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Jewel Magnum Shakey Head Jighead - NOW STOCKING - May 17, 2018
Offering a range of heavier sizes perfect for fishing larger finesse worms and soft plastics, the Jewel Magnum Shakey Heads also feature super sharp, custom designed hooks, which are exclusive to Jewel Jigs and greatly increase hook up and landing percentages. Featuring their proven Pro Spider Jighead design, they come through rocks and cover without snagging and present larger finesse worms at a natural angle.

Jewel Magnum Shakey Head Jighead
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Jewel Swim Gem Jig Head - MORE SIZES - May 17, 2018
Featuring a unique swimbait head design which securely locks soft plastics in place and distributes weight perfectly, the Jewel Swim Gem Jig Head eliminates the most common problems associated with rigging and fishing soft swimbaits. Its unique boomerang-shaped head provides a realistic, streamlined, baitfish appearance. More sizes now available.

Jewel Swim Gem Jig Head
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Jewel SCUBA Spoon - NOW STOCKING - May 17, 2018
The Jewel SCUBA Spoon is just what the Fish Doctor ordered when it comes to triggering those deep, inactive bites. Built to be tough and functional, the SCUBA Spoon's unique shape creates a strike producing spiral on the fall and when dead-sticked, a clockwise - counterclockwise rotation that will get the pickiest of fish to bite.

Jewel SCUBA Spoon
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Jewel Jolt Single Spin Spinnerbait - MORE COLORS & SIZES - May 17, 2018
The Jewel Jolt Single Spin Spinnerbait was originally designed for fishing the ultra-clear waters of the Ozarks on summer nights. It also excels at fishing muddy water. Perfect when you need a bait to cover a ton of water with a bunch of thump. Better color selection plus 3/4 oz size now available!

Jewel Jolt Single Spin Spinnerbait
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Jewel Eakins Finesse Flip'n Jig - NEW COLOR - May 17, 2018
The Eakins Finesse Flip'n Jig is the jig used by Jim and Troy Eakins to fish heavy cover. A jig with a special head design and custom Mustad UltraPoint black nickel hook that will allow you to fish heavy cover with confidence. Complete with rattles to add fish attracting sound. New color Bass Whacker is now available.

Jewel Eakins Finesse Flip'n Jig
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Jewel Eakins Finesse Jig - NEW COLORS - May 17, 2018
The Jewel Eakins Finesse Jig is THE finesse jig that started the finesse jig craze.The Finesse Jig is dynamite in a small package that allows fishermen to fish a finesse jig in the densest cover. When conditions get tough or fishing pressure is making bass tight lipped, the Jewel Baits Finesse Jig will produce bites. New colors Bass Whacker and Table Rock Secret expand our selection of top colors.

Jewel Eakins Finesse Jig
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Jewel Football Jig - NEW COLORS - May 17, 2018
The Jewel Football jig is not like any other football jig. Their Football jig was designed with one thing in mind - catching fish. In addition to the Football profile, they also have a flat spot and a scoop on the head that helps the jig do much more than just scoot across the bottom. New colors Bass Whacker and Table Rock Secret expand our selection of top colors.

Jewel Football Jig
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Jewel Classic Spin-X - NOW STOCKING - May 17, 2018
Patterned after the homemade bait that won the 2015 Classic, the Jewel Spin-X is a bait that's been used for all types of fresh and saltwater species for over 35 years. The Spin-X is a rebirth of that Classic pony head design with updated features that include a free spinning ball bearing swivel, premium plated willow leaf blade, and a needle sharp hook.

Jewel Classic Spin-X
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Lew's Wally Marshall Speed Shooter Spinning Reel - NEW REEL - May 16, 2018
The Speed Shooter features a quality 4-bearing smoothness with ZeroReverse anti-reverse. The body is lightweight graphite and houses a thin compact gearbox. The skeletal graphite rotor is light but strong. The ported spool is double-anodized aluminum. The aluminum bail provides a reliable performance as it flips open and closed. The color-matched knob adds form, function and color to the perfect shooting setup.

Lew's Wally Marshall Speed Shooter Spinning Reel
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Denali Kovert Lite Series Bass Rods - NOW STOCKING - May 15, 2018
Denali Rods took one of the lightest, most sensitive and feature-rich rods on the market, and simply made it better. The Kovert Lite series features the same actions, styling, and function that made the originals so successful, with up to 25% less weight. Less weight means more casts in a day, less fatigue, and more fish in the boat, plain and simple.

Denali Kovert Lite Series Bass Casting Rods Denali Kovert Lite Series Bass Spinning Rods
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Denali Fission Series Bass Rods - NOW STOCKING - May 15, 2018
The Fission series from Denali Rods was designed from the ground up with one goal; to incorporate the sensitivity, versatile actions, and cutting edge styling of their high-end lines, but with the most budget-friendly price point in the business. Starting with a premium high-modulus graphite blank, bulletproof guides, and an ergonomically designed Winn grip, the only corner they cut building the Fission series is the price tag.

Denali Fission Series Bass Casting Rods Denali Fission Series Bass Spinning Rods
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Prototype Lures Guerrilla Buzz Buzzbait - NOW STOCKING - May 14, 2018
The Guerilla Buzz from Prototype Lures is a buzzbait in a class of its own. It delivers an audible "knock" when the oversized blade makes contact with the head and a distinct squeaking sound from the stainless steel retainer that the blade rests against. The low profile design of the head also allows the buzzbait to get up on pad quickly to keep it in the strike zone longer.

