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VMC Spinshot Drop Shot Hook - Now 2/0 Too - July 29, 2014
We added size 2/0 to our selection in the VMC Spinshot™ Hook Series, the most simple and effective drop shot hook on the market. It allows for a perfect presentation that eliminates line twist and improves hooking performance.
VMC Spinshot Drop Shot Hook
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New Lew's Speed Spool LFS Baitcast Reel is Here! - July 29, 2014
New for 2015! New Tooling, LFS™ Much LIGHTER, More FASTER, Way STRONGER. Lew's has improved upon their popular Speed Spool Baitcast Reel. Everything you've come to expect from Lew's but now even better!
Features:
• One-piece die-cast aluminum frame
• Sturdy graphite sideplates
• Easily removable palming graphite sideplate
• Drilled, machine forged and anodized aluminum U spool
• High-strength solid brass gearing
• Premium 10 double shielded stainless steel bearing system
• Zero-Reverse one-way stainless steel clutch bearing
• Externally adjustable Magnetic Control System (MCS)
• Anodized aluminum spool tension adjustment knob
• Durable Rulon drag system, provides up to 10lb. drag power
• Anodized bowed aluminum reel handle with Lew’s® custom SoftTouch paddle handle knobs
• Audible click, bowed, graphite smooth star drag system
• Zirconia line guide
• External lube port
• SSG1S features high capacity spool and a longer 95MM power crank handle
These reels replace the previous Speed Spool Baitcast Reel models: SS1S,SS1H,SS1SH and SS1HL.
Lews Speed Spool LFS Baitcast Reel
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Storm Twitch Stick Jerk Bait - Four New Colors for 2015 - July 25, 2014
All four new 2015 colors are here now in the Storm Twitch Stick jerk bait.
• 620 - Ghost Wakasagi
• 621 - Ghost Hot Blue
• 622 - Ghost Herring
• 623 - Ghost Pro Blue
Storm Twitch Stick Jerk Bait
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Storm Original Wiggle Wart & Original Mag Wart Series Crankbaits - Four New Colors for 2015 - July 25, 2014
All four of Storm's new 2015 colors in the Storm Original Wiggle Wart and Original Mag Wart Series Crankbaits are here.
• 655 - Red Craw
• 656 - Moss Back Craw
• 657 - Creek Craw
• 658 - Orange Brown Craw
Storm Original Wiggle Wart Series Crankbaits
Storm Original Mag Wart Series Crankbaits
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Storm Arashi Rattling Flat 7 Series Crankbait - Four New Colors for 2015 - July 25, 2014
We've added all four of Storm's new colors in the Arashi Rattling Flat 7 Series Crankbait.
• 688 - Ghost Hitch
• 859 - Pro Blue
• 875 - Green Gold Shad
• 876 - Black Chartreuse Shad
Storm Arashi Rattling Flat 7 Crankbait
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Storm Arashi Wake Crank - New Bait for 2015 - July 24, 2014
Runs just under the surface with a hard rolling action and a pronounced tail kick creating a large wake that draws attention. Fish it slow or fast, this Arashi keeps waking and running true at any speed.
Storm Arashi Wake Crank
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Rapala Ultra Light Rippin' Rap - New Bait for 2015 - July 24, 2014
Rapala's new Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on the drop with a hard-vibrating action accented with a loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Fast piercing VMC® black nickel hooks seal the deal.
Rapala Ultra Light Rippin' Rap
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Rapala X-Rap Freshwater Slashbait - New Colors for 2015 - July 24, 2014
Rounding out the addition of new Ike’s Custom Ink Colors for 2015, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, we added all four of the new colors offered in two sizes (XR08, XR10) of the popular Rapala X-Rap Freshwater Slashbait.
• MRL - Marilyn
• RVP - River Perch
• SCP - Scoop
• SLK - Slick
Rapala X-Rap Freshwater Slashbait
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Rapala Shad Rap & Shallow Shad Rap - New 2015 Colors - July 24, 2014
It's all about Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala. We've added all four of his new colors in all models of the Rapala Shad Rap and Shallow Shad Rap series of baits.
• BBH - Blue Back Herring
• CRSD - Caribbean Shad
• DMN - Demon
• MGRA - Mardi Gras
Rapala Shad Rap
Rapala Shallow Shad Rap
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Nichols Lures 8" Ben Parker Magnum Flutter Spoon - Catch The Monsters! - July 24, 2014
The 8" Ben Parker Magnum Flutter Spoon has taken the fishing world by storm. With half of the top 10 anglers in the FLW Tour event on Kentucky Lake throwing this bait, it's a winner for sure. It also took home the BASS College Wildcard event on Lake Pickwick. Featuring a Nickel Plate Chrome design, a premium 3/0 Owner Stinger Treble tied with Pearl Flashabou, and finished with a Size 4 Spro Power Swivel at the top, this spoon is ready to fish out of the package.
Specifications:
Length: 8"
Weight: 3.5 oz
Nichols Lures Ben Parker Magnum Flutter Spoon
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Rapala DT (Dives-To) Series - New 2015 Colors - July 23, 2014
New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the popular Rapala DT (Dives-To) Series as well.
