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Fishing Tackle Announcements & Messages


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Rapala CrushCity The Mayor - 10 COLORS ADDED Rapala CrushCity The Mayor - 10 COLORS ADDED - February 26, 2024
To lead CrushCity, you need to be dependable, adaptable and fearless, which is why The Mayor is the perfect candidate to crush big bass. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Paddle tail soft tail provides instant kicking action at the slowest retrieve speeds and in the coldest of waters. Ten more colors have been added to offer their full selection!

  • Rapala CrushCity The Mayor

  • Rapala CrushCity Ned BLT - 8 COLORS ADDED Rapala CrushCity Ned BLT - 8 COLORS ADDED - February 23, 2024
    Sometimes in bass fishing, less is more, that's exactly where the tasty CrushCity Ned BLT comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement. We added 8 more colors to bring you the full selection!

  • Rapala CrushCity Ned BLT

  • Rapala CrushCity Bronco Bug - 10 COLORS ADDED Rapala CrushCity Bronco Bug - 10 COLORS ADDED - February 23, 2024
    The most unique offering in the CrushCity lineup, the Bronco Bug offers a body with actions that most bass haven't seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create unique dual actions. Forward- facing legs provide subtle, secondary action with the slightest movement. We added 10 more colors to bring you the full selection!

  • Rapala CrushCity Bronco Bug

  • SELECT Picasso Closeout Sale - 35% Off While Supplies Last SELECT Picasso Closeout Sale - 35% Off While Supplies Last - February 22, 2024
    While supplies last save 35% on select Picasso lures!

  • SELECT Picasso On Sale!

  • Daiwa Fuego LT Spinning Reel - NEW IN REELS Daiwa Fuego LT Spinning Reel - NEW IN REELS - February 22, 2024
    FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price point. The new FUEGO stands alone in the marketplace at this price. You also get some weight reduction (3%-5%) as a result of this material design change. Fuego also uses an AIRDRIVE ROTOR that reduces quite a bit of weight. Daiwa also incorporated a solid AIRDRIVE BAIL versus a tubular design.

  • Daiwa Fuego LT Spinning Reel

  • Daiwa Exceler LT Spinning Reel - NEW IN REELS Daiwa Exceler LT Spinning Reel - NEW IN REELS - February 22, 2024
    On the all new EXCELER LT Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than their current EXCELER for comparable sizes. It also comes with an AIRDRIVE ROTOR & AIRDRIVE BAIL like their version on the EXIST—but they're not tubular on the EXCELER. They went to a solid bail wire for its rigidity and resistance to bending during normal use.

  • Daiwa Exceler LT Spinning Reel

  • Crusher Lures Heavy Finesse Jig - NOW AVAILABLE Crusher Lures Heavy Finesse Jig - NOW AVAILABLE - February 22, 2024
    Don't just beat the Competition, CRUSH 'em with the Heavy Finesse Jig! Crusher Lures Heavy Finesse Jigs feature a Mustad heavy wire hook and a recessed line tie for fishing heavy cover.

  • Crusher Lures Heavy Finesse Jig

  • Crusher Lures Pro Buzz Bait - NOW AVAILABLE Crusher Lures Pro Buzz Bait - NOW AVAILABLE - February 22, 2024
    At first glance you will see just another buzzbait like everyone else. However, look a little closer and you'll find that the Crusher Pro Buzz is in a league all of its own. Built on a custom light wire frame, this buzzbait comes to you ready to catch fish. No more laying in the sun, or holding the blade out the truck window. Its got that unique squeak you seek right out of the package.

  • Crusher Lures Pro Buzz Bait

  • Crusher Lures Cajun Rig Weight - NOW AVAILABLE Crusher Lures Cajun Rig Weight - NOW AVAILABLE - February 22, 2024
    A unique designed weight that will take the place of a traditional egg sinker on your Carolina rig. Slide the main line thru the eyelets on weight with raised nose facing main line. Tie swivel to main line. Tie leader to swivel at desired length and slide sonar ball (optional) onto leader line. Attach hook and rig with your favorite soft plastic.

