Mustad has introduced the new UltraPoint® Grip-Pin Max™, a hook developed and designed by Elite angler Denny Brauer for fishing plastics in heavy cover. The Grip-Pin Max is a straight-shank, wide-bite hook with a sleek, integrated keeper on the upper shank to keep baits perfectly positioned without hanging in the grass. This versatile “no slip/no slide” design securely anchors baits without tearing or slipping and is perfect for “Texas Rigging” a wide range of soft plastic baits, such as creature baits, stick baits, tubes and worms. The hook eye is completely sealed for 100% confidence when fishing braid lines, especially when snelling.

The castable Umbrella Rig came onto the scene and created a buzz like few products have ever created. Now, thanks to Elite Series pro John Murray, River2Sea introduces Murray’s new Bumbershoot. There is no other rig like this on the market. Equipped with interchangeable wire harnesses ready to accept spinning blades or jigheads rigged with minnow swimbaits.

The new Rig Walker is built to perform on castable umbrella rigs everywhere. With a forward line tie and a newly designed tail section, Rig Walker comes in five packs designed to arm any angler with the lures they need to load their castable umbrella rig to the teeth.

When Scott Martin won the 2011 Forrest Wood Cup, the Rover played an important role in producing key fish that helped him close out the $600,000 victory. Martin has taken the already dynamic walking bait and added his hand tuned effects to create a slashing, knocking topwater bait that can’t be left alone. Martin tail weighted the lure to slightly elevate the face giving the $600K Rover a whole new attitude and action. This action, along with new “pro designed” colors make this a topwater bait worthy of a $600,000 Championship.

Matzuo has the perfect Goby imitation which will work extremely well in both the Great Lakes and most other lakes and rivers. The bait is "hand-poured" giving it lifelike color tones and realistic texture. The wide paddle tail arches up as the bait is falling, giving the Goby a slow tantalizing horizontal fall...just like an injured Goby.

The Matzuo America Zen Series - Kamikazi II Spinnerbait is designed to add flash to the vibration, the Zen Kamikazi has solid brass blades, with premium stainless-steel ball bearing swivel that provides flawless rotation.

The NEW Kinchou Minnow features the nervousness of an eccentric baitfish with its curved body and incredible wide wobble! Its aggressive wobble action will receive much attention as it swims thru the water. With its wide wobble, it creates a different resonate sound - different from any other baits. Retrieve or Troll - Fast or Slow! The Kinchou creates a high resonating rattle created by the stainless steel bearings chambered inside the body. The pitch of these bearings is highly attractive to both active and neutral fish.

The Mike McClelland Signature Series Mc Stick jerkbait is designed for the tournament angler. The Mc Stick is designed to suspend at lower water temperatures for those finicky early and late season fish, and it is a bait that is very easy to adjust for those aggressive warmer season fish. This bait is designed by a Mike McClelland to help everyone catch more fish year around on a jerkbait.

The free spin on the Purist is so good you are going to be glad it comes with a six pin centrifugal braking system which engages only during part of the cast to maximize your casting distance. Its compact and light design makes it almost disappear in your hands.

The new Pflueger Echelon Low Profile Casting Reel offers great performance at a good price. It features 5 double-shielded stainless steel ball bearings and a one-way clutch instant anti reverses bearing. It was made with an adjustable magnetic cast control to eliminate backlash.

The White Ice Pro Series...After extensive testing with the latest materials and construction, Duckett fishing's elite pro-staff has developed and extremely well balanced, light weight rod with outstanding strength and unmatched sensitivity. Duckett Fishing has intgrated a combination of carbon fiber and low-res multi modulus materials utilizing our new X-Helical coil construction. We have also taken the micro guide to the next level for added durability.

Lethal Weapon III, the "Living Rubber" twin brother to the Godfather of the Lethal Weapon Family, loves to be thrown on a 7' Medium-Heavy rod with 15 lbs Flouro and a bi trailer to propel him. He swims silently in, over and through weeds effortlessly in search of seductive, undulating skirt rhythms in the shallows where they may be feeding. He too is a thief, an outlaw, and likes it. Just like his brother, he loves to get the big ones riled up along the weed edges and thinks it is fun to get chased. He is reckless and cannot be trusted. While he watched his brother make it to the top of the Family he became more jealous, often using his own dirty tricks to get what he wanted, those big bass. It's no surprise that this jig takes no prisoners and gets the job done without any due respect to the fish.

The Lethal Weapon Drag Queen Football Jig is made with a "Living Rubber" skirt. The Drag Queen is not shy about making an appearance, and it does so in a distinct manner. Like a fleeing crawdad, it mimics the clicking scraping noise of its fellow counterparts by banging its rattling, tungsten plated head along the bottom in search of Bass. Irritating the big ones by entering places they live; like on clam beds, the tops of ledges or deep gravel bars, the tops of ledges or deep gravel bars, there is no concern for any creatures well being. As a result, the Bass tend to get agitated, aggressive and ornery when this maniac comes around. It's no surprise that this jig is unapologetic for any of it actions and doesn't care what any fish thinks as long as the job gets done.

The Komodo Dragon dominates every environment it enters and anglers will discover the same apex predator power from the Komodo low-profile baitcast reel. With high-speed retrieve models in both right- and left-hand retrieve as well as a powerful 5.4:1 crankin' model in right hand, the Komodo steps out with a full aluminum gearing system that's both incredibly strong and exceptionally light weight. With AVEC-5 spool bearings as part of an 11-bearing system, the Komodo still weighs just 6.5-ounces overall. Regardless of your target species, Komodo will impress every day.

Okuma's quality and durability are second to none and nowhere is that more evident than in the HELIOS a Casting Reel. Read the full specs online...