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Rapala Heavy-Duty Electric Fillet Knife Combo - NEW TOOL! - August 12, 2016
With twice the blade speed and three times the power of standard electric fillet knives you can easily cut through rib bones and backbones to make fast work of walleye, salmon, trout and other large fish. Combo includes HD Electric Fillet Knife, dishwasher safe 6" & 7-1/2" reciprocating style blades, fillet fork that securely holds fish during filleting with an EVA padded carrying case. Vibration is reduced via the custom advanced air flow body design which also keeps the motor running cool and smooth. Comfortable, relaxed grip provides fatigue free filleting. 8-foot power cord gives you plenty of reach for working around the fillet table.
Rapala Heavy-Duty Electric Fillet Knife Combo
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Rapala Husky Magnum - NEW LURE! - August 11, 2016
This heavy-duty, high speed trolling lure is built for battling large predators. Translucent body, internal scale pattern, flash foil and distinct high-frequency rattle combine to create attraction like no other. Heavy-duty through wire construction and 4X VMC Perma Steel hooks withstand the stresses of demanding use. Trolls up to 12 knots without failure.
Rapala Husky Magnum
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Rapala Scatter Rap Crank Style Lures - NEW COLORS! - August 11, 2016
Made of balsa, with a custom Scatter Lip, the Scatter Rap Crank perfectly mimics vulnerable baitfish. We've got five new "Live" Custom HD color patterns in all the series to make this lure an even more natural presentation.
Rapala Scatter Rap Crank
Rapala Scatter Rap Crank Shallow
Rapala Scatter Rap Crank Deep
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Rapala Skitter V - NEW LURE! - August 10, 2016
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line.
Rapala Skitter V
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Rapala DT (Dives-To) Series - NEW COLORS! - August 9, 2016
Rapala added even more new colors to their famous DT (Dives-To) lineup with this year's introduction of five new "Live" Custom HD patterns now available in the DT14 & DT16 sizes.
Rapala DT (Dives-To) Series
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Rapala DT (Dives-To) Series - NEW COLORS! - August 9, 2016
Made from perfectly consistent select balsa crafted into a tapered fuselage then precisely fitted with internal weights and with custom lips for each size. Tie on five new escaping craw patterns for 2017 in all sizes of this classic bait!
Rapala DT (Dives-To) Series
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Rapala Shad Rap RS - NEW COLORS! - August 9, 2016
The Shad Rap RS is a little heavier plastic model for easier casts in wind. Swims with a slightly different "wobble" with a cadence-type rattle plus suspends on the stall like a real baitfish. Check out two new chrome finishes for 2017!
Rapala Shad Rap RS
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Rapala Shad Rap - NEW COLORS! - August 8, 2016
A proven classic, the Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Try out the five new retreating craw patterns in lifelike, seasonal choices!
Rapala Shad Rap
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Rapala Flat Jig - NEW LURE! - August 5, 2016
At 80% heavier than a similar length Jigging Rap, the Flat Jig performs incredibly in heavy current and deep water. Thanks to its flatter design it retains a gliding action, even in the most demanding conditions. Whether fished open water or through the ice, the wide, flat minnow body profile has a responsive, long-gliding searching action.
Rapala Flat Jig
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Rapala Slab Rap - NEW LURE! - August 5, 2016
With quick rod snaps the Slab Rap searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables a rocking action for triggering negative fish.
Rapala Slab Rap
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Rapala Shad Dancer - NEW LURE! - August 5, 2016
This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.
Rapala Shad Dancer
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Rapala Scatter Rap Deep Husky Jerk - NEW LURE! - August 5, 2016
Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that triggers the strike. Made with a custom Scatter Lip, the Scatter Rap Deep Husky Jerk consistently swims with an erratic and evasive sweeping action – perfectly mimicking vulnerable baitfish. When trolled, it is the perfect choice for any species of freshwater gamefish.
Rapala Scatter Rap Deep Husky Jerk
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Zoom Z-3 Trick Worm - NEW LURE! - August 4, 2016
The Z-3 Trick Worm takes a proven shape. The new version is just as tantalizing as the original, but the build process will be more like that of traditional garage pours. With Zoom’s longstanding reputation for durability, it adds triple laminated colors that will appeal to high-pressured fish or in super clear water conditions.
It’s deadly wacky-rigged, or on a light Texas rig for finicky spawning fish, and on a Carolina rig, it produces long, swooping slow fall drifts.
Zoom Z-3 Trick Worm
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Venom Mega Monster Tubes - NEW LURE! - August 2, 2016
If you're looking to catch a real trophy or to upscale the size of fish you're catching you gotta try a pack of these killers. Salt injected along with Grab scent added. Made in the USA.
Venom Mega Monster Tubes
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Shimano Caius Low Profile Baitcasting Reels - NEW REEL! - August 2, 2016
The Caius is a compact, versatile, and durable bait casting reel, designed with light weight lure casting in mind. Reducing the size of the new Caius from 200 to 150, and upgrading the braking system, means the reels cast much easier.
