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Berkley PowerBait MaxScent Lizard - NEW SOFT BAIT - April 5, 2019
Berkley PowerBait MaxScent Lizard has a classic lizard design plus it's optimized for MaxScent material. Impregnated with PowerBait MaxScent for slow moving applications, the all-new material releases a super-charged scent field attracting fish in a way never before seen.
Berkley PowerBait MaxScent Lizard
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Berkley PowerBait MaxScent Hit Worm Magnum - NEW SOFT BAIT - April 5, 2019
The Berkley PowerBait MaxScent Hit Worm Magnum is the Magnum brother to the popular Hit Worm. Ribs provide more surface area for PowerBait MaxScent flavor & scent. On a shaky head, as a jerk worm, and Texas rig are all good options. The all-new material releases a super-charged scent field attracting fish in a way never before seen.
Berkley PowerBait MaxScent Hit Worm Magnum
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Berkley PowerBait MaxScent The General - NEW COLOR & SIZES - April 5, 2019
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait. New color Cinnamon Purple has been added along with new 4" and 6" sizes.
Berkley PowerBait MaxScent The General
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Berkley PowerBait MaxScent Flatnose Jerk Shad - NEW SOFT BAIT - April 5, 2019
The Berkley PowerBait MaxScent Flatnose Jerk Shad has a life-like tail that mimics easy prey fish for more finesse applications, with a versatile larger profile design. Fish it weightless near the top of the water or with insert weights to get down into the heavy cover where its compressed flat nose allows for better hook ups on a drop shot rig.
Berkley PowerBait MaxScent Flatnose Jerk Shad
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Berkley PowerBait MaxScent Critter Hawg - NEW SOFT BAIT - April 5, 2019
Berkley's PowerBait MaxScent Critter Hawg was influenced by their Pro Team in Japan, with a unique tail and compelling leg actions sure to draw fish to strike. The all-new material releases a super-charged scent field attracting fish in a way never before seen, offering exceptional versatility and the ability to rig on a Texas rig, jig trailer or Carolina rig.
Berkley PowerBait MaxScent Critter Hawg
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2019 Shimano Owner's Team Tournament - April 2, 2019
Sign up before it's too late for the 2019 Shimano Owner's Team Tournament! FREE entry with any qualifying purchase since January 1st, 2019! Register your team by April 4th for the tournament on Lake Cumberland this Saturday, April 6th. 1st place team wins $1,200 cash! Cash or prizes paid out to top 30 teams! All rules and registration forms can be found here:
Tournament Rules and Registration Forms
Call us at 1-877-347-4718 with any questions.
Shimano Brand Page
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Zoom Bait Z-Swim Swimbait - NEW SWIMBAIT - March 29, 2019
In the perfect size and best colors, the Zoom Z-Swim features a paddle style tail and ribbed body all made with the super salty plastic Zoom is famous for. Whether you use it by itself, on an Alabama rig, or even as a trailer, versatility is the Z-Swim's middle name. New color Electric Blue Chartreuse makes its debut in this new model as well.
Zoom Bait Z-Swim Swimbait
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Zoom Bait Dead Ringer 6-inch - SPECIAL RUN COLOR - March 29, 2019
The six-inch Dead Ringer is a masterful take on the original ring worm in a larger size. It still features segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist. Color Mardi Gras is a special run addition to our lineup.
Zoom Bait Dead Ringer 6-inch
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Zoom Fish Doctor - SPECIAL RUN COLOR - March 29, 2019
When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old "Do Nothing" style worms. It’ll also fill livewells on a shakey head or fished wacky style, with or without weight. Salt & Pepper is the latest special run color to add to our selection.
Zoom Fish Doctor
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Moccasin Lures Flipping Jigs - NEW JIG - March 28, 2019
Moccasin Lures Flipping Jigs excel at skipping docks! They're also great in heavy cover. The recessed eye transitions smoothly into the head creating a streamline jig. Quality components include a durable paint finish and snag resistant weedguard. It sports a 60 degree 5/0 Mustad heavy wire hook to ensure solid hooksets, complete with a premium custom skirt and an extra loud dual rattle system for optimal fish attraction.
Moccasin Lures Flipping Jigs
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Moccasin Lures Swim Jigs - NEW JIG - March 28, 2019
Moccasin Lures Swim Jigs feature an ultra realistic finish with matching layered skirt, a 30 degree Mustad heavy wire hook and quality weedguard. They remain upright in various types of cover due to the balanced head design. Finished off with 3D eyes, a durable dual tone paint finish and attractive layered skirts, this jig is sure to please.
Moccasin Lures Swim Jigs
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Moccasin Lures Finesse Jigs - NEW JIG - March 28, 2019
Tired of flimsy finesse jigs? Moccasin Lures has you covered! Their finesse jig is built around a 3/0 heavy wire Mustad hook. It's strong enough to get fish out of the gnarliest cover, while also keeping to its finesse roots. It delivers a compact profile, fine cut skirt, and light weedguard, offering the perfect balance of finesse and strength.
