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Z-Man Hula StickZ - NEW COLORS - April 12, 2018
The right bait can be the difference between a big day and coming up empty. The Hula StickZ is the perfect bait, especially when finesse tactics are in order. Try it paired with a light jighead - or Texas-rigged
- and watch this buoyant bait stand up off the bottom with its tentacles brought to life. New colors Coppertreuse and Drew's Craw are now available.
Z-Man Hula StickZ
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Gamakatsu G-Finesse Heavy Cover Worm TGW Hook - NOW IN STOCK - April 11, 2018
Featuring Aaron’s custom designed keeper that holds plastics tight for endless casts without rips or tears. The rock solid keeper is made of non-corrosive tin, not plastic or lead, so it won't wear out or add unwanted weight. Like all G-Finesse hooks, tournament grade wire and Nano Smooth Coat finish perfect the design.
Gamakatsu G-Finesse Heavy Cover Worm TGW Hook
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Gamakatsu G-Finesse Worm Light Wire with Tin Keeper Hook - NOW IN STOCK - April 11, 2018
When conditions require finesse, the pros use the G-Finesse Worm Light hooks. The light wire allows for threading of extremely small diameter worms with ease. Even the most fragile plastics are less likely to tear, saving on baits and increasing fishing time. The non-corrosive tin keeper doesn’t add weight.
Gamakatsu G-Finesse Worm Light Wire with Tin Keeper Hook
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Gamakatsu G-Finesse Treble Medium Heavy TGW Hook - NOW IN STOCK - April 11, 2018
The G-Finesse Treble MH features a tougher medium heavy, TGW (Tournament Grade Wire) for additional strength. The same Nano Smooth Coat finish and short shank promote instant hook penetration. Available in Sizes for all applications. Hook'em, land'em and head straight for the weigh-in.
Gamakatsu G-Finesse Treble Medium Heavy TGW Hook
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Damiki Armor Shad - NEW COLORS - April 6, 2018
Designed to dart and glide through the water imitating a fleeing baitfish, the Damiki Armor Shad features a ribbed jerkbait body for a larger profile and increased flexibility. The Armor Shad is also loaded with scent for additional fish attraction, and its super soft plastic composition in conjunction with its ribbed texture creates a life like feel that makes bass hold on longer. Check out the hot new 2 tone colors!
Damiki Armor Shad
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Gamakatsu G-Finesse Treble TGW Hook - NOW IN STOCK - April 6, 2018
Designed by Bassmaster Elite pro, Aaron Martens, the G-Finesse Treble redefines "sharp" and "effective". Gamakatsu's G-Finesse Treble Hook is patterned after traditional O'Shaughnessy style hooks. The G-Finesse Treble Hook features Gamakatsu's proprietary TGW (Tournament Grade Wire) that is a smaller diameter wire that's as strong or stronger than standard treble hooks.
Gamakatsu G-Finesse Treble TGW Hook
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Gamakatsu Split Shot/Drop Shot Hook - MORE SIZES - April 6, 2018
Gamakatsu's Split Shot/Drop Shot Hooks are the ultimate hook for nose hooking a Roboworm, small Gitzit, or any number of soft plastic drop shot baits. When it's time to get serious about finesse fishing this hook will amaze you. Gamakatsu's Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast.
Gamakatsu Split Shot/Drop Shot Hook
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Bill Lewis Silent Echo 1.75 - NEW SILENT VERSION - April 6, 2018
While the Silent Echo lacks rattles it actually packs a more intense vibration than the rattling ECHO. It's been found to fish more effectively at higher-speeds and comes through cover very well. The Silent Echo is a great search lure for cover laden areas.
Bill Lewis Silent Echo 1.75
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Bill Lewis StutterStep Topwater - NEW SIZE & MORE COLORS - April 6, 2018
Since the original StutterStep was released at the 2016 ICAST, anglers have been asking for a smaller version of this revolutionary topwater bait. The smaller 4" StutterStep 4.0 produces all the same great action as the original 5-inch model but has a little harder tail kick due to its compact size. Also check out more colors with Chrome Blue Herring, Firebird, and Silverado!
Bill Lewis StutterStep Topwater
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Bill Lewis Rat-L-Trap Float-N-Trap - NOW IN STOCK - April 6, 2018
The floater advantage is simple. No other lipless crankbait will come over grass and cover like the Float-N-Trap. This gives anglers the ability to provide that tight-wiggling, vibrating-action that only a Rat-L-Trap can provide, but in areas that others can't pull it off.
Bill Lewis Rat-L-Trap Float-N-Trap
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Bill Lewis Rat-L-Trap Tiny-Trap 1/8 oz - MORE COLORS - April 6, 2018
Regardless of the species you're after, sometimes you just have to go small to catch 'em good. The Tiny Trap has you covered when that's the case. At 1/8 ounce, the Tiny Trap is proof that dynamite does comes in small packages. Colors Chrome Black Bleeding Shad and Rainbow Trout are now in stock to add to our selection.
Bill Lewis Rat-L-Trap Tiny-Trap 1/8 oz
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Denali AttaX Series Bass Rods - NOW IN STOCK - April 5, 2018
From their re-engineered, ultra-sensitive graphite blank, to their host of cutting edge features including Winn grips, SeaGuide reel seats, and aggressive styling - All of the AttaX models are dedicated to one thing, making it easy to aggressively target the biggest and baddest bass in the lake.