Shimano Caius Low Profile Baitcasting Reels
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River2Sea Double Plopper Buzzbait - NEW LURE! - August 2, 2016
If you like the original Whopper Plopper you will love the new Double Plopper! Just imagine a lure with not one, but two counter rotating plopper blades to create twice the magic plopper sound!
Plus, it’s almost totally weedless even in the thickest cover, is a deadly hooker, can be fished at speeds from a burn to a crawl, and even a dead stop because IT FLOATS!
Twin arms split and separate vertical cover like reeds, emergent weeds or brush tops without getting hung up, leaving behind an irresistible double bubble trail.
Creep and crawl it over mats, plop and stop it in the pockets, slow roll it down the alleys or bomb and buzz it over weed or stump flats. Plus, you can stop and go, twitch and burp and any other combination of triggers not available in other weedless buzz baits because they don’t float.
You might call it a floating double buzzer whopper plopper. Great fished with a soft plastic trailer or with an added stinger hook for short strikers. The Double Plopper just might be the most versatile surface lure you’ve ever used.
River2Sea Double Plopper Buzzbait
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Bull Shad Swimbaits Triton Mike Bucca's Original Bull Gill - July 23, 2016
Triton Mike Bucca has done it again with his new Original Bull Gill! The four-piece body glides through the water mimicking the real thing and features realistic tail action and a life-like paint finish. And like the Original Bull Shad, it's built tough to help you reel in the monsters! Limited edition.
Bull Shad Swimbaits Triton Mike Bucca's Original Bull Gill
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Strike King KVD Square Bill Pro-Model Crankbaits - DELTA RED! - July 23, 2016
We're seeing red this week with the addition of Delta Red in so many models. Strike King has also added this great color in their KVD Square Bill Pro-Model Crankbaits.
Strike King KVD Square Bill Crankbaits
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Strike King Wake Shad - NEW SPECIAL COLORS! - July 23, 2016
The Wake Shad is the best & easiest to use "Wake Bait" ever made! Great for big bass, stripers, musky, pike, and peacock bass. Fish it slow or fast and it will make fish go wild! We're now carrying some colors no longer regularly available through Strike King, along with some new special color additions!
Strike King Wake Shad
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Strike King Bitsy Pond Minnow Pro-Model Crankbait - NEW COLOR! - July 23, 2016
Green Tomato (color 430) has been added to the Strike King Bitsy Pond Minnow Pro-Model Crankbait. Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lure for kids, beginners and ultralight rods!
Strike King Bitsy Pond Minnow Pro-Model Crankbait
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Strike King Pro-Model Crankbaits - DELTA RED! - July 23, 2016
Delta Red (color 450) has been added to the lineup in some of the most popular Strike King Pro-Model Crankbaits:
-KVD 8.0 Magnum Square Bill Series
-KVD 1.5 Flat Side Series
-Deep Divers: Series 3, Series 5, and Lucky Shad
-Xtra Deep Series: 3XD, 5XD, 6XD, 8XD, and 10XD.
Strike King KVD 8.0 Magnum Squarebill Pro-Model Crankbait
Strike King KVD 1.5 Flat Side Pro-Model Crankbait
Strike King Pro-Model Crankbait
Strike King Lucky Shad Pro-Model Crankbait
Strike King Pro-Model XD Crankbait
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Strike King Red Eyed Shad Crankbaits - MORE COLORS! - July 23, 2016
More colors have been added in the 3/4 oz. size of the popular Strike King Red Eyed Shad lipless crankbait.
Strike King Red Eyed Shad Crankbaits
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Strike King Swinging Sugar Buzz - NOW AVAILABLE! - July 23, 2016
Buzzbaits are a fun and productive topwater lure. The propeller-like blade causes a commotion on the surface to attract strikes. Start your retrieve immediately when the lure hits the water. Vary the retrieve speed to see what the fish want. The Swinging Sugar Buzz buzzbait offers a unique design that allows for a loud clacking sound and a free swinging hook design to allow maximum action and is harder for fish to throw when hooked! Use a trailer hook to increase your hook-ups.
Strike King Swinging Sugar Buzz
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Strike King S11 Optics Sunglasses - NEW STYLE AND COLORS! - July 23, 2016
Strike King has introduced some awesome new Multi Layer Mirror Lens Colors in their S11 Optics Sunglasses! Check them out as new colors in their "Okeechobee", "Gulf", and "Toledo" style S11 Optics Sunglasses, plus a new "Pickwick" style as well. S11 Optics Sunglasses feature scientifically engineered high contrast lenses that tailor the light spectrum to actively enhance the visual clarity for all fishing conditions and outdoor activities. Whether it’s a clear or overcast day, muddy or clear water, these revolutionary sunglasses will dramatically improve your ability to see into the water to locate structure and fish.
Strike King S11 Optics Sunglasses
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Strike King SK Plus Sunglasses - NEW STYLE AND COLORS! - July 23, 2016
Check out Strike King's new colors in their "Sabine" and "Cash" style SK Plus Sunglasses, plus a new "Flyer" style as well. SK Plus Sunglasses feature scientifically engineered lens colors that will heighten the human eye’s ability to clearly distinguish underwater structure and fish while improving sharpness and contrast.
Strike King SK Plus Sunglasses
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