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Storm Largo Shad - NEW IN SWIMBAITS - August 27, 2021
The Storm Largo Shad swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing. Even though it has a great shimmy and thump right out of the package, you can customize it by cutting or removing the "tail tendon" for a wider action. It provides unique rigging options so you can try it on a VMC jighead, VMC heavy duty swimbait hook, a VMC Tokyo Rig, and more. It's also grooved at the top and bottom for weedless hook rigging option.
Storm Largo Shad
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Rapala R12 Heavy-Duty Lithium Fillet Knife Combo - NEW IN TOOLS & ACCESSORIES - August 27, 2021
The R12 Fillet Knife is powered by lithium ion batteries, which provide consistent speed and torque without reduced power or slow down as the battery wanes. The lithium battery also offers a continuous 80 minute runtime battery life and twice the speed and 3 times the torque as other fillet knives. It includes two PTFE coated blades 6" and 7-1/2", EVA storage case, and more.
Rapala R12 Heavy-Duty Lithium Fillet Knife Combo
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Rapala Coated Replacement Blades - NEW IN TOOLS & ACCESSORIES - August 27, 2021
Designed for use with all Rapala Electric & Rechargeable Fillet Knife Models: PGEFR, PGEF1, PGEFAC, HDEFAC, RRFN, REF-AC & REFACW. They feature non-stick coating to make filleting and cleanup easier, with stainless steel, reciprocating blade action.
Rapala Coated Replacement Blades
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Rapala Performance Hoodie with Neck Gaiter - NOW AVAILABLE - August 26, 2021
Same amazing features as the Rapala Performance hooded shirt, this version offers a built-in neck gaiter and under arm mesh ventilation! With the hood and neck gaiter you are getting the ultimate in UPF 50+ UV sun protection along with moisture-wicking performance. Each features a dye-sublimation Rapala logo and modern pattern.
Rapala Performance Hoodie with Neck Gaiter
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Rapala Shadow Rap Shad Deep - NEW COLORS - August 25, 2021
The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to an aggressive action, matching the mood of the fish. The revolutionary new "frosted" colors absorb light and minimize flash, just right for an enhanced absence of aggressiveness. New colors Firetiger and Live Perch are additions to our full lineup.
Rapala Shadow Rap Shad Deep
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Rapala Shadow Rap Shad - NEW COLORS - August 25, 2021
Big fish can't resist the tantalizing, slow-rising action of the Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical "rise" on pause, they perfectly mimic a shad in trouble. Larger profile presents more flash and the option to fish from a finesse to more aggressive retrieve. Tie one on and see what monsters are hiding in the darkness. New colors Firetiger and Live Perch add to our full selection.
Rapala Shadow Rap Shad
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Rapala Shadow Rap Deep - NEW COLORS - August 25, 2021
Most jerk baits continue on a forward plane with each jerk. Not the Shadow Rap. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade of the Shadow Rap right in a fish’s strike zone. That's when things really get interesting. New colors Firetiger and Live Perch were added to offer their full selection.
Rapala Shadow Rap Deep
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Shimano Calcutta Conquest 100-200 Round Casting Reel - NOW AVAILABLE - August 25, 2021
The benchmark in smoothness, precision and pure power, Shimano designed the Calcutta Conquest to be the pinnacle in performance. While the Calcutta Conquest 100 and 200 may look like classics, these iconic reels incorporate many of Shimano's flagship technologies for those anglers demanding the best. The Calcutta Conquest features Infinity Drive — a first for Shimano to include this technology in a bass reel — to provide anglers with increased winding power under load.
Shimano Calcutta Conquest 100-200 Round Casting Reel
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Jackall TN Disc Knocker Lipless Crankbait - NOW AVAILABLE - August 20, 2021
The Jackall TN 60/70 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pressured fish to bite without hesitation. Plus, the bottom lip of the Disc Knocker has the same tungsten weight as the original TN 60/70, which not only allows the bait to swim level at the slowest retrieves but also to stand straight up on the bottom when stopped.
Jackall TN Disc Knocker Lipless Crankbait
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Jackall TN Lipless Crankbait - NEW SIZE - August 20, 2021
The Jackall TN Lipless Crankbait has the tungsten metal weight on the outside lip allowing for more room for the lure to make a rattling vibration. The TN baits are designed to have the best balance so the lure can swim at the slowest possible retrieval speeds for especially tough conditions. It also has been designed to have long distance casting ability so you can cover more water and catch more fish! Jackall has added select colors in their new TN50 size and we added them all.
Jackall TN Lipless Crankbait
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G.Loomis IMX-PRO Shakyhead Spinning Rods - NOW AVAILABLE - August 20, 2021
Designed to impart an enticing quiver in a small finesse-worm and jighead combo by subtly shaking the rod and keeping the bait in place. Slightly stiffer in the tip-section because flex starts about 4" down from tip, to create the "shake" with minimal rod movement. IMX-PRO makes it light and very sensitive!
G.Loomis IMX-PRO Shakyhead Spinning Rods
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G.Loomis IMX-PRO Jig & Worm Rods - NOW AVAILABLE - August 20, 2021
Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength. Strategic scrim placements allows them to create very specific tapers that enhance the action for each technique. These jig and worm rods are extremely fast for moving fish away from cover.
G.Loomis IMX-PRO Jig & Worm Casting Rods
G.Loomis IMX-PRO Jig & Worm Spinning Rods
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G.Loomis IMX-PRO Umbrella Rig Casting Rods - NOW AVAILABLE - August 20, 2021
Casting an umbrella rig is a little like casting a hunk of sage brush. It's awkward, cumbersome and hard to handle. The most difficult thing about fishing this rig is the cast. G.Loomis designed this rod specifically for fishing umbrella rigs. The tip is soft enough to load, yet stiff enough that it doesn't over-flex and create issues with line and reel.
