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Berkley PowerBait Beat'n Paddle Frog - NOW AVAILABLE - February 5, 2021
Berkley PowerBait Beat'n Paddle Frog features paddle tail style feet that beat the water with a sound bass want to crush coupled with an ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing experience. Unique perpendicular hook-point keepers protect single hook and double frog hook rigs allowing you to fish in all structures. Designed to rig weedless with double-frog hook and single hook.
Berkley PowerBait Beat'n Paddle Frog
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Berkley Half Head Jigheads - NOW AVAILABLE - February 5, 2021
Designed with input from the Berkley Pro Staff, Berkley Half Head Jigheads are sharp, strong and engineered for reliable performance - fish after fish.
Berkley Half Head Jigheads
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Berkley Fusion19 Circle Hooks - NOW AVAILABLE - February 5, 2021
Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious angler who also wants a higher hook-up ratio. It's engineered to set hook in the corner of the mouth, even when you don't feel the bite. It also features a wide gap to accommodate a wide variety of baits.
Berkley Fusion19 Circle Hooks
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Berkley Fusion19 Baitholder Hooks - NOW AVAILABLE - February 5, 2021
Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Baitholder is a multi-species hook that allows the angler to secure a bait firmly to a shank for multiple applications. It features a needle point with SlickSet Coating for easier penetration and a double barbed shank to hold baits in place. Each front of every package provides bait recommendations.
Berkley Fusion19 Baitholder Hooks
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Berkley FluoroShield - NEW IN FISHING LINE - February 5, 2021
Berkley FluoroShield is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating "shields" the inner co-polymer making it nearly invisible underwater and abrasion resistant while remaining manageable for optimized casting distance.
Berkley FluoroShield
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IKE-CON Walleye Spinner Rig - NOW AVAILABLE - February 4, 2021
A walleye angler's dream lure – a simple, ready-to-use spinner rig. Ike-Con combined their best selling 6.25" worm size in proven colors and include a quick change clevis for easy blade change. When retrieved a natural, spiral, vibrating action is created along with increased visibility by the Indiana blade rotating. Sound and vibration are both proven advantages for landing more fish.
IKE-CON Walleye Spinner Rig
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Gene Larew Long John Minnow - NOW AVAILABLE - February 4, 2021
Slender, full-length-action minnow is a smallmouth delicacy. Comes in 20-count bags.
Gene Larew Long John Minnow
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Shimano Curado K Low Profile Casting Reel - November 20, 2020
Built tournament tough, Curado is the benchmark for reliability and durability. Generations of anglers have looked to Curado as their trusted partner. Shimano gives you more than ever with the Curado K series reels. Now offered in a lower 5.0:1 gear ratio for slower cranking.
Shimano Curado K Low Profile Casting Reel
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Megabass Vision 110 - NEW COLORS - November 20, 2020
Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, setting the standard for tournament fishing nationwide. The profile, one-of-a-kind darting action, balancing system and realistic color patterns all contribute to the incredible fish-catching ability of the ONETEN. Special colors TLC and Triple Illusion are now available in limited supply!
Megabass Vision 110
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Strike King KVD 1.5 Hard Knock - NEW IN HARD BAITS - November 20, 2020
"The KVD 1.5 has been a proven and critical tool for me over the years. With the added element of the "Hard Knock" sound, the new KVD Hard Knock 1.5 is an exciting new addition to my arsenal that I can rely on to trigger bass into more bites."
-Kevin VanDam, MLF Pro Angler
Strike King KVD 1.5 Hard Knock
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Googan Baits Explode Toad - NEW IN FROGS - November 20, 2020
The Googan Squad Explode Toad is a topwater buzzing bait that resembles a toad or frog zooming across the water. Designed with a patented flange, the Explode Toad kicks and spits water the second the legs begin moving. The unique action pushes and displaces water, drawing fish to the surface. Rig the Explode Toad solo on a 4/0 Googan Squad Heavy Hammer Hook or use it as a trailer on the back of your favorite buzzbait. The added bulk will add to the action of the buzzbait while increasing your ability to skip the bait around wood, brush piles or docks.