  • Crusher Lures Cajun Rig Weight

  • Case Plastics Large Hellgrammite - NOW AVAILABLE Case Plastics Large Hellgrammite - NOW AVAILABLE - February 22, 2024
    This is it, the most popular soft plastic bait Case Plastics sells! These Dobsonfly larvae are aquatic, living in streams. Smallmouth bass love them! Be warned though, the live hellgrammite is one ferocious looking larvae and has one bad bite!

  • Case Plastics Large Hellgrammite

  • Beast Coast Fishing Zero Flex Gorilla Swim Jig V2 - NOW AVAILABLE Beast Coast Fishing Zero Flex Gorilla Swim Jig V2 - NOW AVAILABLE - February 22, 2024
    Redesigned and better than ever, the Zero Flex Gorilla Swim Jig now sports a smaller - but incredibly strong - BKK 4/0 Heavy Duty 30 Degree Hook and wire-tied + banded skirt construction. Beast Coast Fishing also thinned out the head slightly and softened the curves for better performance around certain varieties of grass. Largest 3D eyes on any swim jig.

  • Beast Coast Fishing Zero Flex Gorilla Swim Jig V2

  • Beast Coast Fishing Tungsten Compound O.W. Sniper Football Jig - NOW AVAILABLE Beast Coast Fishing Tungsten Compound O.W. Sniper Football Jig - NOW AVAILABLE - February 22, 2024
    The O.W. (Open Water) Sniper Jig is ready to wreak havoc on pressured, clear-water fish. Beast Coast Fishing eliminated the weedguard which is not necessary around rocky bottom with minimal grass, and fitted it with a sticky sharp BKK 2/0 Needlepoint. Tungsten Compound material is lead-free, harder than lead, but just soft enough to be pulled free from rock snags.

  • Beast Coast Fishing Tungsten Compound O.W. Sniper Football Jig

  • Barney Spoon - ALL COLORS & SIZES NOW IN STOCK Barney Spoon - ALL COLORS & SIZES NOW IN STOCK - February 22, 2024
    The legendary handmade spoon made right here in the USA. Barney Spoons make it happen on the surface, under water, and through the ice. Barney Spoons may be fished by trolling, jigging, or casting. All colors & sizes are currently in stock!

  • Barney Spoon

  • G. Loomis GLX Blowout Sale - WHILE SUPPLIES LAST! G. Loomis GLX Blowout Sale - WHILE SUPPLIES LAST! - February 12, 2024
    Save $150 to $205 on all G. Loomis GLX fishing rods. While supplies last! Limited quantities available! Regular price $450 - $505, SALE PRICE $299.99!

  • G. Loomis GLX Fishing Rod Sale

  • Shimano Lure Closeout Sale - 50% Off While Supplies Last Shimano Lure Closeout Sale - 50% Off While Supplies Last - February 8, 2024
    While supplies last save 50% on Shimano closeout lures!

  • Shimano Lures On Sale!

  • SEVIIN GF Series Casting Reel - NEW IN REELS SEVIIN GF Series Casting Reel - NEW IN REELS - February 8, 2024
    Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with a precision machined brass drive-train that's supported by a five stainless steel bearing system. Its low- profile, one-piece frame fits perfectly in your hand and the micro-adjustable magnetic cast control is easy to tune for any fishing condition.

  • SEVIIN GF Series Casting Reel

  • Hog Farmer Tactical Bassin Micro 5 Wire 2 Blade Flex Rig - NOW AVAILABLE Hog Farmer Tactical Bassin Micro 5 Wire 2 Blade Flex Rig - NOW AVAILABLE - February 8, 2024
    A finesse angler's dream crafted by Matt Allen and Tim Little of Tactical Bassin, the Hog Farmer Tactical Bassin Micro 5 Wire 2 Blade Flex Rig is built for situations when bass are feeding on smaller baitfish or finesse is key. Built around a five-wire construction with two blades, two 3" teaser arms, and three hooked baits, the light- gauged wire thickness ensures lifelike pulsations and replicates a genuine school of shad with each twitch of the reel handle.

