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Strike King KVD 2.5 Wake Bait - NEW IN HARD BAITS - September 6, 2019
The Strike King KVD 2.5 Wake Bait has an identical size profile to the existing KVD
2.5. With a newly designed sound chamber it emits a unique clacking sound and can be "waked" on top at higher speeds than other wake baits.
Strike King KVD 2.5 Wake Bait
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Strike King KVD 1.5 Flat Side Pro-Model Crankbaits - NEW COLORS - September 6, 2019
Designed by legendary professional angler Kevin VanDam with a slender modified flat side that provides an erratic thumping action, Strike King's KVD 1.5 Flat Side has a body about the same size as the KVD 1.5 Square Bill, which makes this a perfect bait to target on those fish down to 8' deep. New colors Bully, Phantom Watermelon Red Craw, The Shizzle, and TN Shad 2.0 have been added to continue our full selection of Strike King colors!
Strike King KVD 1.5 Flat Side Pro-Model Crankbaits
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Fat Cow Fishing Jig Strips Craw Trailer - NEW IN SOFT BAITS - September 6, 2019
Fat Cow Fishing Jig Strips Craw Trailer offer strike-inducing action, color, and scent for your jigs, rigs, tubes, and more! They're more durable than soft bait grubs, worms, and other alternatives, plus they do not dry out and can be left on the hook. You can reduce the sink rate of your lure to keep you in the strike zone longer and the jar fits right in your pork rind holder.
Fat Cow Fishing Jig Strips Craw Trailer
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Fat Cow Fishing Jig Strips Split Tail - NEW IN SOFT BAITS - September 6, 2019
The 5" inch Split Tail Jig Strip is one of Fat Cow's most popular designs. The split down the middle creates the right flutter and flare needed to induce a strike. This style is perfect for a wide variety of uses and are a perfect substitute for squid strips and the previous 240S Uncle Josh pork rind.
Fat Cow Fishing Jig Strips Split Tail
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Fat Cow Fishing Jig Strips Eel Tail - NEW IN SOFT BAITS - September 6, 2019
Jig Strips offer durable and versatile baits made from a flexible synthetic material. Eel Tail Jig Strips add strike simulating action and scent while maintaining their usefulness. Leave Jig Strips on your hook and use it over and over again. Spend less time changing your lure trailers and more time hauling in the big one - try Jig Strips and fish on.
Fat Cow Fishing Jig Strips Eel Tail
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Rapala RipStop Deep - NEW IN HARD BAITS - September 6, 2019
The RipStop Deep has the same action as the original RipStop, it just dives deeper. The RipStop tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly lifts its head with a super slow-rise. Cast & wind, wind & stop, twitch, snap, rip and suspend, fish it your favorite way for all species of gamefish.
Rapala RipStop Deep
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Rapala Next Level T-Shirt - NEW IN APPAREL - September 6, 2019
Next Level nailed it on this one. Their notoriously comfortable fit in a color everyone looks good in. Great for a day of fishing or trolling around doing what you do. Decorated with a silk-screened Rapala logo, 4.3 oz., 60/40 combed ring spun Cotton/Polyester blend with set-in baby rib collar, side seams and tearaway label this tee will be the best wing-man you’ve ever had.
Rapala Next Level T-Shirt
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Rapala Core Long Sleeve T-Shirt - NEW IN APPAREL - September 6, 2019
The best way to stay cool and comfortable on and off the water, the Rapala Solid Color Performance Shirt offers style combined with function. Trend forward design offers UV (30 SPF) protection along with moisture-wicking & 100% Polyester interlock for ultimate comfort. Cationic dyes offer superior brightness and excellent colorfastness. Each features a silk screened Rapala logo.
Rapala Core Long Sleeve T-Shirt
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Berkley Spin Bomb - NOW AVAILABLE - September 6, 2019
Create a top water commotion they can't
resist with the Berkley Spin Bomb. Not only
does the Spin Bomb's shape make it ideal
when there are smaller baitfish present but
its unique shuttering action when paused is
a perfect wounded bait imitator. Its clear
plastic props feature a cupped design with
an enhanced surface area that can spin at
slower speeds with maximum spray.
