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Fishing Tackle Announcements & Messages


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Strike King - NEW Mark Menendez Special Colors! Strike King - NEW Mark Menendez Special Colors! - May 6, 2016
Just in are five hot new special run Strike King colors designed with the input of professional angler and Bassmaster Tournament Trail veteran Mark Menendez!

Colors are available in the following series:

  • Strike King Pro-Model XD Crankbaits 3XD, 5XD, and 8XD
  • Strike King KVD Square Bill Crankbaits 1.5
  • Strike King Red Eye Shad Crankbaits 1/2 oz

  • Strike King Pro-Model XD Crankbaits
  • Strike King KVD Square Bill Crankbaits
  • Strike King Red Eye Shad Crankbaits

  • Livingston Lures Deep Impact 18 - NEW COLORS! Livingston Lures Deep Impact 18 - NEW COLORS! - May 5, 2016
    When the fish are deep, Deep Impact 18 gets you to them and then instigates the strike. Since light cannot travel very deep, fish rely more on sound and vibration than sight. EBS lets you pick the right baitfish sound to call and capture them.

  • Livingston Lures Deep Impact 18

  • Livingston Lures Walking Boss - NEW COLORS! Livingston Lures Walking Boss - NEW COLORS! - May 5, 2016
    The Walking Boss is a top water lure, designed with perfect balance and weight for effortlessly producing the right actions and casting ease.

  • Livingston Lures Walking Boss

  • Livingston Lures Walk N Pop 77 - NEW COLORS! Livingston Lures Walk N Pop 77 - NEW COLORS! - May 5, 2016
    The Walk N Pop 77 is an awesome upgrade to traditional poppers with its L face design to maximize water spray and sound. Its unique weight moving and balancing system allows it to cast far and sit perfectly in the water.

  • Livingston Lures Walk N Pop 77

  • Charlie's Worms Swimming Jig Charlie's Worms Swimming Jig - May 4, 2016
    This is a weedless football style swimming jig that is used to pitch into cover, fished around dock piles or any kind of structure. You can add a chunk for a larger profile and more action.

  • Charlie's Worms Swimming Jig

  • Big Bite Baits Jointed Jerk Minnow Big Bite Baits Jointed Jerk Minnow - May 3, 2016
    The Jointed Jerk Minnow is deadly on a jighead or dropshot rig. The minnow profile combined with the segmented tail gives it a subtle fish catching action. Legendary angler Al Lindner and the Lindner Media team have found this shape to be deadly on smallmouth, largemouth and walleyes.

  • Big Bite Baits Jointed Jerk Minnow

  • Big Bite Baits BB Kicker Swimbait Big Bite Baits BB Kicker Swimbait - April 25, 2016
    The BB Kicker was designed with input from Big Bite Baits' professional anglers. They wanted a new swimbait design that would have a kicking action in the water and realistic finishes. Each bait is hand-painted to create a realistic baitfish image. It also features the invisible tail design where the tail is clear plastic and a fork shad tail is painted for the most realistic appearance. Available in two sizes.

  • Big Bite Baits BB Kicker Swimbait

  • River2Sea S-Waver - NEW COLOR! River2Sea S-Waver - NEW COLOR! - April 25, 2016
    We've expanded our selection! S-Waver is the hottest swimbait on the West Coast, leaving a major footprint in this lure category. Featuring a natural “S-Action” swimming motion, S-Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S-Waver is a surface lure, allow the bait to slowly sink and the S- Action continues under water. The S-Action swimming motion is created by River2Sea’s exclusive Pin and Tenon Hinge and accentuated by her soft PVC tail. That seductive wake will only be interrupted by the explosion of a massive strike.

  • River2Sea S-Waver

  • ConnectScale Bluetooth Smart Digital Fish Scale and Fishing App - NEW ACCESSORY! ConnectScale Bluetooth Smart Digital Fish Scale and Fishing App - NEW ACCESSORY! - April 25, 2016
    The ConnectScale Bluetooth Smart Digital Scale and Fishing App is the most innovative solution to weighing and tracking catch data from fishing trips ever created. You catch it, you weigh it, the app logs it. Using Bluetooth® Smart low energy technology the ConnectScale wirelessly transmits weight and air temperature data to the integrated app on your iOS or Android mobile device. By simply weighing your catches you will be able to automatically log weight, air temperature, date, time, & GPS location to the ConnectScale App. The ConnectScale App is currently available on iTunes and Google Play stores. It features a simple and clean user interface the app allows you to easily capture key data of your catches and save them to a cloud database. View the Catch Log and Summary reports to review historical data on previous catches to help you remember the What, When, Where, and How. Want to brag to your fishing buddies? The app also allows you to share your catches on Instagram, Facebook & Twitter.

