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Terminator Finesse Jig - BACK IN STOCK - August 11, 2017
Deep or shallow water, when you need to down size and slow down for those finicky fish, this jig is designed just for that purpose. With a half skirt for a bug-like appearance, single-strand braided wire weed guard and medium long shank with a VMC Black Nickel hook you would be crazy not to tie this jig on.
Terminator Finesse Jig
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Storm Original Wiggle Wart - NEW COLORS - August 11, 2017
Great for targeting finicky fish of any species, the Wiggle Wart is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC super-sharp hooks, this lure is effective fished anyway, anywhere. Try out new colors Brown Mustard Craw, Faded Molting Craw, Phantom Copper Craw, and Phantom Green Copper Craw that expand our full selection.
Storm Original Wiggle Wart
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Blue Fox Classic Vibrax Candyback Spinners - NOW IN STOCK - August 11, 2017
The Classic Vibrax gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is finished with transparent, fluorescent coordinating color. Flaw-free silver plating, fine tolerances and super-sharp hooks are long-standing features of this low frequency emitting patented two-part body spinner.
Blue Fox Classic Vibrax Candyback Spinners
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Rapala RipStop - ALL COLORS NOW IN STOCK - August 11, 2017
The RipStop tail design creates a fast ripping, hard stopping, flashing swimbait action. Its forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise.
Rapala RipStop
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Nichols Reflex Metal Flake Buzzbait - NOW IN STOCK - August 11, 2017
The Nichols Reflex Buzzbait is a head-slammer style buzz bait that bass just can't resist! Designed with a longer head shape, the Nichols Reflex Buzzbait blade cracks loudly with every turn.
Nichols Reflex Metal Flake Buzzbait
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Nichols Pulsator Depth Finder Metal Flake Spinnerbait - NOW IN STOCK - August 11, 2017
The Nichols Lures 1 oz Depth Finder probes the deepest areas of the lake where giant bass live. Made with size 4 and 6 Willows, it is sure to grab the attention of even the wariest ledge fish.
Nichols Pulsator Depth Finder Metal Flake Spinnerbait
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Nichols Ben Parker Hare Jig - NOW IN STOCK - August 11, 2017
Tied with real Buck Hair and Chicken Hackle feathers, the Nichols Lures Ben Parker Hare Jig is a classic standby when the ledge fishing gets tough and the current goes slack. Featuring a light wire Owner hook on a 1/2 oz teardrop style head.
Nichols Ben Parker Hare Jig
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Rapala X-Rap Twitchin' Mullet - NEW COLORS - August 11, 2017
The subtle, relaxed side-to-side action of the X-Rap Twitchin’ Mullet is designed to perform a wide twitching walk-the-dog swimming action. Xtreme flash with X-Rap attitude triggers the attack instinct in fish. Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish add five new classic salt colors to our full selection.
Rapala X-Rap Twitchin' Mullet
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Rapala X-Rap Twitchin' Minnow - NEW COLORS - August 11, 2017
The aggressive side-to-side X-Rap Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap attitude triggers the attack instinct in fish. Five new classic salt colors expand our selection with Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish.
Rapala X-Rap Twitchin' Minnow
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Rapala X-Rap Saltwater SubWalk - NEW COLORS - August 11, 2017
The adrenaline pumping X-Rap Saltwater SubWalk is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and side-to-side motion, with X-Rap attitude, triggers the attack instinct in fish. Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish add five new classic salt colors to our full selection.
Rapala X-Rap Saltwater SubWalk
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Rapala X-Rap Saltwater Slashbait - NEW COLORS - August 11, 2017
Suspending X-Rap Saltwater lures are designed to be cast or trolled and display the X-Rap Attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Five new classic salt colors expand our selection with Hot Purple, Mangrove Minnow, Mullet, Pilchard, and Pinfish.
Rapala X-Rap Saltwater Slashbait
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Rapala X-Rap Magnum - NEW SIZE - August 11, 2017
X-Rap Magnums run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap Magnums deep unassisted. Nothing to hinder the action. Each dives to its preset depth. New size 40 adds to our full selection to dive all the way down to 40'.