Googan Baits Explode Toad
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Googan Baits Rattlin' Chunk - NEW IN SOFT BAITS - November 20, 2020
After countless requests, the Googan Squad has developed the perfect jig trailer. Using the Rattlin' Ned and Krackin' Craw as inspiration, members of the squad have put months into testing and developing the perfect chunk style bait. This bait can be fished on the back of a jig or solo as a ned style bait. The Rattlin' Chunk uses the same patented flange appendages from the Krackin' Craw and the same removable rattles as the Rattlin' Ned to make a loud presentation that is guaranteed to get the attention of any fish.
Googan Baits Rattlin' Chunk
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Z-Man ChatterBait JackHammer StealthBlade - NEW JIG - November 20, 2020
ChatterBait JackHammer StealthBlade: A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving force behind the patented new ChatterBait design, a clear polycarbonate blade produces a totally different sound and vibration, but like its predecessor, starts thumping intensely with the first half-turn of the reel handle.
Z-Man ChatterBait JackHammer StealthBlade
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Z-Man Palmetto BugZ - NEW IN SOFT BAITS - November 20, 2020
Ideal for heavy cover applications like flipping, pitching, and punching, the Palmetto BugZ' streamlined design allows it to slide through cover easily, while its ringed 4" body results in added vibration and a softer feel. Best of all, its salt-impregnated ElaZtech construction is built to last so you can keep landing the big ones cast after cast, fish after fish.
Z-Man Palmetto BugZ
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Booyah XCS Series Crankbait - NEW IN HARD BAITS - November 20, 2020
BOOYAH Bait Co. has brought back the legendary XCS series in two different sizes. This silent square lip series, wobbles and semi-rolls to show its flash and the color patterns with etched scales seal the deal on shallow-feeding bass. The hooks ride up against the body to reduce snags, and the square lip lets you "bump and run" through cover to catch the big ones.
Booyah XCS Series Crankbait
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Cumberland Pro Lures EZ-T Rig - NEW IN TERMINAL TACKLE - November 20, 2020
Both versatile and effective, the Cumberland Pro Lures EZ-T Rig is constructed with an extra sharp EWG Gamakatsu hook, quality swivel and a stainless steel wire. This year-round technique excels in a wide range of fishing conditions. Just add your desired weight to the wire form, and bend the wire to hold your weight in place. This easy to use EZ-T Rig is offered in variety of hook sizes providing endless possibilities for your favorite soft plastics. Whether fishing shallow vegetation and wood to deep ledges and points, the EZ-T Rig is sure to load your live well.
Cumberland Pro Lures EZ-T Rig
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Googan Squad Digital Scale - NEW IN TOOLS & ACCESSORIES - November 20, 2020
Bring your prize to the finish line with the Googan Squad Digital Scale. The built-in lip-gripper keeps fish safe and secure during the handling process. Easily read and record your catch with the bright digital display. The Googan Squad Scale can measure fish weighing up to 55 lbs making it a great tool for anglers targeting bass, catfish, stripers, and more.
Googan Squad Digital Scale
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Googan Squad Clickbait - NEW IN JIGS - November 20, 2020
The ClickBait is a must have in your tackle box. Distinct from other bladed jigs, this bait creates a loud clicking sound while staying deeper on faster retrieves. Along with its hand-tied skirt the clickbait has a tighter and faster wobble than most. Keeping fish after fish buttoned up with the durable Mustad hook, no fish is safe. This bait deserves a spot in your line up if you want to CATCH FISH.