Moccasin Lures Finesse Jigs
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Moccasin Lures Football Jigs - NEW JIG - March 28, 2019
Moccasin Lures Football Jigs have an extra wide head for better bottom contact and are slightly tapered to reduce hang ups. A durable paint finish, premium custom skirt, 5/0 Mustad heavy wire hook, and extra loud dual rattles make the ultimate football jig for probing deep water.
Moccasin Lures Football Jigs
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Lindy Fish Handling Glove - NOW STOCKING - March 28, 2019
The Lindy Fish Handling Glove was designed to prevent cuts, punctures and other injury while fishing and was found to be 800 percent more puncture resistant than other similar gloves. The Fish Handling Glove is made with SuperFabric material which can deflect hooks, knives and teeth, but also provides a sure grip on slippery fish, an important factor when cleaning fish or just digging them out of a livewell.
Lindy Fish Handling Glove
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Lindy Reel Shields - NOW STOCKING - March 28, 2019
The Reel Shield is a protective cover made of 1/4-inch neoprene, stretchable to fit snugly over reels. The 600 denier woven polyester fabric protects reels from dirt and damaging ultra-violet rays.
Lindy Reel Shields
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Terminator Shudder Bait - NEW JIG - March 26, 2019
The Terminator Shudder Bait features a custom designed swimming lip, combined with a lower positioned head to create an erratic, hard pounding, sweeping action. The amplified water displacement generated by the swimming lip emulates feeding predatory fish and its life-like, interchangeable silicone skirts are available in multiple baitfish patterns. We've added their full selection.
Terminator Shudder Bait
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Terminator Super Stainless Tandem Buzzbait - NOW STOCKING - March 26, 2019
If you are serious about topwater fishing you need to have this buzzbait in your arsenal. This bait gives off 47% more vibration than ordinary buzzbaits and makes twice the noise and bubble trail. The super stainless frame is 30% more resistant to bending to ensure it performs perfectly. Counter-rotating blades ensure it tracks straight and true.
Terminator Super Stainless Tandem Buzzbait
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Terminator QuickSkirts - MORE COLORS - March 26, 2019
The easiest-to-change, most durable and action-packed silicone skirts made. Vivid long-lasting colors with the revolutionary and innovative design of the Terminator QuickSkirts allows users to change skirt colors quickly and easily when trying to pattern those hard-to-catch fish. Colors Gold Shiner, Ragin Texas Red, Speckled Trout, Sunburst Shad Chartreuse, and Zebra Shad have been added to bring you all 15 colors.
Terminator QuickSkirts
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Terminator Walking Frog - MORE COLORS - March 26, 2019
The Terminator's Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it's a more productive frog, designed to maximize its hook's efficiency. It has a great walking action and its trapezoidal-shaped weight won't interfere with its hook at the moment of impact. Colors Ghost and Hot Chartreuse Shad have been added to bring you their full selection of colors and sizes.
Terminator Walking Frog
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Terminator Popping Frog - MORE COLORS - March 25, 2019
The Terminator Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Its custom designed weight is shaped and positioned to stay out of the way of the hook. This design creates a responsive, easy to impart, walking action. Extra-wide hook gap converts strikes into fights. Colors Bluegill, Ghost, and Hot Chartreuse Shad have been added to offer their full selection.
Terminator Popping Frog
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Terminator Finesse Jig - MORE COLORS - March 25, 2019
Deep or shallow water, when you need to down size and slow down for those finicky fish, this jig is designed just for that purpose. With a half skirt for a bug-like appearance, single-strand braided wire weed guard and medium long shank with a VMC Black Nickel hook you would be crazy not to tie this jig on. Colors Pumpkin Brown Black and Pumpkin Orange have been added to bring you the full selection.
Terminator Finesse Jig
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Daiwa CG80 Baitcasting Reel - NEW REEL - March 24, 2019
The CG80 is a Carbon Graphite frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. It features a new compact body design, swept handle, double anodized aluminum spool, 9 stainless steel ball bearings, and 1 roller bearing.
Daiwa CG80 Baitcasting Reel
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Daiwa CR80 Baitcasting Reel - NEW REEL - March 24, 2019
The CR80 is a Carbon Resin frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. It features a new compact body design, swept handle, double anodized aluminum spool, 7 stainless steel ball bearings, and 1 roller bearing.
Daiwa CR80 Baitcasting Reel
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Daiwa CC80 Baitcasting Reel - NEW REEL - March 24, 2019
The CC80 is a Carbon Composite frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. It features a new compact body design, swept handle, double anodized aluminum spool, 4 stainless steel ball bearings, and 1 roller bearing.
Daiwa CC80 Baitcasting Reel
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VMC THDWG Tokyo Rig Heavy Duty Wide Gap - NEW TERMINAL TACKLE - March 24, 2019
One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.
VMC THDWG Tokyo Rig Heavy Duty Wide Gap
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