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Storm ThunderCraw - NOW STOCKING - March 24, 2019
A crawfish on steroids. It has a wide, vibrating action, a loud rattle and claws that fall in an up "defense" position like a natural craw. With many different detailed craw patterns fish won’t be able to resist this lure. We added their full selection.
Storm ThunderCraw
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Berkley PowerBait Wind Up - NEW SOFT BAIT - March 24, 2019
The Berkley PowerBait Wind Up is a large distinct profile worm great for burning. It's durable and long lasting with PowerBait flavor to tip the scales to your advantage.
Berkley PowerBait Wind Up
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Berkley PowerBait Pit Boss - NEW SOFT BAIT - March 24, 2019
With the Berkley PowerBait Pit Boss the ever-popular Skeet Reese design has been taken to the next level. It's designed to mimic both bait fish and crawfish with a unique swimming action that makes this bait irresistible. It makes for an awesome flippin' bait.
Berkley PowerBait Pit Boss
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Berkley PowerBait The General - NEW SOFT BAIT - March 24, 2019
Berkley PowerBait The General has a classic stick bait wiggle action. It's durable and long lasting with PowerBait flavor to tip the scales to your advantage.
Berkley PowerBait The General
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Berkley PowerBait Sick Fish - NEW SWIMBAIT - March 24, 2019
The Berkley PowerBait Sick Fish takes the ever-popular Skeet Reese design to the next level. Its super life-like shape and action make it look real, with colors to match baitfish everywhere.
Berkley PowerBait Sick Fish
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Berkley PowerBait Pre-Rigged Swim Shad - NOW AVAILABLE - March 24, 2019
The Berkley PowerBait Pre-Rigged Swim Shad is pre-rigged and ready to fish, with lifelike detail, 3D eyes, and holographic inserts. Bag with tray protects the vibrating tail. We've added them back to our lineup of PowerBait products.
Berkley PowerBait Pre-Rigged Swim Shad
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Berkley PowerBait Power Swimmer - NEW SWIMBAIT - March 24, 2019
The Berkley PowerBait Power Swimmer is a multi-purpose bait used for countless scenarios, with reliable paddletail actions that attract fish and eye-popping colors. Multiple rigging options include weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs.
Berkley PowerBait Power Swimmer
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Berkley PowerBait Power Jerk Shad - NEW SOFT BAIT - March 24, 2019
The Berkley PowerBait Power Jerk Shad is a truly versatile jerk bait with an improved hook keeper for higher hook up ratio. You can fish it weightless near the top of the water or with insert weights to get down into the heavy cover.
Berkley PowerBait Power Jerk Shad
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War Eagle Gold Frame Tandem Colorado Spinnerbait - MORE COLORS - March 22, 2019
Tandem Colorado blades produce an intense amount of vibration and when they're paired with a 24K gold frame it makes for a perfect stained water spinnerbait. Proudly made in the U.S.A. We've added colors Bleeding Shad, Hot Mouse, Hot White Chartreuse, and Pro's Choice to bring you their full selection.
War Eagle Gold Frame Tandem Colorado Spinnerbait
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Strike King Thunder Cricket Vibrating Swim Jig - NEW JIG - March 12, 2019
The Strike King Thunder Cricket was designed through a collaborative team effort by Kevin VanDam, Greg Hackney, Andy Montgomery and licensed by Z-Man. The Thunder Cricket features the new Owner Jungle Flipping Hook which many believe to be the finest hook ever made. It features a black nickel finish, no flex wide gap wire design with the bite being outside the swinging blade radius to allow for a much higher hook up ratio.
Strike King Thunder Cricket Vibrating Swim Jig
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ANGLR Bullseye Bluetooth Fishing Tracker - NEW ACCESSORY - March 8, 2019
The ANGLR Bullseye is a Bluetooth enabled tracking accessory that pairs with ANGLR's free fishing app to make marking catches and waypoints as simple as clicking a button. It's the easiest and fastest way to mark waypoints and catches without ever pulling out your phone or tapping around on a graph.
ANGLR Bullseye Bluetooth Fishing Tracker
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Berkley PowerBait Power Grubs - NEW COLORS & SIZES - March 8, 2019
The Berkley PowerBait Power Grubs have the best in class action at even slower speeds than the competition. They have a bulky body for presence and rigging. We've added new colors Bluegill, Chartreuse Pepper, Green Pumpkin, Milky Chartreuse, Pro Blue Red Pearl, Salt and Pepper, Skeet's Ghost Minnow, and Watermelon in the new 4" and 5" sizes.
