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Z-Man Finesse FrogZ - NEW FROG - January 26, 2018
The smaller cousin to Z-Man's popular Hard Leg FrogZ, the Finesse FrogZ offers the same buzz-frog design and buoyant ElaZtech construction that sets the Z-Man version apart from other toads on the market. Shop our full selection!
Z-Man Finesse FrogZ
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Z-Man Finesse ShroomZ Jigheads - FULL COLOR SELECTION - January 26, 2018
Designed to be paired with the Finesse TRD or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper for easy rigging and to hold ElaZtech baits securely. Colors Chartreuse and Red expand our full color selection!
Z-Man Finesse ShroomZ Jigheads
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Z-Man Mag FattyZ - NEW SOFT BAIT - January 26, 2018
The Mag FattyZ is a scaled up version of the popular 5" FattyZ that is ideal for a variety of bassin' applications nationwide. Its thick, solid body can easily hide the point and barb of a 5/0 flipping hook, and the bulbous tail swings on the shake, triggering strikes.
Z-Man Mag FattyZ
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Z-Man CrossEyeZ Flipping Jig - NEW JIG - January 26, 2018
CrossEyeZ Flipping Jigs are built around heavy duty, 4/0 VMC flipping hooks, as well as wire trailer keepers and copper wire-tied 100% silicone skirts not found on other widely available jigs. Their unique head design performs flawlessly around shallow-water cover.
Z-Man CrossEyeZ Flipping Jig
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Z-Man ChatterBait Elite - FULL SELECTION - January 25, 2018
Built upon their patented, bladed swim jig design, it sports a 5/0 Gamakatsu hook, new EZ Skirt jig skirt with low-profile hub, and custom head paint schemes and blade finishes to match, topped off with a molded-in trailer keeper. Now shop our full selection!
Z-Man ChatterBait Elite
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Z-Man ChatterBait Bucktail - NOW IN STOCK - January 25, 2018
Fish like a pro with the Z-Man ChatterBait Bucktail. Its patented design and exclusive hex-shaped ChatterBlade make it a tournament favorite. The natural Bucktail dressing moves in a free-flowing, life-like action on a retrieve that will draw in predators.
Z-Man ChatterBait Bucktail
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Berkley Warpig - NEW COLORS AND SIZE - January 25, 2018
The Berkley Warpig is a lipless crankbait delivering an aggressive action as it cuts through the water. Its blunt nose deflects off structure. Four new colors include Blood Orange Craw, Candy Apple Red Craw, Fool’s Gold, and Sexy Back, plus new 3/4 oz size!
Berkley Warpig
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Berkley Wild Thang - NEW COLORS - January 25, 2018
The Berkley Wild Thang is crafted with a unique bill that engages an erratic hunting action that drives fish crazy. The tail is designed to deliver a thumping action that attracts fish. New colors Brown Ozark Craw and Green Ozark Craw are in stock!
Berkley Wild Thang
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Creme Livin' Frog - NOW IN STOCK - January 25, 2018
If you love baits that get your adrenaline pumping, then you're going to love the Burke Livin' Frog by Creme Lure. The Burke Livin' Frog's soft plastic body gives it a genuine feel while its detailed finish and incredible leg kicking and swimming action capture interest from bass.
Creme Livin' Frog
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Strike King Pro-Model Xtra-Deep (XD) Crankbaits - NEW COLOR - January 25, 2018
The Xtra Deep Series from Strike King takes their incredibly popular bodies in the series 3, 5, and 6, and makes them dive deeper, cast farther, wiggle tighter, and flat out catch fish better. New color Nude is in stock!
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Strike King Rage Tail Swimmer Swimbaits - NEW COLOR & SIZE - January 25, 2018
Versatility and balance separate the Strike King Rage Tail Swimmer from the pack and make it ideal for almost any situation. With the thick ribbed body and oversized paddle tail, the Rage Swimmer embodies the namesake Rage Series of soft baits with big attitudes. Try out the new Blue Bug color and try on the new 2.75" size!
Strike King Rage Tail Swimmer Swimbaits
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Biwaa Armored Craw - NOW IN STOCK - January 19, 2018
Designed for use in heavy cover, the Biwaa Armored Craw is a special "skipping" lure with the particularity of being rigged "back-slide". Good for a wide variety of techniques, its claw design allows it to stand in a defensive posture like a real crayfish.
Biwaa Armored Craw
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Bill Lewis Original Rat-L-Trap & Mag-Trap - NEW COLOR - January 19, 2018
One of the top-selling baits for the last half century, the Rat-L-Trap is a staple in tackle boxes across the world. Grab some of the hot new Retro Craw color available in the 1/2 oz and 3/4 oz sizes!
