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Strike King KVD Perfect Plastics Bull Worm 10" - NEW COLORS - July 19, 2019
The Strike King KVD Perfect Plastics Bull Worm targets giant fish with textured "meat" and a beveled bubble tail that trends upward on the retrieve. You know the saying: go big, or go home. Strike King KVD Perfect Plastics feature Strike King's exclusive Coffee Scent technology to mask human scent and oils. We've added brand new colors Black Blue Swirl, Blue Craw Red Flake, and Tequila Sunrise Orange Flake to offer their full selection.
Strike King KVD Perfect Plastics Bull Worm 10"
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Strike King KVD Perfect Plastics Blade Minnow - NEW COLOR - July 19, 2019
The Strike King Blade Minnow is designed to be used on the Naked Rage Blade or any swimbait application. It features Strike King's coffee scent technology to help mask human scent and oils. The lifelike feel of the soft body and the taste of the extra salt cause fish to hold on longer. The soft texture is more flexible for better action and hook penetration. New color Pearl Flash is now available in our full selection.
Strike King KVD Perfect Plastics Blade Minnow
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Lew's Team Lew's Custom Pro Speed Spin Spinning Reel - NOW AVAILABLE - June 21, 2019
The Custom Pro Speed Spin delivers everything you could want in a spinning reel, at an affordable value of $129.99. The Custom Pro has a superior drag system that is smooth as silk when fighting a big fish. Strong sealed carbon fiber drag system generates a solid max drag but not to worry, the reel's all aluminum frame won't flex.
Lew's Team Lew's Custom Pro Speed Spin Spinning Reel
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Lew's Speed Spool LFS Baitcast Reel - NOW AVAILABLE - June 21, 2019
The original Lew's Speed Spool set the bar for performance in the $99 class of reels. However, the new and improved Speed Spool LFS destroyed that bar with a sledge hammer. Featuring a new frame design to fit your hand with ease, high-strength solid brass Speed Gears and a P2 Super Pinion gear for smoother operation and extended gear life, the Speed Spool LFS just received a heavy-duty upgrade at the same great price.
Lew's Speed Spool LFS Baitcast Reel
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PowerPro Super8Slick V2 Microfilament Braided Line - NEW FISHING LINE - June 21, 2019
Super8Slick V2 is re-engineered to the next level of toughness. With a new eight-end dense weave construction coated with PowerPro's Enhanced Body Technology (EBT) process, it now delivers all of the smooth, silent benefits of original Super8Slick. Not only does it rip through the heaviest cover with the same force as traditional four-end braid, but it's now offered in "Moon Shine" color that glows in the dark when put under a black light.
PowerPro Super8Slick V2 Microfilament Braided Line
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Big Bite Baits Tour Toad - NOW AVAILABLE - June 20, 2019
Caused by serrated edges on the feet that catch more water, the Tour Toad creates the ultimate buzzing action. A flat body helps the toad stay on the surface more easily when retrieved and it has a hook slot on the back to keep it weedless in any cover. The Tour Toad has adjustable feet that can be altered to change the buzzing action.
Big Bite Baits Tour Toad
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Big Bite Baits YoMama - NOW AVAILABLE - June 20, 2019
The Big Bite Baits YoMama is a great compact flipping bait available in top colors. It's also great when fished on Carolina rigs, jigheads, or as a jig trailer.
Big Bite Baits YoMama
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Big Bite Baits Swimming Craw Tube - NOW AVAILABLE - June 20, 2019
The Swimming Craw Tube includes swimming claws on the side of the body, and like the original Craw Tube, the swimming version also is the same length with a hard head and hollow ringed body.
Big Bite Baits Swimming Craw Tube
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Big Bite Baits Suicide Shad Swimbait - MORE COLORS - June 20, 2019
The Suicide Shad features a super thin tail section and round paddle tail that will swim with the slowest retrieve. The tail section has a painted fork tail to represent the ultimate baitfish profile. A solid head is another key feature of the Suicide Shad which allows better rigging on a jighead. It also features a belly hook slot to allow for easy Texas rigging to prevent the plastic body from "balling" up on your hook. New color TN Shad is now available.
Big Bite Baits Suicide Shad Swimbait
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War Eagle Gold Frame Tandem Indiana Spinnerbait - FULL SELECTION - June 20, 2019
The Indiana blades of the War Eagle Gold Frame Tandem Indiana Spinnerbait provide a high level of vibration, but not nearly as much as Colorado, which allows you to fish it closer to the bottom or on a faster retrieve. Features premium components. We offer all colors and sizes.
War Eagle Gold Frame Tandem Indiana Spinnerbait
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War Eagle Painted Head Hammered Double Willow Spinnerbait - FULL SELECTION - June 20, 2019
A double-coat epoxy painted head presents a bright, visible target for bass to hone in on in dirty water or for a reaction bite in clear water. Combine that with hammered willow blades and you have the War Eagle Painted Head Hammered Double Willow Spinnerbait, a bright spinnerbait with a subtle flash.
War Eagle Painted Head Hammered Double Willow Spinnerbait
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War Eagle Gold Frame Tandem Willow Spinnerbait - FULL SELECTION - June 20, 2019
Tandem willow spinnerbaits produce a high level of flash along with the thump of a Colorado kicker blade to entice bites. Add in a 24K gold frame and the result is an outstanding stained water spinnerbait when flash is needed. All colors and sizes are available.
