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Molix RT Shad (Real Thing Shad) - NEW SWIMBAIT - June 8, 2018
The dynamic profile shape and the bulky paddle tail of the Molix Real Thing Shad gives it an unmatched and realistic action, along with great stability that makes it perfect for umbrella rigs and even your Texas rigs!
Molix RT Shad (Real Thing Shad)
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Molix Popper 130T - NEW HARD BAIT - June 8, 2018
The Popper 130T is a versatile bait that can be retrieved in various ways to fit many situations. When you are searching for predators: decided jerks create powerful "pops" on the surface; with softer and linear jerks, it produces tunnels of bubbles that attract predators from long distance.
Molix Popper 130T
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Molix Lover Spoon - NOW STOCKING - June 8, 2018
The Molix Lover Spoon "Ike Signature" bait is made with a specific "curve" and a "fish skin" hammered body. Front double hook with special magnet holding system. Strong U.S. approved rear treble hook. Perfect for fishing ledges or when bass become lethargic in the winter.
Molix Lover Spoon
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Molix Lover Spinnerbait - NOW STOCKING - June 8, 2018
Developed by Bassmaster and Elite Champion Mike Iaconelli, the revolutionary Lover Spinnerbait has a unique horizontal triple blade configuration for maximum underwater vibration and flash on the retrieve. The realistic fish head also offers precision balance during the retrieve and is killer when slow-rolled on the bottom.
Molix Lover Spinnerbait
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Molix Lover Buzz SS (Super Squeaky) Junior - NOW STOCKING - June 8, 2018
After the famous Lover Buzz SS, Molix created the Lover Buzz SS Junior in collaboration with Mike Iaconelli. Compared to the original, the body and the lip appear greatly reduced to obtain an inline buzz to be used with light equipment for a less invasive approach than a traditional buzz bait.
Molix Lover Buzz SS (Super Squeaky) Junior
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Molix Lover Buzz SS (Super Squeaky) - MORE COLORS - June 8, 2018
When Italian design meets a talented U.S. Pro angler like Mike Iaconelli, what comes next is everything that really helps to catch more fish. The Lover Buzz SS (super squeaky) is an innovative in-line buzzbait made to perform with any kind of predator and conditions. It has some special features that immediately put it in a different league compared to similar products. Colors Luna Nera and Mud Vein were added to our selection.
Molix Lover Buzz SS
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M-Pack Lures Structure Bands - NOW STOCKING - June 8, 2018
The M-Pack Lures Structure Bands are a much needed accessory when fishing with the M-Pack Lures Flipp'n, Football, and Swim Jigs. Offered in two colors to accommodate both natural and vibrant M-Pack Jig colors.
M-Pack Lures Structure Bands
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M-Pack Lures Flipp'n Jig - NOW STOCKING - June 8, 2018
The M-Pack Lures Flipp'n Jig features the one of its kind "Structure Guard" weedguard along with sleek designed head, making it the ultimate flipping jig! Unlike traditional weedguards, the Stucture Guard does not collapse when fished through cover which keeps hangups to a minimum.
M-Pack Lures Flipp'n Jig
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M-Pack Lures Swim Jig - NOW STOCKING - June 7, 2018
Go outfish the competition with the M-Pack Lures Swim Jig! The key feature to the jig is the patented Structure Guard that doesn't collapse when fished through heavy cover which takes the worry of hang ups out of your mind forever!
M-Pack Lures Swim Jig
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M-Pack Lures Football Jig - NOW STOCKING - June 7, 2018
The M-Pack Lures Football Jig delivers an entirely new level of weedlessness with the innovative Structure Guard! This jig is perfect for any situation where you need to "crawl" a lure across the bottom, especially ledge fishing on Kentucky Lake! The Structure Guard is designed to roll to the side when the fish bite down, which exposes the hook point and allows for sturdy hooksets.
M-Pack Lures Football Jig
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The Hook-Pal Fishing Tool - NEW TOOL - June 7, 2018
Improve your catch! Stop sticking your fingers! The Hook-Pal locks on your trailer hook or bait by using small discs that simply slide onto any hook. The unique fishing tool with locking disc is expertly designed to attach a trailer hook to spinnerbaits and buzzbaits. Also used on shad rigs, umbrella rigs and securing plastic baits.
The Hook-Pal Fishing Tool
The Hook-Pal Extra Discs
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Strike King KVD Slash Bait Jerkbait Deep Diver - NEW SPECIAL COLOR - June 7, 2018
The Strike King KVD Deep Jerkbait is a deeper version of the original 300-size that hunts the depths all the way to 11 feet! Take your Jerkbait game to new depths and your fishing to new heights with the Strike King KVD Deep. New special color Purple Freak Show adds to our special list of colors you won't find in their catalog.
Strike King KVD Slash Bait Jerkbait Deep Diver
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Strike King KVD Square Bill Pro-Model Crankbaits - NEW SPECIAL COLORS - June 6, 2018
The Strike King Square Bill Crankbait series from Strike King is designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and action are perfect for maximum deflection off cover to entice strikes. Don't look for special colors How Bout It, Purple Freak Show, and Spotted Banana in their catalog, but we have them available in select models.