Bill Lewis Original Rat-L-Trap 1/2 oz
Bill Lewis Rat-L-Trap Mag-Trap 3/4 oz
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Reaction Innovations Shiver Shot 3.65 - NEW SOFT BAIT - January 19, 2018
The Reaction Innovations Shiver Shot offers an unmatched realistic profile along with precise detail which makes it perfect for your drop shots, spinnerbait and jig trailers, and even works as a finesse fluke style bait! It's a sure "shot" at being your new favorite finesse bait!
Reaction Innovations Shiver Shot 3.65
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Spro BBZ-1 Rat - NEW SIZE - January 19, 2018
The BBZ-1 Rat was designed by Pro Angler Bill Siemantel. The BBZ-1 Rat is for those larger predator fish that every angler is looking for. The new Rat 25 (2.5" body) size is now in stock!
Spro BBZ-1 Rat
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Gamakatsu Superline Swim Bait Jighead - NOW IN STOCK - January 19, 2018
Until now, you simply couldn't find a premium, swim bait jig head with a premium Gamakatsu hook. The Superline Swim Bait Head changes all that. The head profile is streamlined for a natural action. The lifelike eyes exhibit true fear to predators.
Gamakatsu Superline Swim Bait Jighead
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Gamakatsu G-Finesse TGW Drop Shot Hook - NOW IN STOCK - January 19, 2018
Aaron Martens developed the G-Finesse Drop Shot Hook that features a point that's slightly angled out for optimum effectiveness along with Gamakatsu's exclusive TGW (Tournament Grade Wire) that has 20% less diameter for easier hook penetration without any loss of hook strength.
Gamakatsu G-Finesse TGW Drop Shot Hook
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Gamakatsu Treble Short Shank Magic Eye Round Bend Hook - EXPANDED SELECTION - January 19, 2018
Gamakatsu's award-winning and customer-pleasing Magic Eye Short Shank Treble Hook enhances the performance of hard baits. Developed for the discerning hard bait angler, when rigged, the Short Shank hook points run parallel to the bait creating a perfect balance point. This is the ideal treble hook for optimal lure performance.
Gamakatsu Treble Short Shank Magic Eye Round Bend Hook
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Catahoula Manufacturing Type AA Nylon Seine Twine - NOW IN STOCK - January 19, 2018
Made from 100% nylon yarns, this natural white twine is resistant to abrasion, oil, gasoline, mildew, rot, marine growth and most chemicals. Catahoula's line treatment insures the highest level of twist consistency, with minimum amount of raveling, untwisting and kinking.
Catahoula Manufacturing Type AA Nylon Seine Twine
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Catahoula Manufacturing Tarred Nylon Seine Twine - NOW IN STOCK - January 19, 2018
Made from "Type AA", this black netcoat treated twine is resistant to abrasion, oil, gasoline, mildew, rot, marine growth and most chemicals. Stiff and at times tacky from the treatment, this twine has excellent knotting qualities. Uses for this twine include trot line, decoy line, and net making and mending.
Catahoula Manufacturing Tarred Nylon Seine Twine
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O-Wacky Tool & Tool Reel - NOW IN STOCK - January 19, 2018
The classic O-Wacky Tool with an added tool reel to help keep your tool within easy reach. The O-Wacky Tool comes with 1 tool and 10 #10 O-Rings.
O-Wacky Tool & Tool Reel
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O-Wacky Tool Saddle - NOW IN STOCK - January 19, 2018
The O-Wacky Tool Saddle has a 3M adhesive on the back so it can be stuck on your boat or other convenient location to securely hold your O-Wacky Tool.
O-Wacky Tool Saddle
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O-Wacky Tool & Lanyard - NOW IN STOCK - January 19, 2018
The classic O-Wacky Tool with an added lanyard to help you keep your tool close and your hands free. The O-Wacky Tool comes with 1 tool and 10 #10 O-Rings.
O-Wacky Tool & Lanyard
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Eco Pro Tungsten Thunder Spins with TroKar Hook - NOW IN STOCK - January 18, 2018
The Eco Pro Tungsten Thunder Spin grabs the attention of those hard-to-catch suspended fish, and predator species foraging for baitfish. The Tungsten head allows for a smaller profile to be fished through structure or jigged off the bottom.
Eco Pro Tungsten Thunder Spins with TroKar Hook
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Strike King Lucky Shad Pro-Model Crankbait - NEW COLOR - January 18, 2018
A great "finesse" fishing style hard bait with a tight action, much like a balsa bait but with the benefits of plastic. New color Nude is now in stock.
Strike King Lucky Shad Pro-Model Crankbait
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