SPRO's Pro Staff member Bill Siemantel has been working on a BBZ project the last 2 years and on the opening day of ICAST 2014 all that hard work paid off. Spro's newest BBZ addition to the family, the BBZ-1 Rat won Best of ICAST in the hard lure category. The SPRO Rat is designed for those larger predator fish that every angler is looking for. It entices awesome surface strikes by triggering the instinctive reaction that those larger fish are looking for. When the fish are hungry the SPRO RAT is the real meal deal!

Its compactness and balance allow it to fall faster than a standard jig, and keep it down better in current. This allows for better bottom contact and better contact with cover. The fine cut skirt also moves and pulses with the slightest movement, adding additional life-like action. Available in a range of colors hand-picked by Mike Iaconelli and John Crews, the Missile Baits Ike's Mini Flipping Jig gets bit when standard jigs just won't.

Most jerk baits continue on a forward plane with each jerk. Not the Shadow Rap. It kicks almost 180 degrees right then left, so it can be fished nearly in place with very little forward travel, keeping the flickering fade of the Shadow Rap right in a fish’s strike zone. That’s when things really get interesting.

Each rod falls under Ike’s classification system that includes the Delay Series, Finesse Series and Power Series. A detailed explanation of what each rod is used for is found on the hangtag, making consumer rod selection much easier. Available in 15 different models, the Ike Signature Series offers the right rod for every technique.

Abu Garcia IKE Power Series Casting Rods

That's the motto of Shimano's new Zodias rod, offering Hi-Power X construction in all blanks, a CI4+ Reel Seat, and Versatile concept design to control all types of lures.