Berkley PowerBait Power Grubs
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Bill Lewis MR-6 MDJ Series - NOW STOCKING - March 8, 2019
With a compact 2.25 inch body length, the Bill Lewis MR-6 (mid-range 6 ft) contains an internal weight transfer for long-casting abilities for a small-sized lure. The flattened-sides and tapered-tail combine for extreme vibration on a tight wiggle. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action.
Bill Lewis MR-6 MDJ Series
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Berkley PowerBait Minnow - FULL COLOR SELECTION - March 8, 2019
The preferred, proven, and popular shape of the Berkley PowerBait Minnow is great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs. Its split tail design provides subtle finesse presentations that are ideal for crappie, panfish, bass, walleye, and trout. We now carry all colors in the 2" size.
Berkley PowerBait Minnow
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Berkley PowerBait Power Chunk - NEW SOFT BAIT - March 7, 2019
The Berkley PowerBait Power Chunk adds movement and bulk to your jig. It's designed with the old pork trailers in mind, but easier to use and with a texture that adds surface area for more PowerBait flavor. We've added all colors and sizes!
Berkley PowerBait Power Chunk
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Berkley PowerBait Mantis Bug - NEW SOFT BAIT - March 7, 2019
The Berkley PowerBait Mantis Bug has a compact bulky creature profile with small legs that move with little to no angler inputs, while the large legs add weight for longer pitches.
Berkley PowerBait Mantis Bug
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Berkley PowerBait Jester - NEW SOFT BAIT - March 7, 2019
The Berkley PowerBait Jester features a Japanese inspired shape & action with tons of surface area for maximum flavor, plus it's great on wobble head jigs. We've added the full selection.
Berkley PowerBait Jester
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Berkley PowerBait Craw Fatty - NEW SOFT BAIT - March 6, 2019
The Berkley PowerBait Craw Fatty has taken the ever-popular Bobby Lane design to the next level. It features bigger ribs and a wider body for maximum water disturbance, while the thinner body design results in flawless hook-ups.
Berkley PowerBait Craw Fatty
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Lindy Little Nipper Jig - FULL SELECTION - March 6, 2019
These beautiful hand tied jigs feature quality painted heads and color-contrasting feather tails. The Little Nipper comes in a variety of glow and standard colors, and features a stout hook that even steelhead anglers can feel confident in. We've added Lindy's full selection of colors and sizes.
Lindy Little Nipper Jig
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Lindy Hook-A-Loop - FULL SELECTION - March 4, 2019
No more chipped line guides or damaged rod blanks and handles! Slowly roll a Hook-A-Loop onto the butt of the rod and position it on the reel seat or fore grip for easy access. Also takes the load off of the rod tip. Hook-A-Loop won't dry out and will last for years. Insert hook into the small loop from the rod side out to keep hook points away from handles. Now stocking both colors.
Lindy Hook-A-Loop
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Lindy Crankbait Snaps - FULL SELECTION - March 4, 2019
Lindy's Crankbait Snaps open and close easily for quick lure change and less down time! With these dark-colored, light-weight snaps, an artificial lure can more effectively wiggle, wobble, and dart freely - without the constraints of direct-tying. We now carry both sizes.
Lindy Crankbait Snaps
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Abu Garcia Revo Beast Gen 4 Low Profile Baitcast Reel - NEW REEL - March 1, 2019
For all of your heavy-duty applications, the Abu Garcia Revo Beast delivers high performance features specifically engineered for casting larger baits and fighting hard pulling fish. The X2-Cräftic alloy frame and sideplates provide a compact lightweight design while the Power Stack Carbon Matrix Drag System gives you the drag power to target those stronger fish.
Abu Garcia Revo Beast Gen 4 Low Profile Baitcast Reel
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Berkley PowerBait Hollow Belly - NEW SWIMBAIT - March 1, 2019
An old favorite is back with the same exact shape & softness! The Berkley PowerBait Hollow Belly has great action on fast and slow retrieves. Rig as a line-through, jighead or weighted EWG.
Berkley PowerBait Hollow Belly
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Berkley PowerBait Grass Pig - NEW SWIMBAIT - March 1, 2019
The Berkley PowerBait Grass Pig takes the ever-popular Bobby Lane design to the next level, with a body and tail design that creates an irresistible wiggle. It makes for a very versatile swimbait that can be used with a weighted EWG, Florida rig, offset wide gap hook, or jighead.
Berkley PowerBait Grass Pig
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Berkley Flicker Shad - NEW COLOR - February 28, 2019
Designed by Berkley Pros Gary Parsons and Keith Kavajecs for the ideal action that fish just can't resist. The Flicker Shad is designed for the ultimate in trolling and cast & retrieve fishing. Armed with its unique rattle and extra sharp black nickel hooks, this lure gives you the positive and secure hooksets needed to land the big ones. New color Clear adds to our selection.
Berkley Flicker Shad
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