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Lew's Custom Lite Speed Stick Rods - NOW IN STOCK - March 8, 2018
Rod blanks are top grade 85 million modulus graphite for the perfect blend of strength and sensitivity in lightweight construction. The blanks are multi-layered for superior durability. Lew's exclusive SoftTouch skeletal reel seats have no edges so as not to rub anglers' fingers and hands. Rod handles are advanced polymer Winn split grips to provide the ultimate handling control and comfort.
Lew's Custom Lite Speed Stick Casting Rods
Lew's Custom Lite Speed Stick Spinning Rods
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Lew's David Fritts Perfect Crankbait Speed Stick Casting Rod - EXPANDED SELECTION - March 8, 2018
The David Fritts Perfect rod blanks feature a premium 42-million modulus graphite/glass composite blend that gives the rod the strength for casting and controlling crankbaits, making solid hooksets, and having the ideal flexibility to feel bites and fight big fish. The Perfect rods' guides are made of rugged stainless steel frames with aluminum oxide inserts.
Lew's David Fritts Perfect Crankbait Speed Stick Casting Rod
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Lew's Mach Speed Spin Spinning Reel - NOW IN STOCK - March 8, 2018
The Lew's Mach Speed Spin is a premium 8-bearing reel with Zero-Reverse anti-reverse and quality solid brass pinion gear. Housing the proven guts is a rugged graphite body and sidecover. The reel's SoftTouch finish adds a nice touch in durability and comfort.
Lew's Mach Speed Spin Spinning Reel
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Lew's Mach II Metal Speed Spin Spinning Reel - NEW SIZES - March 8, 2018
The Mach II Metal Speed Spin reel is a good all-purpose reel and features a lightweight yet rugged aluminum body, skeletal C40 carbon rotor and smooth 10-bearing system. The stainless steel bail is strong and balanced. The fold-down anodized aluminum handle is fitted with a Winn Dri-Tac Knob. The 100 and 400 sizes are new for this year.
Lew's Mach II Metal Speed Spin Spinning Reel
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Lew's Mach I Speed Spin Spinning Reel - NOW IN STOCK - March 8, 2018
The Mach I Speed Spin reel is a good all-purpose reel and features a lightweight yet rugged graphite body, skeletal C40 carbon rotor and smooth 10-bearing system. The stainless steel bail is strong and balanced. The spool is double anodized ported knurled aluminum. Pinion gear is precision-cut solid brass.
Lew's Mach I Speed Spin Spinning Reel
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Lew's Laser XL Speed Spin Big Water Spinning Reel - NOW IN STOCK - March 8, 2018
Big water, big fish, big reels...without the big price. Laser XL Speed Spin big reels provide a value-priced option when size does matter. Rugged graphite body and rotor proved the strength to take on the heavyweights, while a smooth ball-bearing drive and durable stainless steel bail wire ensure the reliable performance.
Lew's Laser XL Speed Spin Big Water Spinning Reel
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Lew's Laser G Speed Spin Spinning Reel - NOW IN STOCK - March 8, 2018
Sporting an all-new modern design, this 8-bearing spinning reel leaves no doubt as to its smoothness with the very first turn of its handle. When the reeling stops, it stops dead in its tracks thanks to a rock-solid Zero-Reverse one-way clutch bearing. The reel's frame is dependable graphite construction that looks great in its metallic finish.
Lew's Laser G Speed Spin Spinning Reel
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Lew's Speed Cast Casting Reel - NOW IN STOCK - March 8, 2018
Big line, big fish and big strength are what come to mind when looking at Lew's new Speed Cast round baitcasting reel with audible bait clicker. The Speed Cast features a 5-bearing system with stainless steel double-shielded ball bearings and a Zero Reverse one-way clutch bearing.
Lew's Speed Cast Casting Reel
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Bomber Fat Free Shads - NOW IN STOCK - March 8, 2018
The Bomber Fat Free Shad is a flat-sided and deep-diving crankbait with realistic colors and eyes. It's the crank that revolutionized the industry and brought flat-sided baits to the mainstream. New colors Blue Back Herring, Crawly Bottom, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Speckled Perch, and Tiger Perch are now in stock in multiples sizes!
Bomber Fat Free Shad
Bomber Fat Free Fingerling
Bomber Fat Free Shad Jr.
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Bandit Lures Walleye Deep - NOW IN STOCK - March 8, 2018
The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. New colors Chrome/Red Eye, Clear, a new version of Humble Bee (07), Neon Shad, Red Fire Tiger, and Transparent Gizzard Shad are now in stock.
Bandit Lures Walleye Deep
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Bandit B-Shad - NOW IN STOCK - March 8, 2018
The Bandit B-Shad jerkbait/slender minnow plug is designed for both trolling and casting for bass, walleye, and even zander and other gamefish. New colors Chrome/Red Eye, a new version of Humble Bee (07), Orange Crush, Red Fire Tiger, Red Head, Transparent Gizzard Shad, Viral Perch, and Wild Thing are now in stock.
Bandit B-Shad
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Daiwa Tatula Elite Signature Series Bass Rods - NEW RODS - March 1, 2018
Daiwa's added Tatula Elite Series Bass Rods to its stellar line up. What makes these rods so special? These are true signature series rods that were developed by Daiwa's Pros such as Randy Howell, Brent Ehrler, Ish Monroe, Takahiro Omori, Andy Montgomery, Seth Feider and Cody Meyers. Each pro was asked to pick their favorite techniques and design specific rods to be the ultimate action to accomplish that technique.