G.Loomis IMX-PRO Umbrella Rig Casting Rods
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G.Loomis IMX-PRO Topwater Frog Casting Rods - NOW AVAILABLE - August 20, 2021
G.Loomis has totally redesigned the frog rod line-up with two ultra-powerful specialty rods designed for both open water and heavy cover. They not only improved the action, but reduced the weight of these rods substantially thanks to their IMX-PRO technology. They're both top water rods, pure and simple, but they're designed specifically for fishing faux frogs.
G.Loomis IMX-PRO Topwater Frog Casting Rods
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G.Loomis IMX-PRO Topwater Casting Rods - NOW AVAILABLE - August 20, 2021
When you're fishing small to medium-sized topwater baits, like Pop-R's, Rico's, and Tiny Torpedoes, especially around brush, stick ups, docks or chunk rock, you need a rod that can place your lure softly and accurately. This rod features G.Loomis' proprietary progressive taper along with a unique midflex tip design, giving you uncanny accuracy and lure control. Add a surprisingly powerful butt-section and you've got the ultimate in a light topwater casting rod.
G.Loomis IMX-PRO Topwater Casting Rods
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G.Loomis IMX-PRO Spinnerbait Casting Rods - NOW AVAILABLE - August 20, 2021
Designed specifically to fish spinnerbaits, these rods offer a nice combination of power and flexibility...not too stiff, not too soft. Short casts, long casts, under cover, over cover...it doesn't matter. Not only can you feel the blades work, but you feel even the softest strike. A great set of specialty rods for the serious spinnerbait angler.
G.Loomis IMX-PRO Spinnerbait Casting Rods
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G.Loomis IMX-PRO Dropshot Spinning Rods - NOW AVAILABLE - August 20, 2021
Soft tip lets fish mouth the bait with minimal resistance - magnum-taper loads up so quickly just lifting the rod creates positive hookset. Actions are extra-fast, but the tips are soft so the angler can impart a subtle wiggle to the bait without lifting the weight off the bottom. IMX-PRO technology creates a tip that's light enough to fish all day with minimal fatigue and the ultimate feel.
G.Loomis IMX-PRO Dropshot Spinning Rods
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G.Loomis IMX-PRO Jerkbait Spinning Rods - NOW AVAILABLE - August 20, 2021
A set of specialized casting and spinning rods with a soft, dynamic tip-section, specially designed to fish jerkbaits. Whether you fish with a slow, subtle retrieve or are more fast and aggressive this rod can handle either approach exceptionally well. IMX-PRO light and IMX-PRO sensitive, these rods are extremely responsive with just the right amount of power!
G.Loomis IMX-PRO Jerkbait Spinning Rods
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G.Loomis IMX-PRO Flip/Punch Casting Rods - NOW AVAILABLE - August 20, 2021
Powerful series of bass rods designed for stealthy, up-close jig or soft-plastic presentations when fish won't leave cover. Sensitive for feeling light bites, but strong for powering big fish away from snags and other forms of heavy cover. These rods are surprisingly strong and powerful for as light as they fish!
G.Loomis IMX-PRO Flip/Punch Casting Rods
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G.Loomis IMX-PRO Classic Casting Rods - NOW AVAILABLE - August 20, 2021
There are times when an angler needs to make precise casts. Perhaps you're fishing a Pop-R or small crankbaits around cypress trees down South or need to pitch or skip a jig into super tight quarters with just enough room to sling a 6-foot rod. Don't let the size fool you, these rods pack enough power to move most any bass you chase.
G.Loomis IMX-PRO Classic Casting Rods
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G.Loomis IMX-PRO Carolina Rig Casting Rods - NOW AVAILABLE - August 20, 2021
G.Loomis Carolina rig rods are designed with a longer blank that has a relatively stiff tip for casting and managing long leaders and heavy weights. Longer handles improve balance and provide extra leverage for long-distance casts and positive hooksets. IMX-PRO technology makes them very light and very sensitive.
G.Loomis IMX-PRO Carolina Rig Casting Rods
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G.Loomis IMX-PRO Deep-Flex Crankbait Casting Rods - NOW AVAILABLE - August 20, 2021
Not everyone fishes a crankbait the same way. Some prefer an even softer rod when fishing certain baits. It's all about the design, not the material! These IMX-PRO rods feature a much slower action with an even softer flex than their standard crankbait rods. It's all about offering anglers a choice.
G.Loomis IMX-PRO Deep-Flex Crankbait Casting Rods
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G.Loomis IMX-PRO Crankbait Casting Rods - NOW AVAILABLE - August 20, 2021
G.Loomis uses high modulus material with their IMX-PRO technology, but strategically soften the action on these rods so that you get the perfect flex for fishing crankbaits with all the great features of graphite. Light weight and very sensitive, these rods take the guess work out of fishing crankbaits.
G.Loomis IMX-PRO Crankbait Casting Rods
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G.Loomis IMX-PRO Bladed Jig Casting Rods - NOW AVAILABLE - August 20, 2021
The Bladed Jig is the hottest fish catching technique across the continent, from smallies up north, to big buckets down south. G.Loomis has launched two rods to cover the water column. Multi taper design creates the unique actions to fish this presentation effectively.
G.Loomis IMX-PRO Bladed Jig Casting Rods
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G.Loomis IMX-PRO Ned Rig Spinning Rods - NOW AVAILABLE - August 20, 2021
Finesse anglers are all keyed in on finesse techniques. The Ned Rig has been filling livewells and cashing checks. A small plastic and jig head require a rod that will drive the hook home and soft enough to keep them buttoned.
G.Loomis IMX-PRO Ned Rig Spinning Rods
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