  • Hog Farmer Tactical Bassin Micro 5 Wire 2 Blade Flex Rig

  • Smithwick Deep Running Floating Rattlin' Rogue - FULL SELECTION Smithwick Deep Running Floating Rattlin' Rogue - FULL SELECTION - February 8, 2024
    The Smithwick Deep Floating Rattlin’ Rogue or "spoonbill" Rogue as it is known to old timers is in simple terms a Floating Rattlin’ Rogue body with an extra-long bill to reach deeper water on the retrieve. It was originally created to reach deep suspended bass in the wintertime, but it was found to be an excellent option when trolling for walleye on the Great Lakes. All colors offered.

  • Smithwick Deep Running Floating Rattlin' Rogue

  • Strike King Bitsy Jerbait - FULL SELECTION Strike King Bitsy Jerbait - FULL SELECTION - February 8, 2024
    Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the original KVD Jerkbaits, but was crafted to excel in small ponds, creeks, and lakes. The 1/8 oz Bitsy Jerkbait has premium size 10 hooks and is slow sinking to catch the attention of bass, trout, panfish, and a variety of other species. We added all colors.

  • Strike King Bitsy Jerbait

  • Strike King Saltwater Poppin' Cork - FULL SELECTION Strike King Saltwater Poppin' Cork - FULL SELECTION - February 8, 2024
    Designed by Strike King Saltwater Pro Mike Frenette, the Poppin' Cork creates an insane bubble trail and releases a distinctive sound due to the six holes drilled through the cork, enabling water and air to get trapped as it passes through. The Poppin' Cork also features a weight on the wire for balance and two large beads to give off a "clacking" sound to attract predators from great distances. All colors offered.

  • Strike King Saltwater Poppin' Cork

  • Strike King Tungsten Thunder Cricket Vibrating Swim Jig - FULL SELECTION Strike King Tungsten Thunder Cricket Vibrating Swim Jig - FULL SELECTION - February 8, 2024
    Strike King's Tungsten Thunder Cricket now features a super-dense and compact tungsten head that allows for the same legendary tight vibration of the original Thunder Cricket in a smaller size. The Tungsten Thunder Cricket is designed to make longer casts than any finesse-sized bladed jig and features a super-strong long-shank Owner Jungle Hook. All colors and all sizes have been added to our selection.

  • Strike King Tungsten Thunder Cricket Vibrating Swim Jig

  • Strike King Thunder Cricket Gold Vibrating Swim Jig - FULL SELECTION Strike King Thunder Cricket Gold Vibrating Swim Jig - FULL SELECTION - February 8, 2024
    Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner Jungle Hook for powerful hooksets and durability. We offer the full selection of colors and sizes.

  • Strike King Thunder Cricket Gold Vibrating Swim Jig

  • SELECT Jackall Closeout Sale - 35% Off While Supplies Last SELECT Jackall Closeout Sale - 35% Off While Supplies Last - February 1, 2024
    While supplies last save 35% on select Jackall lures!

  • SELECT Jackall On Sale!

  • Berkley Finisher - NEW IN HARD BAITS Berkley Finisher - NEW IN HARD BAITS - February 1, 2024
    Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike with a finishing move! The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for fit, finish and performance.

  • Berkley Finisher

  • Shimano Intenza A Fishing Rod - NEW IN RODS Shimano Intenza A Fishing Rod - NEW IN RODS - February 1, 2024
    Rebuilt for tournament anglers and bass enthusiasts alike, the redesigned Intenza A lineup of rods includes models with actions encompassing versatility, power, glass and finesse. The Intenza A rods leverage Shimano's DIAFLASH technology — a process that lays opposing wraps of carbon tape diagonally on the outermost layer of the lower blank forming a visual x-shaped array — to reinforce the butt section and resist twisting, flexing and energy loss.

  • Shimano Intenza A Casting Rod
  • Shimano Intenza A Glass Casting Rod
  • Shimano Intenza A Spinning Rod

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