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Fishing Tackle Announcements & Messages


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Rapala DT (Dives-To) Series - New 2015 Colors Rapala DT (Dives-To) Series - New 2015 Colors - July 23, 2014
New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the popular Rapala DT (Dives-To) Series as well.

• BRU - Bruised
• GFD - Girlfriend
• MULE - Mule
• RTA - Rasta


  • Rapala DT (Dives-To) Series

  • Rapala DT (Dives-To) Metal SureSet 20 Series - New 2015 Colors Rapala DT (Dives-To) Metal SureSet 20 Series - New 2015 Colors - July 23, 2014
    New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the Rapala DT (Dives-To) Metal SureSet 20 Series.

    • BRU - Bruised
    • GFD - Girlfriend
    • MULE - Mule
    • RTA - Rasta


  • Rapala DT (Dives-To) Metal SureSet 20 Series

  • Rapala DT (Dives-to) Thug Sure Set Series Crankbaits - New 2015 Colors Rapala DT (Dives-to) Thug Sure Set Series Crankbaits - New 2015 Colors - July 23, 2014
    New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the DT (Dives-to) Thug Sure Set Series.

    • DSSD - Disco Shad
    • OLSL - Old School
    • PNGN - Penguin
    • SMSH - Smash


  • Rapala DT (Dives-to) Thug Sure Set Series Crankbaits

  • Rapala DT (Dives-to) Fat Series - New 2015 Colors Rapala DT (Dives-to) Fat Series - New 2015 Colors - July 23, 2014
    New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the DT (Dives-to) Fat Series as well.

    • BBH - Blue Back Herring
    • CRSD - Caribbean Shad
    • DSSD - Disco Shad
    • PNGN - Penguin


  • Rapala DT (Dives-to) Fat Series

  • Reaction Innovations - NEW Twerk Bait is Here! Reaction Innovations - NEW Twerk Bait is Here! - July 22, 2014
    Reaction Innovations kicks off the new product season with the introduction of the Twerk. This 4” chunk is equipped with forward facing ribs and wide claws that will displace lots of water and stand upright in a fighting position to entice strikes. Available in 12 fantastic two-toned and swirled patterns so it matches naturally with your skirt, there is not a jig in the box that couldn’t use a Twerk!

  • Reaction Innovations Twerk

  • Rapala Scatter Rap Jointed - New Bait for 2015 Is Here! Rapala Scatter Rap Jointed - New Bait for 2015 Is Here! - July 18, 2014
    Building on the classic articulated body style, the Scatter Rap® Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter Lip takes this action to the “Nth” degree, triggering strikes from otherwise uninterested or hesitant fish. The undulating action created by the body style and Scatter Lip loses, then regains tracking, often the moment many fish strike.

    We've added this new bait in all 16 colors for you!

  • Rapala Scatter Rap Jointed

  • Rapala DT (Dives-to) Flat Series - New 2015 Colors Rapala DT (Dives-to) Flat Series - New 2015 Colors - July 15, 2014
    New Ike’s Custom Ink Colors, color patterns designed by Mike Iaconelli exclusively for Rapala, are now available in the DT Flat Series as well.

    • BBH - Blue Back Herring
    • CRSD - Caribbean Shad
    • DMN - Demon
    • PNGN - Penguin


  • Rapala DT (Dives-to) Flat Series

  • Rapala Scatter Rap Shad - New 2015 Size & Colors Rapala Scatter Rap Shad - New 2015 Size & Colors - July 15, 2014
    The most prolific bait fish across the country is mimicked perfectly with the Scatter Rap® Shad. Body profile, color patterns and the evasive action of a bait fish fleeing attack make this lure preferred by anglers everywhere. Cast or trolled, this all-species bait can be worked slow in cool water with incredible results, then sped up for use when water temps begin to rise.

    We added all sixteen colors in the new 2" SCRS05 model, four of those being Ike’s Custom Ink Colors, color patterns designed by pro angler Mike Iaconelli exclusively for Rapala.

  • Rapala Scatter Rap Shad

  • Rapala Scatter Rap Crank Deep  - Additional Color Rapala Scatter Rap Crank Deep - Additional Color - July 15, 2014
    We added color Helsinki Shad, HSD, to our Scatter Rap Crank Deep lineup.