  • ConnectScale Bluetooth Smart Digital Fish Scale and Fishing App

  • Livingston Lures JerkMaster 121 - NEW COLORS! Livingston Lures JerkMaster 121 - NEW COLORS! - April 23, 2016
    JerkMaster 121 offers a most enticing darting action along with great color patterns for all water types. Perfectly weighted & balanced, this jerkbait is designed to throw a mile. Targeting the active 5 to 8 foot range and using Livingston’s new EBS MultiTouch Technology, it offers the best combination of features just short of a live bait.

  • Livingston Lures JerkMaster 121

  • Livingston Lures Primetyme CB 1.5 - NEW COLORS! Livingston Lures Primetyme CB 1.5 - NEW COLORS! - April 23, 2016
    The Primetyme CB 1.5 is a hot shot lure that’s perfect for almost any fishing condition. Its tight, fast wiggle is produced by a narrow circuit board bill that targets fish down to 5 feet.

  • Livingston Lures Primetyme CB 1.5

  • Livingston Lures Howeller Dream Master Classic Square - NEW COLORS! Livingston Lures Howeller Dream Master Classic Square - NEW COLORS! - April 23, 2016
    The Howeller DMC SQ is the championship winning design of the Howeller with a thin square bill designed for erratic actions at shallow to mid-range depths. It can be fished with 3 different sounds or completely silent for the right conditions. You make the choice to match the conditions of your environment—perfectly!

  • Livingston Lures Howeller Dream Master Classic Square

  • Livingston Lures Primetyme CB 2.0 - NEW COLORS! Livingston Lures Primetyme CB 2.0 - NEW COLORS! - April 22, 2016
    The Primetyme CB 2.0 features a thin, circuit board, coffin bill that mimics the disruptive escape action of a baitfish. Diving up to 6 feet, this lure gives anglers more than a choice of look and action, they can also match the conditions with sounds!

  • Livingston Lures Primetyme CB 2.0

  • Livingston Lures Pro-Sizzle Jr. - NEW COLORS! Livingston Lures Pro-Sizzle Jr. - NEW COLORS! - April 21, 2016
    The Pro Sizzle Jr. offers a hydrodynamic body shape and counter weight system that allows for long casts and great surface action. This top water lure generates strikes even while completely motionless.

  • Livingston Lures Pro-Sizzle Jr.

  • Livingston Lures Pro-Sizzle - NEW COLORS! Livingston Lures Pro-Sizzle - NEW COLORS! - April 21, 2016
    "Walk the dog" action for top water fishing has long been one of the best ways to get fish in the boat. Not only is it exciting when a monster bass bursts out after your bait, but it works incredibly well. The Livingston Lures Pro-Sizzle floats high and walks easily. These lures are fun to fish, easy to walk and will provide for incredible top water explosions from big bass. Be sure to use braided line or strong monofilament for best "walk the dog" action. The Pro-Sizzle baits, like all Livingston Lures, include the proprietary sound and vibration technology built right into the bait to ignite more bites.

  • Livingston Lures Pro-Sizzle

  • NetBait Contour Worm - NEW 6 NetBait Contour Worm - NEW 6" SIZE! - April 15, 2016
    The NetBait Contour Worm has a profile that has never been seen before in the fishing industry. The ever changing contours on this worm allow for a revolving influx of light penetration. The contours mixed with the light penetration cause this worm to appear to "light up". This worm gives off a tantalizing silhouette that is going to be irresistible to bass. These worms illustrate the high quality appearance of hand pours but with the added durability of injection molding baits. The Contour Worm excels in all finesse applications such as on a drop shot, shakyhead or Texas rig.

  • NetBait Contour Worm

  • Livingston Lures Primetyme Square 2.0 - NEW COLORS! Livingston Lures Primetyme Square 2.0 - NEW COLORS! - April 15, 2016
    The Primetyme SQ 2.0 puts the action of a mid-range, erratic running baitfish together with Livingston’s new EBS MultiTouch Technology. Anglers will present an enticing action produced by this lure’s thin square lip along with their choice of baitfish sounds to call them in.