War Eagle Gold Frame Tandem Willow Spinnerbait
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War Eagle Nickel Frame Tandem Colorado Spinnerbait - FULL SELECTION - June 20, 2019
The tandem Colorado blades of the War Eagle Nickel Frame Tandem Colorado Spinnerbait produce an intense amount of vibration and when they're paired with a bright nickel frame they are perfect for various water conditions. We offer their full selection of colors and sizes.
War Eagle Nickel Frame Tandem Colorado Spinnerbait
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Evergreen Showerblows Softshell SS-77 - NEW FROG - June 7, 2019
The Showerblows Softshell SS-77 is a compact profile bait which comes in distinctive color patterns. It's versatile and can be walked on top, popped or splashed. The clean, color finishes mimic an assortment of looks or forage items. The Evergreen Showerblows Softshell SS-77 has redefined what a soft body frog is all about.
Featuring an original frog design, this topwater lure employs a soft, realistic contour body that fish strike and won't let go. The hook area is recessed on the back of the body preventing fouling by vegetation yet allowing the hook to penetrate the fish's mouth. The realistic fur tail kicks and puffs like a hair jig making the action irresistible.
Evergreen Showerblows Softshell SS-77
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Daiwa Tatula Bass Casting Rods - NEW RODS - June 6, 2019
The new TATULA line of bass rods are finely crafted with state of the art components. The beautifully crafted natural cork handles provide timeless functionality combined with a sure grip. A slick Tatula Spider graphic adorns the classic formed handles. The tangle free Fuji FazLite guides allow long accurate casts.
Daiwa Tatula Bass Casting Rods
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Daiwa Tatula Bass Spinning Rods - NEW RODS - June 6, 2019
The new TATULA line of bass rods are finely crafted with state of the art components. The beautifully crafted natural cork handles provide timeless functionality combined with a sure grip. A slick Tatula Spider graphic adorns the classic formed handles. The reduced weight blank resists ovalization allowing greater hoop strength loads for a more precision load-up.
Daiwa Tatula Bass Spinning Rods
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Reaction Innovations Spicy Beaver - NEW SOFT BAIT - June 6, 2019
The Spicy Beaver is based on the popular Sweet Beaver, and takes the proven Beaver profile to new heights with the addition of two flaps on the back fins.
Reaction Innovations Spicy Beaver
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Luck-E-Strike RC2 Square Bill Crankbait - MORE COLORS - June 6, 2019
Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck-E-Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce. They deliver a realistic, silent presentation second-to-none in shallow waters. They feature a flat head and wide body to give it a wider wobble that's alluring to fish. Colors Chrome Black, Phantom Bream, and Reel Deel have been added.
Luck-E-Strike RC2 Square Bill Crankbait
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Zoom Fluke - SPECIAL RUN COLOR - June 1, 2019
The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put it on a dropshot, a shakey head, a belly-weighted hook or even a castable umbrella rig and choose among the wealth of available colors to match the prevailing forage. Color Salt & Pepper is the latest special run addition to the 4" bait.
Zoom Fluke
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Luck-E-Strike RC STX Jerkbait - MORE COLORS - June 1, 2019
Whether you twitch it, jerk it, slam it, or skip it, the RCSTX draws aggressive hits and is perfect for shallow flats. Suspending perfectly at rest like a real baitfish, the RCSTX delivers erratic, darting action, and an advanced weight transfer system for extended casting range. Colors Hot Rod Blue, Perfect Shad, and Pink Pearl add to our selection.
Luck-E-Strike RC STX Jerkbait
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FREE Hat With Sufix Purchase - May 31, 2019
Buy any Sufix product and get a free Sufix hat, while supplies last! One hat per qualifying order.
Sufix
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Luck-E-Strike Jimmy Houston Legends Spinnerbaits - NOW AVAILABLE - May 31, 2019
The Jimmy Houston Legend Spinnerbait was designed by one of the best spinnerbait fisherman alive. He would settle for nothing less than the best spinnerbait Luck-E-Strike could produce for him. This spinnerbait features large oversized blades for more water displacement, a belly weighted minnow head to prevent roll, premium paint, and a hand-tied skirt.
Luck-E-Strike Jimmy Houston Legends Double Colorado Spinnerbait
Luck-E-Strike Jimmy Houston Legends Double Willow Spinnerbait
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Berkley Surge Shad - NEW HARD BAIT - May 31, 2019
An extremely versatile lure, the Berkley Surge Shad provides an exaggerated wobbling action that is ideal for fish actively feeding on the surface or those that are suspended. Its bill design has been tailored for multiple presentations. Simply reel it, twitch it, or aggressively jerk it - this silent lure excels in slightly calmer situations.
Berkley Surge Shad
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Berkley PowerBait MaxScent Flat Worm - NEW SOFT BAIT - May 31, 2019
Berkley PowerBait MaxScent Flat Worm has a slender baitfish profile which makes it the perfect drop shot bait that quivers and wiggles with the smallest movements. Ribs provide more surface area for PowerBait MaxScent scent & flavor, and the all-new material releases a super-charged scent field attracting fish in a way never before seen.
Berkley PowerBait MaxScent Flat Worm
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Z-Man MinnowZ - MORE COLORS - May 31, 2019
Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on the market. Colors Bad Shad, Purple Demon, Rootbeer/Gold, and Space Guppy are now also available.
Z-Man MinnowZ
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