Berkley Spin Bomb
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Lew's Tournament Performance TP1 Black Speed Stick Spinning Rods - NOW AVAILABLE - September 5, 2019
All black and powerful, the TP1 Black Speed
Stick rod series looks and feels the part.
The TP1 Black is extremely sensitive and
strong due to the premium HM50 Tour Grade
high modulus blank with Carbon Nano Tube
Construction. The TP1 Black also includes
the new VTR (Vibration Transfer Ring) that
gives direct contact with the black for
maximum sensitivity.
Lew's Tournament Performance TP1 Black Speed Stick Spinning Rods
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Lew's SuperDuty 300 Speed Spool Series Baitcast Reel - NOW AVAILABLE - September 5, 2019
The SuperDuty 300 is truly the ultimate reel
for big bait, heavy line, big fish
situations around the country and around the
world. The SuperDuty 300 is a supersized
version of the original SuperDuty, with
increased line capacity and overall brute
strength. The search for a reel that can
withstand the hardest fighting freshwater
fish in the world, is over.
Lew's SuperDuty 300 Speed Spool Series Baitcast Reel
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Lew's Mach I Speed Spool SLP Series Baitcast Reel - NOW AVAILABLE - September 5, 2019
Lew's Mach I Speed Spool SLP Series Baitcast
Reel features a one-piece lightweight SLP
graphite frame and sideplates with 3 drain
ports, a premium 8 bearing system with
stainless steel double shielded bearings and
Zero Reverse one-way clutch. Equipped with
an externally-adjustable Multi-Setting Brake
along with Lew's Combat Grip paddles and
Combat Grip thumb bar.
Lew's Mach I Speed Spool SLP Series Baitcast Reel
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Lew's Custom Plus SuperGrip Speed Stick Series Casting Rods - NOW AVAILABLE - September 5, 2019
Fully gripped for maximum control and
casting distance, the Custom Plus SuperGrip
Speed Stick is fitted with a full grip Winn
Dri-Tac handle. The blank is constructed of
Premium HM50 Tour Grade high modulus blank
with Carbon Nano Tube construction for
increased sensitivity and strength. Fitted
with the Vibration Transfer Ring for maximum
sensitivity.
Lew's Custom Plus SuperGrip Speed Stick Series Casting Rods
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Lew's Custom Inshore Speed Spin Series Spinning Reel - NOW AVAILABLE - September 5, 2019
Inshore ready and tough, the Lew's Custom
Inshore Speed Spin is up for the challenge
of inshore fishing situations. Built around
an aluminum frame, premium stainless steel
bearings, precision cut Speed Gears with
passivation treatment for corrosion
resistance and a superior drag. A flush and
drain port allows you to drain water quickly
from a reel that has been submerged and
flush with a spray lubricant of your choice
to disperse water, sand, and salt.
Lew's Custom Inshore Speed Spin Series Spinning Reel
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Zoom Bait Z-Craw Worm - NEW SOFT BAIT - August 27, 2019
It's a craw and a worm! The Z-Craw Worm combines the best of both worlds from the Z- Craw Jr. and the Magnum Finesse Worm to create a one of a kind presentation. The flat underside of the worm causes it to glide to the bottom on the fall, unlike traditional worms, with Z-Craw legs also kicking on the way down. With a thick body it will hold any hook and stand up to the abuse of multiple fish.
Zoom Bait Z-Craw Worm
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Teckel Kicknocker Pup - NEW HARD BAIT - August 23, 2019
The Teckel Kicknocker is one of the most
sought after topwater baits ever, and features
an internal knocker that calls fish up from
deep water, and moves side to side with ease.
The Kicknocker Pup is smaller but deadly,
coming in at 4 inches in length. This bait
will drive those fish crazy.
Teckel Kicknocker Pup
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Teckel Kicknocker - NEW HARD BAIT - August 23, 2019
The Teckel Kicknocker is a top water walking
bait with an irresistible action to draw even
the toughest fish from the depths. The front
rattle chamber consists of small plastic BB's
that have a unique sound as it sashays over
the surface. In the back it's matched with a
single knocker, all while extending casting
distance and making the bait incredibly easy
to walk.
