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Real Fish Bait Company Trout Swimbait - Now Available - August 10, 2011
Great bait to slow roll in deep water. Swim the bait across rocky points, drop offs or shallow weed beds. Take treble hook off when throwing in weedy, woody areas. Use the treble hook across the back as a ‘stinger’ hook. In deeper, open water, put treble hook back on. Match color of rainbow trout with same forage as in the lakes, rivers.

Real Fish Bait Company Trout Swimbait
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ABT Lures - Now available at LBF - August 10, 2011
You can work the new ABT Banshee Swimbait fast or slow, shallow or deep, even as a topwater lure, and still maintain the same life-like swimming action. The versatility of this unique jointed swimbait makes it the perfect choice for a wide variety of fishing situations and applications.
ABT’s “X-2” deep-diving crankbaits are not only much easier to retrieve than traditional crankbaits, they also get down to the strike zone faster. That means your lure will spend more time in productive water. And that translates into more bass in the livewell. Add some of these hot new baits to your freshwater fishing arsenal.

ABT Lures
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Shimano Rods - Now Available for Pre-Order - August 10, 2011
The 2012 Clarus, Crucial, Compre, Convergence and Sellus rods are now available for pre-order. Available for shipping mid September.

Shimano Pre-Order
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2012 Damiki Products - August 5, 2011
Now in stock... Damiki Hydra Evolution, Tokon 90 Series Minnow, D-Pop 70 Series and D-Hold Hooks

Damiki Products
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New Zoom Visors - August 5, 2011
Three new visors are now available from Zoom. One size fits all, adjustable strap in the back.

Zoom Products
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New Zoom Color: 308 California 420 - August 5, 2011
New Zoom color for 2012 is: 308 California 420. It is now in stock for the following baits: Brush Hogs size 022, 6" Lizard and Trick Worm

Zoom Buyers Guide - Color: 308 California 420
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Shimano Chronarch E Series Baitcasting Reels - August 5, 2011
Now in stock, all six 2012 models for the Shimano Chronarch E Series Baitcasting Reels. Please check them out.

Shimano Chronarch E Series Baitcasting Reels
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New Smaller Size - Little Creeper All American Trash Fish - August 3, 2011
The Little Creeper All American Trash Fish is now available in a smaller 4" size. Please check them out.

Little Creeper All American Trash Fish
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Picasso Shad Walker - Now in Stock - August 2, 2011
The Picasso Shad Walker is an extremely weedless top water bait. It can be fished over the thickest cover with minimal hang ups. The ultra sharp double hook provides for an increased hook up ratio. The unique size and shape of the Shad Walker gives the bait incredible walk the dog action both in cover and in open water. Hold on tight because the Shad Walker brings violent strikes!

Picasso Shad Walker
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Shimano Chronarch E Series Baitcasting Reels - Now in Stock - August 2, 2011
A decade-long standard for the serious bass angler, Shimano’s Chronarch baitcasting reels jump to new level of performance with the 2012 models. The new Chronarch E reels feature a long-list of proven Shimano features including High Efficiency Gearing, a Lo-Mass drilled spool system and Super Stopper. For smoothness and durability, each has a shielded A-RB ball bearing, five shielded SUS bearings, and a roller clutch. The six 200 size reels weigh in at 7.6-ounces, while the compact 50 size reels weigh 7.1-ounces.

Shimano Chronarch E Series Baitcasting Reels
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G.Loomis GL2 Series Rods - Now Available - August 2, 2011
Bass are cover-oriented and you need a rod with the right action to cast accurately, fish the bait properly, yet provide enough power to keep them coming towards the boat. These new GL2 bass rods offer a unique combination of power, sensitivity, finesse and actions that put success on your side. These are completely re-designed casting and spinning models featuring our new, split-grip handle engineered specifically for high performance bass fishing.

GL2 Series Casting Rods GL2 Series Spinning Rods
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Evolve Soft Frogs - Now in Stock - August 2, 2011
The new 2012 Evolve soft plastic frogs are now in stock. The Pond Doctor Frog is a small 2" frog where the Walker Frog is 2.5". Four colors for each.

Evolve Products
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Shimano Reels - 2012 Pre-Order - August 2, 2011
Three baitcasters (Curado, Citica and Caius ) and the new spinning Stradic are now available for pre order. These reels will be available in August and September.