Denali AttaX Series Bass Casting Rods
Denali AttaX Series Bass Spinning Rods
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Bill Lewis Rat-L-Trap Mini-Trap 1/4 oz - MORE COLORS - April 5, 2018
The Mini Trap is a proven favorite for covering lots of water fast to find and catch fish. Even at its 2.5" size and 1/4-ounce weight, the Mini Trap has excellent castability because it is compact and aerodynamic. It’s always the right season for tossing the Mini Trap. Colors Chrome Shad, Liv-N-Chrome, Rayburn Red Craw, and Sexy Prism expand our selection!
Bill Lewis Rat-L-Trap Mini-Trap 1/4 oz
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Bill Lewis Rat-L-Trap Magnum Trap 3/4 oz - MORE COLORS - April 5, 2018
Step up the action and the casting distance with the Magnum Trap. The Magnum Trap features a 3/4-ounce design with a wider wobble during retrieve. Colors Blue Back Herring, Chartreuse Flash, Chartreuse Shiner, Cherry Bomb,HD Bluegill, and Rayburn Red Craw expand our selection.
Bill Lewis Rat-L-Trap Magnum Trap 3/4 oz
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Bill Lewis Rat-L-Trap Magnum Force 1 oz - MORE COLORS - April 5, 2018
Think big with the Magnum Force Trap...big sound, big action and big catches. The Magnum Force Trap measures about 4 inches and weighs more than an ounce, making it the ideal match up to waters with big shad and herring bait sizes. Colors Bunker Shad, Chartreuse Flash, Chrome Black Zombie Shad, Chrome Blue Back/Red Eye, Diamond Dust, and Glow/Green Back expand our selection!
Bill Lewis Rat-L-Trap Magnum Force 1 oz
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Keitech Easy Shiner & Fat Swing Impact - NEW COLORS - April 5, 2018
Keitech Easy Shiner 5" selection now includes colors Pro Blue Shiner and Shad. And Keitech Fat Swing Impact now has colors Black Cherry, Electric Blue Gill, and Morning Dawn available in multiple sizes!
Keitech Easy Shiner
Keitech Fat Swing Impact
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Tuf-Line Domin8 Braided Line - NOW IN STOCK - April 5, 2018
Tuf-Line DOMIN8 takes precision angling to a new level. Utilizing their new TUF-X fiber, this premium 8-carrier braid is the best choice for superior handling. DOMIN8 delivers a round, ultra-smooth finish, making it virtually silent through the rod guides resulting in incredible casting distance. Their proprietary coating process provides superior abrasion resistance and a more permanent coloration of the line.
Tuf-Line Domin8 Braided Line
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Tuf-Line 4orce Braided Line - NOW IN STOCK - April 5, 2018
Tuf-Line 4ORCE takes power fishing to a new level. Utilizing their new TUF-X fiber, this premium 4-carrier braid is the best choice for ultimate strength. 4ORCE delivers a round, incredibly strong, abrasion resistant line with minimal stretch that drives hooks deep. Their proprietary coating process provides toughness, longevity and a more permanent coloration of the line.
Tuf-Line 4orce Braided Line
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FYAO Outfitters Disc Lizard - NOW IN STOCK - April 5, 2018
The classic, time-tested design of the Disc Lizard from FYAO creates exceptional commotion underwater, tempting leery bass to strike. Works great when Texas or Carolina-rigged.
FYAO Outfitters Disc Lizard
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Culprit T-Rex Worm - NOW IN STOCK - April 5, 2018
The T-Rex features an amazing twitching action and is typically used without weight and on top, occasionally allowing it to sink seductively in hot spots to create a predatory strike. The perfect combination of length, shape and body-weight density makes this lure come alive in the water!
Culprit T-Rex Worm
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Culprit Original Culprit Worm - MORE COLORS - April 5, 2018
A proven leader for more than three decades, the Original Culprit Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its "kicking" tail and unique color selections give anglers the extra edge. Now in stock in more colors!
Culprit Original Culprit Worm
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Culprit Fat Max - MORE SIZES - April 5, 2018
The thicker body and wide tail makes this bait great for flipping and pitching in heavy grass and wood all year! The thicker body and wide tail displace a good amount of water and resist snags. Being thicker it also has more weight and is easier to cast. Now also stocking 6" and 9" sizes.
Culprit Fat Max
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Culprit Incredi-Craw - MORE SIZES - April 5, 2018
The Culprit Incredi-Craw provides the perfect combination of a large profile body to the attention of big bass in the dirtiest of water while being able to glide through the thickest cover. Exceptionally versatile, the bait is designed to be fished with the long antennae in place for a straight dive to the bottom or with them removed for a more erratic decent. 3.5" size is now in stock.
Culprit Incredi-Craw
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Culprit Incredi-Punch - NOW IN STOCK - April 5, 2018
The Incredi-Punch is designed with one thing in mind — pulling big bass out of matted weeds! Rig it with heavy line, a 1 oz. or larger weight, a big stout hook, then drop it through the nastiest cover you can find.
Culprit Incredi-Punch
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Lew's Mach Speed Stick Rods - NEW MODELS - March 23, 2018
It all starts with the blank, which is lightweight and sensitive IM6 graphite constructed using Lew's proprietary Carbon Nano Tube process. The blanks are multi-layered for superior strength and sensitivity. Grips feature Winn advanced polymer Dri-Tac technology. Guides are American Tackle's new AirWave slim ring line control system, delivering the ultimate line flow during a cast to maximize distance.
Lew's Mach Speed Stick Casting Rods
Lew's Mach Speed Stick Spinning Rods
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