Daiwa Tatula Elite Signature Series Bass Casting Rods
Daiwa Tatula Elite Signature Series Bass Spinning Rods
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Strike King Pro-Model Xtra-Deep (XD) Crankbaits - SPECIAL COLOR - March 1, 2018
The XD Series from Strike King. These baits are designed for one thing, to dive Xtra Deep! Designed by the pro's and featuring 3D eyes, free floating rattles and chip proof paint. You won't find color MM Moongill in Strike King's catalog, but it's a Mark Menendez special color we carry for you! It's now in stock in the 6XD model as well.
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Z-Man TT Lures SnakelockZ Jigheads - NEW JIGHEAD - March 1, 2018
Designed for snag-free fishing in both fresh and saltwater environs, the SnakelockZ allows anglers to fish swimbaits, shads, worms, or craws through all types of cover thanks to its streamlined, bullet shaped head and weedless design.
Z-Man TT Lures SnakelockZ Jigheads
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Z-Man TT Lures HeadlockZ HD Jigheads - NOW IN STOCK - March 1, 2018
Designed to pair with ElaZtech plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built around extra heavy-duty Mustad UltraPoint hooks, anglers now can pair the toughest plastics around with equally tough jigheads.
Z-Man TT Lures HeadlockZ HD Jigheads
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Z-Man TT Lures NedlockZ HD Jigheads - NEW JIGHEAD - March 1, 2018
Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures NedlockZ HD Jigheads are equipped with extra-heavy duty Mustad UltraPoint hooks that allow for heavier tackle and drag settings than standard Finesse ShroomZ jigheads.
Z-Man TT Lures NedlockZ HD Jigheads
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Z-Man JigheadZ - NOW IN STOCK - March 1, 2018
Expertly balanced and featuring strong Mustad UltraPoint hooks, JigheadZ's unique barbed-keeper design is a breeze to rig - even with 10X Tough ElaZtech baits - and prevents baits from sliding down after a missed strike or hard cast.
Z-Man JigheadZ
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Z-Man CrossEyeZ Power Finesse Jig - NEW JIG - March 1, 2018
A more compact, streamlined offering designed in conjunction with B.A.S.S. Elite Series pro and noted jig-fishing specialist David Walker, CrossEyeZ Power Finesse Jigs are ideal for casting, pitching, skipping and swimming.
Z-Man CrossEyeZ Power Finesse Jig
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Z-Man ChatterBait Mini - NOW IN STOCK - March 1, 2018
This downsized ChatterBait finesse model packs the same action and vibration as the Original ChatterBait. Featuring a smaller blade than its larger brethren, the Mini is an excellent choice for light-tackle, clear-water situations when the fish are finicky.
Z-Man ChatterBait Mini
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Z-Man Original ChatterBait - EXPANDED SELECTION - March 1, 2018
This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action, enabling it to perform like a crankbait, jig and spinnerbait. Colors Black/Red, Carolina Craw, Green Pumpkin Purple, and Greenback Shad
have been added to expand our selection, along with more 1/4 oz options!
Z-Man Original ChatterBait
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Nichols Ben Parker Magnum Treble Hooks - NEW TERMINAL TACKLE - March 1, 2018
Two Premium 3/0 Owner ST-36 Trebles hand-tied with Pearl Flashabou. The exact hook that comes stock on every Nichols Lures Ben Parker Magnum Spoon!
Nichols Ben Parker Magnum Treble Hooks
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Nichols Ben Parker Magnum Stinger Hooks - NOW IN STOCK - March 1, 2018
The Magnum Stinger Hooks can be added to large flutter spoons to add extra hook up power. Sometimes fish may strike at the nose of the lure and that is exactly why a custom added assist hook comes into play. These stinger hooks not only help secure an already hooked fish, but can hook a fish on its own or hook a second fish entirely.
Nichols Ben Parker Magnum Stinger Hooks
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Nichols Pulsator Metal Flake Spinnerbaits - EXPANDED SELECTION - March 1, 2018
Nichols Metal Flake Spinnerbaits feature patented, tapered hand-painted blades, creating a new era in spinnerbaits by maximizing vibration and sound like no other conventional blade. Colors Blue Shad Nickel Blue, Blue Shad White Blue, Bluegill, Bombshell Shad, Chartreuse and White Nickel/Gold, Crystal Nickel Green, and Transparent Chartreuse are now available along with a .44 Mag 1/2 oz size in select colors!
Nichols Lures Pulsator Metal Flake Spinnerbaits
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Nichols Ben Parker Wild Hare Jig - NOW IN STOCK - March 1, 2018
Tied right here in the USA, the Ben Parker Wild Hare jig is unlike any other hair on the market. It features a jointed articulation, which allows for a longer presentation and WILD action! Made with premium Owner hooks on a 1/2 oz teardrop style head.
Nichols Ben Parker Wild Hare Jig
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Nichols Ben Parker Magnum Swimbait Head - NOW IN STOCK - March 1, 2018
The MBP Series Swimbait head is perfect for larger 7 and 8 inch soft swimbait presentations. Featuring a super sharp 8/0 Mustard hook with 4 Toothpick Keeper Collars down the shank, ensuring a solid connection and no slippage. Full selection available now!
Nichols Ben Parker Magnum Swimbait Head
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