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Berkley PowerBait Power Jerk Shad - NEW SOFT BAIT - March 24, 2019
The Berkley PowerBait Power Jerk Shad is a truly versatile jerk bait with an improved hook keeper for higher hook up ratio. You can fish it weightless near the top of the water or with insert weights to get down into the heavy cover.
Berkley PowerBait Power Jerk Shad
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War Eagle Gold Frame Tandem Colorado Spinnerbait - MORE COLORS - March 22, 2019
Tandem Colorado blades produce an intense amount of vibration and when they're paired with a 24K gold frame it makes for a perfect stained water spinnerbait. Proudly made in the U.S.A. We've added colors Bleeding Shad, Hot Mouse, Hot White Chartreuse, and Pro's Choice to bring you their full selection.
War Eagle Gold Frame Tandem Colorado Spinnerbait
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Strike King Thunder Cricket Vibrating Swim Jig - NEW JIG - March 12, 2019
The Strike King Thunder Cricket was designed through a collaborative team effort by Kevin VanDam, Greg Hackney, Andy Montgomery and licensed by Z-Man. The Thunder Cricket features the new Owner Jungle Flipping Hook which many believe to be the finest hook ever made. It features a black nickel finish, no flex wide gap wire design with the bite being outside the swinging blade radius to allow for a much higher hook up ratio.
Strike King Thunder Cricket Vibrating Swim Jig
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ANGLR Bullseye Bluetooth Fishing Tracker - NEW ACCESSORY - March 8, 2019
The ANGLR Bullseye is a Bluetooth enabled tracking accessory that pairs with ANGLR's free fishing app to make marking catches and waypoints as simple as clicking a button. It's the easiest and fastest way to mark waypoints and catches without ever pulling out your phone or tapping around on a graph.
ANGLR Bullseye Bluetooth Fishing Tracker
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Berkley PowerBait Power Grubs - NEW COLORS & SIZES - March 8, 2019
The Berkley PowerBait Power Grubs have the best in class action at even slower speeds than the competition. They have a bulky body for presence and rigging. We've added new colors Bluegill, Chartreuse Pepper, Green Pumpkin, Milky Chartreuse, Pro Blue Red Pearl, Salt and Pepper, Skeet's Ghost Minnow, and Watermelon in the new 4" and 5" sizes.
Berkley PowerBait Power Grubs
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Bill Lewis MR-6 MDJ Series - NOW STOCKING - March 8, 2019
With a compact 2.25 inch body length, the Bill Lewis MR-6 (mid-range 6 ft) contains an internal weight transfer for long-casting abilities for a small-sized lure. The flattened-sides and tapered-tail combine for extreme vibration on a tight wiggle. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action.
Bill Lewis MR-6 MDJ Series
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Berkley PowerBait Minnow - FULL COLOR SELECTION - March 8, 2019
The preferred, proven, and popular shape of the Berkley PowerBait Minnow is great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs. Its split tail design provides subtle finesse presentations that are ideal for crappie, panfish, bass, walleye, and trout. We now carry all colors in the 2" size.
Berkley PowerBait Minnow
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Berkley PowerBait Power Chunk - NEW SOFT BAIT - March 7, 2019
The Berkley PowerBait Power Chunk adds movement and bulk to your jig. It's designed with the old pork trailers in mind, but easier to use and with a texture that adds surface area for more PowerBait flavor. We've added all colors and sizes!
Berkley PowerBait Power Chunk
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Berkley PowerBait Mantis Bug - NEW SOFT BAIT - March 7, 2019
The Berkley PowerBait Mantis Bug has a compact bulky creature profile with small legs that move with little to no angler inputs, while the large legs add weight for longer pitches.
Berkley PowerBait Mantis Bug
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Berkley PowerBait Jester - NEW SOFT BAIT - March 7, 2019
The Berkley PowerBait Jester features a Japanese inspired shape & action with tons of surface area for maximum flavor, plus it's great on wobble head jigs. We've added the full selection.
Berkley PowerBait Jester
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Berkley PowerBait Craw Fatty - NEW SOFT BAIT - March 6, 2019
The Berkley PowerBait Craw Fatty has taken the ever-popular Bobby Lane design to the next level. It features bigger ribs and a wider body for maximum water disturbance, while the thinner body design results in flawless hook-ups.
Berkley PowerBait Craw Fatty
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Lindy Little Nipper Jig - FULL SELECTION - March 6, 2019
These beautiful hand tied jigs feature quality painted heads and color-contrasting feather tails. The Little Nipper comes in a variety of glow and standard colors, and features a stout hook that even steelhead anglers can feel confident in. We've added Lindy's full selection of colors and sizes.
Lindy Little Nipper Jig
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Lindy Hook-A-Loop - FULL SELECTION - March 4, 2019
No more chipped line guides or damaged rod blanks and handles! Slowly roll a Hook-A-Loop onto the butt of the rod and position it on the reel seat or fore grip for easy access. Also takes the load off of the rod tip. Hook-A-Loop won't dry out and will last for years. Insert hook into the small loop from the rod side out to keep hook points away from handles. Now stocking both colors.