  • Rapala Scatter Rap Crank Deep

  • Rapala Scatter Rap Crank Shallow - New 2015 Colors Rapala Scatter Rap Crank Shallow - New 2015 Colors - July 15, 2014
    We added four colors, two of them brand new “Ike’s Custom Ink” colors designed by pro angler Mike Iaconelli exclusively for Rapala, to make fish rise up and take notice.

    BG - Bluegill
    HSD - Helsinki Shad
    MULE - Mule
    RTA - Rasta


  • Rapala Scatter Rap Crank Shallow

  • Rapala Scatter Rap Crank - New 2015 Colors Are Here! Rapala Scatter Rap Crank - New 2015 Colors Are Here! - July 15, 2014
    Every bass man’s new best friend. The Scatter Rap Crank offers four new “Ike’s Custom Ink” colors for 2015, color patterns designed by pro angler Mike Iaconelli exclusively for Rapala.

    • BRU - Bruised
    • GFD - Girlfriend
    • MULE - Mule
    • RTA - Rasta


  • Rapala Scatter Rap Crank

  • ima HeliPs - New 2014 Spring Colors ima HeliPs - New 2014 Spring Colors - July 11, 2014
    Ima's dual-propeller topwater lure now has even more choices. Check out the four new colors in their HeliPs bait, sure to make a splash!

    • 009 - Bone
    • 010 - Ghost Shad
    • 011 - Black Chrome
    • 012 - Matte Black


  • Click Here for Details

  • Lucky Craft Flat CB Series Crankbaits - Flat CB DR Lucky Craft Flat CB Series Crankbaits - Flat CB DR - July 10, 2014
    Increasing our color selection in the Lucky Craft Flat CB Series Crankbaits, we've added color 261 - Table Rock Shad in the Flat CB DR model.

  • Lucky Craft Flat CB Series Crankbaits

  • New Megabass Vision 110 Color Has Arrived from Japan New Megabass Vision 110 Color Has Arrived from Japan - July 10, 2014
    Fresh in from Japan, we're offering a new overseas color in the Megabass Vision 110:
    • GLXS Spawn Cherry (Japan)

  • Megabass Vision 110

  • Shimano Cumara Freshwater Spinning Rods Now Available Shimano Cumara Freshwater Spinning Rods Now Available - July 9, 2014
    We've added the spinning rods in the Shimano Cumara series as well. Get technique specific with one of their Drop Shot, Worm, or Shakey Head models made with HM-1 blank material and sporting Split Grip 3 inch EVA handles.

  • Shimano Cumara Freshwater Spinning Rods

  • Molix Lover Special Vibration Jig - Two New Colors Molix Lover Special Vibration Jig - Two New Colors - July 7, 2014
    The Molix Lover Special Vibration Jig has expanded its selection with two great new colors:

    • 08 - Baitfish
    • 15 - Charming Shad

  • Molix Lover Special Vibration Jig

  • Bass Kandi Speed Bug - Two New Colors Bass Kandi Speed Bug - Two New Colors - July 7, 2014
    At 3.75" or 5" in length, the Bass Kandi Speed Bug has lots of action when falling or swimming. It's great for flipping, Carolina rig, Texas rig, or used as a top water bait. The softness and saltiness make this bait very appealing to any size bass and is ideal for any type of fresh water system.

    New colors:
    • 18 - Truax Special
    • 21 - Yellow Jacket

  • Bass Kandi Speed Bug

  • More Megabass in stock! More Megabass in stock! - July 7, 2014
    More Megabass items are back in stock at LBF, including special Japanese Megabass colors as well!

