double rattle system with two rattles included.

  • Dirty Jigs Tour Level Skirted Football Jig

  • Dirty Jigs Tour Level Pitchin' Jig - NOW IN STOCK Dirty Jigs Tour Level Pitchin' Jig - NOW IN STOCK - February 16, 2017
    When it comes to fishing around rocks, docks, and wood, the Tour Level Pitchin' Jig will get you in and bring the fish out! This traditional style Arkie head pitches, casts, skips, and flips hard cover like a boss. What isn't traditional is the semi-recessed line tie that makes their pitchin' jig a little more weedless than most.

  • Dirty Jigs Tour Level Pitchin' Jig

  • Dirty Jigs Swim Jig - NOW IN STOCK Dirty Jigs Swim Jig - NOW IN STOCK - February 16, 2017
    This Coosa River style swim jig features a 50 strand full skirt that gives this bait a more bulky profile for use in dirtier water or any time bass are targeting large shad or bream. There is no light wire hook here, the 5/0 3X Mustad hook is sharp enough to stick the fish with little effort but has all the strength of a heavy wire flipping hook. This jig features a bullet head for better movement through vegetation and 3-D eyes for a more realistic look.

  • Dirty Jigs Swim Jig

  • Dirty Jigs Scott Canterbury Shakey Head - NEW JIGHEAD Dirty Jigs Scott Canterbury Shakey Head - NEW JIGHEAD - February 16, 2017
    There are times when you have to lighten up a little but that shouldn't keep you from going "Hammer-bury" on the bass. Scott Canterbury's Signature Shakey Head is designed to help you do just that. This hybrid Arkie-style head has a 60 degree semi-recessed horizontal line tie that is made to keep the bait up for optimum presentation.

  • Dirty Jigs Scott Canterbury Shakey Head Jighead

  • Dirty Jigs Scott Canterbury Pro Buzz Bait - NEW LURE Dirty Jigs Scott Canterbury Pro Buzz Bait - NEW LURE - February 16, 2017
    Scott Canterbury helped Dirty Jigs design this buzzbait with a head to hold any soft plastic bait in place, cast after cast. They even include a Bruiser Bait Thrasher to get you on your way. The arm and blade configuration is designed to run as true as your heart does for bass fishing.

  • Dirty Jigs Scott Canterbury Pro Buzz Bait

  • Dirty Jigs Swimbait Head - NOW IN STOCK Dirty Jigs Swimbait Head - NOW IN STOCK - February 16, 2017
    Designed with the Umbrella/A Rig craze in mind, but also very effective for everyday swimbait fishing. The swimbait head with its 2X Mustad jig hook will keep its shape while fighting fish, but is able to be straightened out with a strong steady pull if you hang your expensive Umbrella/A Rig up in trees or other unforgiving structures.

  • Dirty Jigs Swimbait Head

  • Dirty Jigs Punchin' Skirts - MORE COLORS Dirty Jigs Punchin' Skirts - MORE COLORS - February 16, 2017
    Delivering a few unique features of its own, the Dirty Jigs Punchin' Skirt isn't just another simple twist on what's already available. For one, it has a tin insert instead of a plastic or rubber core, which can break on your tungsten weight or get cut into by braid. Each Dirty Jigs Punchin' Skirt is sure to draw in the fish and produce more bites.

  • Dirty Jigs Punchin' Skirts

  • Dirty Jigs Pivot Point Football Jig - NOW IN STOCK Dirty Jigs Pivot Point Football Jig - NOW IN STOCK - February 16, 2017
    The Pivot Point Football Jig offers two wire loops, one as a 60 degree line tie and the other connects to a pivoting Gamakatsu SuperLine Offset EWG Hook. This design allows the plastic bait to freely move and float while you work the bait giving you the most natural presentation possible.

  • Dirty Jigs Pivot Point Football Jig

  • Dirty Jigs No-Jack Punchin' Jig - NOW IN STOCK Dirty Jigs No-Jack Punchin' Jig - NOW IN STOCK - February 16, 2017
    The Dirty Jigs No-Jack Punchin' Jig is made for heavy mats with thick, nasty, matted grass that you know holds giant fish but it stops any regular jig dead in its tracks and leaves you scratching your head. It features the super-strong, gorilla taming No-Jack hook that is made to fish in the heavy cover jungle. The bullet shaped head easily slips in and out of the vegetation while keeping the head upright and preventing roll-over.

  • Dirty Jigs No-Jack Punchin' Jig

  • Dirty Jigs Matt Allen Swimbait Head - NEW JIGHEAD Dirty Jigs Matt Allen Swimbait Head - NEW JIGHEAD - February 16, 2017
    Dirty Jigs teamed up with Matt Allen to create a Swimbait head unlike any before. Featuring a realistic weight-forward design that creates unique bait movement, a combination cone/wire keeper system that locks the bait in place, and a 30 degree Mustad hook...you won't find a more universal head design that can be burned on the surface or crawled in the depths.

  • Dirty Jigs Matt Allen Swimbait Head

  • Dirty Jigs Luke Clausen Casting Jig - NEW LURE Dirty Jigs Luke Clausen Casting Jig - NEW LURE - February 16, 2017
    The Signature Series Luke Clausen Casting Jig features a weight forward head design with a wire keeper to ensure a vertical fall, a 90 degree Gamakatsu O'Shaughnessy medium wire hook that sets with ease and keeps them pinned, and a custom 60 strand thin-cut skirt that nails the perfect balance between body and flare needed when stroking or casting a jig.

  • Dirty Jigs Luke Clausen Casting Jig

  • Dirty Jigs HD Swimbait Head - NOW IN STOCK Dirty Jigs HD Swimbait Head - NOW IN STOCK - February 16, 2017
    With the tremendous success of their original swimbait head, Dirty Jigs felt the need to design a bigger, stronger version with the trophy bass hunter in mind. Due to the upgraded 3X strong Mustad jig hook, there will be no worry about putting all of your weight into that giant bass to pull her out. Add to that the addition of their new Double Lock wire soft plastic keeper that keeps the softest plastics on the market fixed toward the head of the jig.

  • Dirty Jigs HD Swimbait Head

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