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Spro Aruku Shad Series - MORE COLORS - June 2, 2018
The Aruku Shad is a unique lipless crankbait that is designed to run nose down through the water. The nose down action does two things, one allows the bait to come through cover extremely well, and two allows the bait to stand on its nose on the bottom like a feeding bait-fish. Colors Delta Chrome, Delta Craw, Western Chartreuse Black Back, and Western Craw were added to our selection.

Spro Aruku Shad Series
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Spro BBZ-1 Rat - MORE SIZES - June 2, 2018
The BBZ-1 Rat was designed by Pro Angler Bill Siemantel. The BBZ-1 Rat is for those larger predator fish that every angler is looking for. It entices surface strikes by triggering the instinctive reaction that those larger fish are looking for. The BBZ-1 Rat can be worked in several ways. We now offer sizes 30 (6.5") and 40 (7.5") in select colors.

Spro BBZ-1 Rat
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Top Brass Precision Brass Carolina Weights - NOW STOCKING - June 2, 2018
Precision Brass Carolina Weights combine the characteristics of traditional "worm" and "egg" sinkers to produce the perfect profile for Carolina rigging. Precision Brass Carolina Weights drag the bottom, kick up mud, bounce off rocks, and catch more fish.

Top Brass Precision Brass Carolina Weights
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J & S Enterprises Bobber Stoppers - NOW STOCKING - June 2, 2018
J & S Enterprises Bobber Stoppers are great for all casting and slip float fishing. They casts smoothly through rod guides and the adjustable stop slides easily to change depth setting.

J & S Enterprises Bobber Stoppers
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Gamma Polyflex Copolymer Line - MORE LINE STRENGTHS - June 2, 2018
Mono line that delivers it all. Catch more fish...GUARANTEED! Your time on the water is too valuable to be compromised by your line’s performance. Gamma Polyflex Copolymer Line features a higher breaking strength (up to 2x the stated size), low coil memory, and casts longer with accuracy. We've added more line strength options to our selection.

Gamma Polyflex Copolymer Line
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Ike-Con Pre-Rigged Worm - MORE COLORS - June 2, 2018
A perfect natural size for ALL species. Fishing a weedline, skipping under or around structure or Carolina rigging, a simple cast and slow retrieve is still unmatched for results! IKE-CON worms are truly the SIMPLEST MOST EFFECTIVE LURES TO USE. Colors Black/Chartreuse Twist, Candy Watermelon/Chartreuse Tail, and Real Nightcrawler/Chartreuse Tail add to our selection.

Click Here for Details
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Ike-Con Do-Nothing Worm - NOW STOCKING - June 1, 2018
An old time favorite among anglers. Back in the 70's this style worm Carolina Rigging produced a weight that won a B.A.S.S. invitational tournament. Try skipping under a pier or fish weightless in open pockets. End to end, a true fish catching lure.

Ike-Con Do-Nothing Worm
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Ardent Reel Butter Reel Grease - BACK IN STOCK - May 31, 2018
A high-performance synthetic product specifically designed for fishing reels, Ardent Reel Butter Grease protects components long after the competition has broken down. It prevents corrosion while easily bonding to all the working parts of any model fishing reel.

Ardent Reel Butter Reel Grease
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Bass Mafia Money Bag - NOW STOCKING - May 31, 2018
The Bass Mafia Money Bag offers storage for assorted packs of everything and then some. It boasts a 2 gallon capacity and is 3.5 times thicker than a standard freezer bag.

Bass Mafia Money Bag
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E.C. Jigs Quikset Weedless Crappie Jighead - NOW STOCKING - May 31, 2018
The QUIKSET Weedless Crappie Jig was introduced into the fishing market in 1998. It has been the hottest selling weedless jighead ever since. Fishermen use it to fish for crappie, other pan fish, walleye and smallmouth bass. The QUIKSET jig features a unique flexible, kick–back action fiber weedguard that enhances the feel when fishing structures such as brush piles, rock beds, stumps and bluff shelves. In addition to the special weedguard, it has an extra–long shank hook. The hook enables fishermen to catch fish on the slightest bite.

E.C. Jigs Quikset Weedless Crappie Jighead
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Optimum Furbit the Frog and Poppin' Furbit - NEW COLORS - May 18, 2018
Optimum's Furbit the Frog and Poppin' Furbit, previous ICAST Winners for Best Soft Lure, have Real Rabbit Fur Legs that ripple and flutter in a manner that synthetic rubber or plastic legs never will. Flaring hair is perfect for Stop & Go technique. Colors Goldy Locks and Green Pumpkin expand our selection.

Optimum Furbit the Frog Optimum Poppin' Furbit
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Optimum Boom Boom Swimbaits - BASSMASTER ELITE TOP 5 FINISH - May 18, 2018
Fred Roumbanis credits his top 5 finish at the 2018 Berkley Bassmaster Elite at Kentucky Lake tournament earlier this month to the Optimum Boom Boom Swimbait that weighed in 95% of Fred's limit's each day! Also check out new colors Crappie, Light Hitch, and PB Shad.

Optimum Boom Boom Rigged Swimbait Optimum Boom Boom Weedless Swimbait
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30%-70% Off Select Items - May 18, 2018
Save big on hundreds of items! 30%-70% off select items while supplies last!

