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Bass Assassin - All Products Now Available on LBF - August 21, 2013
46 fresh and salt water Bass Assassin products are now available on the LBF web site. Check them out.

Bass Assassin Products
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LunkerHunt Lunker Frog - Now in Stock - August 14, 2013
The Lunkerhunt Lunker Frog is the most life like frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimming legs that extend during the retrieve and retract on the pause. At rest the Lunker Frog is 2.5 inches and will extends to 4.5 inches on the retrieve. The Lunker Frog behaves just like a living frog would in the water. At rest, the body of the Lunker frog drops down a little into the water perfectly replicating the action of a frog/bullfrog. This also results in higher hook-up percentages. The Lunker Frog features high quality components, a super soft hollow body construction, and a weedless design.

LunkerHunt Lunker Frog
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Five New D&L Tackle Bill Lowen Swim Jigs Colors - Now in Stock - August 8, 2013
The Five New Colors: Citrus Shad, Ghost Shad, Glimmer Shad, Foxy Shad and Gizzard Shad.

D&L Tackle Bill Lowen Swim Jigs
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More Molix Now in Stock - August 8, 2013
Now in stock: F Crankbait Series, SB Silent Crankbait, Freaky Flip, Vindex Craw, Larva, Sligozzo, Silgo Worm, Sidus Worm and Supernato Junior.

Molix Products
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Nories NF60 Frog - Now in Stock - August 8, 2013
The Nories NF60 Frog was born from the desire of Pro Bass Angler Norio Tanabe to create a "pure" bass frog. It is made from flexible and soft material for a the standard quiet touchdown and snag less fishing found in most frogs, plus it has a mesmerizing action to make it work even in open water. NF 60 has two split weights on the back of the frog that give it a slightly nose-up position in the water. The anchor point is angled diagonally downward to make the frog skate and create a wake similar to pencil baits. Also the NF 60 solves the traditional problem of poor hooking with frogs, with its unique 3D body shape. While having the hooks points securely covered, pressure on any part of the body causes the hook point to stick clearly out from the body. Built with a strong wide gape hook, NF 60 turns any hooking "chance" into "reality".

Nories NF60 Frog
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New Gambler - Duz It and 3.75" Little EZ Swimbait - August 8, 2013
The popular EZ Series Swimbaits have a new little brother. The Little EZ is 3.75" long and available in the top selling colors.
The Gambler Duz It is an awesome addition to any swimbait or moving bait that needs to be hooked weedless. The willow blade gives off more flash and vibration for dirty water or windy days. Fish pick up on this increased visibility and zero in on the Duz It rig more often than not. The weedless design lets you throw it up in the grass and bring it back through more effortlessly than a spinnerbait. Add a weight to the nose and slow roll it down deep through timber. This bait won't get snagged up. Add a different dimension to your swimbaits with the Duz It.

Gambler Products
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DUO Realis Spin Bait 80 - Now in Stock - August 8, 2013
Its origin is rumored (by some) to have occurred around Lake Biwa 2007/ 2008. Others mention its popularity near Tokyo, Chiba and Yokahama where there are many small bodies of water. At that time versions of using a lure with propellers took on names like “pro-bait” and “screw-bait or Bi-hadou (also known as micro-wave)”. However, during that time anglers were attaching propellers to many lures: swimbaits, jerkbait-bodied lures, even jig-heads, in fact, using a propeller became so popular that anglers were purchasing just propellers to attached to in front of their lures.
DUO studied the concept and created a compact design with specially tuned propellers that incorporated more subtle actions then conceived by other manufactures. Its compact yet heavy body harbors a fixed ballast system made to increase trajectory and improve target orientation and provide a heavy roll action. This combination emulates the shimmer-effect of baitfish. The Duo Realis Spin Bait 80 also possesses specially designed cupped propellers, which provide more pulsation at slower revolutions.
The technique called Spybaitn is considered an ultra-finesse hard bait technique requiring light line, long casts and in-line retrieves. Manipulation of the technique requires concentration and steady slow retrieves.
But the results are mind altering. It is a finesse technique that catches big fish as well as numbers. It has recently, hit the US shores and quietly professional Tour anglers are using the technique with great success.

DUO Realis Spin Bait 80
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New Lew's Reels Are Now Available - July 31, 2013
Some of the 2014 reels are now available. Click and read up on the...
Lews Gold High Speed Spinning Reels
Lews Tournament High Speed Spinning Reels
Speed Spool BB1 Casting Reel (Two new models)
Super Duty Speed Spool Casting Reel (Two new models)

Lew's reels
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Daiwa Exceler Exe Baitcasting Reels - Now in Stock - July 31, 2013
The new Daiwa Exceler Exe Baitcasting Reel is back and lighter then ever. Daiwa has not only been updated the components and technologies, but gave it a new all-black design. Its new Ultimate Tournament Drag System dishes out 11lbs or max drag enabling you to have more success in your hook sets. The Daiwa Exceler 100 Casting Reel deliver Daiwa’s legendary performance at a great price.

Daiwa Exceler Exe Baitcasting Reels
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Two New Gary Yamamoto Colors - Now in Stock - July 30, 2013
Two new Gary Yamamoto colors are now in stock. First is 967 Goby: available in 4" senko, 5" Senko, 5" Pro Senko and Shad Shape Worm. Next, 968 Perch: available in 4" senko, 5" Senko and Shad Shape Worm.