  • Livingston Lures Primetyme Square 2.0

  • Livingston Lures Howeller Dream Master Classic Plus - NEW COLORS! Livingston Lures Howeller Dream Master Classic Plus - NEW COLORS! - April 15, 2016
    The Howeller DMC Plus is a slightly larger version of the Classic winning Howeller Dream Master Classic. At 2 5/8” it runs at medium depths and produces a wide, strong wobble with fast, enticing action that game fish cannot resist.

  • Livingston Lures Howeller Dream Master Classic Plus

  • Livingston Lures Howeller Dream Master Classic - NEW COLORS! Livingston Lures Howeller Dream Master Classic - NEW COLORS! - April 15, 2016
    Ideal for targeting medium-depth structures and finding strike zones a shallow diver can't reach, this crankbait features a compact shape with a wide wobble.

  • Livingston Lures Howeller Dream Master Classic

  • Livingston Lures Dive Master 20 Crankbait - NEW COLOR! Livingston Lures Dive Master 20 Crankbait - NEW COLOR! - April 15, 2016
    The DM 20 is ideal for targeting deep water structure reaching depths up to 20 feet. The DM 20 features EBS Technology and illumination in the lure's eyes, a key component to guarantee you’ll catch more fish.

  • Livingston Lures Dive Master 20 Crankbait

  • Livingston Lures Stick Master Jerkbait - NEW COLORS! Livingston Lures Stick Master Jerkbait - NEW COLORS! - April 15, 2016
    The Stick Master is a favorite among avid anglers because it is the only jerkbait with the ability to generate more strikes while completely motionless in the water. The Stick Master is irresistible to all predatory fish and guaranteed to catch more fish.

  • Livingston Lures Stick Master Jerkbait

  • Livingston Lures Pro-Ripper Lipless Crankbait - NEW COLORS! Livingston Lures Pro-Ripper Lipless Crankbait - NEW COLORS! - April 15, 2016
    The Livingston Lures Pro-Ripper Lipless crankbaits can be fished many ways. You can burn it near the surface or slow roll it along the bottom. Another highly popular technique which is often called yo-yoing is to let the Pro Ripper fall into grass and rip it out. This technique creates violent reaction strikes, so use strong line and hold on. The Pro Ripper is also a fantastic choice to throw at bass busting baitfish at the surface. The Pro Ripper, like all Livingston Lures, includes the proprietary sound and vibration technology built right into the bait to ignite more bites.

  • Livingston Lures Pro-Ripper Lipless Crankbait

  • G.Loomis StormCast 1/4 Zip Hoodie G.Loomis StormCast 1/4 Zip Hoodie - April 15, 2016
    G.Loomis skeleton fish and G.Loomis logo on the chest in bright colors matching the zippers, in colorful contrast to the hoodie material.

    Features:

  • 100% polyester with mechanical stretch
  • Brushed, softhand fleece traps heat
  • DWR coating causes water to bead and roll off fabric
  • Zippered chest pocket
  • No scratch neck label

  • G.Loomis StormCast 1/4 Zip Hoodie

  • G.Loomis StormCast Full-Zip Hoodie G.Loomis StormCast Full-Zip Hoodie - April 15, 2016
    G.Loomis skeleton fish and G.Loomis logo on the chest in bright colors matching the zippers, in colorful contrast to the hoodie material.

    Features:

  • 100% polyester with mechanical stretch
  • Brushed, softhand fleece traps heat
  • DWR coating causes water to bead and roll off fabric
  • Zippered chest pocket and hand pockets
  • Tricot-lined hood
  • No scratch neck label

  • G.Loomis StormCast Full-Zip Hoodie

  • G.Loomis Backpack G.Loomis Backpack - April 15, 2016
    Protected and elevated 15” laptop pocket, padded air-mesh back panel with spine channel for breathability. It includes sunglasses pocket with water-resistant zipper, breathable, air-mesh backpack straps maximize comfort, elasticized external side pockets, a sternum strap and tuck away waist belt provide extra support for larger loads, and secondary compartment with organization panel. It's also adorned with the traditional G.Loomis skeleton fish and G.Loomis logo. Made of 600D Ripstop Polyester material.

  • G.Loomis Backpack

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