Prototype Lures Guerrilla Buzz Buzzbait
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Evergreen Brett Hite Combat Stick Casting Rods - NOW IN STOCK - May 11, 2018
Boasting sleek, cutting-edge cosmetics, the Evergreen Brett Hite Combat Stick Casting Rods are covered with camouflage EVA grips and carbon fiber highlights. Sacrificing nothing in terms of quality, they are fitted with Fuji reel seats and Fuji Alconite guides to provide unparalleled line management and control. Developed with the input of Bassmaster Elite Series angler Brett Hite, they combine professionally engineered lengths and tapers with Evergreen’s unshakable quality and performance.

Evergreen Brett Hite Combat Stick Casting Rods
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Free Rapala Hat with Qualifying Purchase! - May 10, 2018
Buy three (3) or more Rapala lures on one order and get a free Rapala hat, while supplies last!

Rapala Lures
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Evergreen CR-16 Crankbait - NOW IN STOCK - May 10, 2018
The CR-16 overwhelms all others of its kind with its superb long distance casting performance and light retrieval resistance that's hard to come by in a deep crank. It can search more than 13 feet deep (maximum depth: 16 feet), and explore an even greater area of more than 25 feet deep when long lining.

Evergreen CR-16 Crankbait
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Evergreen CR-10 Crankbait - NOW IN STOCK - May 10, 2018
The CR-10, like all in the CR series, boasts remarkable distance. Its ability to go against the wind puts it at a decisive advantage especially at big lakes, making long-distance traces easier. Also, despite its compact design it easily reaches to depths of 10 feet, attracts schools of fish and induces bites with its natural, high-pitch rolling and vivid wobbling action.

Evergreen CR-10 Crankbait
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Evergreen CR-8 Crankbait - NOW IN STOCK - May 10, 2018
Reliable and easy to use, the CR-8 is a basic crankbait that promises steady results. Using the tungsten weight transfer system as its main weight, the CR-8 can produce tremendous distance even against headwinds with low-orbit casting thanks to a body and lip designed for maximum reduction of air resistance.

Evergreen CR-8 Crankbait
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Evergreen SB-150 Topwater Plug - NEW HARD BAIT - May 10, 2018
Continuing the powerful tradition of the original SB-125. Big-size SB-150. Ultimate long casting ability with big splash when performing dog walking action. Predators can’t resist the outstanding surface action emitted by the SB-150.

Evergreen SB-150 Topwater Plug
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Evergreen SB-105 Topwater Plug - NOW IN STOCK - May 10, 2018
Continuing the powerful tradition of the original SB-125 is the bite-size SB-105. The SB-105 was developed by Morizo Shimizu out of a desire to apply the overwhelming fish-luring talent of the original SB-125 - known as the big bass killer - to an expanded bass-fishing community. The ability to search the water surface, top-of-the-class luring and casting distance capacity were all left untouched.

Evergreen SB-105 Topwater Plug
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Evergreen SB-125 Topwater Plug - NOW IN STOCK - May 10, 2018
Top of its class as a fish bait. This is Morizo Shimizu’s bait of choice for searching the surface of the water. Its unique bill produces powerful splatter, spit and bubbles that appeal to the fish. A body designed for air-resistance reduction, and tungsten weights at the very end of its tail guarantee incredible distance even against head winds.

Evergreen SB-125 Topwater Plug
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Evergreen ZE-73 Lipless Crankbait - NOW IN STOCK - May 10, 2018
The ultimate in lipless crankbaits, ZE-73 took all the functions and elements of lipless crankbaits and elevated them to the next level. In addition to the long-distance castability — one of the many advantages of being lipless — ZE-73 has an internal ribbed structure, which controls the range of movement of the large-grained tungsten weights (which also work as a rattle) and stabilizes its approach to the water.

Evergreen ZE-73 Lipless Crankbait
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Evergreen FA-87 Jerkbait - NOW IN STOCK - May 10, 2018
Evergreen kept the original FA-115 features of distance and action, but added natural bite-inducing vibrations to withstand tougher fishing conditions. The FA-87 takes the original performance of the FA-115 and makes it more natural. This killer jerkbait has a small body with the versatility to go from stillness to motion, dramatic to subtle, and produce natural vibrations that lead directly to a bite.

Evergreen FA-87 Jerkbait
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Evergreen FA-115 Jerkbait - NOW IN STOCK - May 10, 2018
Regardless of season or field, this jerkbait has all the features - body shape, lip structure, action, distance, ability to go deep and much more - of an ultimate search bait that works with efficiency under any condition. Its significant vibrations move the water dynamically to attract fish near and far, then with an irregular dart, induces a strike in a lure-in-and-trigger-a-bite action.

Evergreen FA-115 Jerkbait
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Evergreen OB-68 Topwater Popper - NOW IN STOCK - May 10, 2018
The OB-68 is a culmination of all the skill and expertise that designer Morizo Shimizu expects from his popper. The body, which is designed with its tail flipped up, reduces air resistance, cuts through head winds, and casts long distances to search a wider area. It has increased control due to better weight distribution and body balance. Anglers can accurately approach a spot targeted from afar.

Evergreen OB-68 Topwater Popper
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Evergreen JT-115 Pencil Topwater Bait - NOW IN STOCK - May 10, 2018
This is a fishable natural silent pencil bait regardless of any situation or condition. JT-115 still maintains the original concept of JT-95, but with smoother casting as well as increased long distance capability. It is a pencil bait that excels in action response as well as hooking performance, while focusing on practicality and true pursuit of how to hook the fish.

Evergreen JT-115 Pencil Topwater Bait
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