Strike King KVD Square Bill Pro-Model Crankbaits
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Strike King Pro-Model Xtra-Deep (XD) Crankbaits - NEW SPECIAL COLORS - June 6, 2018
This line of extra deep diver crankbaits by Strike King is designed with a unique curved bill and balanced to cause a steep dive angle to enable these baits to dive faster and deeper than other crankbaits in this category. The bill design also enables the lure to track well when in contact with the bottom. Special colors How Bout It, Purple Freak Show, and Spotted Banana are not listed in their catalog, but we have them available in select models!
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Strike King Walleye Elite Lucky Shad Crankbait - FULL SELECTION - June 6, 2018
The Walleye Elite series of baits by Strike King are built with proven styles with increased action to make them your "go-to" baits. Great colors are available for use in any water color, and will mimic bait fish in any lake or river system. Catch your next "Trophy Eye" on the Walleye Elite series by Strike King. We stock their full selection!
Strike King Walleye Elite Lucky Shad Crankbait
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Strike King Rage Tail Bug - FULL SELECTION - June 5, 2018
The Rage Bug is designed for use behind the Jointed Structure Head, but great as a flipping or Carolina Rig bait or jig trailer. Features Rage Tail flanges for a very subtle action at very slow speeds. Colors Falcon Lake Craw and Swampwater Blue were added to bring you their full selection.
Strike King Rage Tail Bug
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Strike King Pro-Model Crankbait - SPECIAL COLOR - June 5, 2018
A medium-bodied deep diver, the Series 5 is designed with a medium wobble and medium buoyancy, The Series 5 has a 2 degree diving plane to allow for lengthened casts and deeper depths. The "Go-To" crankbait for many touring pro’s. Color Bleu Shad is a special color we carry for you in the series 5 model!
Strike King Pro-Model Crankbait
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Strike King Lil' Mr. Money Spinnerbait - FULL SELECTION - June 4, 2018
The Lil' Mr. Money Spinnerbait features a Colorado/Indiana blade combination that provides a perfect balance of "pull" and flash, combined with a Perfect Skirt with Magic Tails. We stock their full selection of colors!
Strike King Lil' Mr. Money Spinnerbait
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Strike King Pro-Model Xtra-Deep (XD) Crankbaits - SPECIAL COLOR - June 4, 2018
The XD Series from Strike King. These baits are designed for one thing, to dive Xtra Deep! Designed by the pro's and featuring 3D eyes, free floating rattles and chip proof paint. You won't find color MM Pineapple Smash in Strike King's catalog, but it's a Mark Menendez special color we carry for you! We now stock it in the 6XD model as well.
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Gary Yamamoto Cowboy - NEW SOFT BAIT - June 3, 2018
The Gary Yamamoto Cowboy is an extremely versatile lure which makes an awesome jig trailer or bait for a Texas rig or Carolina rig. Similar to the Double Tail Hula Grub but bigger, the Cowboy is more of a power bait that really kicks! Punch mats and flip brush with this kickin' Cowboy! It's the perfect line-dance partner.
Gary Yamamoto Cowboy
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Stanford Baits Boom Boom Frog - NEW FROG - June 3, 2018
The one of a kind Boom Boom Frog with Frogfur. Stanford Baits teamed up with Elite Series Pro Fred Roumbanis to develop the ultimate hollow body frog, one that has all the innovative fish catching components. Frogfur is a patent pending innovation that greatly increases your fish hook up ratio! The Frogfur snags the sand paper like rigidness of the bass's mouth, making it harder for the fish to miss or throw the topwater frog.
Stanford Baits Boom Boom Frog
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Stanford Baits Missing Link Jig - NOW STOCKING - June 2, 2018
The Missing Link has 'Patent Pending' innovative bladed jig design. The built in wire creates vibration and acts as a perfect weed guard, that allows the bait to get through the thickest cover. Featuring a hull shaped jig head for a perfect swimming presentation, The jig head is formed around a beefy 5/0 VMC heavy flipping hook, making for great hook ups and less fish losses.
Stanford Baits Missing Link Jig
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Spro Fat Papa Crankbait - MORE COLORS - June 2, 2018
The Spro Fat Papa crank bait was designed by B.A.S.S. Elite Series pro Russ Lane. Russ designed the Fat Papa crank bait to be a tournament ready bait right out of the package. Both sizes have a wide wobbling action that's sure to catch wary bass in every kind of lake condition. Colors Copper Shad and Red Craw were added to our selection.
Spro Fat Papa Crankbait
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Spro Little John DD Crankbait - FULL SELECTION - June 2, 2018
The Little John DD 70 Deep Diving Crankbait designed by B.A.S.S. Elite Series Angler John Crews dives deeper, casts farther and fishes easier than any other deep diver. A unique Tungsten weight transfer system and an aerodynamic streamline design make this deep diver simple to cast and retrieve. Color Black & Blue has been added to bring you the full selection of colors.
Spro Little John DD Crankbait
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Spro Little John 50 Crankbait - MORE COLORS - June 2, 2018
The Spro Little John 50 has a computer chip bill that is more durable than plastic with a silent weight transfer system using soft tungsten translates into incredibly long casts for a small crankbait. Colors Clear, Delta Craw, Western Chartreuse Black, and Western Craw were added to our selection.
Spro Little John 50 Crankbait
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