Rapala X-Rap Magnum
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Rapala X-Rap Long Cast Shallow - NEW COLORS - August 11, 2017
This shallow running model is also designed for extreme casting distances in the most demanding conditions. Built heavy and tough to target large, aggressive saltwater predators. Our full selection now includes six new classic salt colors: Carbon, Mangrove Minnow, Mullet, Pilchard, Pinfish, and Purple Mackerel.
Rapala X-Rap Long Cast Shallow
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Rapala X-Rap Long Cast - NEW COLORS - August 11, 2017
Designed for extreme casting distances in the most demanding conditions, the X-Rap Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Our full selection now includes six new classic salt colors: Carbon, Mangrove Minnow, Mullet, Pilchard, Pinfish, and Purple Mackerel.
Rapala X-Rap Long Cast
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Rapala Ultra Light Rippin' Rap - NEW COLORS & SIZE - August 11, 2017
The Ultra Light Rippin’ Rap features a
lipless, deep belly profile designed to
dive and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with a loud, distinctive BB rattle system. Adding to our full selection is new size 03 and six new colors: Chartreuse Shad, Clown, Glow, Purple Tiger UV, Purpledescent, and Redfire Crawdad.
Rapala Ultra Light Rippin' Rap
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Rapala Super Shad Rap - NEW COLORS - August 11, 2017
Constructed of premium Balsa wood, the Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Shop our full selection, including new colors Live Bluegill, Live Largemouth Bass, Live River Shad, and Live Smallmouth Bass.
Rapala Super Shad Rap
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Rapala Slab Rap - NEW COLORS - August 11, 2017
With quick rod snaps the Slab Rap searches in wide, erratic directions, circling back to center after pause. Lift-drop motion creates subtle vibration on rise, followed by evasive side-to-side motion on the fall. Weight forward design enables a rocking action for triggering negative fish. New chrome colors Perch and Purple Clown expand our full selection.
Rapala Slab Rap
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Rapala Skitter V - NEW COLORS - August 11, 2017
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Shop our full selection, including new colors Bone and Hot Purple.
Rapala Skitter V
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Rapala Shad Dancer - NEW COLORS - August 11, 2017
This multi-species balsa bait brings the excitement of the Rapala Tail Dancer to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled. Check out all five new requested colors that complete our full selection: Green Tiger UV, Pink Chrome, Pink Tiger UV, Purple Chrome, and Redfire Crawdad.
Rapala Shad Dancer
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Rapala Scatter Rap Glass Shad - NEW HARD BAIT - August 10, 2017
The Scatter Rap illusion of a spooked baitfish fleeing attack is heightened with the new incarnation of the Glass Shad. Its see-thru body emits and reflects surrounding colors resulting in a complete natural appearance.
Rapala Scatter Rap Glass Shad
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Rapala Rippin' Rap - NEW COLORS - August 10, 2017
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with a loud, distinctive BB rattle system. Try out new colors Pink Clown and Purple Clown that expand our full selection!
Rapala Rippin' Rap
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Rapala Jointed Deep Husky Jerk - NEW COLORS - August 10, 2017
The Jointed Deep Husky Jerk swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true. Slow-sinking properties allow this lure to be fished at any depth. Tough plastic body houses internal rattle for added attraction. New colors Glass Minnow and Pure Chrome expand our full selection!
Rapala Jointed Deep Husky Jerk
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Rapala Husky Jerk - NEW COLOR - August 10, 2017
Perfectly balanced and true-running, the Husky Jerk is a pure winner in the casting or trolling category. You can dive it and hold it practically motionless in front of their noses until you twitch it again. The rattle chamber transmits sound waves that amplify through the water. New color Pure Chrome completes our full selection with flash!
Rapala Husky Jerk
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Rapala Down Deep Husky Jerk - NEW COLOR - August 10, 2017
Thanks to its oversized deep diving lip, the Down Deep Husky Jerk reaches depths of 20 feet when trolled and will run up to 10 feet deep when cast and retrieved. The perfect choice when you want a lure that runs straight and true, even when running fast and deep. New color Pure Chrome adds unbeatable flash to our full selection!
Rapala Down Deep Husky Jerk
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Rapala BX Brat - NEW HARD BAIT - August 10, 2017
Badly behaved and always looking for a fight, the BX Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever.
Rapala BX Brat
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