Googan Squad Clickbait
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Googan Squad Poppin' Filthy Frog - NEW IN FROGS - November 20, 2020
The Googan Squad Poppin' Filthy Frog is designed to splash, spray and spit your way into a bite. A cupped mouth helps you 'walk the dog', keeping the bait in the zone longer. The 100% weedless body also allows you to fish it in the thickest slop, while the protective tubing around the hook keeps water out. And an internal weight improves casting distance while assuring upright landing every cast.
Googan Squad Poppin' Filthy Frog
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Tipton's Golden Retriever - BACK IN STOCK - September 10, 2020
Tipton's Golden Lure Retriever was made to
keep you from losing those expensive lures. It
was designed for castable umbrella rigs, but
works exceptionally well with all other lures.
Endorsed by Andy Morgan, who said this was the
best lure retriever he's ever used.
Tipton's Golden Retriever
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Rapala Rap-V Blade - NEW IN LURES - September 10, 2020
This extremely versatile bait produces
instant vibration on the lift or retrieve.
The Rap-V can be worked in variable depths
with a wide range of techniques; cast out,
make contact with bottom, lift & let fall in
a yo-yo style retrieve. For vertical
presentation, drop to bottom and twitch for
a jigging action. Two line tie positions;
front line tie for a slower fall swimming
action, rear line tie for a faster fall,
head down action. The Rap-V Blade delivers
the right action and attitude and is a
perfect choice for any species of gamefish.
Rapala Rap-V Blade
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Rapala Down Deep Husky Jerk - NEW COLORS & SIZES - September 10, 2020
Thanks to its oversized deep diving lip, the
Down Deep Husky Jerk reaches depths of 20
feet when trolled and will run up to 10 feet
deep when cast and retrieved. The perfect
choice when you want a lure that runs
straight and true, even when running fast
and deep. Neutral buoyancy allows lure to
suspend on pause in retrieve. Tuned internal
rattle chamber creates loud and rhythmic
attraction. Premium VMC black nickel hooks.
Each lure is hand- tuned and tank-tested to
swim perfectly right out of the box.
Rapala Down Deep Husky Jerk
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Daiwa Yamamoto Neko Macho Worm - NEW COLORS - September 10, 2020
The Daiwa Yamamoto Neko Baits give anglers unmatched performance. Combining Daiwa's precision detailing with Yamamoto's legendary soft plastic, the Neko Macho Worm features a thick body similar to that of a Yamamoto Senko and also comes equipped with a bulbous tail, which provides a unique, quivering action. A great choice fished weightless, it is also absolutely deadly on a Neko Rig with a nail weight in the head.
Daiwa Yamamoto Neko Macho Worm
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Daiwa Laguna LT Spinning Reel - NOW AVAILABLE - September 10, 2020
The Laguna LT is the latest manifestation in
Daiwa's LT storyline. The redesigned reel
embraces the LT Concept of light and tough.
The True Carbon Frame reduces weight and
size, yet is as rigid as conventional
materials. The reel weight has been reduced
from 7.9 ounces to 6.7 in the 1000 series
and 10.6 ounces to 7.6 in the 3000 series.
The Air Rotor System improves balance and
rotation and
reduces rotor weight by 15%. Reel
performance is silky smooth with 3 ball
bearings and 1 roller bearing. Few reels in
this price range have 3 ball bearings. The
Machined Aluminum handle is swept back and
the knob is oversized and ergonomically
designed.
Daiwa Laguna LT Spinning Reel
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Daiwa Procyon AL Spinning Reel - NOW AVAILABLE - September 10, 2020
The Procyon AL is rich in its feature set. First,
the reel series features an aluminum body that
allows less body and frame flex. Anglers will find
that the aluminum body of the Procyon AL is
incredibly lightweight when they pick it up and
put it on their favorite rod. The Procyon AL also features an air rotor engineered to
be very rigid, especially at high drag pressures with little flex. The Procyon AL
also has generous cut-outs in its engineering design, which reduces the weight
of the rotor.
Daiwa Procyon AL Spinning Reel
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