• BRU - Bruised
• GFD - Girlfriend
• MULE - Mule
• RTA - Rasta
Rapala DT (Dives-To) Series
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Rapala DT (Dives-To) Metal SureSet 20 Series - New 2015 Colors - July 23, 2014
New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the Rapala DT (Dives-To) Metal SureSet 20 Series.
• BRU - Bruised
• GFD - Girlfriend
• MULE - Mule
• RTA - Rasta
Rapala DT (Dives-To) Metal SureSet 20 Series
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Rapala DT (Dives-to) Thug Sure Set Series Crankbaits - New 2015 Colors - July 23, 2014
New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the DT (Dives-to) Thug Sure Set Series.
• DSSD - Disco Shad
• OLSL - Old School
• PNGN - Penguin
• SMSH - Smash
Rapala DT (Dives-to) Thug Sure Set Series Crankbaits
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Rapala DT (Dives-to) Fat Series - New 2015 Colors - July 23, 2014
New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the DT (Dives-to) Fat Series as well.
• BBH - Blue Back Herring
• CRSD - Caribbean Shad
• DSSD - Disco Shad
• PNGN - Penguin
Rapala DT (Dives-to) Fat Series
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Reaction Innovations - NEW Twerk Bait is Here! - July 22, 2014
Reaction Innovations kicks off the new product season with the introduction of the Twerk. This 4” chunk is equipped with forward facing ribs and wide claws that will displace lots of water and stand upright in a fighting position to entice strikes. Available in 12 fantastic two-toned and swirled patterns so it matches naturally with your skirt, there is not a jig in the box that couldn’t use a Twerk!
Reaction Innovations Twerk
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Rapala Scatter Rap Jointed - New Bait for 2015 Is Here! - July 18, 2014
Building on the classic articulated body style, the Scatter Rap® Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter Lip takes this action to the “Nth” degree, triggering strikes from otherwise uninterested or hesitant fish. The undulating action created by the body style and Scatter Lip loses, then regains tracking, often the moment many fish strike.
We've added this new bait in all 16 colors for you!
Rapala Scatter Rap Jointed
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Rapala DT (Dives-to) Flat Series - New 2015 Colors - July 15, 2014
New Ike’s Custom Ink Colors, color patterns designed by Mike Iaconelli exclusively for Rapala, are now available in the DT Flat Series as well.
• BBH - Blue Back Herring
• CRSD - Caribbean Shad
• DMN - Demon
• PNGN - Penguin
Rapala DT (Dives-to) Flat Series
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Rapala Scatter Rap Shad - New 2015 Size & Colors - July 15, 2014
The most prolific bait fish across the country is mimicked perfectly with the Scatter Rap® Shad. Body profile, color patterns and the evasive action of a bait fish fleeing attack make this lure preferred by anglers everywhere. Cast or trolled, this all-species bait can be worked slow in cool water with incredible results, then sped up for use when water temps begin to rise.
We added all sixteen colors in the new 2" SCRS05 model, four of those being Ike’s Custom Ink Colors, color patterns designed by pro angler Mike Iaconelli exclusively for Rapala.
Rapala Scatter Rap Shad
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Rapala Scatter Rap Crank Deep - Additional Color - July 15, 2014
We added color Helsinki Shad, HSD, to our Scatter Rap Crank Deep lineup.
Rapala Scatter Rap Crank Deep
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Rapala Scatter Rap Crank Shallow - New 2015 Colors - July 15, 2014
We added four colors, two of them brand new “Ike’s Custom Ink” colors designed by pro angler Mike Iaconelli exclusively for Rapala, to make fish rise up and take notice.
BG - Bluegill
HSD - Helsinki Shad
MULE - Mule
RTA - Rasta
Rapala Scatter Rap Crank Shallow
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Rapala Scatter Rap Crank - New 2015 Colors Are Here! - July 15, 2014
Every bass man’s new best friend. The Scatter Rap Crank offers four new “Ike’s Custom Ink” colors for 2015, color patterns designed by pro angler Mike Iaconelli exclusively for Rapala.
• BRU - Bruised
• GFD - Girlfriend
• MULE - Mule
• RTA - Rasta
Rapala Scatter Rap Crank
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ima HeliPs - New 2014 Spring Colors - July 11, 2014
Ima's dual-propeller topwater lure now has even more choices. Check out the four new colors in their HeliPs bait, sure to make a splash!
• 009 - Bone
• 010 - Ghost Shad
• 011 - Black Chrome
• 012 - Matte Black
Click Here for Details
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Lucky Craft Flat CB Series Crankbaits - Flat CB DR - July 10, 2014
Increasing our color selection in the Lucky Craft Flat CB Series Crankbaits, we've added color 261 - Table Rock Shad in the Flat CB DR model.
Lucky Craft Flat CB Series Crankbaits
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New Megabass Vision 110 Color Has Arrived from Japan - July 10, 2014
Fresh in from Japan, we're offering a new overseas color in the Megabass Vision 110:
• GLXS Spawn Cherry (Japan)
Megabass Vision 110
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Shimano Cumara Freshwater Spinning Rods Now Available - July 9, 2014
We've added the spinning rods in the Shimano Cumara series as well. Get technique specific with one of their Drop Shot, Worm, or Shakey Head models made with HM-1 blank material and sporting Split Grip 3 inch EVA handles.
Shimano Cumara Freshwater Spinning Rods
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