30%-70% Off Sale
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Jenko Fishing Rip Knocker 75 Lipless Crankbait - NOW STOCKING - May 18, 2018
The Jenko Rip Knocker's unique body style and sound makes this lipless crank bait special. The sound is generated by a uniquely designed system that both rattles and knocks at the same time. The brilliant finish of this lure will catch your eye and fish. The Rip Knocker comes armed with super sharp VMC hooks and is ready for battle straight out of the box.

Jenko Fishing Rip Knocker 75 Lipless Crankbait
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Jenko Fishing CD2 Square Bill Crankbait - NOW STOCKING - May 18, 2018
This unique square bill has an action all its own. Its unique wobble and knocking drives fish wild, and the weight transfer system will allow you to cast it a mile. If you hate losing square bills hung up in cover, you need this one! The CD Squared backs out of cover like no other! Tie this lure on and cast it around anything near the shoreline or on shallow flats and get ready for a fight!

Jenko Fishing CD2 Square Bill Crankbait
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Jenko Fishing CD Series Deep Diving Crank Bait - MORE COLORS & SIZES - May 18, 2018
Just Like its big brothers the CD15 is ready to catch fish straight out of the box. The super sharp VMC trebles, premium paint, and a weight distribution system for long casting make this lure extremely dangerous for fish in your lake! New colors and the smaller CD15 size are now available.

Jenko Fishing CD Series Deep Diving Crank Bait
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Jenko Fishing Persues 110 Suspending Jerkbait - NOW STOCKING - May 17, 2018
After over a year of designing by Coleton Jennings the Persues 110 was created. They believe that it is the perfect suspending jerk bait. It features brilliant colors and super sharp VMC hooks and unrivaled weight distribution and action. Try one and you will be hooked!

Jenko Fishing Persues 110 Suspending Jerkbait
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Jenko Fishing Creature Weight & Creature Weight with Collar - NOW STOCKING - May 17, 2018
Made from a super-hard, high density, lead based alloy, the Jenko Creature Weight is not just a realistic version of your everyday weight. It is designed with offset weighting causing the head to turn "right side up" every time it falls through the water. This creates a unique side gliding fall to your lure and also helps keep your hook positioned upright for better hook sets. Available with or without a skirt keeper.

Jenko Fishing Creature Weight Jenko Fishing Creature Weight with Collar
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Jenko Fishing Long Shank Custom Swimbait Jighead - MORE SIZES - May 17, 2018
The 4/0 Jenko Long Shank Custom Swimbait Jighead is the little brother of the original. It features a custom made 4/0 long shank hook for smaller swimbait applications. This pairs very well with all Booty Shakers 5" and below. It features a perfectly balanced head allowing your baits to have perfect action and less roll. It is also equipped with a double barb wire keeper that holds your bait in place (no glue needed!).

Jenko Fishing Long Shank Custom Swimbait Jighead
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Jenko Fishing Tennessee River Tackle Tremor Jighead - NOW STOCKING - May 17, 2018
The Tennessee River Tremor head has long been known as the Cadillac of all vibrating jig heads. This jig features big and stout Mustad hooks and a specially formulated bill that gets maximum vibration and movement out of your lure. Slide this jig head through one of Jenko Fishing's Tremor Shads and watch out!

Jenko Fishing Tennessee River Tackle Tremor Jighead
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Jenko Fishing Tremor Shad - NOW STOCKING - May 17, 2018
There is no doubt that the Tennessee River Tremor Head catches fish. Now there is a bait designed specifically for the head. This hand poured soft plastic is super soft and pliable, creating an unbelievable action. It also doubles as a great trailer on vibrating jigs, spinner baits, etc. The realistic look and action calls in those big fish.

Jenko Fishing Tremor Shad
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Jenko Fishing Booty Shaker Swimbait - MORE COLORS & SIZES - May 17, 2018
The Jenko Booty Shaker Swimbait is hand poured with the finest soft plastic available. One touch and you'll see why this is the most innovative soft swimbait on the market. Add the bait fish scent attractant and the UV enhanced colors and you have the most lethal combination available. Color Spark is now available along with a 3.25" size in select colors as well.

Jenko Fishing Booty Shaker Swimbait
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Jenko Fishing Big T Paddle Fry - NOW STOCKING - May 17, 2018
The Big T Paddle Fry brings a new look to their crappie jig. Featuring a flat paddle tail and shad style body that will entice even the most finicky fish. All of the Big T Fry Series Crappie Baits feature a unique super soft and durable soft plastic. This soft plastic has more action and is scented with a unique garlic and baitfish scent that drives crappie wild.

Jenko Fishing Big T Paddle Fry
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Jenko Fishing Big T Fry Baby & Big T Fry Daddy - NOW STOCKING - May 17, 2018
The Big T Fry Series Crappie Baits feature a unique super soft and durable soft plastic. This soft plastic has more action and is scented with a unique garlic and baitfish scent that drives crappie wild.

Jenko Fishing Big T Fry Baby Jenko Fishing Big T Fry Daddy
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Jewel NED Head Jighead - NEW JIGHEAD - May 17, 2018
The Jewel NED Head was designed to hold your plastic on without the need for super glue. This is the NED Head everyone has been waiting for. Your baits will last longer and you will catch more fish!

Jewel NED Head Jighead
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