    Megabass Bat and Fly
    • Blue Gill

    Megabass Vision 110 plus 1
    • GLXS Spring Reaction

    Megabass Para Bug
    • Black Bug

    Megabass Vision 110
    • Komorin Copper Shad (Japan)
    • GLXS Spring Reaction (Japan)
    • Leviathan Ayu (Japan)
    • M Stardust Shad II (Japan)
    • M Western Clown (Japan)
    • Pagani Raigyo (Japan)
    • Spawn Killer (Japan)


  • Megabass Bat and Fly
  • Megabass Vision 110 plus 1
  • Megabass Para Bug
  • Megabass Vision 110

  • G.Loomis - New IMX Bass Mag Bass Casting Rods G.Loomis - New IMX Bass Mag Bass Casting Rods - June 27, 2014
    The “MBR” series of bass casting rods were originally developed for increased casting distance and deeper water applications. The term MAG came from their magnum tapers that generate a lot of power and provide excellent fish-fighting capability. Longer rear-cork grips help provide leverage and balance. They are excellent for pitching or casting and are unbelievably strong for such light weight rods. These rods were originally designed to fish for bass, but as anglers will experiment, many have found them to be excellent for walleye, pike, freshwater stripers, redfish and snook – a testament to their light weight and sensitivity, not to mention unbelievable power. You will be amazed at their versatility!

  • G.Loomis IMX Bass Mag Bass Casting Rods

  • Blitz Lures Basic Blitz Blade - New Size Blitz Lures Basic Blitz Blade - New Size - June 26, 2014
    We now offer a heavier 1/2 oz size in Blitz Lures' economical Basic Blitz Blade.

  • Blitz Lures Basic Blitz Blade

  • Blitz Lures Blitz Tailspin - Two New Colors Blitz Lures Blitz Tailspin - Two New Colors - June 26, 2014
    Blitz Lures has added new colors in both sizes of their Blitz Tailspin.
    • Chrome/Gold Shiner
    • Chrome/Silver


  • Blitz Lures Blitz Tailspin

  • Blitz Lures redesigned their Blitz Spyder Jig. Check it out! Blitz Lures redesigned their Blitz Spyder Jig. Check it out! - June 25, 2014
    Blitz Lures has redesigned their Blitz Spyder Jig. Check out their great new skirts and new double rattles!

    They also added 3 new colors:
    • Black & Blue
    • Okeechobee Craw
    • Pumpkin

  • Blitz Lures Blitz Spyder Jig

  • Megabass - New Colors in at LBF! Megabass - New Colors in at LBF! - June 25, 2014
    New Megabass colors including a special Japanese color are now available in the following models:

    Megabass ITO-Shiner Jerkbait:
    • Elegy Bone
    • GP Pro Blue
    • GP Sexy Shad

    Megabass Vision 110:
    • GLXS Spring Reaction (Japanese)

    Megabass Vision 110 Magnum:
    • Elegy Bone

  • Megabass ITO-Shiner Jerkbait
  • Megabass Vision 110
  • Megabass Vision 110 Magnum

  • Fresh Order of Megabass Lures Are In! Fresh Order of Megabass Lures Are In! - June 24, 2014
    Select colors including special Japanese colors are back in stock in the following models:

    Megabass ITO-Shiner Jerkbait:
    • GS Biwahigai (Japanese)
    • GG IL Tennessee Shad
    • Sexy French Pearl

    Megabass Vision 110 plus 1:
    • Elegy Bone
    • GG Threadfin Shad
    • Gill
    • GP Pro Blue
    • GP Pro Blue II
    • GP Sexy Shad
    • ITO Natural
    • Megabass Sexy Shad
    • Perch
    • PM Threadfin Shad
    • See-Through Glitter Ayu

    Megabass Vision 110:
    • M Chart Back (Japanese)
    • GG IL Tennessee Shad
    • Gill
    • GP Pro Blue II
    • Perch
    • Sexy French Pearl

    Megabass Vision 110 Magnum:
    • GP Pro Blue

    Megabass Vision 110 Square Bill:
    • Elegy Bone

  • Megabass ITO-Shiner Jerkbait
  • Megabass Vision 110 plus 1
  • Megabass Vision 110
  • Megabass Vision 110 Magnum
  • Megabass Vision 110 Square Bill

  • Blitz Lures Blitz Phrog has two new colors! Blitz Lures Blitz Phrog has two new colors! - June 23, 2014
    Blitz Lures Blitz Phrog now has more to choose from! Their Blitz Phrog now also comes in:
    • Black & Red
    • Sexy Shad

  • Blitz Lures Blitz Phrog

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