Shimano Reels - 2012 Pre-Order
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New Bomber Fat Free Shad - BD8F Deep Fat Free Shad - July 29, 2011
Cranking depth 17-19 ft.The Bomber BD8F reach depths never seen before in a Fat Free Shad. These baits dive to 19 feet on a long cast with 10 pound line. These baits feature a rattle system, and they have that magical bass-catching action that made the Bomber Fat Free Shad series the most successful in history. The BD8F measures 3 inches. 3/4 ounce. Has #2 Tx3 hooks.

Bomber Fat Free Shads
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New Deps - SlitherK Frog & Spiral Minnow Prop Bait - July 29, 2011
The Slither K was designed to be fished in the thickest cover and structure imaginable. The unorthodox body profile and balancing system were strategically calculated to make the Slither K a standout in a crowded marketplace. The cupped sides create an overwhelming presence in the water by producing an incredible amount of turbulence. The center weight positioning makes it exceptionally simple to work.
The DEPS Spiral Minnow redefines the concept of a "wake bait." This noisy prop bait, shaped like a minnow, has an uncanny ability to get fickle bass to attack. Just like its older brother the Buzzjet, this wake bait is very effective on the surface or just beneath it. The flatter sides produce a sharper and quicker wobble and roll when retrieved, giving the savvy angler two options waking options depending on the mood of the fish.

Deps SlitherK Spiral Minnow Prop Bait
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All Terrain Tackle Skip-N-Jig - New 2012 - July 29, 2011
Finally, instead of having to use a jig that was not designed for skipping to fish docks and other overhanging cover, All-Terrain Tackle proves why we are your bass jig specialists. All-Terrain Tackle is proud to introduce the Skip-N-Jig.

All Terrain Tackle Skip-N-Jig
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2012 Daiwa - Now in Stock - July 29, 2011
New reels... PX Type-R Baitcast Reel, New Megaforce Baitcast Reel, New Laguna Baitcast Reel.
New Rods... Aird Casting Rod and Ballistic Casting Rods

New Daiwa Products
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New Skinny Bear Hooks - Heavy Wormin and Wacky Wormin Hook - July 29, 2011
Heavy Wormin - Fish with the best heavy wire ultra sharp hook on the market ideal for thick bodied plastics. This hook is designed to be fished in heavy cover with fewer hang ups. Perfect for texas rigging, flipping, and pitching. Great braided line worm hook.
Wacky Wormin - Especially engineered for fishing your bait wacky rigged for the ultimate finesse situations.

Skinny Bear Hooks
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12" Berkley Power Worms - Now in Stock - July 29, 2011
Berkley's most popular Power Bait shape just got longer. The power worm is now available in the 12" - 5 pack.

Power Bait Power Worms
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Now in Stock - Berkley Trilene XL Armor Coated Line - June 22, 2011
Increased abrasion resistance. Bi-Component Technology provides the ability to create a monofilament line with two bonded layers; an abrasion resistant sheath and an exceptionally flexible core.

Berkley Trilene XL Armor Coated
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Control your Troll - Off Shore Tackle Tadpole Resettable Diving Weights - June 22, 2011
You simply use this Tadpole weight to get your lure down deeper and it trips when a fish is on. This item is powder coated for long lasting durability. It comes with one weight and two Coast Lock Snaps.

Off Shore Tackle Tadpole Resettable Diving Weights
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New Product - Power Team Lures Sick Stick - June 22, 2011
To consistently be successful on the water, anglers must always adjust their presentation to best suit the mood of the bass they’re fishing. The 5” Sick Stick was specifically designed to be fished with a weighted wacky head to give anglers complete control of the amount of action needed to trigger strikes no matter what mood the bass are in.

Power Team Lures Sick Stick
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Secert Lures - Five new products available - June 22, 2011
Check out their new: MVP Finesse Jig, MVP Flipping Jig, MVP North/South Swim Jig, MVP Wacky Rig Jig and Tail Shaker - J-Bend - Jig Head.

Secert Lures
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Phenix Bait Co. - Now in Stock - June 22, 2011
We now stock the Brett Ehrler Jig Series, Brett Hite Power Swim Jig, Cody Meyer Football Jigs and Tim Klinger Spinnerbaits. Give them a look.

Phenix Bait Co
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Berkley Havoc Bottom Hopper Worm - Now in Stock - June 17, 2011
The Bottom Hopper and Bottom Hopper Jr are the greatest finesse / shaky style worms ever. Havoc is all about action and both these worms are incredible - we enlarged the tail and thinned down the section between the main body and tail to get that incredible action. Even though it's called the Bottom Hopper it's great for Carolina rigs and wacky worming too. The unique shape along with the eight hand-picked colors will make the Bottom Hoppers a must for every fisherman!

Berkley Havoc Bottom Hopper Worm
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