Gary Yamamoto Products
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River2Sea Spittin Wa Frog - Now in Stock - July 30, 2013
The River2Sea Spittin' Wa is the frog for when you need a little more commotion. This frog features a cupped, popping mouth with bubbles jets that leave a bubble trail behind to draw more stikes. The Spittin' Wa is extremely versatile, an excellent walking for or use short, aggressive pops for a solid chugging sound.

River2Sea Spittin Wa Frog
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D&L Advantage Jigs - Three New Colors - July 30, 2013
Three new colors are now in stock for the D&L Advantage Jigs. They are: Mudd Puppy, Moon Cricket and Bluegrass Craw.

D&L Tackle Advantage Series Jigs
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AJ Lures Lunker Lizard - Now Available - July 30, 2013
The AJ Lures Lunker Lizard is a Trophy Bass Magnet that is hand poured with incredible detail! It can be fished on the surface or like a slow-sinking jerkbait. Our secret soft plastic recipe allows this the Lunker Lizard to sink very slowly and level. Give the line a twitch on the drop, watch the legs kick and tail swim, and hold on tight!!! We recommend texas rigging with a 5/0 Gamakatsu Offset EWG Worm Hook. These Lizards also make great BED STOMPERS during the spawn!

AJ Lures Lunker Lizard
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New Netbait Color - Coosa Special - July 25, 2013
Coosa Special is now in stock for the Baby Paca Craw, Paca Chunk and Paca Punch.

All Netbait Products
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Jethro Baits The Antagonist Punch Rig - July 24, 2013
The NEW Jethro Baits Antagonist Punch Rig is a uniquely designed Tungsten Weight with a Flexible Silicone Skirt and Jethro's Exclusive "DuraLoc" Collar. Just put this rig on your line above any type of bait and it will allow you to fish cover you never imagined. It's a jungle down there - Go For It!

Jethro Baits The Antagonist Punch Rig
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Strikezone Trickfish Swimbait - Now Available - July 22, 2013
The Strikezone Trickfish Swimbait is a soft plastic bait, that drives fish crazy the paddle tail causes vibrations in the water like the movement of bait fish. This bait can be fished around any type of cover or if you like to fish the a-rig type baits its great on those as well.

Strikezone Trickfish Swimbait
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Strike King KVD Splash Series - Now in Stock - July 22, 2013
When Kevin VanDam says, “I have an idea,” you listen. So when Kevin came to Strike King with his thoughts on what would make for the ultimate topwater popper, they not only listened, they built it. Strike King Lure Company is excited to bring you the all-new KVD Splash! Available in 2 sizes.

Strike King KVD Splash Series
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Lobina Ricos - Three New Colors - July 17, 2013
Now in stock...Hammershad, Klicka Shad & Golden Retriever.

Lobina Ricos
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New Little Dipper Color - Booty Sweat - Now in stock. - July 16, 2013
The new color "Booty Sweat" is in stock in the Little Dipper. It has clear back, pearl belly with large black and small holographic glitter. The also has a chartreuse tail.

Reaction Innovations Skinny Dipper Series
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Bettencourt Baits Dying Bluegill Crankbait - Now in Stock - July 16, 2013
The Bettencourt Baits Dying Bluegill is one of the first of its kind. Cast it out and it floats on the surface on its side like a dead or dying Bluegill with its soft fur fins undulating in the water. This alone makes for a great dead stick bait, but wait, there is more, lower your rod tip and give it a little tug and SLOWLY start cranking and the bait rights its self and begins to struggle and swim. It will dive to approximately 2 feet. When you stop the retrieve the bait falls over on its side and floats to the surface.

Bettencourt Baits Dying Bluegill Crankbait
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Complete line of 184 Strike King Products - July 16, 2013
We are now offering the complete line of Strike King products for sale on the LBF website. Over 184 different products, covering bass fishing, panfish and saltwater fishing. Check out the complete line!

Strike King Products
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Keitech Salty Core Stick - July 16, 2013
Now in stock... The Keitech Salty Core Stick is a new revolutionary stick bait. These are a double poured worm, the inside core is a soft salty material and the outside is a durable long lasting plastic. This worm weighs in at 3/8 oz, which give it a faster falling rate. The combination of the material and the weight of this worm gives it an enticing action that fish can not resist.

Keitech Salty Core Stick
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Berkley - Havoc Flat Dawg - July 16, 2013
Now in stock... Well known Professional Angler Mike Iaconelli designed the Berkley Havoc Flat Dawg. The flat shape of the Flat Dawg creates a distinct fluttering action. Also, small pits in the body make the feel more natural.

Berkley - Havoc Flat Dawg
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Berkley - Havoc Back Slide - July 16, 2013
Now in stock...The Berkley Havoc Back Slide was designed by Professional Angler Mike Iaconelli. It features a heavy tail section which causes it to slide backwards on the fall and kicker legs add extra enticement as it slides. The flat bottom design also maximizes the gliding action.

Berkley - Havoc Back Slide
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Spiderwire Stealth Glow-Vis Braid - July 15, 2013
New for 2014... The Spiderwire Stealth Glow-Vis Braid offers the popular color of low-vis green with a unique UV reflective coating that appears to “glow” in the sunlight for better visibility and ability to watch your line’s movements. Since UV cannot penetrate water, the low-vis color will continue to be less visible to “line shy” fish and disappear in low light conditions.

Spiderwire Stealth Glow-Vis Braid
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