Lindy Hook-A-Loop
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Lindy Crankbait Snaps - FULL SELECTION - March 4, 2019
Lindy's Crankbait Snaps open and close easily for quick lure change and less down time! With these dark-colored, light-weight snaps, an artificial lure can more effectively wiggle, wobble, and dart freely - without the constraints of direct-tying. We now carry both sizes.
Lindy Crankbait Snaps
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Abu Garcia Revo Beast Gen 4 Low Profile Baitcast Reel - NEW REEL - March 1, 2019
For all of your heavy-duty applications, the Abu Garcia Revo Beast delivers high performance features specifically engineered for casting larger baits and fighting hard pulling fish. The X2-Cräftic alloy frame and sideplates provide a compact lightweight design while the Power Stack Carbon Matrix Drag System gives you the drag power to target those stronger fish.
Abu Garcia Revo Beast Gen 4 Low Profile Baitcast Reel
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Berkley PowerBait Hollow Belly - NEW SWIMBAIT - March 1, 2019
An old favorite is back with the same exact shape & softness! The Berkley PowerBait Hollow Belly has great action on fast and slow retrieves. Rig as a line-through, jighead or weighted EWG.
Berkley PowerBait Hollow Belly
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Berkley PowerBait Grass Pig - NEW SWIMBAIT - March 1, 2019
The Berkley PowerBait Grass Pig takes the ever-popular Bobby Lane design to the next level, with a body and tail design that creates an irresistible wiggle. It makes for a very versatile swimbait that can be used with a weighted EWG, Florida rig, offset wide gap hook, or jighead.
Berkley PowerBait Grass Pig
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Berkley Flicker Shad - NEW COLOR - February 28, 2019
Designed by Berkley Pros Gary Parsons and Keith Kavajecs for the ideal action that fish just can't resist. The Flicker Shad is designed for the ultimate in trolling and cast & retrieve fishing. Armed with its unique rattle and extra sharp black nickel hooks, this lure gives you the positive and secure hooksets needed to land the big ones. New color Clear adds to our selection.
Berkley Flicker Shad
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Googan Baits Krackin' Craw - NOW STOCKING - February 28, 2019
The Googan Baits Krackin' Craw is perfect for a variety of applications and simply triggers bites. Molded with a realistic crawfish body shape, it features oversized pincers with raised flanges that generate a hard thumping action and powerful vibration. It also features small side legs that produce a very subtle and natural movement, even when the bait is not moving to entice wary bass into biting.
Googan Baits Krackin' Craw
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Googan Baits Mondo Worm - NOW STOCKING - February 28, 2019
When you are trying to catch big bass, the Googan Baits Mondo Worm is what you want to be throwing. Molded with an elongated body to deliver a big profile, the Googan Baits Mondo Worm features a J-shaped tail with a flanged tip, which produces a hyper aggressive action that infuriates big bass into biting. Effective in both deep and shallow water as well.
Googan Baits Mondo Worm
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Googan Baits Slim Shake Worm - NOW STOCKING - February 28, 2019
Breaking the mold of traditional worms, the Googan Baits Slim Shake Worm gives bass a fresh new look that is sure to produce more bites. Molded with a streamlined body shape, the Googan Baits Slim Shake Worm features shell-shaped ribbing down the entire body like a creature-style bait, which produces an action and vibration unlike any other worm on the market.
Googan Baits Slim Shake Worm
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Googan Baits Drag n Drop - NOW STOCKING - February 28, 2019
Offering a deadly baitfish presentation, the Googan Baits Drag n Drop Worm is a must-have for all finesse fishing enthusiasts. Perfect for those times when the bite gets tough, the Googan Baits Drag n Drop Worm features a small four inch shad shaped body with shell-shaped segments along the entire bait, which allows it to subtly quiver just like a nervous baitfish that is about to get eaten.
Googan Baits Drag n Drop
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Googan Baits Trench Hawg - NOW STOCKING - February 28, 2019
Delivering plus-sized performance, the Googan Baits Trench Hawg Creature Bait is the bigger brother of the Googan Baits Bandito Bug craw and is made for targeting trophy-quality bass. Measuring six inches in length, the Googan Baits Trench Hawg Creature Bait offers a substantial meal that will have big bass drooling to get a taste.
Googan Baits Trench Hawg
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Googan Baits Bandito Bug - NOW STOCKING - February 28, 2019
Delivering the perfect combination of profile and action, the Googan Baits Bandito Bug craw will produce bites and put fish in the boat 365 days a year. Molded with a ribbed body that produces substantial vibration, the Googan Baits Bandito Bug craw features elongated claws and multiple side pincers that are all equipped with a raised ridge, which generate a lively and fast kicking action.
Googan Baits Bandito Bug
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Megabass Flapslap - MORE COLORS - February 28, 2019
The Megabass Flapslap has a unique, rolling action that can mimic an injured baitfish. The unique design of the bait allows you to fish it with a steady or stop-and-go retrieve like a conventional crankbait, or with the distinctive jerks associated with lures like the Megabass VISION ONETEN. Colors GG Threadfin Shad, GP Sexy Shad, Megabass Sexy Shad, and Sexy French Pearl have been added.
Megabass Flapslap
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