Teckel Kicknocker
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JB's Custom Cranks JB's Suspending Rap MD25 - NEW HARD BAIT - August 23, 2019
This medium diver is perfect for fishing like
a jerkbait or burning like a crankbait. They
have an internal long casting system inside
the lure to help with long casts. Built with
quality paint schemes and quality hardware for
lure longevity, this lure suspends nose down
during retrieve giving it a life like action.
JB's Custom Cranks JB's Suspending Rap MD25
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Strike King KVD Sexy Dawg Hard Knock - NEW HARD BAIT - August 23, 2019
The Sexy Dawg was designed and reviewed by
Kevin VanDam to be an easy to work, far
casting, premium "walk-the-dog" topwater lure
with great action.The Hard Dawg has a deeper
knocking sound. Strike King's complete
selection of colors has been added.
Strike King KVD Sexy Dawg Hard Knock
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Strike King Pro-Model Xtra-Deep (XD) Crankbaits - NEW COLORS - August 23, 2019
Striking finishes and free-floating rattle
chambers that emit varying sound frequencies
to inspire big strikes, those are just a
couple of the things that these deep-diving
crankbaits from Strike King are known for.
New colors Chartreuse Blue Black
Splatterback, The Shizzle, and TN Shad 2.0
have been added in the 5XD, 6XD, 8XD, and
10XD models to offer their full selection.
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Strike King KVD Magnum Squarebill Pro-Model Crankbaits - NEW COLORS - August 22, 2019
It's no secret that big lures catch big
fish, which is why Strike King developed the
Strike King KVD 8.0 Magnum Squarebill. Much
like the smaller versions, the Strike King
KVD 8.0 Magnum Squarebill employs the same
erratic wandering action that was specially
developed by Kevin VanDam. New colors Bully,
Chartreuse Blue Black Splatterback, The
Shizzle, and TN Shad 2.0 have been added
to offer all colors.
Strike King KVD Magnum Squarebill Pro-Model Crankbaits
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JB's Custom Cranks JB's Rattlebomb RT40 - NEW HARD BAIT - August 20, 2019
This lipless crankbait is great for beating
the rocks, ripping it through grass, or
fishing it through suspending fish. It has
rattles and built-in casting assist to help
with long casts, along with a great wobble and
rattling to bring in the big one. Made with a
quality custom painted scheme and quality
hardware for lure life longevity.
JB's Custom Cranks JB's Rattlebomb RT40
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JB's Custom Cranks JB's Ledge Bouncer MD60 - NEW HARD BAIT - August 20, 2019
JB's Ledge Bouncer MD60 is perfect for
targeting deep water structure and ledges. It
has great action and will cast long distances
to get to the strike zone quickly, with a nose
down suspending action while not retrieving,
giving it a lifelike presentation. This deep
diver has a quality custom paint scheme and
quality hardware for lure life longevity.
JB's Custom Cranks JB's Ledge Bouncer MD60
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JB's Custom Cranks JB's Daddy Chug TW80 - NEW HARD BAIT - August 20, 2019
A bigger version of JB's Junior Chug TW70,
this topwater is a great choice for the
morning or evening bite. It features a gill
flow through technology that disburses water
out of the gills while splashing in the front
on every twitch, and has internal rattles and
a built in casting assist. A quality custom
paint scheme and quality hardware tops this
lure off.
JB's Custom Cranks JB's Daddy Chug TW80
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JB's Custom Cranks JB's Junior Chug TW70 - NEW HARD BAIT - August 20, 2019
This topwater is a great choice for the
morning or evening bite. Lure has a gill flow
through technology that disburses water out
of the gills while splashing in the front on
every twitch. Very realistic lure action with
internal rattles and built in casting assist
to really get the lure out there on a long
cast. Has a quality custom paint scheme and
quality hardware for lure life longevity.
JB's Custom Cranks JB's Junior Chug TW70
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